Texas Hill Country Insider

Ryan Rendon and Steven Butcher sit down with Luke Coffee, filmmaker, producer, and co-host of Going Rogue with Lara Logan, for a conversation about storytelling, faith, loss, film, and building a new creative vision in Fredericksburg.Luke shares how football at Baylor, years in Hollywood, and a lifelong love of storytelling shaped his path. He reflects on the loss of Elizabeth, the personal story behind Texas Angel, the role faith has played through difficult seasons, and his vision for Outlaw as a future gathering place for films, music, local artists, families, and Hill Country community.Youtube Link:https://youtu.be/hFTqV0tofpwChapters00:12 Welcome to Episode 3000:38 Opening prayer01:23 Meet Luke Coffee03:29 Growing up between Dallas and the family ranch07:34 Discovering storytelling through childhood films15:41 Faith, purpose, and living with an eternal perspective22:54 From Texas to Hollywood30:18 Baylor football and finding a path in film38:37 Taking the leap to Los Angeles43:38 Early lessons from life in Hollywood01:01:11 Searching for faith on his own01:05:14 Meeting Elizabeth in Los Angeles01:10:19 Love, faith, and learning from Elizabeth01:20:08 Loss, grief, and the night that changed everything01:25:12 Finding purpose after tragedy01:37:11 The personal story behind Texas Angel01:43:09 The first vision for Outlaw01:45:09 Working with Lara Logan and Real Media01:46:17 Finding a home in the Texas Hill Country01:48:28 The former Fritztown Cinema property01:50:08 Building the Outlaw team and vision01:51:26 Future plans for music, film, and community01:55:03 Looking for the right partners01:58:54 Where to follow Luke and Outlaw02:01:13 Closing thoughtsResources and links:Support us at : https://linktr.ee/texashillcountryinsiderLuke CoffeeFilmmaker, Producer, and Co-host of Going Rogue with Lara LoganLinkedIn: https://www.linkedin.com/in/luke-coffee-20bba06Instagram: https://www.instagram.com/lukewarmcoffee/IMDb: https://www.imdb.com/name/nm1588234/Coffee ProductionsLinkedIn: https://www.linkedin.com/company/coffee-productionsWebsite: http://coffeeproductionsinc.com/Real MediaWebsite: https://realmediatx.org/Going Rogue with Lara LoganPodcast: https://goingroguewithlaralogan.podbean.com/OutlawInstagram: https://www.instagram.com/outlawtexashq/Steven ButcherWebsite: https://www.butcherbehrens.comInstagram: https://www.instagram.com/butcher_behren_signature_homes/LinkedIn: https://www.linkedin.com/in/steven-butcher-8678841b5/Facebook: https://www.facebook.com/ButcherBehrensTikTok: https://www.tiktok.com/@butcherbehrensighomesYouTube: https://www.youtube.com/@ButcherBehrensSignatureHomes/shortsPhone: +1 210-636-5387Ryan RendonWebsite: https://www.ryanrendon.comInstagram: https://www.instagram.com/ryan_rendon_realtorFacebook: https://www.facebook.com/RyanRendonRealtorYouTube: https://www.youtube.com/@ryanrendon-RealEstatePhone: +1 830-890-1943MentionsLuke CoffeeElizabethBaylor UniversityHollywoodCoffee ProductionsReal MediaGoing Rogue with Lara LoganTexas AngelOutlawFredericksburgTexas Hill CountryStorytellingFaithFollow Texas Hill Country Insider for more conversations on local business, real estate, growth, and life across the Texas Hill Country.

Ryan Rendon and Steven Butcher sit down with Bill Wilder, Head Football Coach of the Fredericksburg High School Battlin' Billies, for a conversation about Texas high school football, leadership, faith, family, community, and what it takes to keep a team believing through adversity.Coach Wilder shares how he went to Texas A&M planning to become a veterinarian before finding his calling in coaching, why Fredericksburg became home, and what he learned from playing through serious injuries. They also discuss the Tivy rivalry, the sacrifices coaches' families make, building player-led culture, navigating tough seasons, developing young athletes, and why the lessons players carry into adulthood matter more than a scoreboard.Youtube Link: https://youtu.be/VGuX0NfOR-YChapters00:12 Welcome to Episode 2900:27 Opening prayer01:04 Meet Coach Bill Wilder02:52 The Fredericksburg-Tivy rivalry05:12 Getting kids excited about football08:13 Why Fredericksburg feels like home12:34 Playing through a broken back16:40 From Texas A&M to coaching21:04 Rediscovering his love of football27:04 Family sacrifices and coaching33:20 Sports as preparation for life34:36 Becoming head coach of the Billies38:45 What great defense looks like40:16 Handling losses and emotional setbacks42:05 Building a winning culture46:02 How team captains are chosen48:45 Keeping belief through tough seasons52:36 Young players stepping into leadership55:07 Challenges of the new district58:02 The Fredericksburg visitors don't see01:02:43 Chasing a state championship01:05:13 What players remember years later01:07:35 Lightning round01:09:21 Closing thoughtsResources and links:Support us at : https://linktr.ee/texashillcountryinsiderBill WilderHead Football Coach, Fredericksburg High SchoolFredericksburg High SchoolWebsite: https://fhs.fisd.org/Fredericksburg ISD AthleticsWebsite: https://fredericksburgathletics.rankone.com/Website/MainInstagram: @battlinbillieathleticsSteven ButcherWebsite: https://www.butcherbehrens.comInstagram: https://www.instagram.com/butcher_behren_signature_homes/LinkedIn: https://www.linkedin.com/in/steven-butcher-8678841b5/Facebook: https://www.facebook.com/ButcherBehrensTikTok: https://www.tiktok.com/@butcherbehrensighomesYouTube: https://www.youtube.com/@ButcherBehrensSignatureHomes/shortsPhone: +1 210-636-5387Ryan RendonWebsite: https://www.ryanrendon.comInstagram: https://www.instagram.com/ryan_rendon_realtorFacebook: https://www.facebook.com/RyanRendonRealtorYouTube: https://www.youtube.com/@ryanrendon-RealEstatePhone: +1 830-890-1943MentionsBill WilderFredericksburg High SchoolBattlin' BilliesFredericksburg ISDTivy High SchoolKempner High SchoolVista Ridge High SchoolTexas A&M UniversityFellowship of Christian AthletesMarble FallsTexas Hill CountryFollow Texas Hill Country Insider for more conversations on local business, real estate, growth, and life across the Texas Hill Country.

Steven Butcher sits down with Trey Garrett, founder and Broker/Realtor-Auctioneer of United Country | Garrett Realty & Auction in Harper, for a conversation about entrepreneurship, faith, family, reputation, resilience, and building a business from the ground up.Trey shares how a difficult experience involving his own family inspired him to enter the auction industry, why he attended the World Wide College of Auctioneering, and what the lean early years really looked like. They also talk about earning trust, breaking into real estate, working alongside his wife Serah, helping families through difficult transitions, protecting your reputation, Hill Country loyalty, marriage, community, and why sometimes faith means taking the step before you know exactly where your foot will land.Youtube Link:https://youtu.be/AJNqOA4ArkAChapters00:12 Welcome to Episode 2800:28 Opening prayer01:04 Meet Trey Garrett03:23 The men who shaped him05:04 Why your name and handshake matter10:28 Resilience and entrepreneurship13:41 Becoming an auctioneer20:05 Starting Garrett Auctions in 201121:19 Bringing the business back to Texas27:36 Winning his first auction and real estate listings35:22 Selling his first major property42:08 Choosing auctioneering over welding46:13 Why Trey kept going50:34 Building the business with Serah54:15 Learning confidence as an auctioneer56:27 Competing against top auctioneers01:01:28 Helping families through difficult seasons01:07:07 Why estate planning matters01:14:11 Reputation, fairness, and doing the right thing01:19:03 Building relationships through auctions and real estate01:24:00 Moving the business from Kerrville to Harper01:28:32 Loyalty in the Texas Hill Country01:35:21 Protecting Hill Country culture01:38:24 Marriage and building together01:41:00 Why time became the real measure of success01:49:38 Seeing God's provision01:51:41 Start small and take the step01:58:25 Where to find Trey GarrettResources and links:Support us at : https://linktr.ee/texashillcountryinsiderTrey GarrettFounder, Broker, Realtor-AuctioneerLinkedIn: https://www.linkedin.com/in/trey-garrett-aa9a12176Instagram: https://www.instagram.com/treygarrett783/TikTok: https://www.tiktok.com/@3grdgen81Phone: (580) 369-8689Email: [email protected] Realty & AuctionWebsite: https://letshaveanauction.com/United Country: https://www.garrettrealtyandauctions.com/Facebook: https://www.facebook.com/UnitedCountryGarrettRealtyAuctionAddress: 23145 W Hwy 290, Harper, TX 78631Steven ButcherWebsite: https://www.butcherbehrens.comInstagram: https://www.instagram.com/butcher_behren_signature_homes/LinkedIn: https://www.linkedin.com/in/steven-butcher-8678841b5/Facebook: https://www.facebook.com/ButcherBehrensTikTok: https://www.tiktok.com/@butcherbehrensighomesYouTube: https://www.youtube.com/@ButcherBehrensSignatureHomes/shortsPhone: +1 210-636-5387MentionsTrey GarrettSerah GarrettGarrett Realty & AuctionUnited CountryHarperKerrvilleWorld Wide College of AuctioneeringTexas Auction AssociationFredericksburgAuctioneeringReal estateTexas Hill CountryFollow Texas Hill Country Insider for more conversations on local business, real estate, growth, and life across the Texas Hill Country.

Ryan Rendon and Steven Butcher sit down with Jarrid Dietert, a Fredericksburg financial professional and owner of Local Legend Apparel LLC, for a conversation about money, family, faith, career pivots, discipline, and showing up for the people around you.Jarrid shares how his grandfather shaped his work ethic, how Texas A&M led him into college athletics at the University of Houston, and why he eventually moved into financial services. They also talk about listening before giving advice, teaching kids about money, redefining success, protecting family time, becoming Catholic through ACTS, building Local Legend Apparel, serving the Fredericksburg community, and why everyone has to run their own race.Youtube Link:https://youtu.be/gFUaruJertoChapters00:00 Welcome to Episode 2700:39 Opening prayer01:32 Meet Jarrid Dietert03:13 Grandpa's newspaper test05:26 Work ethic and the family farm11:43 Texas A&M and sports management15:47 College athletics at the University of Houston19:30 Pivoting into financial services23:14 The first person who talks loses25:52 Teaching financial basics38:23 Why starting matters more than waiting44:15 Redefining success49:23 Protecting family time54:24 Faith, ACTS, and becoming Catholic01:08:40 CrossFit, discipline, and consistency01:13:24 How Local Legend Apparel started01:17:57 Moving to Fredericksburg for family01:21:23 Community showing up01:26:05 Walking through his parents' health challenges01:29:29 Run your own race01:37:34 What he hopes his kids remember01:40:13 Where to find JarridResources and links:Support us at : https://linktr.ee/texashillcountryinsiderJarrid DietertLocal Legend Apparel LLCLinkedIn: https://www.linkedin.com/in/jarrid-dietert-0464793aInstagram: https://www.instagram.com/bethelocallegend/Steven ButcherWebsite: https://www.butcherbehrens.comInstagram: https://www.instagram.com/butcher_behren_signature_homes/LinkedIn: https://www.linkedin.com/in/steven-butcher-8678841b5/Facebook: https://www.facebook.com/ButcherBehrensTikTok: https://www.tiktok.com/@butcherbehrensighomesYouTube: https://www.youtube.com/@ButcherBehrensSignatureHomes/shortsPhone: +1 210-636-5387Ryan RendonWebsite: https://www.ryanrendon.comInstagram: https://www.instagram.com/ryan_rendon_realtorFacebook: https://www.facebook.com/RyanRendonRealtorYouTube: https://www.youtube.com/@ryanrendon-RealEstatePhone: +1 830-890-1943MentionsJarrid DietertFredericksburg FinancialCetera InvestorsLocal Legend Apparel LLCTexas A&MUniversity of HoustonFredericksburgACTSSaint Mary'sFinancial planningFamilyTexas Hill CountryFollow Texas Hill Country Insider for more conversations on local business, real estate, growth, and life across the Texas Hill Country.

Ryan Rendon sits down with Russ York, Head of School and Director of Instruction for Grades 9–12 at Ambleside School of Fredericksburg, for a conversation about faith, education, parenting, curiosity, community, and what it means to form the whole person.Russ shares how he went from an athlete who barely cared about school to discovering a love of learning, becoming a public school teacher, and eventually moving his family to Fredericksburg to lead Ambleside. They explore the Charlotte Mason approach, why education should be about more than mastering information, the importance of relationships and habits, navigating fear versus love, the influence of AI on education, learning through failure, and raising students who remain curious about God and the world around them.Youtube Link:https://youtu.be/81icnr7BApYChapters00:12 Welcome to Episode 2600:46 Opening prayer01:26 Meet Russ York04:00 Growing up as an athlete08:46 The wake-up call that changed his education11:38 Discovering a love of history18:24 Becoming intellectually curious22:35 Seven years in public education28:33 Faith and teaching32:48 The backpacking trip that changed his life39:55 Meeting his wife Heather44:29 What is education actually for?52:05 Education, culture, and artificial intelligence58:12 What makes Christian education different01:01:23 Charlotte Mason and Ambleside01:05:02 What Charlotte Mason education looks like01:12:25 Helping parents adopt a different approach01:18:03 Sports, competition, and formation01:24:57 Education motivated by love versus fear01:32:14 Why failure can be a great teacher01:37:50 Moving to Fredericksburg01:40:56 Community and accountability01:44:36 Ambleside’s next phase of growth01:49:09 Playing the long game in discipleship01:52:29 What Russ hopes students carry with them01:54:55 Where to learn more about Ambleside01:57:54 Closing thoughtsResources and links:Support us at : https://linktr.ee/texashillcountryinsiderRuss YorkHead of School and Director of Instruction, Grades 9–12Ambleside School of FredericksburgLinkedIn: https://www.linkedin.com/in/russ-york-02917a239Ambleside School of FredericksburgWebsite: https://www.amblesidefredericksburg.com/Phone: (830) 990-9059Email: [email protected] InternationalWebsite: https://amblesideschools.org/Ryan RendonWebsite: https://www.ryanrendon.comInstagram: https://www.instagram.com/ryan_rendon_realtorFacebook: https://www.facebook.com/RyanRendonRealtorYouTube: https://www.youtube.com/@ryanrendon-RealEstatePhone: +1 830-890-1943MentionsRuss YorkAmbleside School of FredericksburgAmbleside InternationalCharlotte MasonFredericksburgUniversity of DallasUniversity of North TexasTarrant County CollegeYoung LifeEnchanted RockChristian educationTexas Hill CountryFollow Texas Hill Country Insider for more conversations on local business, real estate, growth, and life across the Texas Hill Country.