Legal Currents

14 Episodes

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Decide What You’re Building Toward

2026-10-2852:17

How do you build a law firm that no longer depends on you? In this episode of Legal Currents, Will McCreight sits down with Michael McCready to talk about his new book, Built to Run: Designing a Business That Thrives Without You, and the 30-year journey behind it. Michael traces his path from a first office with a shower in it to 13 offices across seven states, 25 attorneys, and a team of 180. The conversation centers on the “hero mentality” — the moment he realized he was the pinch point hol...

Law Firm Operating Systems and Human-Centric AI

2026-09-0943:59

Brittany Green, co-founder of Best Era Law Firm Consulting, joins host Will McCreight to break down why traditional legal coaching systems often fail solo and small law firms. She explains how Best Era developed "The Way"—a modified, flexible alternative to traditional EOS—to help firm owners define five-year vision goals without getting trapped by generic revenue metrics. Brittany also previews the shift toward human-centric AI integration, detailing how modern technology allows solo practit...

Grounding Firm Decisions in Your Financials

2026-08-2638:42

Leah Miller joins Legal Currents to unpack how law firm owners can build financial confidence without sacrificing personal work-life balance. She shares her journey from litigation paralegal to fractional CFO, exposing why generic industry benchmarks fail when divorced from a founder's personal income requirements. Leah outlines how to manage cash flow in contingency practices, audit software overhead, and calculate true break-even points. #LegalCurrents #LawFirmFinances #FractionalCFO #Legal...

Measuring True Multi-Channel Marketing ROI

2026-07-2958:47

Radio expert Gary Sarner joins Legal Currents to unpack how offline channels drive online conversions, lower intake drop-off rates, and compound long-term law firm brand equity. He breaks down common attribution traps, revealing why modern legal practices must combine radio campaigns with search engine dominance rather than relying on last-touch tracking. Are you letting short-term last-touch metrics blind you to the true engines driving your firm's growth?

Turning Referrals Into Law Firm Growth

2026-06-3047:14

Will McCreight sits down with Chris Rose, founder of LegalFlare, to discuss referral opportunities, law firm growth, intake strategy, branding, and the lessons he learned from poker, sales, and entrepreneurship. Chris shares why firms often overlook valuable opportunities, how strong systems drive growth, and why authenticity is one of the most powerful tools in building a personal brand.

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