Claim OwnershipThe TruCoach Podcast From Truvolv
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The TruCoach Podcast with Brian Gottlieb is where you’ll find industry-specific, actionable methods to help you build a supercharged home improvement or home services business. From leads to leadership, we exist to help you and your team successfully grow. TruCoach is your single source of truth for organizations looking to scale. Brought to you by Truvolv, you’ll get exclusive access to leaders who have been there and done that - and the wisdom that only comes from experience. No fluff, no noise. Just proven strategies for you and your team to implement. Learn more and have your lightbulb moment at truvolv.com.
12 Episodes
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Homeowners searching for a contractor used to start with a Google search and a gut check. Now they ask AI, and AI doesn't scroll ten links comparing options. It picks a company to vouch for and stakes its own credibility on that pick.\n\nGreg Cummings, CEO of [Power100](https://power100.io), has spent his career studying what makes a home improvement company worth that recommendation. That insight informs Power100's five-layer ranking system, built to filter out contractors who won't be aroun...
Most sales managers coach to net close. Joe Downey thinks that's the wrong number to chase.
Joe Downey has spent his career building and fixing frontline sales organizations in home improvement, including running the sales side of Jacuzzi's greenfield expansion into new markets. He also created two industry Facebook communities, In-Home Sales Pros and Sales Manager Alliance, to raise the performance and professionalism of sales leaders who often don't get the training their reps do.
Joe joi...
Most home improvement companies scale by adding services. Lakota Tidd scaled by cutting them, and by breaking one monthly revenue number into a target for every single day. That combination is why a company that started with yard chairs in his mom's garage is on pace to cross $20 million this year. Lakota Tidd, founder of [Top Home Improvements](https://www.tophomeimprove.com), started his business in his mom's garage at 21 with no marketing budget. He knocked on doors himself through Michiga...
Every year, hundreds of veterans across the country live with a bathtub they're afraid to step over, doesn’t meet their needs, or is just too difficult to manage. For some, mobility injuries have turned a routine shower into something they either skip or risk. Baths for the Brave exists to fix that, one home at a time. Baths for the Brave is a nationwide movement of home improvement companies that each install a free, safer shower for a veteran in their own market. On this episode of The TruC...
Most home improvement operators don't think about their legal exposure until a problem lands on the desk. A customer who wants a free house over a cracked tile. A cold call that turns into a lawsuit. A contract they copied off the internet that falls apart the first time it's tested. Attorney Heather Macklin spends her days on the other side of those problems. Macklin runs Macklin Law and acts as outside general counsel to home improvement companies across the country. She and her husband Rob...
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