The Unfiltered Tea with Evie

If you've ever lost yourself in motherhood and wondered how to find your way back, this episode is for you. Evie sits down with Crystal Shadwell, event planner, higher ed professional, mom and founder of Something Beyond Mom, to talk about why women need to stop putting themselves last, how to build community that actually fills your cup and what it really looks like to balance a side hustle, a full-time career and motherhood without burning out.In This EpisodeHow Crystal went from higher ed professional to founding Something Beyond MomWhy moms lose their identity in motherhood and what to do about itGetting into rooms before you feel ready and why it changes everythingWhat a Something Beyond Mom event actually looks and feels likeHow Crystal burnt out running monthly events and what she changedBalancing a full-time job, entrepreneurship and motherhoodDefining success on your own terms beyond six and seven figuresThe Team Crew podcast and how it strengthened Crystal's relationshipQuestions Answered in This EpisodeHow do I find myself again after becoming a mom?Is it okay to keep my side hustle while working a full-time job I love?How do I deal with mom guilt when taking time for myself?How do I build a community around my business?What does self-care actually look like for a busy mom?How do I avoid burnout when my business is growing fast?How do I define success in my business without comparing myself to others?How do I get into networking rooms when I feel too small or new?How do I balance a podcast with my partner and a busy family life?Find Crystal On... Instagram: https://www.instagram.com/crystalshadwell/ Something Beyond Mom: https://www.instagram.com/somethingbeyondmom/ Website: https://www.crystalshadwell.com/ Something Beyond Mom Events: https://somethingbeyondmom.myflodesk.com/ltdro3j2gy Something Beyond Mom Retreat Waitlist: https://www.crystalshadwell.com/retreatFind Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

If your business has grown but your website still makes you cringe when you send someone the link, this episode is for you. Evie sits down with Ashley Wyatt, founder and creative director of Monarch Design Co, to talk about the exact signs that your brand has stopped matching where your business actually is, and why that mismatch is quietly costing you money.Ashley breaks down the real ROI behind rebranding (including a client who booked a $25,000 project she wouldn't have pitched without it), why creative entrepreneurs struggle to outsource, how she uses AI as a tool instead of a replacement for expertise, and what it actually looks like to run a full service micro agency while raising two kids under two.In This EpisodeThe signs a business has outgrown its current brandingWhy raising your rates without the brand to back it up creates a mismatchHow Ashley's brand visioning questionnaire uncovers what a business really needsThe real ROI of investing in brand strategy and copywritingWhy creative entrepreneurs resist hiring outside help, and what it costs themHow Ashley uses AI for mockups and productivity without losing her expertiseThe story behind renaming and trademarking Monarch Design CoBalancing motherhood, sole breadwinning and running an agencyQuestions Answered in This EpisodeHow do I know if I need to rebrand my business?What is the ROI of investing in branding and copywriting?How do I choose between a DIY rebrand and hiring a designer?What is a brand visioning questionnaire?How should small business owners use AI in branding and design?How do I trademark my business name?How do creative entrepreneurs balance business with motherhood?When should I hire a copywriter instead of writing my own copy?Find Ashley On...Website: https://themonarchdesign.coInstagram: https://www.instagram.com/monarchdesignco/Find Evie On...Instagram: https://www.instagram.com/evietavaresbranding/LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/Website: https://www.evietavaresbranding.ca/Keywords: branding, rebrand, brand strategy, copywriting, AI in design, creative entrepreneurs, small business branding, motherhood and business

If the word "legal" makes you want to close the tab, this episode is for you. Evie sits down with Elena Favaro Viana, founder of EFV Legal, a boutique law firm built specifically for women in business. Elena breaks down what actually matters when it comes to protecting your business, from the new business bundle every founder needs to why AI generated contracts can cost you more in the long run. She also opens up about building a seven figure law firm around a chronic illness diagnosis and why she never took a maternity leave.In This EpisodeThe new business bundle every founder needs from day oneWhy "I'm too small for a lawyer" is a costly mindsetSole proprietorship vs incorporation and when to make the switchThe real risk behind using AI to write your contractsWills and estates, and the triggers that mean you need one nowHow Elena grew EFV Legal to full time in a month and a halfBuilding a business around chronic illness and needing full schedule controlWhy Elena never took a maternity leave and grew revenue 45% that yearElena's take on AI in the legal industry and where it falls shortQuestions Answered in This EpisodeDo I need a lawyer before I make any money in my business?What is the difference between a sole proprietorship and a corporation?What documents does every small business legally need?Is it safe to use AI to write my business contracts?When should I get a will as a business owner?What is a secondary will and do I need one for my corporation?How much does it cost to maintain a corporation each year?How do I know if my business is ready to incorporate?Can I run a business and be a mom without taking maternity leave?Find Elena On...Website: https://www.efvlegal.ca/Instagram: https://www.instagram.com/elenafavaroviana/Free Resources: https://www.efvlegal.ca/resourcesFind Evie On...Instagram: https://www.instagram.com/evietavaresbranding/LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/Website: https://www.evietavaresbranding.ca/

Did you know up to 88% of consumers check out a business's website before deciding to buy? In this solo episode, Evie kicks off a brand new series all about website copywriting, breaking down what actually needs to be on each of your core four pages (home, about, services and contact) to build trust, establish authority and move visitors to take action.This episode focuses entirely on the homepage: the home base of your home base. Evie walks through her exact homepage framework, from the headline and subheading down to the footer, and explains why so many websites get stuck reflecting a past version of the business instead of where it's actually headed.In This EpisodeWhy 88% of consumers check out a website before buying and what that means for your businessThe risk of relying only on Instagram instead of owning your websiteWhat to put in your headline and subheading (and why "clever" language can actually hurt you)How to build authority on your homepage with logos, brands and social proofWriting an About Me teaser that gets visitors to see themselves in your storyHow to introduce your services without overwhelming the pageWhere testimonials belong and how to make them work harder for youWhy your "method" or process deserves its own spot on the homepageThe new AI searchability trend: why you need a homepage FAQ section (and how to write one people are actually asking)How to guide visitors through the page with calls to action at the top, middle and bottomQuestions Answered in This EpisodeWhat should be on my website homepage?How do I write a homepage headline that actually converts?Do I need an FAQ section on my homepage?How does website copy affect SEO and AI search visibility?What's the difference between my About Me page and my homepage About section?How many calls to action should my homepage have?Why is my website not building trust with visitors?Do I really need a website if I already have Instagram?Find Evie On...Instagram: https://www.instagram.com/evietavaresbranding/LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/Website: https://www.evietavaresbranding.ca/

If you've ever felt like resting more just isn't fixing your exhaustion, this episode is for you.Evie sits down with Mel Grime, a registered holistic nutritionist, burnout and midlife coach, and yoga teacher, to talk about what actually causes burnout, why "just rest more" is terrible advice and how women can start choosing themselves again after years of putting everyone else first.Mel shares her own journey from panic attacks and an autoimmune diagnosis to rebuilding her life piece by piece, plus the simple framework she now uses to guide other women through the same process.In This Episode We Cover:How Mel went from holistic nutritionist to burnout and midlife coach after her own health crisisWhy food was never really the root issue for her clientsThe difference between being tired and being in true burnoutWhy "you just need more rest" doesn't work for chronic stressThe science behind your nervous system, sleep and why burnout blocks real recoveryMel's ALIGN method for helping women reconnect with themselvesThe guilt and shame that comes with asking for help (and how to work through it)How to start asking for support in small, safe stepsWhy letting go of control is part of healing from overfunctioningMel's free 5-day audio series, Coming Home to HerQuestions Answered in This Episode:What is the difference between burnout and being tired?Why doesn't resting fix burnout?How does stress affect the nervous system and sleep?How do I know if I'm stuck in people-pleasing or perfectionism?How do I start asking for help without feeling guilty?What is nervous system regulation and why does it matter?How do moms in business avoid burnout while growing a business?What is the ALIGN method?How do I stop overfunctioning and give up control at home?Quotes From This Episode:"There is no magic wand that is going to make all these things go away." – Mel Grime"The first baby step is always beginning to choose themselves." – Mel Grime"Burnout is actually when you are in long periods of chronic stress without recovery." – Mel GrimeFind Mel On...Website: https://www.melaniegrimerhn.com/Instagram: https://www.instagram.com/melaniegrimerhn/Free 5-Day Audio Series (Coming Home to Her): https://melaniegrimecoaching.kit.com/6a76340c7dFind Evie On...Instagram: https://www.instagram.com/evietavaresbranding/LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/Website: https://www.evietavaresbranding.ca/