#MediaSnack

🚨 BIG TECH AD HARVEST & THE HOLDCO WAR 🚨 Big Tech ad revenues are surging, while agency chiefs are openly clashing over pitchless wins and CEO handshakes. Join ID Comms CEO Tom Denford and Co-Founder David Indo this Friday at 11:00 AM ET for a new episode of #MediaSnack LIVE: "BIG TECH AD HARVEST & THE HOLDCO WAR: EARNINGS ROUNDUP, PITCHLESS WINS & THE IDENTITY RACE". We dissect the massive third-quarter earnings disclosures from Alphabet, Meta, Amazon, The Trade Desk, and Reddit, and unpack the escalating public row between Publicis Groupe and WPP over pitchless account wins. Presented by ID Comms. We have been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com #MediaSnack #GetGoodAtMedia #MarketingProcurement #MediaGovernance #AgencyPartnerships #CMO

In this episode of #MediaSnack, In our latest #MediaSnack episode, David Indo and I unpack what these Q3 results actually mean for marketers managing meaningful media money. We cover: The New Growth Engine: How holding companies are evolving beyond pure planning and buying, and why a lazy fee squeeze will not unlock their true value. The Living Room Battle: Why Instagram testing 90-minute horizontal video is a signal that your operating model must handle converged video planning against YouTube. Pitch Horror Stories: We share cautionary tales of pitch theater gone wrong—from an executive accidentally soaking an agency lead in coffee, to an agency building a full supermarket bread aisle that clients never saw. Before you touch a briefing deck or RFP template, define your growth agenda in hard commercial terms, diagnose your operating model with brutal honesty, and update your scope of work to reflect the realities of data and commerce. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com.

In this episode of #MediaSnack, Tom Denford and David Indo dive into the latest shakeup in the cola wars as Coca-Cola splits its global media account among Omnicom, WPP, and Dentsu. They discuss the implications of Pepsi's strategic move to Publicis and what it means for these beverage giants. The conversation shifts to analyze the evolving landscape of media agencies, particularly the role of Accenture, Stagwell, and Havas in navigating the competitive Red Ocean. Tune in to understand the strategic plays, potential future pitches, and what this means for marketers globally. What You'll Learn: - The latest developments in the Coca-Cola and Pepsi media account saga. - How the shifting alliances among media agencies affect global campaigns. - The role of Red Ocean agencies and new market entrants like Accenture. - Strategic insights for marketers managing media relationships. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com

In this episode of #MediaSnack, I sit down with Dave Kersey, VP and Global Head of Media at SharkNinja. We dive into his journey through the media landscape, discussing how he transitioned from agency roles to brand leadership, and the importance of leveraging media as a strategic investment rather than just a buying function. Dave shares insights on operational excellence, audience activation, and the power of embracing ambiguity in the fast-paced media world. He emphasizes the need for a balanced approach in media strategy, focusing on connecting with consumers in meaningful ways. Join us as we explore how innovation and a passion for media can drive business growth and success in today's dynamic environment.

In this episode of #MediaSnack, Tom and David dissect the evolving role of marketing procurement during global agency reviews. As Media Palooza accelerates, modern procurement leaders are stepping away from 2015-era unit-cost slashing to become strategic architects of agency operating design. We explore why aggressive price-beating backfires by forcing holding companies to hide margins in principal media markups and opaque ad-tech fees. Learn how smart procurement directors partner with CMOs to build performance-linked commercial frameworks that balance fee transparency, performance bonuses, agency margin health, and AI automation for long-term growth. We have been helping the world's most ambitious marketers since 2009. Find out more at www.idcomms.com