The Sleightly Twisted Podcast

What’s it actually like running the biggest magic wholesaler in the world?In this episode of the Slightly Twisted Podcast, Allan from The Sleight Co and Luke from Twisted Minds Magic sit down with Austin Murphy, CEO of Murphy’s Magic, for a proper behind-the-scenes conversation about one of the most influential companies in the magic industry.And we pretty much ask him everything.Austin tells us how Murphy’s Magic started, how his father went from knowing virtually nothing about magic to building the company into the world’s largest magic wholesaler, and what it’s like for Austin to now be running the business. We get into how Murphy’s decides which tricks to back, why the magic market has become increasingly saturated, how they decide whether to manufacture a few thousand or 10,000+ units of a product, and what happens when a release doesn’t sell.Austin also explains the thinking behind Murphy’s premium packaging, the difference between Murphy’s Magic, Murphy’s Studio and Murphy’s Legacy, and why those brands are beginning to change. Edit-02---Luke-Austin-Allan.txtWe also talk about the unusual relationship between Murphy’s and some of the biggest retailers in magic, what the future could hold for the company, and whether Murphy’s would ever consider selling directly to magicians. Austin reveals that retail is something they’ve considered — although doing so would fundamentally change their position within the industry.PLUS… 👀Austin gives us an unexpected early look at the unreleased Evolution Wallet from Javier Fuenmayor and Murphy’s Magic — before it had even launched.If you’ve ever wondered what really goes on behind the scenes of the company supplying magic shops around the world, this is a fascinating look at the business behind the magic.Featuring:Austin Murphy — CEO, Murphy’s Magic🎩 Magic products, creators, retail, wholesaling, new releases, the future of the industry… nothing was really off limits.Subscribe for more episodes of the Slightly Twisted Podcast and more conversations from inside the magic industry.🌐 https://thesleight.co.uk/🌐 https://twistedmindsmagicshop.co.uk/Follow us for updates, releases, and behind-the-scenes content:📸 Instagram:   / thesleightco  📸 Instagram:   / twistedmindsmagicshop  

🎙️ SLIGHTLY TWISTED – EPISODE 10 | ALEX KIRK FROM MONSTER MAGIC!Episode 10 is here, and this time we’re joined by a very special guest — Alex Kirk from Monster Magic!We sit down with Alex for a proper, no-holds-barred chat about Monster Magic, the magic industry, running a magic shop and what really goes on behind the scenes.Alex gives us a fascinating insight into how Monster Magic operates as essentially a one-man business, why keeping products physically in stock matters to him, the realities of margins, postage, stock and customer service, and why he sees the business as “person to person” rather than simply business to customer.We also get into:🪄 The realities of running an independent magic shop📦 Why Monster Magic actually holds its stock💰 The truth about margins and making money selling magic⭐ Bad products, honest reviews and knowing when to stop selling something📺 How the Monster Magic Review Show came about📰 The story behind Barry and Monster’s very different approach to email marketing🎩 Alex’s own love of creating weird and wonderful magic🏪 Whether we could ever see a physical Monster Magic shop🎪 Why Alex stepped away from Blackpool and the challenges of running the business completely solo🌍 The future of Monster Magic and international customers🤝 Competition, community and why Alex is so willing to help other independent magic dealers🧠 Why actually performing magic and developing people skills can teach you more than simply reading another book or taking another courseAnd, of course, it wouldn’t be Slightly Twisted without plenty of completely random tangents, questionable opinions and conversations we probably weren’t expecting to have. 😂Alex was incredibly open about the realities of Monster Magic, including the workload behind its success — at one point revealing that he hasn’t had a day off from Monster in six years!Whether you’re a magician, magic creator, dealer, or you’ve simply wondered what really goes on behind the curtain of one of the UK’s best-known magic shops, this is an episode you don’t want to miss.👀 The secrets of Monster Magic are officially revealed!👍 Like the video💬 Let us know your thoughts in the comments🔔 Subscribe for more episodes of Slightly Twisted#Magic #Magician #MonsterMagic #MagicTricks #SlightlyTwisted #MagicPodcast #TheSleightCo🌐 https://thesleight.co.uk/🌐 https://twistedmindsmagicshop.co.uk/🌐 https://monstermagic.co.uk/Follow us for updates, releases, and behind-the-scenes content:📸 Instagram: https://www.instagram.com/thesleightco/📸 Instagram: https://www.instagram.com/twistedmindsmagicshop/

We chat about why entertainment should always come first, our favourite new magic releases, the rise of independent creators, and what makes a product stand out in today’s magic industry.In this episode we also discuss:🪄 Why “worker” tricks often beat foolers📦 The importance of packaging and presentation🎭 Independent creators vs the big magic companies🛍️ Running a modern magic shop✨ New releases including Bankable, Credit Crunch, Air Vanish, Two Face, Mosaic, Silk to Egg and more🎙️ The future of magic retail and where the industry is headingWhether you’re a professional performer, hobbyist, collector or just love talking magic, we hope you enjoy the conversation.💬 Let us know in the comments:Does great magic actually need to fool magicians?👍 If you enjoyed the episode, don’t forget to Like, Subscribe and hit the notification bell so you never miss a new podcast.🌐 https://thesleight.co.uk/🌐 https://twistedmindsmagicshop.co.uk/Follow us for updates, releases, and behind-the-scenes content:📸 Instagram: https://www.instagram.com/thesleightco/📸 Instagram: https://www.instagram.com/twistedmindsmagicshop/

n this episode of the Slightly Twisted Podcast, we dive into a wide range of topics from across the world of magic.We discuss some of the latest releases hitting the market, our thoughts on new magic shops appearing on the scene, and the challenges of standing out in an industry that never seems to slow down. We also tackle an interesting question: if money was no object, whose entire back catalogue would we buy?Along the way, we chat about hidden gems, overlooked creators, classic effects that still hold up today, product quality, collecting versus performing, and how the magic landscape continues to evolve. As always, the conversation takes a few unexpected turns, with plenty of opinions, stories, and the occasional disagreement along the way.Whether you’re a working magician, hobbyist, collector, or simply love talking magic, grab a drink and join us for another Slightly Twisted conversation.

From late night Murphy’s orders and stock stress, to impulse trick purchases, packaging debates, shipping headaches, and trying to figure out what magicians actually want… we get brutally honest about what it’s really like running an independent magic shop in 2026.We also chat about:• Seeing live magic shows and why they still hit harder than social media• Ben Hart, Laura London, Faye Presto and the power of theatre magic• The latest magic releases and what we’ve actually been buying• Max Maven re releases and modern packaging• Why pamphlets and printed instructions might need a comeback• AI shopping, YouTube tutorials, and where magic is heading next• Sponge balls. Again. Somehow.Whether you run a shop, perform professionally, or just love magic, this one’s a proper behind the scenes chat between two people living it every day.If you enjoy the episode, make sure to like, subscribe, and let us know your thoughts in the comments. We genuinely read them all.