Slay The Spray

In this episode of Slay The Spray, Kelly Callaghan sits down with Kristy, founder of Soul Ties Marketing and a former spray tan artist, to discuss building a personal brand that attracts the right clients. Kristy shares her entrepreneurial journey and explains how authenticity, strategic social media, and genuine connections can help beauty business owners grow their businesses. By the end of this episode, you will learn about: Why showing your face and personality helps clients connect with and trust your business. How understanding your ideal clients’ concerns, insecurities, and needs helps you create content that speaks to them. Why investing in your branding, visuals, and social media content can help attract the right clients. How showing up consistently and authentically, even when your content isn’t perfect, helps you build a stronger personal brand. How networking, building genuine connections, and taking action on what you learn can create new opportunities for your business. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan shares how she is using AI to streamline business operations, save time, and scale X-Tan Sunless. She explains how spray tanning artists can use AI as a virtual employee to simplify everyday tasks, strengthen their brand, and grow their businesses more efficiently. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How AI can help you save time, reduce workload, and grow your spray tanning business. Using AI as a virtual graphic designer while maintaining your unique brand identity. Streamlining emails, messages, and daily tasks with an AI receptionist. Creating a month’s worth of social media content ideas, hooks, and strategies with AI. Using AI strategically to improve efficiency, understand your audience, and unlock new opportunities for business growth. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan sits down with her bestie, Anna Hollowell, to talk about creating social media content that attracts clients without the overwhelm. Anna shares practical strategies for showing up with confidence, building genuine connections, and turning content into bookings for your spray tanning business. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: Why confidence, not a lack of content ideas, may be holding you back from showing up on social media How to create content before consuming and build healthier social media habits Why storytelling, human connection, and relatable content help stop the scroll How to use B-roll, voiceovers, and talking-head videos to create engaging content, even if you're camera-shy How to choose the right platform, use short-form video effectively, and turn social media engagement into client relationships Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan shares a behind-the-scenes look at a webinar she recorded with Nicole Gifford of GlossGenius. Kelly talks about her journey from starting a mobile spray tanning business with $2,000 to building a seven-figure business, and shares practical strategies for spray tanning artists and salon owners who want to increase revenue, retain clients, and grow without doing everything themselves. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How to increase the value of each appointment through memberships, retail, and service upgrades Why pricing your services correctly and understanding your costs are essential for profitability How to keep existing clients coming back through rebooking, memberships, and a strong client experience What to look for when hiring, and how the wrong hire can affect your salon’s revenue How to use delegation, automation, and systems to scale your business while creating the lifestyle you want Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan sits down with Shelby Amberg, owner of Lure Lueur, to talk about stepping outside your comfort zone, believing in yourself, and taking action on big business ideas. Shelby shares how attending Slay The Spray helped shift her mindset, build meaningful connections, and give her the confidence to take a bold idea from a written goal to a 150-person beauty event in just three months. She also talks about growing her spray tanning business, hiring her first employee, building a strong network, and learning to bet on herself even when she didn't have all the answers. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How stepping outside your comfort zone can create new business opportunities Why networking and building genuine industry connections can accelerate growth How Shelby turned a big idea into a 150-person beauty event in just three months Why taking action matters more than simply feeling inspired How to build the confidence to bet on yourself and pursue bigger business goals Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!