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© 2026 What's Got the World Talking?
Description
What’s Got the World Talking? is the marketing podcast that explores the topics grabbing attention in the world of PR, social media and marketing comms.
Brought to you by award-winning PR and social media agency WPR, each episode takes the latest hot topic and brings industry experts together to chat through the implications for the UK marketing industry.
Whether you’re a CMO looking for industry-leading insight and a fresh take on the challenges facing the sector, a marketing manager seeking practical advice on strategy or tactics, or someone new to the industry who wants to learn, this is the marketing podcast for you.
Web: www.wpragency.co.uk
LinkedIn: www.linkedin.com/company/wpr-agency/
12 Episodes
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In this episode of What’s Got the World Talking? we’re turning our attention to a topic close to our hearts: careers in PR and communications. It’s an industry offering incredibly varied and rewarding career paths, but many people either don’t know about the opportunities in PR, comms or social media or don’t consider it a possible route for them. There’s also no question that, right now, finding and securing that first role can feel daunting. So, whether you’re finishing exams, weighing up d...
In this episode of What’s Got the World Talking?, we’re talking about Generative Engine Optimisation – otherwise known as GEO - and how AI-powered search is reshaping brand discovery. Search is no longer just about rankings and clicks. Audiences have swiftly embraced the comprehensive, nuanced answers delivered by AI-powered search in place of those old lists of blue links, and it’s changing everything from visibility to content strategy. So, after years of refining search strategies, o...
In this episode of What’s Got the World Talking? we’re turning our attention to the role that consumer PR can – and should – be playing for brands in 2026: specifically, the all-too-often underestimated contribution it can make to brand growth. In a landscape dominated by performance metrics, crowded channels and increasingly sceptical consumers, how can brands earn attention rather than simply trying to buy it? Where does consumer PR fit when audiences are being bombarded with messages and a...
In this episode of What’s Got the World Talking? we’re exploring the relationship between consumer and B2B marketing – two disciplines that are often positioned as opposites, but are increasingly overlapping in how they think, create and deliver impact. As an agency with teams spanning B2B and consumer, it’s a topic that’s close to our hearts. Is consumer marketing really more creative and reactive, with B2B its more serious, rational counterpart? Or is that distinction outdated? From creativ...
In this episode of What’s Got the World Talking? we’re exploring the topic nobody wants to think about but everybody should: crisis comms. Brands have always had to deal with reputational risk. But in recent years, not only has the nature of the threats evolved – from business-critical cyberattacks to disgruntled customers on social – but the pace at which a crisis can escalate has accelerated. In this episode, Jane is joined by senior social media strategy director Alex Dixon and...
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