How Do I Podcast?

Get the full playbook on How to Reach Gen Z & Create Content That Grabs Attention Here - www.howdoipodcast.com/resources/full-story And if you want to build a podcast that makes you the go-to in your industry join the waitlist for Go-To Show here - https://www.howdoipodcast.com/go-to-show —— How do you grow a podcast network to reach over 20 million people a month with a tiny team? Lauren Meisner is the founder and host of Centennial World, a bootstrapped Gen Z media network covering internet culture, the creator economy and social media trends across five podcasts (including Mini Scroll and Infinite Scroll), TikTok, YouTube and a newsletter. Since starting in December 2019, Centennial World has gone from a beauty publication to a podcast network reaching over 20 million Gen Zs every month, with brand partners including Colgate and Brita. She’s also the founder of Spon Studio, a platform connecting independent podcasters with brands that want to test podcast advertising. And today she’s giving you a masterclass not just on creating attention but what to do once you have it as well. We chat about: 🎙️Why podcast clips stopped working, and the format that hit 10 million views in two months 🎙️The thumbnail change that felt cringe but made a huge difference on YouTube 🎙️How to pitch brands and who actually holds the budgets 🎙️How a 24 hour turnaround turned a viral TikTok into a Colgate sponsorship 🎙️How to add a second show or host without losing your audience 🎙️Why Lauren dropped a recording day, and what happened to the audience after You'll hear: 00:00 - From 2.5 million to 20 million Gen Zs a month 02:02 - Why Lauren and her co-founder at the time walked away from a website that was making money 06:26 - Who edits five podcasts on a lean team 09:35 - Adding a second show without cannibalising your audience 14:39 - The daily production workflow behind Mini Scroll 21:04 - Why podcast clips stopped working on TikTok (and what replaced them) 25:56 - The "cringe" thumbnails that made a huge difference 29:40 - How to package your views for brands (and a Colgate deal in 24 hours) 34:10 - The two-sentence cold email (never send the media kit first) 38:58 - Who actually holds the budgets 40:47 - Spon Studio: podcast advertising for independent shows 45:25 - Burnout, therapy and dropping a recording day 53:08 - What to check before someone else hosts your show 54:42 - How to structure a rev share with external hosts 57:07 - How to build an audience that follows the brand Connect with Lauren over at https://www.instagram.com/laurenmeisner_/ and https://www.linkedin.com/in/laurenmeisner/ Check out all of the podcasts here - https://laurenmeisner.com/ Sign up to Spon Studio - https://www.sponstudio.com/ Want to learn how to pitch brands and what to charge? Listen to the episode with Mikhallia from Huume here - https://www.youtube.com/watch?v=WoSDwClLI-Q Have a guest you want to hear from? Question you want answered? Send me a DM over at https://www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast

Join the waitlist to have LF Studio edit your entire episodes (like this one) here - https://www.howdoipodcast.com/longform-studio And get all 11 of the titles here - https://www.howdoipodcast.com/resources/episode-titles Your episode could be the best thing you've ever recorded. But if the title doesn't make a stranger click … they'll never find out. When someone new finds your show on YouTube, about 70% of that decision is the thumbnail. The rest is the title. On Apple and Spotify the title does even more of the work … and when a listener shares your episode with a friend, the title is the biggest thing they see. So I studied the best performing podcast episodes not just with the biggest downloads (because if you have a great guest you’re of course going to get more reach). The episodes that outperformed every other one, and the episodes that got HUGE downloads even with an unknown guest. Today I'm breaking down the best 8, with real examples of each, so you can use them on your very next episode, get the rest of them here - You'll learn 🎙️Why your title matters more than your thumbnail when someone shares your episode 🎙️The titles to use when your guest doesn’t have a huge personal brand 🎙️Which title coaches should use every single time 🎙️The one rule every title needs if you actually want people to listen Loved this? If you want to learn more about how to get YOUR podcast featured on Claude and ChatGPT check out this episode with Jeremy Cabral - https://youtu.be/0HrEBgueeNs 00:00 This entire episode was edited by AI 00:58 What actually gets a stranger to click on your episode 01:34 The 11 title types that outperform every single time 02:56 Title 1 03:49 Title 2 04:38 Title 3 05:39 Title 4 06:55 Title 5 08:48 Title 6 11:28 Title 7 12:45 Title 8 14:35 Why your title matters most when someone shares your episode 15:00 How to know if your title will work 15:33 The one rule every title has to keep Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast

Want to build your podcast world? Get the entire brand playbook here https://www.howdoipodcast.com/resources/brand-world And if you want to build a podcast that makes you the go-to in your industry join the waitlist for Go-To Show here - https://www.howdoipodcast.com/go-to-show  What does it take to build a podcast people recognise before they even see the name? Rachelle Saevil is the founder behind Saevil Row and recently acquired Smack Bang and has built iconic (and memorable) brands for founders, CEOs and C-suite leaders for years. She's also the host of Behind the Fold, a podcast women who are building businesses, chasing their dreams AND raising kids at the same time. From the moment I saw Rachelle’s podcast it caught my eye, not because of the guests (even though they are incredible) but because of the brand that she’d built behind them and today we’re teaching you to do the same and use your podcast to attract the right clients or grow a loyal community. We chat about: 🎙️Why your podcast needs so much more than cover art 🎙️The hotel exercise for building your podcast's brand world  🎙️How to name your show and what to check before you commit 🎙️The trick behind any brand shoot that gives you 10x the content  🎙️What to check if your guests won’t accept your collaboration  🎙️How to keep a weekly show consistent through your busiest seasons You'll hear: 00:00 - Why so many podcasts are forgettable 02:39 - The first questions to ask before you build a podcast brand 05:32 - The hotel exercise: building your podcast's brand world 09:44 - What to wear on camera and build your own set  12:03 - How to name your podcast (and the one thing to check before you commit) 16:39 - The secret to landing incredible guests 20:58 - How to plan a brand shoot that lasts 23:54 - Building a memorable brand  25:21 - if your guests won’t accept your collaboration check this  28:03 - The colours that build trust 29:06 - How to build a podcast that builds your business nad personal brand as well  39:43 - The system to fit a podcast in as a busy founder  46:09 - Reverse engineering your podcast goals  Connect with Rachelle over at  Loved this episode? Listen to our PR episode with Jessy Marshall on Apple, Spotify or Youtube  Apple: https://podcasts.apple.com/us/podcast/the-secret-production-playbook-behind-australias/id1840086977?i=100079730939 Spotify: https://open.spotify.com/episode/14qTIGynCIeXcCIjHbgXMA?si=5c356547d37e4ca8 Youtube: https://youtu.be/YPHDHhO46a4?si=aaLa9OGvXzxV_sNy Have a guest you want to hear from? Question you want answered? Send me a DM over at. www.instagram.com/alyciachapman or https://www.instagram.com/howdoipodcast

What actually goes into producing some of Australia’s biggest podcasts? Jess Smalley has worked behind the scenes as a producer on Mark Bouris' Straight Talk and The Mentor, as well as Two Doting Dads with Matty J and Ash Wicks. After coming from the world of ABC and Triple J radio, Jess transitioned into podcasting and learned firsthand what it takes to build a show’s entire ecosystem from the ground up. From driving subscriber growth on YouTube to doubling Instagram followings and scaling TikTok accounts from scratch, she knows how to turn a simple audio recording into a full-scale brand. If you are a founder or creator looking to use podcasting as a tool to build your personal brand, grow a loyal community, or scale your business, this episode dives into the production strategies, clipping frameworks, and audience-first mindsets that make top-tier shows actually work.  We chat about:  🎙️What a podcast producer actually does behind the scenes  🎙️How Mark Bouris built an ecosystem around his flagship podcast  🎙️Why 60% of your time should be spent in pre-production  🎙️The truth about scripts versus briefing documents  🎙️How to build an entire brand world beyond just clipping podcast episodes  You’ll hear:  00:00 - What a podcast producer actually does  06:21 - Building the Mark Bouris show ecosystem (The Mentor & Straight Talk)  15:18 - Pre-interviewing high-profile guests  19:59 - Scripts vs. briefing documents: How to prep for an interview  28:44 - Format experimentation and recurring segments with Two Doting Dads  41:20 - The single question every founder must ask before starting a show  53:14 - Pre-planning social clips before you hit record  59:30 - World-building outside the studio through skits and socials  01:07:35 - Are podcasts becoming the new version of TV?  01:13:40 - The most effective channels and underrated tactics for podcast growth  Connect with Jess over at https://www.linkedin.com/in/jess-smalley/ or https://www.instagram.com/jess_smalley Loved this episode? Learn from Spotify’s Creator Partnerships Manager for AUZ Jordyn Christensen on Apple, Spotify or Youtube - https://youtu.be/OcQs3r_XoLw Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast

There are so many podcasts that have potential to be the next big thing OR at least the tool that can position you as the go-to for your industry. But they miss the opportunity  They’ve got the guests, they’ve got the brand, they’ve got every ingredient of a great conversation and podcast. And people come to listen for an episode or two … but then they leave again.  So I wanted to know what the fastest growing guest podcasts in the world are doing … and turn that into a framework that's easy to remember and actually gets you results.  Check out the debrief here for the download and prompts so you can actually put this into action and send me a message over at @howdoIpodcast if you test it out! Loved this? If you want to learn more about how to get YOUR podcast featured on Claude and ChatGPT check out this episode with Jeremy Cabral - https://youtu.be/0HrEBgueeNs 00:00 Am I actually a good interviewer? 01:20 What makes someone return for the host 02:01 The generic podcast advice that will never build an audience or authority 03:43 What your question reveals about you 05:44 The real questions you should be asking 07:37 When should you challenge a guest? 09:24 The words you need to stop saying even though your guest probably loves them 13:08 How to put the four skills together 14:02 The best way to practice before your next interview 15:09 What to do next If you’re ready to take action from this episode, download the Debrief here - https://project-c-2.kit.com/fbcc84ebdf Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast