#ContentChat

Why In-Person Events Still Matter for Content MarketersVirtual events make it easier than ever to squeeze in professional development. But there's something special about being in a room full of fellow content marketers, exchanging ideas, sharing challenges, and building relationships that extend well beyond the event itself. In this episode of #ContentChat, host Erika Heald is joined by content marketing and PR consultant Alek Irvin and B2B content strategist Carmen Hill to discuss what make...

#ContentChat: The Unsexy Side of Content — Why Taxonomy and Data Standardization Matter Good content decisions require good data. But what happens when inconsistent tagging, unclear content classifications, and disconnected systems make it impossible to tell what's actually working? In this edition of #ContentChat, Erika Heald is joined by Aimee Rodriguez, Senior Director of Intelligent Content Strategy at Infios, to explore the unsexy but essential work of content taxonomy, metadata, and d...

How do you make your brand voice stand out when every competitor claims to be innovative, trusted, and customer-centric? A competitive brand voice audit can help you identify what makes your organization distinctive—and turn those insights into practical brand voice guidelines. In this episode of #ContentChat, Erika Heald shares a five-step process for conducting a competitive brand voice audit, inspired by a question from her recent American Marketing Association workshop, Build a Brand Vo...

A brand voice guide, style guide, personas, and content templates give your team a strong foundation for using AI. But how do you make sure people actually use those resources consistently when they sit down with ChatGPT, Claude, Copilot, or other AI tools? In this episode of #ContentChat, Erika Heald walks through her AI Instruction System—a repeatable framework for turning your content foundations into clear, reusable instructions for AI. Rather than relying on one-off prompts or putting al...

What happens when everyone in your organization thinks they’re aligned on the brand—but they use the same words to mean very different things? In this episode of #ContentChat, Erika Heald talks with brand strategist Jennifer Cronin about why you need brand alignment before you invest in a new website, campaign, content strategy, or AI-powered marketing workflow. Drawing on more than 20 years of brand and marketing experience, Jennifer shares the thinking behind TrueFold, her approach to bring...