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In The Vicinity: Join two local media veterans Jim Wilson and Tim Hanlon as they tear up the proverbial town with real talk, fun banter and hot takes on the future of media, advertising, and the technology impacting a neighborhood near you.
With decades of combined experience across media, technology, and broadcasting, Tim and Jim break down the biggest stories of the week, unpack emerging industry trends, and explore how local media companies can navigate the shift to streaming.
From the evolution of broadcast and digital platforms to new revenue models, technology disruption, and the future of audience engagement, the show delivers candid perspectives and practical insights for anyone operating in the local advertising ecosystem.
Whether you're a broadcaster, publisher, advertiser, or media executive, this podcast offers a front-row seat to the conversations shaping the future of local media — and how the industry can evolve, compete, and thrive in a streaming-first world.
With decades of combined experience across media, technology, and broadcasting, Tim and Jim break down the biggest stories of the week, unpack emerging industry trends, and explore how local media companies can navigate the shift to streaming.
From the evolution of broadcast and digital platforms to new revenue models, technology disruption, and the future of audience engagement, the show delivers candid perspectives and practical insights for anyone operating in the local advertising ecosystem.
Whether you're a broadcaster, publisher, advertiser, or media executive, this podcast offers a front-row seat to the conversations shaping the future of local media — and how the industry can evolve, compete, and thrive in a streaming-first world.
31 Episodes
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Local news still matters to viewers. But as audiences move beyond traditional TV, how can local stations make sure their reporting reaches them? In this episode of In the Vicinity, Tim Hanlon is joined by Brian Ring, founder of Ring Digital, to unpack findings from his latest Future of TV Live report. They explore local news' reliance on pay TV, the opportunity for FAST and social platforms, and why vertical video could be key to reaching younger audiences.
In episode 30 of In the Vicinity, Tim Hanlon sits down with Tim Franklin and John Volk of Northwestern University's Medill Local News Initiative to unpack the findings from the latest State of Local News Report. They look at how station consolidation is reducing competition and original reporting, why local TV has struggled to make the digital transition, and what disappearing newspapers mean for television coverage in smaller communities.
Brenda Hetrick, president of Matrix Solutions, joins Tim Hanlon on episode 29 of In the Vicinity to explain why siloed technology and outdated incentives are holding local ad sales teams back, how political spending can mask those inefficiencies, and why sellers must move from pushing inventory to solving advertisers' business problems.
Madhive CEO Jim Wilson is back this week on In the Vicinity. Jim sits down with Tim Hanlon to explain why CTV has emerged as a powerful local performance channel, how AI, and ZIP-level intelligence are changing campaign optimization, and why streaming audio and digital out-of-home could be next.
In Episode 27 of In the Vicinity, Tim Hanlon dives solo into the stories reshaping local media—from shrinking newsroom employment and Local Now's growing FAST footprint to KPRC Houston's bold reinvention of the nightly newscast. Plus, why a 20-year-old comedy rerun beat late-night competitors, how Amazon and DAZN are emerging as replacements for regional sports networks, and why WPLG's free streaming deal with the Miami Heat could offer a glimpse of local sports' future.
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