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CODING CLINICAL CULTURE by SomeplaceGood.
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CODING CLINICAL CULTURE by SomeplaceGood.

Author: Emma Hindmarsh Conan

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The podcast for skin therapists, facialists, aestheticians and clinic owners who are done reading the industry and ready to lead it.

Emma Hindmarsh Conan has spent 20+ years in beauty, watching trends land, watching businesses scale, and watching clinicians get buried in information that never quite becomes action. Coding Clinical Culture is the fix.

Every episode, Emma takes what the industry is saying (the trends, the tech, the cultural moves, the science) and translates it into what it means for your clinic, your clients, and your growth. No theory for the sake of it. No trend reports that leave you nowhere. Just the pattern, the argument, and the exact next move.

This is the podcast for the clinical beauty professional who's running a business, building an audience, and navigating an industry that never stops changing. Each episode runs 15-25 minutes - content-rich, commercially sharp, and built to be actionable before your next client walks in.

Topics include experiential beauty retail, beauty tech from CES 2026, AI skincare personalisation versus clinical compounding, longevity and skin senescence, medispa trends, and the dermatology findings reshaping how we think about skin health and business.

The industry talks. SomeplaceGood translates. Clinicians act.

If you're a skin therapist, dermal clinician, facialist, medispa owner, or beauty business professional in Australia or anywhere in the skin industry, and you're ready to stop keeping up and start getting ahead, you're in the right place.

For Skin. For Self. For Good.
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41 Episodes
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Week 2 of 'Your Clients Don't Trust You...Yet' moves from the social feed to the conversation you're having in your beauty clinic. A tapping game explains why your clinical language gets forgotten, and a 1970s photocopier queue experiment reveals how small or big your "because" needs to be depending on what you're asking of your clients. Then we rebuild your top 3 recommendations, emotional outcome first, clinical substance second to get your business buzzing.
This ep is all about the neuroscience of trust, including the actual $10 experiment that shows how oxytocin changes how much a stranger is willing to give to you. Then we translate it into the one place trust is being built or broken every day; your social feed (I know, it's a tough place to hang out) and I give you the exact 3-purpose, 3-pillar framework to use this week to make socials easy breezy for once.
"Find out who you are, and do it on purpose." Dolly Parton's line inspired this week's episode. As the awards entries open again for 2027, we break down how to actually write a clinic vision statement, not one everyone else has on their website, but one specific enough to guide your treatment menu, your pricing and your next hire. Action included.
At Beauty Expo this year, I did a talk that didn't hit enough people... so, lucky you, it's recorded here just for you! Discover the commercial opportunity in hormonal ageing. Steal my ai prompts to get your clinic into a place of authority in this space and work out how to make the most of your Beauty Expo (or any event) notes. Looking to make a move? This one's for you!
Straight out of Beauty Expo Australia and this one's personal. A smaller team, a stand that nearly sold out, a competitor who "stole" our stock and the conversation that followed. PLUS what I've changed my mind about after a weekend of watching skin clinic owners, beauty brands, and industry leaders back each other instead of guarding their turf. If you're a clinic owner thinking about your team culture, your client communication, or how you talk about your own business, this one's for you.
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