The Secret Marketing Diary of Personal Brands

500 women in one room. Speakers who were not there to perform. They were there to tell the truth.I just got back from two days at Called to Lead, THE premier women's leadership event hosted by Kelly Roach and Sandra Glandt, and I am still processing it. Not because it was just another event. Because the room itself did something that no online strategy, no replay, no virtual stream can replicate.In this episode I walk you through the proximity effect, why investing in being physically in rooms with people operating at a level above yours compounds in ways you cannot measure, and the teachable moments I brought back from six of the most powerful speakers I have been in the presence of.Julie Solomon on the three selves of messaging and why most established experts are talking from the wrong version of themselves. Amanda Tress on creating the category without waiting for permission. Julie Ciardi on getting out of the stands and into the arena. Chalene Johnson on deciding what actually matters and putting it first. Kim Perell on the only two words that separate the founders who make it from the ones who do not.And one moment I did not expect. I got to ask Carolyn Aronson, founder and CEO of It's a 10 Haircare, the question I have been wanting someone to answer for my daughter. I got that on video here: https://www.instagram.com/p/DeChB4_xBoD/ - You are going to want to send this one to every young woman you know.Next year's event is already planned. DM me the words CALLED TO LEAD on Facebook, Instagram, LinkedIn, or Substack and I will get you the link personally.Connect with Ginna:→ Book a mini Marketing Audit - https://ginnat.live/brand-audit     ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group      ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli               ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/             ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/     🎙 The Secret Marketing Diary of Personal Brands. Where established Founders and CEOs stop being the best kept secret in their industry and start becoming the undeniable first choice in their space.

Most founders think they have a visibility problem.They do not.People are already watching. Reading your posts. Clicking your profile. Saving your content. They are just not saying anything.That is not an audience problem. That is an activation problem.In this episode I break down 3 truths about how premium buyers actually make decisions — including what a premium buyer actually is and why they are almost certainly already in your audience right now — and then give you 4 specific moves to activate them this week. Not next month. This week.The first 3 moves you can start tonight. Move 4 is the engine that makes the other three compound over time and it is the reason some founders are closing six-figure contracts within 7 days of one video.DM me the word UNMUTE on Facebook, Instagram, LinkedIn, or Substack and I will send you the link to the UnMute Yourself Intensive personally.Connect with Ginna:→ Book a mini Marketing Audit - https://ginnat.live/brand-audit     ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group      ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli               ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/             ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/     🎙 The Secret Marketing Diary of Personal Brands. Where established Founders and CEOs stop being the best kept secret in their industry and start becoming the undeniable first choice in their space.

I went live for the first time in 2016 to talk about jewelry.Not marketing. Jewelry. After sixteen years in this industry and nine years of owning HYPE Media, I finally got on camera. For a fashion accessories side hustle.And it changed everything about my business.Because the second I stopped hiding behind my logo and started showing up as an actual human being, people who had known me for years came out of the woodwork wanting to hire me. People who had no idea I even owned a marketing agency.That is what the founders and CEOs who are winning in the AI era right now are doing differently. They are showing up as real people. In a feed full of robots.In this episode I give you three specific content formats that are cutting through on Facebook, LinkedIn, and Instagram right now with almost zero production time, zero editing, and thirty minutes or less a week.No ring light. No script. No perfect background.DM me the word HUMAN on Facebook, Instagram, LinkedIn, or Substack. I will personally look at how to connect your content to a real visibility and revenue system.Connect with Ginna:→ Book a mini Marketing Audit - https://ginnat.live/brand-audit     ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group      ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli               ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/             ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/     🎙 The Secret Marketing Diary of Personal Brands. Where established Founders and CEOs stop being the best kept secret in their industry and start becoming the undeniable first choice in their space.

Everyone told you to build the funnel. Stack the offers. Start low ticket and work your way up.Christie Ruffino spent over 20 years on that struggle bus before she figured out it was the wrong model entirely.Christie is a former hustle-and-grind addict turned AI-powered business strategist who now helps women coaches scale from inconsistent cash flow to predictable seven-figure growth without working more hours. She is the founder of Mastery Unleashed Coaching and Unleashed Publishing and a bestselling author of 21 books.In this episode Christie breaks down the Anti-Ascension Framework — why starting with one high ticket offer is actually easier, faster, and more profitable than the ascension model most coaches are still teaching. We get into why your signature story is the thing that makes premium buyers throw their credit cards at you, how to package one transformational offer with a pay-as-you-grow guarantee that removes all the risk, and why a book is not a publishing achievement but a client attraction machine.I also share my own story of being a co-author in Christie's Overcoming Mediocrity series, how it changed my business, and why it literally led to this podcast existing.📍Grab Christie's The Ultimate Profitable Authority Book™ Blueprint -Discover 10 proven strategies entrepreneurs use to turn their book into a client-attracting authority engine that generates conversations, partnerships, and high-paying clients.➡️ http://profitableauthoritybook.com/blueprint 📍Learn more about Christie: https://christieruffino.com/ Connect with Christie on socials:FB: https://www.linkedin.com/in/christieruffino LI: https://www.facebook.com/christieleeruffino Connect with Ginna:→ Book a Brand Audit - https://ginnat.live/brand-audit   ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group   ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli/             ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/          ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/  🎙 Subscribe to The Secret Marketing Diary of Personal Brands for weekly no-fluff strategy for established experts ready to stop being invisible online.

Maybe you are doing all of this on your own. Maybe you have an agency. Maybe you have multiple people each doing their own thing with nobody talking to each other.Whatever the situation, if you are posting, running ads, have a funnel, a CRM, a content calendar, and still not seeing consistent premium clients coming in, the problem is almost never any one of those pieces.It is that none of them are connected to each other.That is not a marketing problem. That is a disconnected ecosystem problem.In this episode I share a real client story. Four agencies. Almost four years. Zero results. And what we built in 90 days that changed everything. Plus the exact questions to ask before you trust anyone with your marketing ever again.DM me the word ECOSYSTEM on Facebook, Instagram, LinkedIn, or Substack and I will personally look at where your specific disconnection is.Connect with Ginna:→ Book a mini Marketing Audit - https://ginnat.live/brand-audit     ⭐ Join the Ignite Your Influence Facebook Community: https://ginnat.live/group      ⭐ Connect with Ginna on Facebook: https://www.facebook.com/GinnaMTassanelli               ⭐ Connect with Ginna on Instagram: https://www.instagram.com/ginnatassanelli/             ⭐ Connect with Ginna on LinkedIn: https://www.linkedin.com/in/ginnatassanelli/     🎙 The Secret Marketing Diary of Personal Brands. Where established Founders and CEOs stop being the best kept secret in their industry and start becoming the undeniable first choice in their space.