Chasing The Insights

In this episode of Chasing the Insights, I talk to Jake "The Wizard" Tlapek.  Jake talks to us about how your marketing isn't broken, your message is. Jake "The Wizard" Tlapek built and sold The Wizard Marketing, a marketing agency, growing it on the back of a 100,000-follower TikTok audience of small business owners. The pattern he kept seeing: the businesses that broke out fixed their message, not their channels. One landscaping client went from $2M to $10M in three years on messaging alone. Same spend, same channels. That became Eight Dominoes: A Messaging Framework That Compounds Into Awesome Clients. He now writes, teaches, consults and runs the Eight Dominoes community. You can connect with Jake here: Website: https://www.jakethewizard.com Community: https://community.8dominoes.com LinkedIn: https://www.linkedin.com/in/jacob-tlapek-10b55962 X: https://twitter.com/JakeTtheWizard

In this episode of Chasing the Insights, I talk to Laurie-Ann Murabito.  Laurie-Ann talks to us about speaking and communicating with confidence. Laurie-Ann Murabito, Speaking & Visibility Coach, is a reformed painfully shy gal who works with motivated business owners to leverage speaking opportunities for credibility, showcase their expertise and monetize their story. She combines her years as an award winning professional speaker, executive leadership coach and having started three successful businesses from the ground up. Besides helping her clients get positioned as the expert in their industry and building a profitable business that aligns with their purpose; she's the best selling author of Rethink Leadership and Rethink Your Leadership. A few of her clients are Johnson & Johnson, American Cancer Society, Baystate Wealth and is the host of the Top 1 1/2% Be IN Demand podcast. You can connect with Laurie-Ann here: Website: https://speakandstandout.com/ LinedIn: https://www.linkedin.com/in/laurie-ann-murabito/ Instagram: https://www.instagram.com/laurieann.murabito/ Facebook: https://www.facebook.com/laurieannmurabito

In this episode of Chasing the Insights, I talk to Sayre Blake.  Sayre talks to us about Beyond the Chatbot: The Microprocessor Revolution, Round Two. Sayre Blake is the CEO and Technical Founder of SkillSaige, a Colorado made soft skill learning app helping people practice real-world conversations, communication skills, and workforce readiness while championing sustainable, responsible, and forward thinking approaches to AI that put people first. You can connect with Sayre here: Website: https://skillsaige.com/ LinkedIn: https://www.linkedin.com/company/skillsaige LinkedIn 2: https://www.linkedin.com/in/sayre-blake/

In this episode of Chasing the Insights, I talk to Bruce Law.  Bruce talks to us about Marketing in the AI age. Bruce Law over the course of his 40-year marketing career, which began on New York City's Madison Avenue, has become a recognized expert in building brands, generating sales, and capturing market share for virtually every kind of company, from startup to late stage, B2B to consumer products, for profit to nonprofit. After directing marketing for brands like Owens-Corning Fiberglas, Lever Brothers, and Intel, Bruce founded Sprout Marketing in 2002, the first firm in the US to provide fractional CMOs to companies unable to afford a dedicated marketing leader. This fractional model has since become a pivotal growth strategy for startups and small businesses alike. Since its humble beginnings, Sprout has guided marketing for more than 400 companies, launched over 1200 products, and added more than $1 billion dollars of incremental revenue to the top lines of its portfolio clients. Bruce is a popular and provocative speaker on podcasts, at conferences and in university classrooms, and has been quoted in business and marketing publications. He holds an Advertising degree from Brigham Young University where he later taught as an adjunct professor. He currently volunteers as Executive Director for The International Society, a nonprofit organization connecting thousands of professionals across the globe to make a positive impact. He served a mission for the Church of Jesus Christ of Latter-day Saints in Japan and speaks fluent Japanese. He and his wife of 37 years currently reside in Salt Lake City, Utah USA and have 4 children and 6 grandchildren. You can connect with Bruce here: Website: https://www.sproutmarketing.com LinkedIn: https://www.linkedin.com/in/lawbruce LinkedIn 2: https://www.linkedin.com/company/sprout-marketing Instagram: https://www.instagram.com/sproutmarketingaz/ Facebook: https://www.facebook.com/sproutmarketing

In this episode of Chasing the Insights, I talk to Katherine Tuominen.  Katherine talks to us about trust based marketing. Katherine Tuominen is a marketing strategist, publicist, and Founder of Catalyst Brand Strategy, an award-winning global PR agency that has supported more than 116 brands across health, wellness, technology, and regulated industries. With a background spanning luxury retail and film, including roles with Fox Film Studios and Warner Bros., Katherine specialises in governance-first communications that help founders build long-term credibility, thought leadership, and influence through intentional personal and professional branding. Her work sits at the intersection of strategy, storytelling, and responsible growth, with a particular interest in the future of health, wellness, and longevity. Her work has been recognised through APAC Insider's Australian Enterprise Awards 2026 and Ethical Marketing Innovator of the Year 2026. Her clients have been featured in Marie Claire, Fast Company, and Women's Health, while Katherine's own work has been published in Forbes. Her keynote, Ethical Marketing Is Not an Oxymoron, challenges the idea that integrity and performance are at odds. She has delivered Lunch & Learns for startups and women's associations on branding and authenticity, as well as panels at the Founders 2.0 Conference. She is also a co-author of The Art of Being Here and Now and serves on the inaugural Springboard Enterprises Longevity Council Advisory Board 2026, where she contributes her expertise in ethical communication, brand strategy, and responsible growth to conversations shaping the future of health and longevity. In addition to leading Catalyst, Katherine has guest lectured at RMIT University on Leadership and Culture and advocates for healthier, more accountable workplace environments. She believes meaningful change begins with a conversation. You can connect with Katherine here: Website: https://catalystbrandstrategy.com/ LinkedIn: https://www.linkedin.com/in/katherine-tuominen/