Clienting by AttorneySync

Building a Law Firm "Herd" & 50:1 ROI Newsletters with Chuck Boyk What does it take to sustain and grow a successful personal injury firm over four decades? In this episode of Clienting, host Gyi Tsakalakis of AttorneySync, sits down with Chuck Boyk, founder of Charles E. Boyk Law Offices. Chuck shares his journey from starting out as a criminal defense attorney to building a massive personal injury practice with a 13,000-square-foot main office and 10 satellite offices across Northwest Ohio and Southern Michigan . Chuck breaks down his most effective, low-cost marketing strategy: print and email newsletters . He shares how maintaining a monthly newsletter for a list of 27,500 past clients and over 2,000 attorneys has generated millions in cases and delivered an extraordinary ROI—up to 50:1 on attorney referrals . With shout outs to Ben Glass and Ron Latz! In this episode, you'll learn: The Power of Newsletters: Why physical print newsletters outperform digital-only strategies and how to build a loyal "herd" of past clients and referral partners . Attorney Referral Growth: How spotlighting local peers and sharing practical legal tips creates a win-win strategy for high-value case referrals . Diversified Local Marketing: Balancing community involvement, charitable programs (like giving away 1,000 bikes to kids), and digital marketing (Google Ads & LSAs) . Key Firm Metrics: How Chuck uses the Entrepreneurial Operating System (EOS) to track cost per acquisition, case tiers (from A to Double-A), and sign-up conversion rates . The Importance of Reviews: How 1,600+ five-star Google reviews drive local trust and why qualifying how clients found you matters more than raw data .

In this episode, Gustavo Munguia, Senior Director of Marketing at Custodio & Dubey (CD Law), chats with Gyi Tsakalakis, President at AttorneySync about how they use a paid and organic strategy to earn clients. They discuss how the firm uses content to serve the Spanish-speaking community. They go deep on social media strategy and what types of content and platforms have worked best for CD Law. Get inspiration from CD Law's socials here. As always, Gustavo answers the four Clienting lightning round questions. Tune in and subscribe! If you're interested in being a guest on Clienting, don't hesitate to reach out!

In this episode of Clienting, Chris DiBella, Founding Partner of DiBella Law Injury and Accident Lawyers, joins Gyi Tsakalakis, President at AttorneySync to discuss how to run a law firm like a business. Chris shares what he's learned over the last two decades in growing his firm and taking an MBA mindset approach. They discuss a variety of topics including diversifying marketing investments and balancing direct response legal marketing with branding. Learn how this Boston personal injury law firm is staying competitive in an increasingly crowded market.

More law firms are sending out requests for proposals (RFPs) to marketing agencies. But most RFPs we see are extremely problematic. In fact, they're likely to lead law firm owners and marketers to making poor decisions about which marketing agencies are likely to be a good fit for them. In this episode of Clienting, Jeff Berman and Gyi Tsakalakis break down some of the issues they see with law firm marketing agency RFPs and a couple solutions to improve their value in vetting legal marketing agencies.

"Strategy beats budget 90% of the time." - Ross Gordon Director of Marketing at The Thumbs Up Guys. This week, Clienting welcomes Ross Gordon, Director of Marketing at The Thumbs Up Guys. Gyi Tsakalakis chats with Ross Gordon about how The Thumbs Up Guys compete in a market filled with legacy personal injury law firms. They chat about the impact of trade names, setting growth objectives, and budgets. They also discuss how dancing on social media may not actually be moving the needle for law firms as much as influencers might want folks to believe. 🍿