In-House Insights

Sitting as the only marketer or sole creative in a company often feels like living on an isolated island. Without a sounding board, how do you know if your strategies, budgets, or operational models actually stack up?In this episode of In-House Insights, Abby and Chris sit down with Chanel Clark, founder of The Marketing Club. Chanel shares her journey from being an isolated solo marketer to building an 18,000+ community across Australia and New Zealand.They explore why isolated marketing roles lead to burnout, why cross-functional collaboration between marketing and in-house teams is critical, and how community acts as the ultimate career safety net in an era dominated by AI and budget cuts.What You'll Learn:Escaping "Solo Marketer" Syndrome: Strategies for navigating roles where you are expected to build and run an entire marketing function without support.In-House & Marketing Alignment: How in-house creative teams and marketing leads can eliminate friction and operate as collaborative growth drivers instead of internal competitors.The T-Shaped Marketer Resurgence: Why generalist capabilities are regaining value over hyper-specialisation in modern marketing environments.Human Connection in the AI Era: Why relying on community and real peer feedback builds the discernment that automated tools cannot replicate.Subscribe now and don't miss an ep.

In this Moves & News edition, hosts Abby and Chris break down the latest shifts shaping internal agency models.They explore Asahi In-House’s Agency of the Year win, Samsung's consolidation move to its in-house agency (Cheil), and how even NASA has to consider budget issues! Plus, a deep dive into why brands are now bringing Creative Partnerships Managers in-house to manage the creator economy.Key TakeawaysScaling Capabilities: Why major brands like Samsung and Asahi are moving full-service media, digital, and production in-house.Creative Consistency: What in-house leaders can learn from Mars Snickers' 15-year platform about resisting the urge to change creative too soon.The Creator Economy Shift: How to transition influencer management from off-the-side-of-desk tasks into a dedicated internal function.Behind the NASA Model: How the world’s biggest stage operates with a resource-conscious, agile mindset.Subscribe so you don't miss an episode, and follow us on LinkedIn for bonus content.#inhouseagency #marketing #creative #creativeops

In-house leaders often get trapped inside their own four walls, fighting the battle of proving value beyond mere cost-savings while navigating AI noise.In this episode of In-House Insights Moves & News, hosts Abby and Chris discuss how category-leading brands like 7-Eleven, Treasury Wine Estates, and Guzman y Gomez build world-class internal capabilities, the reality of AI adoption for leaders, and why human-led curation is more critical than ever in an era of generic LinkedIn content.Key Takeaways:The IHAC Summit Preview: Why the shift from cost savings to competitive advantage is reshaping internal agency models.Building From the Ground Up: Lessons from 7-Eleven's new in-house agency, The Corner Shop, on scaling internal capability and culture.Practical AI vs. AI Slop: How creative leaders are using AI to reclaim time without losing human connection or brand voice.Measuring What Matters: Previewing the high-stakes debate on internal agency measurement featuring top industry leaders.Follow us on LinkedIn for bonus content.#CreativeOperations #InHouseAgency #MarketingStrategy

Most in-house media models struggle to keep pace with modern tech environments. Traditional loops of briefs, plans, and revisions slow momentum down, leaving performance teams trapped in black-box platforms and outdated workflows.In this episode, Alex Concannon (VP of Global Marketing at Deputy) reveals how he is rebuilding in-house marketing from the ground up using lean, AI-integrated models. From running an AI-generated radio test to shipping 40 videos and 400 social assets in 60 days, Alex shares a practical blueprint for scaling speed and output without ballooning overhead.Key takeaways:The Evolving Talent Stack: Why performance platforms mean you should hire creative copywriters over traditional media buyers.De-Risking Channel Testing: How using AI voice agents enabled a low-cost, top-of-funnel radio experiment before investing heavy capital.Speed over Perfection: Why shipping high volumes of varied, good creative beats banking everything on a single Cannes Lion idea.Executive Efficiency: How a simple, automated daily digest agent can save senior leaders two hours every morning.Subscribe now so you don't miss an ep!#MarketingPodcast #InHouseAgency #AIinBusiness #AI #AITrends

In this recap, hosts Abby Blackmore and Chris Maxwell dive into their key takeaways from their recent US tour, attending the Henry Stewart Creative Operations conference in New York and the ANA conference in California.They share exclusive insights from global creative leaders at NASA, GSK, Target, and Liquid Death, breaking down how the world's most sophisticated internal agencies are transitioning from pure production studios into high-value growth partners.What you'll learn:The Shift from Savings to Growth: Why only 9% of mature in-house agencies now prioritise cost savings, and how to successfully report on brand value, agility, and innovation.AI Orchestration vs. Tool Fatigue: The operational reality of AI, why optimising individual tasks creates workflow bottlenecks, and how to build a unified system hub.Making the Implicit Explicit: Lessons from Target on how to map your internal processes, establish strict brand governance, and properly market your team’s value to stakeholders.Mitigating Creative Risk: Real-world lessons on managing AI governance, IP risk, and false advertising when using generative tools for consumer-facing copy.Ready to elevate your internal agency's strategy? Hit subscribe for more global industry insights.#marketingpodcast #inhouseagency #creative #australian