Thirty Minutes With

Ian Cropp has had a storied career in unlocking growth via sports sponsorship.  From working on the Olympics through his role as SVP of Global Sports Sponsorship at Citi, Ian has spearheaded winning sponsorship strategies around the world. Now, as Co-Founder of 575 Partners, Ian consults with sponsors, teams, leagues and investors on how to unlock value in the increasingly competitive world of sponsorships and sports in general.Ian imparts his many lessons learned, and we discuss the imperative of driving more ROI on this powerful marketing strategy. It's a must listen for anyone involved in sports and sports sponsorships.

Sarah Fay has had several chapters in her career, and each one of them could have been a career in itself. She became the CEO of one of the largest digital agencies in the dot com era, was an early investor in AI at a prominent venture capital firm, and has helped a 100-year-old publisher reinvent itself for the AI age. Sarah truly is a change agent but has done that job with her trademark low key, self-effacing and collaborative style. Nice people truly do get ahead, and Sarah's trajectory and accomplishments are testament to that rule.Sarah tells the story of the numerous transformations she has helped to lead, from digital to AI, and is a great listen for anyone in any stage of their journey who is interested in modern business history, how to effect change, and how to lead.Sarah is a great listen and hope you enjoy.

Dave Edelman is the leading authority on the biggest opportunity in marketing today-- Artificial Intelligence--but his knowledge stems from years of high-impact experience. Dave has built an amazing career as a consultant at BCG and McKinsey, an academic at Harvard Business School, a senior leader at Digitas, CMO at Aetna and a prodigious author and speaker. He is the creator of some of marketing's most foundational thinking, starting with his authorship of "Segment Of One Marketing", a work that is as relevant today as ever. He is truly the master of helping marketers and the world at large understand the massive transitions brought on by data, digital and now AI. Dave meets with thousands of executives at all levels in his AI advisory work each year, and the knowledge and perspective he offers is truly invaluable for any company or team trying to navigate the challenges and opportunities brought on Artificial Intelligence. Unsurprisingly, many of the issues faced by ambitious companies leveraging AI are non-technology issues around strategy, team and alignment—and Dave, with his world of experience, helps bring clarity to it all.Dave can be found at www.edelmanadvisoryservices.com and his latest book "Personalized: Customer Strategy In The Age Of AI" can be found on Amazon.

Piers Fawkes had a very successful online newsletter business that he had painstakingly built over the years. Then, in late 2022, ChatGPT changed everything about how businesses and consumers searched for information. Almost overnight, Piers had to confront a total reinvention of his business with no playbook for how the new world would work. Fast forward to today, Piers has pivoted his consulting business PSFK (www.psfk.com) and also launched Fodda (www.fodda.ai), an innovative expert data source that augments LLMs.Piers is a perfect lesson in how business leaders disrupted by AI can create new categories and opportunities where none existed previously. He's a model of resilience and creativity, and we hope you enjoy the discussion.

Thomas P. Bostick, Lieutenant General (Retired) is one of the US Army's and global business' most accomplished and effective leaders. Through his storied career, Tom has led and counseled organizations as diverse as The Army Corps Of Engineers, US Army Recruiting Command, CSX and Ginkgo Bioworks to incredible heights--even in the wake of massive challenges. Tom is the penultimate example of a leader that has translated the lessons he has learned throughout his journey into success across the public and private sector, and now in his work as an author, speaker and consultant.Tom's book, "Winning After Losing: Building Resilient Teams" is a masterclass on how to turn every setback into the seed of a greater victory.You can learn more about Tom, his book and his work at https://www.bostickglobalstrategies.com/ and https://thomaspbostick.com/