Upper Cervical Marketing Podcast

Dr. James Blanford joins the Upper Cervical Marketing Podcast with host Tony Hook. In this episode, we delve into Dr. Blanford's journey through his first year as an upper cervical doctor and practice owner, going from launching the practice to being established in his community. There are specific and key steps taken to carve out steady growth. Join us to learn what these were so you can systematically grow in practice as well!

Dr. Bill Davis on the Upper Cervical Marketing Podcast. In this show, Dr. Davis discusses what it takes to launch a second practice and do it successfully.

In this episode of the UCM Podcast, Dr. Bill Davis explores why recruiting the right associate doctor for an upper cervical chiropractic practice is uniquely challenging. Because upper cervical care requires specialized clinical standards, explicit philosophy, and precise technique alignment, relying solely on traditional job boards or urgent "post and hope" tactics often fails. To solve this, Dr. Davis emphasizes the necessity of building continuous candidate pipelines early through direct engagement with chiropractic colleges, technique organizations, and active mentorship. He introduces UCM's Associate Talent Network and Associate Recruitment Program, designed to connect practices with pre-vetted students and doctors through deep career planning, structured candidate evaluations, and long-term onboarding support to enable sustainable practice growth 

In this episode of the UCM Podcast, Dr. Stanley Dombroski shares nearly 23 years of experience building a successful upper cervical practice from a small-town office in Zeeland, Michigan, to a multi-location practice serving a larger community. Dr. Stan explains how community outreach and patient education helped him create momentum early on, why telling "a story worth repeating" is at the heart of ethical practice growth, and how care plans and clear expectations improve patient commitment. He also dives into the systems he has developed to train and support associate doctors, including weekly training, detailed associate manuals, video instruction, scripting, and standardized processes across multiple locations. Dr. Stan is currently hiring an associate doctor for his Grand Rapids location, making this episode especially valuable for students, recent graduates, or practicing chiropractors looking for an opportunity to grow within an established upper cervical system.

In this episode, Dr. Bill Davis explains what it takes for upper cervical practices in Practice Growth Stages 4, 5, and 6 to successfully scale beyond the owner's personal efforts.  As practices expand to multiple doctors and locations, growth depends less on working harder and more on developing leaders, building standardized systems, maintaining culture, and creating a sustainable patient acquisition engine.  The episode walks through the unique challenges and bottlenecks at each stage—from owner dependency and inconsistent associate performance to leadership development and multi-location management—while emphasizing the importance of creating self-running organizations that consistently deliver exceptional patient care.  It concludes by introducing the UCM Elite™ Membership as a comprehensive solution designed to help practices build the leadership, infrastructure, marketing systems, and operational support needed to scale with confidence.