This is Product Marketing

In this episode, Gerardo A. Dada, author of OutPosition, joins Louise Liu to share his thoughts on how strategy, differentiation, and positioning help companies build sustainable market leadership.For more information, please check out Gerardo's article: Fixing the Positioning Trap: From Messaging to Strategy.

In this episode, Ryad Berkat, a Product Marketing Manager at OpenClassrooms, joins Louise Liu to share what he learned during his first PMM role, including how he approached competitive research, sales enablement, go-to-market planning, and cross-functional collaboration to make an impact quickly.For more information, please check out Ryad's article: Making an Impact Fast as a New Product Marketing Hire.

In this episode, Temitope Adelanwa, a Product Marketing Manager at VentureEd Solutions, joins Louise Liu to discuss the realities of sales enablement as a solo product marketer. She shares how she balances multiple products, prioritizes requests from across the business, and helps sales teams gain confidence with complex solutions. Temitope offers practical advice for PMMs who need to maximize their impact without a large team behind them.For more information, please check out Temitope's article: The PMM Operating System: Building Frameworks That Scale.

In this episode, Abhishek Srivastava, a senior product marketing manager at Simpplr, joins Louise Liu to share his insights on why internal enablement is the hardest part of go-to-market. He breaks down what GTM really means, common mistakes product marketers make, and how strong enablement drives real business impact beyond the launch.For more information, please check out Abhishek's article: Your GTM Plan Is Only as Good as Your Internal Enablement.

In this episode, Gokul Kailasam joins Louise Liu to share his insights on niching down vs. staying broad. Gokul discusses why founders often struggle to commit to a niche, and how product marketers can influence positioning decisions internally.For more information, please check out Gokul's article: A Four-Step Framework to Find Your Niche.