UNFUDGE YOUR MARKETING

Nobody warned Russell Nohelty that the thing that built his reputation might be the exact thing keeping his next business stuck. After making the better part of a million dollars on Kickstarter, he assumed a cohort built around it would be an easy sell. He got 5% of the signups he expected, and the ones who did show up did not upgrade the way he planned.In this episode, Russell unpacks what he learned about failed launches, why subscriptions and memberships are often the wrong container for the transformation people are actually buying, and why doing 50 calls in a month was the dumbest and smartest thing he did all year.You'll learn:Why betting on what worked before can be the biggest trap in your next launchWhat Russell means by containers for money and why poorly designed ones kill revenueThe real reason subscriptions and memberships sit in the meh middle of your businessWhy people buy transformation, not the format you deliver it inHow 50 back-to-back calls with his audience completely changed what he built nextWhy the dumbest idea is sometimes the right one when nothing else is workingIf you have ever launched something you believed in and heard nothing but crickets, this episode is going to reframe how you think about what you are actually selling. Connect with Russell Nohelty:Website: hapitalist.com Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most business owners set up their Google Business profile once and never think about it again. Lindsey Busfield, VP at Optimize My Firm, joins Kristi to explain why that is one of the most common and costly mistakes she sees, and what it is actually costing you in visibility, trust, and leads.You'll learn:Why setting it and forgetting it is exactly the wrong approach to your Google Business profileThe three review factors most business owners do not realize Google is measuringHow your review profile now affects whether AI tools surface your business in search resultsThe Yelp and ChatGPT partnership that just changed the review strategy conversationA simple hack for getting more reviews without starting from scratchWhat your phone number, address, and hours have to do with your search rankingsWhy the attorney with thousands of reviews asks for them before a case even beginsIf your Google listing is not actively working for you, this episode will tell you exactly what to fix first. Connect with Lindsey Busfield:Email: [email protected]: Lindsey BusfieldBook: How Personal Injury Lawyers Get Leads: What Works, What Doesn't, and WhyPodcast: Personal Injury Marketing Minute Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When you come from academia, healthcare, or any field where credentials are everything, it makes sense to lean on your resume when you start marketing yourself. It feels safe. It feels factual. And according to Sophie Ash, it almost never works.In this episode, Sophie shares what she sees happen when new business owners hide behind their accomplishments instead of showing up as themselves, why imposter syndrome is at the root of it, and what the real work of building a personal brand actually looks like.You'll learn:Why credentials on a page rarely build the trust that actually converts clientsThe pattern Sophie calls academic in disguise and how to spot it in your own marketingWhat imposter syndrome has to do with how business owners present themselves onlineWhy value in a service business is far more than what you know or what you have doneHow one business owner discovered that almost none of her marketing tactics were what actually brought clients inWhat it looks like when marketing stops feeling like effort and starts feeling like just living your lifeIf your marketing feels dry, disconnected, or like you are just listing your qualifications, this episode is going to help you see why and what to do instead. Connect with Sophie Ash:Instagram: sophieashofficialLinkedIn: Sophie AshBook: Be the Person: A Year of Business, Bravery and Bullshit Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tina Larsson built a consultancy for co-op and condo boards in New York City. The only problem? Nobody knew that kind of business existed, nobody was searching for it, and the people who might refer clients to her felt threatened by what she did.In this episode, Tina shares what it actually looks like to market a business that has no search category, how she found her way forward through a series of the right coaches at the right time, and the lesson she wishes she had learned before she launched.You'll learn:What happens when your ideal clients are not searching for you and cannot be easily foundWhy the most obvious referral source turned out to be a dead endHow Tina went from zero traction to meaningful visibility and what it actually took to get thereWhy finding the right fit provider matters as much as finding any provider at allThe market research shortcut her business coach gave her that completely reframed how she thought about itWhat she would do differently before starting the business if she could go backIf you have ever felt like you are marketing into a void because nobody knows your category exists yet, this conversation is going to resonate.Connect with Tina Larsson:Website: thefolsongroup.comLinkedIn: Tina Larsson Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kristi has had countless conversations with smart, talented business owners who decide not to tackle their marketing. And after hearing the same reasons over and over again, she started to recognize them for what they really are: excuses.In this solo episode, Kristi calls out the five most common lies business owners tell themselves about why now is not the right time, and why every single one of them is keeping them stuck.You'll learn:Why being too busy is actually the worst time to ignore your marketingWhat happens when you try to piece together a strategy from free advice, AI, and random tipsWhy starting a website or rebrand before having a strategy in place is already a mistakeThe real reason past bad experiences with marketing providers are holding you backWhy someday is just procrastination with a friendlier nameIf any of these hit a nerve, that is probably the point.Ready to stop putting it off? Visit kristimitchell.com and click the Let's Connect button to book a discovery call.Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.comKristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.