Zero Friction

Many serious diseases are found late, after symptoms show up. Whole body MRI can find them earlier, with no radiation. Host Terry Coutsolioutsos sits down with Dr. Brian Tsui, a board-certified neuroradiologist, former UCSF faculty member, and co-founder and Chief Medical Officer of CoreViva.Revenue stuck in your MedTech or health-tech company? Book 30 minutes with Terry: https://api.revrxai.com/widget/bookings/30-minute-meeting-with-terryBrian explains how whole body CT, ultrasound and MRI compare. CT uses radiation and can miss subtle changes in the brain. Ultrasound has a hard time seeing deep inside the body. MRI shows the brain, abdomen, pelvis and joints in fine detail, without injected dye.He walks through a visit at CoreViva, from the intake forms to the scan to a half-hour review with a radiologist on a big screen. Patients also get a written report and the CoreViva Score, an AI-generated report card that tracks brain age, visceral fat and muscle quality over time.Terry and Brian also talk about brain health, who pays cash for proactive screening, how HSA and FSA fit in, and how CoreViva reached 2,000 scans.The Zero Friction Podcast from RevRx AI explores how founders, clinicians, and technology leaders make healthcare and business work better by removing the obstacles that slow people down.Topics Covered- What can a whole body CT miss, and how much radiation does it use?- CT, ultrasound or MRI: which works best for whole body screening?- Why ultrasound struggles to see deep inside the body- What does a whole body MRI visit look like, start to finish?- Why review your scan with a radiologist?- How an AI report card tracks brain age, visceral fat and muscle- Worried about Alzheimer's? What a brain scan can show early- How to slow microvascular disease and lower stroke risk- Is whole body MRI covered by insurance, HSA or FSA?- Why one brain percentile matters less than the trendChapters0:00 Preview0:41 Zero Friction0:52 Whole body MRI with Dr. Brian Tsui1:46 From radiology training to proactive medicine3:17 Whole body MRI vs whole body CT3:56 CT radiation and what it can miss5:04 Where ultrasound falls short6:23 Why MRI for whole body screening7:47 Thin 1 mm brain slices8:28 CoreViva's physician-led model9:56 The patient experience, from intake to scan11:17 Going over results with a radiologist12:56 A tour of your scan: brain, heart, liver14:20 The written report and the CoreViva Score16:44 Why meeting the radiologist matters18:45 Brain health and Alzheimer's worries20:21 Microvascular disease and stroke risk22:14 Habits that protect your brain23:10 Who gets proactive screening24:02 Cash pay, HSA and FSA25:43 Why a baseline scan matters26:28 Brain percentiles: watch the trend28:23 2,000 scans and early growth31:25 Plans beyond whole body MRI32:28 Advice to his younger selfImportant Links and ResourcesCoreViva: https://coreviva.com/Host Terry Coutsolioutsos: https://www.linkedin.com/in/terry-coutsolioutsos/RevRx AI: https://revrxai.com/Would you get a whole body MRI before you had any symptoms? Why or why not?#WholeBodyMRI #PreventiveHealth #MedicalImaging #ZeroFrictionPodcast

Medical equipment sales doesn't always start with a demo. Host Terry Coutsolioutsos sits down with Jason Velick, president of CMIA, the California Medical Instrumentation Association. Jason once got a seven-figure purchase order for 10 premium imaging systems without ever doing a demo.Revenue stuck in your MedTech or health-tech company? Book 30 minutes with Terry: https://api.revrxai.com/widget/bookings/30-minute-meeting-with-terryJason spent 27 years in medical imaging with GE, Philips, Siemens and Samsung. A competitor held about 80% of that market, so he thought the buyer was just checking prices. Two years later he asked why they picked him. They had seen his work with CMIA and his posts on LinkedIn, and they trusted he would be there after the sale.They also talk about the people problem in healthcare technology management. Biomed teams don't bring in revenue, so they are asked to do more with less. There aren't enough trained technicians or teachers. Jason shares how CMIA is building apprenticeships with schools, colleges and the state.Terry and Jason cover how AI predicts equipment failure, how remote diagnostics cut repeat truck rolls, and why buyers Google you before they ever meet you.The Zero Friction Podcast from RevRx AI explores how founders, clinicians, and technology leaders make healthcare and business work better by removing the obstacles that slow people down.Topics Covered- How a seven-figure medical equipment sale closed without a demo- Why buyers check your LinkedIn before they call you- Why biomed teams are asked to do more with less- How to fix the shortage of biomedical equipment technicians- Certification or associate degree: which path into the field?- How the workforce gap slows hospitals, OEMs and service companies- How AI predicts medical equipment failure- Can remote diagnostics cut repeat truck rolls?- How the Sunshine Act changed the way trust gets built- What CMIA does for California's biomedical communityChapters0:00 Preview0:45 Zero Friction1:40 From molecular biology to medical equipment sales4:56 Inside CMIA: 52 years, 1,000 members, 9 chapters7:06 Why biomed teams do more with less8:38 Apprenticeships for the workforce shortage10:05 Certification or associate degree?12:43 How the shortage hits hospitals, OEMs and service companies14:04 AI and predictive maintenance15:57 Remote diagnostics and fewer truck rolls18:09 The seven-figure deal with no demo21:19 Why buyers check your LinkedIn first24:05 The Sunshine Act and digital trust27:11 Meeting buyers where they want to be29:31 CMIA's mission: closing the workforce gap31:22 Advice to his younger selfImportant Links and ResourcesCMIA (California Medical Instrumentation Association): https://www.cmia.org/CMIA Connect conference: https://www.cmiaconnect.org/Host Terry Coutsolioutsos: https://www.linkedin.com/in/terry-coutsolioutsos/RevRx AI: https://revrxai.com/Has a buyer ever made up their mind about you before your first meeting? What tipped it?#MedicalEquipmentSales #MedTechSales #ZeroFrictionPodcast

The osteoporosis care gap starts when a fracture gets fixed and nobody owns the bone disease underneath it. Host Terry Coutsolioutsos talks with David Lee, Founder and Chief Collaboration Officer of Health Collaboration Partners, and Jared Torkelson, President of the American Society of Osteoporosis Providers and a physician associate at Mayo Clinic, about why bone health is still treated like an orphan disease.Revenue stuck in your MedTech or health-tech company? Book 30 minutes with Terry: https://api.revrxai.com/widget/bookings/30-minute-meeting-with-terryrovrkuDavid explains that only about 20% of people with the disease get diagnosed and treated after a fracture, and that a patient can wait six to twelve months to see a bone specialist. He shares his mother's story: four fractures before she got the diagnosis and treatment she needed.Jared describes why there are only two ways to know you have osteoporosis, a DEXA scan or a broken bone, and how fracture liaison services and bone health optimization programs close the loop after a fracture. Both guests agree that AI that only finds patients is not enough. It has to help clinicians treat them and help tell the value story to health system leaders.They also cover what Japan did differently, the CMS TEAM bundle, why orthopedic practices may be the right home for a bone health program, and their advice for anyone starting one: just start.The Zero Friction Podcast from RevRx AI explores how founders, clinicians, and technology leaders make healthcare and business work better by removing the obstacles that slow people down.Chapters0:00 Opening highlights1:10 The osteoporosis care gap: meet David Lee and Jared Torkelson4:08 Who owns bone health after a fracture?6:03 Only 20% diagnosed and treated after a fracture10:17 David's mother: four fractures before the right care12:38 Why prevention lags behind fracture repair16:10 Fracture liaison services and bone health optimization18:13 The economics of preventing fractures21:41 AI for detection versus AI for treatment24:13 What Japan did differently25:35 Screening versus identifying patients for action28:36 Delayed diagnosis and the risk of a second fracture31:59 Building capacity: does bone health need its own lane?35:20 Using AI to tell the value story to the C-suite38:40 Orthopedic practices and bone health programs42:38 The CMS TEAM bundle and revision risk43:48 Advice for starting a bone health program: just startImportant Links and ResourcesHost Terry Coutsolioutsos: https://www.linkedin.com/in/terry-coutsolioutsos/RevRx AI: https://revrxai.com/Guest David Lee: https://www.linkedin.com/in/davidblee/Health Collaboration Partners: https://www.healthcollaborationpartners.com/Guest Jared Torkelson: https://www.linkedin.com/in/jared-torkelson-pa-c-dmsc-2a96a6280/American Society of Osteoporosis Providers: https://www.theasop.org/Who should own a patient's bone health after a fracture?#Osteoporosis #BoneHealth #FractureCare #ZeroFrictionPodcast

Medical device reimbursement can stall a company even after every approval box is checked. Host Terry Coutsolioutsos talks with Darren Selsky, Founder of Medalytics Consulting Group, a fractional leader who helps small and mid-size MedTech companies bring new products to market and get paid for them.Revenue stuck in your MedTech or health-tech company? Book 30 minutes with Terry: https://api.revrxai.com/widget/bookings/30-minute-meeting-with-terryDarren has spent more than 30 years in MedTech. He started as an engineer and worked for large companies like Siemens, Hologic and St. Jude Medical. He explains why getting the approvals does not settle reimbursement, and why a product needs an economic story next to its clinical evidence.Terry and Darren talk about funding gaps when a raise of five or six million dollars is too small for most venture capital and private equity firms, and how hospital value analysis committees can delay revenue. Darren then shares where AI is real and where it is noise. He describes how AI helped radiologists at Hologic set aside normal mammography screenings, and why he wants augmented AI that keeps human experts involved.They also cover protecting intellectual property in AI tools, simpler customer experiences, and Darren's advice to his 22-year-old self.The Zero Friction Podcast from RevRx AI explores how founders, clinicians, and technology leaders make healthcare and business work better by removing the obstacles that slow people down.Topics Covered- Why medical device reimbursement can stall after approval- Darren's move from engineer to fractional leader- Accountability when a small team is counting on you- Funding gaps when a raise is too small for venture capital- Hospital value analysis committees and delayed revenue- Building an economic story next to the product- Augmented AI in mammography screening, in Darren's words- Protecting intellectual property in AI tools- Simpler customer experiences in medical devices- Advice to a 22-year-old selfChapters0:00 Opening highlights1:28 Medical device reimbursement: meet Darren Selsky and Medalytics Consulting Group3:18 From engineer to medtech leader4:26 Choosing smaller innovators over corporate life9:56 Accountability and because I said I would16:44 Market access, regulatory approval and reimbursement18:04 When the approvals are checked but the clock stops20:15 Funding gaps and alternative capital22:08 Value analysis committees and delayed revenue23:22 An economic story alongside the product26:51 Real impact and noise in AI27:33 The true need for AI in mammography screening30:29 Augmenting AI with human intelligence31:27 Hospital workflows, staffing and operating costs36:40 Protecting intellectual property in AI tools42:46 Customer experience and simpler purchasing46:12 Advice to a 22-year-old self48:39 Die With Zero and making room for experiencesImportant Links and ResourcesMedalytics Consulting Group / Darren Selsky: https://www.linkedin.com/in/dselsky/About Darren Selsky: https://www.fractionalleadernetwork.com/austin/darren-selskyHost Terry Coutsolioutsos: https://www.linkedin.com/in/terry-coutsolioutsos/RevRx AI: https://revrxai.com/What has stood between your medical device and getting paid?#MedTech #Reimbursement #MarketAccess #ZeroFrictionPodcast

Many leaders keep high performance habits at work while their health, family or social life slips. Host Terry Coutsolioutsos talks with Gregory Salerian, LCSW-BACS, Founder & CEO of the Center for Behavioral Fitness, about his approach to self-care and the daily habits behind sustained high performance.Revenue stuck in your MedTech or health-tech company? Book 30 minutes with Terry: https://api.revrxai.com/widget/bookings/30-minute-meeting-with-terryGregory explains how his own turnaround shaped the system he now teaches. He uses the oxygen mask on an airplane, the airplane cockpit and daily toothbrushing to explain what he calls brain hygiene.In his view, the two habits to start with are getting up earlier than everybody and moving your body hard every day. He says living healthy is very hard, but living unhealthy is harder. He spends about 15 hours a week taking care of himself, and calls it a part-time job.Terry and Gregory also talk about empathy with accountability, the gap between feeling gratified and being fulfilled, and the high-performance trap. Gregory closes with his advice to his younger self: take care of the cockpit.The Zero Friction Podcast from RevRx AI explores how founders, clinicians, and technology leaders make healthcare and business work better by removing the obstacles that slow people down.Topics Covered- High performance habits: treating self-care as a system- The oxygen mask rule: take care of yourself first- What behavioral fitness means, in Gregory's words- Balancing empathy with accountability- Why living unhealthy is harder than living healthy- Gratification versus fulfillment- The high-performance trap and social media- Brain hygiene and the toothbrushing analogy- Getting up early and moving your body every day- Coaching, adjustment and advice to a younger selfChapters0:00 Opening highlights1:13 High performance habits: meet Gregory Salerian and the Center for Behavioral Fitness5:07 Self-care and the habit rings8:31 Methodology, empathy and accountability11:02 Living unhealthy is harder13:10 The high-performance trap14:57 Freedom in discipline17:32 Treating the brain like the teeth20:49 Brain, body and movement25:10 Ripple effects and a new brand28:10 Coaching and continuous adjustment29:48 Advice to a younger selfImportant Links and ResourcesCenter for Behavioral Fitness: https://www.centerforbehavioralfitness.com/Gregory Salerian: https://www.linkedin.com/in/gregory-salerian-lcsw-bacs-40295ab7/Host Terry Coutsolioutsos: https://www.linkedin.com/in/terry-coutsolioutsos/RevRx AI: https://revrxai.com/Which daily habit helps you perform at your best when work gets busy?If this chat helped, like the video, share it, and subscribe to RevRx AI for more Zero Friction.#HighPerformance #BehavioralFitness #Habits #ZeroFrictionPodcast