JAR Inside the Research Podcast

Send us Fan Mail In this episode, we speak with Kshitij Bhoumik (University of Leeds) to discuss his article, “How the Timing of LGBT+ Brand Activism Affects Consumer Responses: Better Early Than Late?” coauthored with Maximilian H. E. E. Gerrath (University of Leeds), Alessandro Biraglia (University of Leeds), Aulona Ulqinaku (University of Leeds), and Giampaolo Viglia (University of Portsmouth), published in the March 2026 issue of JAR. Kshitij explains the question driving the paper: the b...

Send us Fan Mail In this episode, Dr. Jano Jimenez-Barreto (Universidad de La Laguna- Oxford Brookes University) joins me to discuss his research paper titled "Inner Child Messaging, Perceived Authenticity, and Consumer Responses in Advertising." Dr. Jimenez-Barreto explains how his study explored new cognitive-efficient ways to trigger nostalgia in advertising by using "inner child messaging" instead of traditional self-referencing techniques. The research found that inner child messag...

Send us Fan Mail In this episode, Dr. Susanna Lee (Boston University) joins me to discuss her Journal of Advertising Research article, Human vs. AI Influencer Marketing on Instagram: The Role of Message Appeals and Perceived Humanness, coauthored by Ah Ram Lee (University of Massachusetts) and Jung Won Chun (Sejong University). Dr. Lee explains their study's findings that human influencers generally perform better than AI influencers, but AI influencers can be effective when using informatio...

Send us Fan Mail In this episode, we speak with Yongwoog Andrew Jeon (Northern Illinois University) to discuss his article, "How Small Talk and Co-Viewing with AI Companions Boost Advertising Effectiveness and Persuasion: Chat, Watch, and Buy," coauthored with Yuhosua Ryoo (University of Minnesota Duluth), Sangwook Lee (University of Colorado Boulder), and Hye Jin Yoon (University of Georgia), published in the June 2026 issue of JAR. Andy explains the question driving the paper: as AI compani...

Send us Fan Mail In this episode, we welcome back Kirsten Cowan (The University of Edinburgh) to discuss her article, "(How) Does the Number of Followers Impact the Success of Influencer Marketing? A Construal Level Perspective," coauthored with Ben Marder (The University of Edinburgh), Laura Lavertu (University of Strathclyde), and Jiayuan Li (Xi'an Jiaotong-Liverpool University), published in the March 2026 issue of JAR. Kirsten takes on a question that sits behind nearly every influencer c...