Words That Work: Sales & Marketing Success For Coaches/Consultants

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She Made $28K in 4 Months by Simplifying Her Business 087

2026-10-1417:25

Ellie felt like she was doing "all the things" in her coaching business, but her income was still inconsistent. Then she simplified her business—and generated $28,000 in four months. In this episode, Ellie shares what changed when she stopped trying to sell so many different offers and focused on a clearer customer journey. We talk about how she brought her Facebook group back to life, built stronger relationships with potential clients, and got more comfortable creating videos. She also shares why she stopped scripting her content and how she approaches complimentary coaching calls without turning them into awkward sales pitches. If you're feeling spread thin in your business, Ellie's story is a practical reminder that you may not need to do more—you may need more clarity around what you're already doing. If you want 3–5 clients consistently per month, here are some ways we can help. Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

The Messaging Mistake That Was Costing Me Clients 086

2026-10-1209:31

Your clients probably don't care about your process as much as you do. They care about where that process can take them. In this episode of Words That Work, I'm sharing an expensive mistake I made in my own business: focusing too much on the process instead of the outcome clients actually want. We'll talk about why selling your process can limit who responds to your message and how focusing on the outcome can help you attract more motivated clients. I'll also share a simple "so that they can…" exercise to help you get clearer on the result you really provide. Plus, you'll learn how conversations with potential clients can help you build stronger messaging, content, and programs. If you want 3–5 clients consistently per month, here are some ways we can help. Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

How to Guide Clients Without Telling Them What to Do 085

2026-10-0905:53

Have you ever been coaching someone and suddenly thought, "I have no idea what I'm supposed to say next"? You want to help, but you don't want to push them toward your answer. In this episode, we talk about a simple coaching skill called gaining agreement. You'll learn what to ask before offering advice, sharing a new perspective, or suggesting another approach. We also talk about why the way you coach may change depending on the situation and how helping someone build confidence can sometimes matter more than getting everything exactly right. It's a practical way to guide people while still giving them room to make their own decisions. If you want 3–5 clients consistently per month, here are some ways we can help. Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

Why People Scroll Past Your Posts (And How to Fix It) 084

2026-10-0710:14

You spend time writing social media posts and emails, but what if people stop reading after the first line? A better hook can help you get their attention and keep them reading. In this episode, we're talking about how to write simple, honest hooks that make people curious. You'll learn why starting at the beginning of your story isn't always the best choice and how to start with the part people actually want to hear. We'll walk through five types of hooks, including hooks built around feelings, surprising moments, backstories, and behind-the-scenes details. You'll also learn how to make your writing more interesting without being dramatic or saying something that isn't true. If you want 3–5 clients consistently per month, here are some ways we can help. Get the 61 Hooks Guide to write social media posts that make people want to keep reading here -> [LINK] Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review

5 Types Of Posts Proven To Create Engagement (083 Ancient Wisdom)

2026-10-0512:13

If social media feels awkward or you're not sure what to post, you may just need a better mix. There are five simple types of posts that can help you create more connection and engagement. In this episode, Tasha breaks down engagement, story, value, action, and proof posts—and explains what each one does. You'll learn why relying on only one type of content can make your social media feel shallow, salesy, or repetitive. She also shares a simple way to think about social media: treat it more like a dinner party and less like a storefront. The goal is to create real conversations and build connection without making content more complicated than it needs to be. If you want 3–5 clients consistently per month, here are some ways we can help. Join the Words That Work Community: emergesalestraining.com/facebookgroup Apply for a Personalized Review of Your Social Media or Business Plan: emergesalestraining.com/review P.S. To increase engagement, connection, and conversations on social media make sure to register for our next free social media challenge here: https://emergesalestraining.lpages.co/social-media-challenge/

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Words That Work: Sales & Marketing Success For Coaches/Consultants