Business by Referral Podcast

Ashley Goes - Guest Bio: Ashley Goes is on a mission to prove that the fastest way to grow a service business isn't through an algorithm, it's through the people already in your world. Ashley started her first business in 2019 as a fitness and nutrition coach, going on to serve hundreds of women across the US. Along the way, she realized the part of the work she loved most wasn't the coaching itself, it was the strategy behind the business. Today, she helps service business owners build the partnership channels that expand their reach and grow their revenue without relying on paid ads or an endless content grind. Her core belief is that relationships drive revenue; that collaboration outperforms competition without fail. Her philosophy is unapologetically old-fashioned. Consistency, simplicity, and long-term sustainability are the keys to real growth- even in a world that seems to insist that the opposite is true.   In this episode, Virginia and Ashley talked about: Ashley's journey from fitness coaching to business strategy Active vs. passive referral strategies Making it easy for clients to refer you How psychology shapes business conversations Reaching ideal clients through strategic partnerships   Takeaways:  Find new clients and expand your reach. Use your influence for good Get in front of our ideal clients where they already are. If we want those things, we need to ask for them   Connect with Ashley on her social media platforms to learn more about her work and insights into networking effectively: Website: AshleyGoes.com LinkedIn: https://www.linkedin.com/in/ashleygoes/  Instagram: https://www.instagram.com/ashley_goes/    Connect with Virginia: https://www.bbrpodcast.com/ Download my Business by Referral Blueprint and create consistent revenue! https://mktg.masterconnectors.com/business-by-referral-blueprint 

Janet Macaluso's BIO: Janet Macaluso helps leaders, teams, and change-makers gain the insight they need to elevate, innovate, and create transformational change. Drawing on decades of experience as an executive in leadership, learning, and organization design, Janet creates space for people to develop new ways of thinking, break automatic and outdated patterns, eliminate energy-draining waste, navigate complex challenges, and achieve exceptional systemic results. Her extensive education and professional credentials include a Master's in Education from Harvard University, a Master of Science in Organization Development from Pepperdine University, and an Advanced Certificate in Organization Design from the University of Southern California. Janet was named to the BRAINZ 500 Global list in 2021 and 2022 and is a Certified High Performance Coach, Tiny Habits Coach, Immunity to Change Facilitator, Professional Retirement Coach, Search Inside Yourself Facilitator, Energy Leadership Master Practitioner, and HeartMath Facilitator.   In this episode, Virginia and Janet talked about: • Janet's journey from corporate leadership to entrepreneurship • Breaking outdated patterns and generic best practices • Becoming your "best future self" • Networking and building relationships as an introvert • Building a business through referrals and service   Takeaways:  It takes work to build a business. Become the author of your own life Retire to something, not just from something Work with "the people who are my people   Connect with Janet on her social media platforms to learn more about her work and insights into networking effectively: Website: https://learning2lead.com/  LinkedIn: https://www.linkedin.com/in/janetmacaluso/  Facebook: https://www.facebook.com/janet.macaluso.1  Instagram: https://instagram.com/janet.macaluso    Connect with Virginia: https://www.bbrpodcast.com/ Download my Business by Referral Blueprint and create consistent revenue! https://mktg.masterconnectors.com/business-by-referral-blueprint 

Nicole Donnelly's BIO: Nicole Donnelly is a fifth-generation entrepreneur who knows firsthand the grit it takes to build something from the ground up. As the Founder of Hello Moxie—a bold platform, podcast, and community—she is on a mission to help women, particularly those in industries where they have been overlooked, underestimated, or underserved, step fully into their power. Through Hello Moxie, Nicole connects women through mentorship and leadership programming, community and storytelling. At the heart of her work is the Moxie Method™, her proprietary framework that helps leaders: Walk away from burnout and hustle culture and define success on their own terms. Reconnect with their purpose in work and life. Lead with courage, connection, authenticity, and unapologetic confidence.    In this episode, Virginia and Nicole talked about: Nicole's five-generation entrepreneurial legacy Moving beyond burnout and reconnecting with your purpose The role of mentorship in developing confident leaders Testing an offer through conversations before building the tech Building B2B growth through relationships and your network Takeaways:  It's never too late to get started Keep building those seeds because you never know Show up for the people in your network You just have to always be thinking about how you can be of value   Connect with Nicole on her social media platforms to learn more about her work and insights into networking effectively: Website: https://hellomoxie.us/  LinkedIn: https://www.linkedin.com/in/nicole-donnelly-dmg/    Connect with Virginia: https://www.bbrpodcast.com/ Download my Business by Referral Blueprint and create consistent revenue! https://mktg.masterconnectors.com/business-by-referral-blueprint 

Shirley Sutton's BIO: Shirley Sutton is a Leadership Coach, People & Culture professional, and founder of Ascendly Coaching. With a background in talent acquisition, HR, leadership development, and organisational transformation, she has spent years helping organisations identify and develop high-potential leaders. Shirley is the creator of the Manager to Leader Authority Shift Program, designed to help emerging leaders build confidence, influence, and leadership presence. Through her signature Authority Shift Method, she empowers professionals to overcome self-doubt, strengthen their personal brand, and step into leadership with clarity and impact.   In this episode, Virginia and Shirley talked about: Shirley's journey from corporate to coaching Building authority as a new leader Getting clear on your ideal client Growing through your existing network Using conversations to create opportunities   Takeaways:  You need to find out what works for you. It really all starts with that awareness piece. Just give it a go and give it a try. There's really no such thing as failure.   Connect with Shirley on her social media platforms to learn more about her work and insights into networking effectively: Website: www.ascendly.online  LinkedIn: https://www.linkedin.com/in/shirleysutton/    Connect with Virginia: https://www.bbrpodcast.com/   Download my Business by Referral Blueprint and create consistent revenue! https://mktg.masterconnectors.com/business-by-referral-blueprint   

Kathleen Baker's BIO: Kathleen Baker (Nandin) — Flutist, Composer & Meditative Music Guide There's a moment in every Nandin performance when the room seems to exhale. That's the gift Kathleen Baker has spent a lifetime cultivating. Raised in Calgary and classically trained at the University of Calgary and the Royal Conservatory of Music, Kathleen began her career on symphony stages—performing with the Calgary Philharmonic Orchestra and studying under flute masters Robert Aitken, Marcel Moyse, Julius Baker, and Jeanne Baxtresser. But her path soon widened beyond the concert hall. For decades Kathleen—known to her students and listeners as Nandin—has woven together music and stillness. She's taught at Universities, recorded with beloved artists like Deva Premal & Miten, Manish Vyas, Chinmaya Dunster, and Harry Manx, and created cherished albums, including Zen Spa, Celestial Spa, and Reiki Meditations. Her healing path runs just as deep. Nandin trained directly with B.K.S. Iyengar in India and became an accredited Iyengar Yoga teacher, later studying Reiki, Shiatsu, Cranio-Sacral Therapy, and Emotional Freedom Technique—practices she now folds into the events and performances she offers. Today, you'll find her leading "Meditative Music Making" sessions, crafting original guided meditations, and sharing her Experience Oneness workshop with audiences worldwide—most recently at the 2025 National Flute Convention in Atlanta. Nandin invites you not just to listen, but to arrive—fully, gently, present. In this episode, Virginia and Kathleen talked about: Laura's journey from marketing to mentoring Building genuine referral relationships Creating trust before asking for referrals Why networking is a long-term strategy Using authenticity to strengthen relationships Takeaways:  You have to really be there to play. People have to know you. You find yourself sort of by dropping yourself. You can't hang on to it. You just have to be there.   Connect with Kathleen on her social media platforms to learn more about her work and insights into networking effectively: Website: https://nandinmusic.com  LinkedIn: https://www.linkedin.com/in/nandin-kathleen-baker-360a6220/ Facebook: www.facebook.com/nandin.baker Instagram: https://www.instagram.com/nandin.baker/   Connect with Virginia: https://www.bbrpodcast.com/ Download my Business by Referral Blueprint and create consistent revenue! https://mktg.masterconnectors.com/business-by-referral-blueprint