Franchise Whispering

29 Episodes

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Selling Bottled Water: How Anago Cleaning Systems Stands Out in B2B with Adam Povlitz

2026-10-3028:36

Why would a cleaning company want to make it easy for you to complain? In this episode of the Franchise Whispering Podcast, host Bob McKay sits down with Adam Povlitz, CEO and President of Anago Cleaning Systems, to unpack how a commodity business wins on something nobody else is competing on. In commercial cleaning, Adam says, everyone has access to the same chemicals and the same supplies, so his brand decided to compete on technology, communication and trust instead. Adam explains how Anag...

From NASCAR to Driver’s Ed: Stale Green Lights, Self-Driving Cars and Steering Safeway Driving’s Growth with Brad Coleman

2026-10-2229:07

What can a former NASCAR driver teach you about merging into traffic? In this episode of the Franchise Whispering Podcast, host Bob McKay sits down with Brad Coleman, CEO and owner of Safeway Driving, for a story that runs from a 15-year-old’s first driving lesson to the Joe Gibbs racing team and back again. Brad grew up next to Safeway’s original location, learned to drive there, then went off and did “the opposite of what they taught me” by racing stock cars. Brad shares how a sponsor progr...

Trust, TikTok and the Death of the Slick Testimonial: Rethinking Franchise Marketing with Joel Kleber

2026-09-1130:55

What if the best franchise salesperson you have is a 74-year-old introvert who hates being on camera? In this episode of the Franchise Whispering Podcast, host Bob McKay sits down with Joel Kleber, CMO of Australia's Jim's Group, to unpack how relentless organic content rebuilt trust in a business model the local media loves to tear down. Australia and New Zealand are the most heavily franchised markets per capita in the world, and after a high-profile Seven-Eleven scandal painted franchising...

Guests, Not Customers: The Hospitality Mindset That Wins with Jeffery Smith

2026-09-0430:59

When did you last see a manager in the dining room? In this episode of the Franchise Whispering Podcast, host Bob McKay sits down with Jeffery Smith, COO of Peterbrooke Chocolatier and President of JSR Management and Business Consultants, for a conversation about the thing so many brands quietly abandoned during COVID: the human touch. Everyone raced to go digital, and Jeff argues the smart brands are the ones now circling back to hospitality as their real competitive edge. Drawing on more th...

CX as a Mindset, Not a Platform: Turning Guest Feedback into Brand Loyalty with Evan Pardue

2026-08-2831:12

Is customer experience a platform, or a mindset? In this episode of the Franchise Whispering Podcast, host Bob McKay sits down with Evan Pardue, newly named Senior Director of Marketing and Brand for Condado Tacos, to unpack how a fast-growing taco brand turned guest feedback into its biggest competitive edge. After doubling in size to 53 locations across 10 states, Condado discovered just how fragmented its customer experience had become, and set out to fix it, values first. Evan shares how ...

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