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Welcome to Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we'll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace.
We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to help you thrive in the digital world.
So join us on this journey, avoid common pitfalls and learn what it takes to win in todays competitive marketplaces. Lets get started and make the most of the Upside.
We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to help you thrive in the digital world.
So join us on this journey, avoid common pitfalls and learn what it takes to win in todays competitive marketplaces. Lets get started and make the most of the Upside.
107 Episodes
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In this episode of Upside News, Ali Shariat and Leon Rymer break down the latest AI and e-commerce news. We debate if OpenAI's ChatGPT 6 Astra signifies the AGI era, explore Amazon's Rufus rollout on WhatsApp, and analyze TikTok Shop opening EU markets to UK sellers.
In this episode, Ali Shariat and Leon Rymer answer the most common questions raised by premium brands and distributors evaluating Amazon. They address whether listing on Amazon cheapens a luxury brand's image, how convenience shoppers respond to brand stories, and whether a brand can test the platform secretly without upsetting existing wholesale stockists.
In this episode, Ali Shariat and Leon Rymer break down the latest e-commerce and retail headlines in the UK. We discuss Amazon’s official launch of Prime Air drone deliveries, the rising UK Consumer Price Index (CPI) and its potential impact on Q4 consumer confidence, and the long-awaited UK arrival of Amazon Warehousing and Distribution (AWD).
In this episode of Upside, Ali Shariat and Leon Rymer explore how e-commerce brands and business owners are adapting to the modern artificial intelligence landscape. Most people are still interacting with AI like it is 2024, treating software as simple Q&A tools rather than giving them genuine agency to operate alongside them. We break down why relying on basic prompts is obsolete and explain how to shift toward AI agents that act as virtual coworkers sitting at the table with you.
In this episode, Ali Shariat and Leon Rhymer break down the most common questions and costly mistakes new brands encounter when launching on Amazon. They unpack outrageous £100k agency quotes, realistic break-even timelines, and what duties a brand must retain when outsourcing. They also clarify the difference between feasibility and forecast spreadsheets, discuss the risks of using third-party resellers, and explain how to troubleshoot conversion issues without panic-switching off ad campaigns.
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