Behind The Fruit - The Fresh Produce Podcast

What does it take to grow a global berry business while bringing together different teams, markets and ways of working? In this episode of Behind the Fruit, Lucy Robinson speaks with Charlotte Knowles, Group Marketing & Communications Director at BerryWorld Group. Charlotte joined BerryWorld in 2009 as a Planning Analyst, with no formal marketing experience. Seventeen years later, her role spans marketing and communications across a global berry business. She shares her experience o...

What does it take to build a fresh produce business, develop a strong management team and attract new talent into the industry? In this episode of Behind the Fruit, Lucy Robinson is joined by Eddy Kreukniet, Managing Director / Partner at EXSA Europe B.V., to discuss his career in international fresh produce and the experiences that have shaped his approach to business and leadership. Eddy shares how a cancelled internship unexpectedly introduced him to the fruit industry, his experience esta...

Viviane Bauters' 35-year career has taken her from Lake Chad to senior roles across fresh produce, retail and agri-food. In this episode of Behind the Fruit, Viviane joins Lucy Robinson to look back at the experiences that shaped the way she leads and builds teams. She shares what she's learned from working across different countries and cultures, and from the people she's met along the way. They also explore where fresh produce could go next, including regenerative agriculture and nutrient d...

What happens when a job you thought would be temporary becomes a 13-year career? Rochelle Bohm never planned a career in fresh produce. Her route took her from New Zealand to Australia, environmental science in Kuwait and almost a decade in Alaska before she eventually arrived in Washington State and joined CMI Orchards. What she expected to be a temporary role became the next chapter of an already unconventional career. Today, Rochelle is Vice President of Marketing at CMI Orchards. In this ...

Miguel Jubal spent almost 20 years working across international fresh produce supply chains before co-founding Cargo Produce, a supply chain software platform built specifically for exporters and importers. In this episode of Behind the Fruit, Lucy Robinson talks to Miguel about his career across Chile, Peru and the US, and how working on both the exporter and importer sides of the industry shaped the business he eventually built. Miguel explains the problems Cargo Produce was created to solv...