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Product Led Growth Leaders

Author: Thomas Watkins

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What separates startups that stall from those that dominate their market often comes down to one thing: product experience. This show is built for startup founders who want to move beyond reactive product decisions and build products that win consistently in the market. 

Through solo episodes and interviews with high-performing SaaS founders, the show explores UX strategy, product decisions, hiring, and how to scale without chaos. It’s built for founders who want to move beyond patching problems and start building products that lead their category. The show is hosted by Thomas Watkins, UX designer and founder of 3Leaf,  who has helped series A-C startups build well-structured products, streamline execution from idea to launch, and become preferred choices in their category.

191 Episodes
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AI is starting to feel less like a tool you click and more like a coworker you direct and that shift changes everything. We sit down with Evan J. Schwartz, CIO and Chief Innovation Officer at AMCS Group, to unpack what happens as companies move from classic UX to what he calls AX, the agentic experience. If you lived through the early internet era, you will recognize the pattern: the first wave adds new tech on top of old work, and the second wave rewires the work itself. We get specific abo...
Leave of absence sounds like a simple HR checkbox until you’re juggling federal law, 26-plus sets of state rules, and company policies that all overlap. We sit down with Romy Malviya, founder and CEO of PulpStream, to unpack why leave management becomes a paperwork-heavy risk zone and what it takes to make the process feel smooth for real humans at stressful moments like childbirth, surgery, and family care. We get specific about where big HRIS platforms like Workday, UKG, Dayforce, and ADP ...
Funnels are comforting because they look orderly, but buying rarely is. Keith Zubchevich, President and CEO of Conviva, joins us to unpack what most digital analytics misses: the difference between tracking clicks and understanding intent. We dig into why two people can purchase the same product through completely different paths and why forcing everyone into a single “best journey” quietly hurts conversion. We get concrete with examples like the “research shopper” who bounces between review...
You can be brilliant, ambitious, and wildly capable and still feel like your follow-through is slipping. That doesn’t automatically mean you’re broken or “not disciplined enough”. It often means your executive functioning is overloaded by context: stress, layoffs, a heavier emotional load, shifting team expectations, or the simple fact that life outside work got bigger. I sit down with executive coach Frankie Berkoben, founder of Frankly Quite ADHD, to unpack a more useful way to think...
Your product might be the best salesperson you’ll ever hire, and AI is about to make that idea even more literal. We sit down with Channing Ferrer, Chief Revenue Officer and CEO Americas at Brevo, to get precise about what product-led growth actually means: a path where users discover value, solve problems, and choose to expand without needing a human to nudge them along. We also call out a common trap: slapping a 15- or 30-day free trial on a pricing page and calling it PLG. From ther...
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