Steve Beecham is the President and Senior Loan Officer of Home Town Mortgage, a brokerage he founded in Alpharetta, Georgia in 1996, closing an estimated $75-100 million a year built almost entirely on referral relationships. Before mortgage, Steve bounced through a string of self-employed ventures — car sales, clothing, plantation interior shutters, even recycling — before a local mortgage broker recruited him.He turned the offer down at first, until a friend in the business told him he'd made $10,000 off a single refinance in a month, against the roughly $2,000 a month Steve was making at the time; that gap convinced him to make the jump, and he's been in mortgage lending for 30 years since. A four-time author on relationship-based business, Steve is now transitioning the company to his son.In this episode of Chasing Excellence, Steve joins host Tony Thompson to unpack his "give first" philosophy: why he never directly asks a referral partner for business, how he mentally maps real estate agents by niche and territory, and why he considers himself purpose-driven rather than passion-driven — a mindset that carried him through the 2009 crash.🔑 What You'll Learn:His "bar" analogy for how a referral relationship should actually start — focused entirely on the other person, not a pitchWhy he never directly asks a referral partner for business, and how that removes the fear of rejection from prospectingHow he mentally maps real estate agents by niche and territory so he always has the right person to refer a client toWhy community involvement — Rotary, a charity flower market, downtown concerts — gives him a natural reason to stay in touchWhy he considers himself purpose-driven rather than passion-driven, and how that mindset carried him through the 2009 crashConnect with Steve Beecham: https://hometownmortgage.net/team/steve-beecham | https://www.linkedin.com/in/steve-beecham-1958733/Subscribe to Chasing Excellence for more conversations with the mortgage industry's top producers and broker-owners.