Behind the Founders

Hire amazing offshore staff: https://cherryassistant.comWork with South African talent: https://hirenile.comEpisode 42: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Mooly Beeri (https://www.linkedin.com/in/mooly-beeri/) about building a consulting business through trusted professional relationships, identifying the operational bottlenecks that hold companies back, and using AI strategically to improve performance without sacrificing quality.---Mooly Beeri, founder of Better Software, draws on nearly 30 years of professional software experience, including leadership roles at Microsoft, Philips, and Aptiv, to help engineering organizations improve software quality, reduce costs, and accelerate delivery.---Chapters00:00 Introduction and Background05:18 Journey into Software Development12:25 Founding Better Software.dev17:24 Challenges in Engineering Transformations21:54 Identifying Critical Paths for Improvement37:11 The Role of AI in Software Development48:02 Advice for Aspiring Entrepreneurs-- Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

Hire amazing offshore staff: https://cherryassistant.comWork with South African talent: https://hirenile.comEpisode 41: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/) talks to Don Davis (https://www.linkedin.com/in/dondavis/) about the importance of structured processes in business growth, the challenges of lead conversion, and the transformative role of AI in enhancing business visibility. ---Don Davis is the CEO and founder of D3 Digital Media that helps businesses build effective client acquisition systems and turn online visibility into leads. With a background in corporate operations, consulting, and entrepreneurship, he has helped scale a business from $10 million to over $350 million in closed sales and now focuses on combining AI, marketing, and scalable business processes to drive growth.---Chapters00:00 Introduction and Background04:26 The Birth of D3 Digital Media07:20 Challenges in Lead Conversion08:50 Building a Client Acquisition System12:30 AI's Impact on Business Discovery22:47 The Value of Offshore Hiring32:25 Maximizing Time and Resources36:10 Insights for Aspiring Founders-- Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

Hire amazing offshore staff: https://cherryassistant.comWork with South African talent: https://hirenile.comEpisode 40: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Phillip Stucki about turning a personal passion into a business, balancing entrepreneurship and family, building systems for sustainable growth.---Phillip Stucki was a former Adidas employee who spent the last 10 years transforming building his fitness coaching business full-time. He is the founder of Proving Grounds and content creator of FitDad Phil.Chapters00:00 Background and Introduction06:50 Challenges of Entrepreneurship08:45 Understanding Client Goals11:29 Balancing Family and Fitness18:37 Working with an Appointment Setter24:00 Final Advice for Aspiring Entrepreneurs-- Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

Hire amazing offshore staff: https://cherryassistant.comWork with South African talent: https://hirenile.comEpisode 39: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Cecilia Arbelaez Perez (https://www.linkedin.com/in/ceciliaarbelaez87/) about what sales really looks like when you take the pressure, ego and stereotypes out of the equation.---Cecilia Arbeláez Perez is a co-founder of Pulse Level Up, a fractional revenue enablement firm helping companies bridge the gap between sales strategy and day-to-day execution.---Chapters00:00 Introduction to Cecilia Arvelaez Perez06:40 Challenges in Sales23:42 Cultural Perspectives on Sales25:34 Common Misconceptions in Sales31:14 Integrating AI in Sales Processes36:21 Team Structure and Specialization46:00 Advice for Aspiring Entrepreneurs-- Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.

Hire amazing offshore staff: https://cherryassistant.comWork with South African talent: https://hirenile.comEpisode 38: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Vitalis Mutwiri (https://www.linkedin.com/in/vitalismutwiri/) about building an early-stage education technology startup, navigating limited resources, assembling a team, engaging education stakeholders, and finding the balance between AI and human reasoning.---Vitalis Mutwiri is a Kenyan entrepreneur and co-founder of Eduyetu, an AI-powered EdTech platform using 3D models and augmented reality to make STEM education more visual, interactive, and accessible.---Chapters00:00 Introduction and Business Overview06:30 Business Goals and Hiring Models23:03 Education Technology and STEM Concepts27:06 AI and Education-- Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.