The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs

If you’ve started deleting emails based on the subject line alone, or rolled your eyes at one more podcast guest who’s “diving in,” you’re not imagining it. AI is flattening how brands sound, and your audience notices. In this episode of The Better Brand, Jan Touchberry walks Christian entrepreneurs through the exact workflow she uses to keep her brand voice in everything she writes with AI, plus what to do when ChatGPT hands you a two-page list of “fixes” for your business.This is not an anti-AI episode. Jan uses it every week. She just refuses to let it write her out of her own business.What you’ll learnWhy AI tools default to average, and why that makes your emails sound like everyone else’sWhat the research says about AI-assisted writing and consumer trust (the numbers are hard to ignore)Jan’s five-step workflow for using AI without handing over your brand voiceHow to question an AI diagnosis of your website, SEO, or analytics before you act on itThe “ownership pass” and “competitor test” every piece of copy should go through before it goes outEpisode highlights(Timestamps are estimates from the raw recording. Verify against final edited audio.)[00:00] AI fatigue, eye rolls, and the three subject lines clogging everyone’s inbox[02:00] Why this isn’t an anti-AI episode[03:02] How AI writes, and why “most likely” really means “average”[04:29] Timbre: the part of your sound AI can’t copy (callback to episode 134)[05:16] The research on AI, sameness, and trust[07:55] Step 1: Brain dump before you open any AI tool[09:34] Step 2: Let AI ask you questions, one at a time[11:04] Step 3: Tell it to bring receipts[12:25] Step 4: Have it edit your words instead of replacing them[13:01] Step 5: The ownership pass and the competitor test[14:44] The client who forwarded a ChatGPT to-do list built from one screenshot[17:04] Why we fact-check AI on shoes but not on our businesses[17:54] Five questions to ask before you act on AI advice[20:58] “Test everything, hold fast to what is good”[21:15] This week’s homework[22:47] Where to start: the Brand Audit ScorecardHow do you keep your brand voice when you use AI?Jan’s answer: think first, then bring in the tool. Start with a voice memo or scratch paper so your opinions and odd specific details are on the page before AI touches anything. Use AI as a thinking partner that asks you questions, require it to cite sources and admit when it’s guessing, and ask it to tighten your draft without adding anything you didn’t say. Then read the final version out loud, cut anything you’d never say to a client, and put back one detail no one else could have written.Should you trust AI’s advice about your website or SEO?Treat it as a list of questions for your expert, never a list of instructions. Ask the tool what it can’t see, have it rank recommendations by confidence, and make it argue the case that its advice is wrong for your business. Then verify one item with a real source before acting on the rest.Pull quote“Discernment was never meant to be outsourced, and you’re the one who gets to do the testing, friend.”Resources mentionedEpisode 134 on timbre and brand voice: [link]Doshi & Hauser, “Generative AI enhances individual creativity but reduces the collective diversity of novel content,” Science Advances (2024): https://pmc.ncbi.nlm.nih.gov/articles/PMC11244532Gartner consumer survey on AI-generated content, September 2026: https://www.gartner.com/en/newsroom/press-releases/2026-09-22-gartner-marketing-survuey-finds-35-percent-of-consumers-rely-on-influencers-less-due-to-aiKinsta consumer survey on AI and trust, September 2026: https://kinsta.com/?p=219401MIT Media Lab, “Your Brain on ChatGPT” (preprint): [link]1 Thessalonians 5:21Find out where your brand standsIf this episode made you wonder whether your own copy has drifted toward sounding like everyone else, take the free Brand Audit Scorecard at jantouchberry.com/scorecard. It’s a self-scored checklist that shows you where your brand and website stand right now, so you know what to fix first.What's NextIf this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.Take the free Brand Frequency Quiz at to find out what your brand actually sounds like right now versus what you meant for it to sound like. If the results surprise you, hit reply on the follow-up email — Jan reads every one.Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.Interact Quizzes - What I use to build all my quiz lead magnets on.*Enjoy 1 month of Showit FREE with my link when you sign up.*Get 25% off your first year of Flodesk, my email marketing software.*Get 30% off of your HoneyBook subscription - The CRM I use in my business.*Tired of freebies that flop - grab this resource and level up your game.Get more clear on who your brand serves: Ideal Client Workbook*Some are affiliate links which means I may earn a commission.CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SSubscribe to the newsletterFIND ME HERE:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.ABOUT THE HOST:Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

Ali Spitsbergen had a 100% retention rate, a mastermind full of seven-figure women, and a website she built herself with her assistant. Her logic made sense: the clients were coming, so who needed a better site? A website redesign wasn't on her radar until the dust settled and she noticed the caliber of women inside her business didn't show up anywhere on the outside.This is the first client spotlight on The Better Brand, and Ali brings the whole story: what she was nervous about, the mid-project moment she was sure I'd fire her, why AI copy started making her sound like everyone else, and what she'd tell any business owner trying to decide how much to budget for a website. If you've been telling yourself your site is "good enough" because referrals are carrying you, this conversation is for you.What you'll learnWhy a strong personal brand can hide a weak website for years, and the moment it stops workingWhat actually happens in the messy middle of a rebrand, and why changing direction isn't a failureWhere AI helps with website copy and where it flattens your voiceHow to think about budgeting for a website redesign using the "time or money" ruleHow a clear website made Ali's marketing easier, down to her team pulling social content straight from itEpisode highlights (estimates, verify against final audio; the new intro will shift these)[00:43] Meet Ali and the website she built herself[02:17] How she found me, and what convinced her to hire a designer[04:02] The fear: does a busy mom of four have capacity for this?[05:47] The messy middle and the text that changed the project's direction[08:07] AI copy vs. a human copywriter, and why Ali brought in my team[10:34] How it felt to hit publish[11:48] "If I waited another year…" and the website her team forgot they had[15:04] How to budget for a website redesign[17:34] Ali's advice if you know it's time but you're still waitingKey takeaway"You either pay with your time or you pay with your money." — advice from Ali's dad that she wishes she'd followed from day one of this projectResources mentionedAli's website (see the before and after): alispitsbergen.comAli's Inner Circle mastermind: alispitsbergen.com/innercircleFor His Glory CEO podcast: alispitsbergen.com/podcastMelissa Hughes' website: Melissaleahughes.comFree Q4 planning guide (the episode that first introduced Ali to my work): jantouchberry.com/q4planningWhat's NextIf this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.Interact Quizzes - What I use to build all my quiz lead magnets on.*Enjoy 1 month of Showit FREE with my link when you sign up.*Get 25% off your first year of Flodesk, my email marketing software.*Get 30% off of your HoneyBook subscription - The CRM I use in my business.*Tired of freebies that flop - grab this resource and level up your game.Get more clear on who your brand serves: Ideal Client Workbook*Some are affiliate links which means I may earn a commission.CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SSubscribe to the newsletterFIND ME HERE:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.ABOUT THE HOST:Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

The pumpkins are out, the goals you wrote down in January are staring back at you, and Q4 starts October 1st. If you're a Christian woman entrepreneur wondering what's still worth doing before the year ends, this is the Q4 planning for small business rhythm I come back to every fall. It'll help you finish this year well and lay the groundwork for next year while there's still time to act on it.Grab a notebook. This one comes with action steps.What you'll learnWhy looking back comes first, and how an Ebenezer stone turns a simple wins list into worshipThe two-column exercise that sorts what's left into Still Aligned and Let It Go, plus a way to save next-year ideas without losing themA one-hour year-end brand check: where your best clients came from, what your website still says about you, and how to collect testimonials that actually sellWhat October, November, and December are each good for, including how to decide about Black Friday well before Thanksgiving nightWhy a rebrand or new website for next year needs a decision in Q4Episode highlightsTimestamps are estimates. Check them against the final edited audio.[00:00] Fall in Texas and the "where did the year go?" feeling [02:00] Welcome, and the one question this episode hangs on [04:30] Step 1: Look back first, with Samuel's Ebenezer stone and your three wins [08:00] Step 2: Still Aligned or Let It Go, and permission to mourn what didn't work out [11:30] Step 3: The year-end brand check, from client sources to testimonials [15:30] Step 4: October to build, November to serve, December to rest [20:30] Step 5: Three intentions, what God did in my business this year, and a recapQ4 planning for small business: questions this episode answersWhen should I start planning next year? In Q4. Waiting until December or the second week of January means you're planning from exhaustion, and a strong first quarter needs groundwork laid in the fall.Is December a slow month for sales? Not for everyone. People who want to start the new year with a new brand or website are researching in November and December, so your website needs to be ready to meet them.When should I book a rebrand or new website? If it's on next year's list, decide in Q4. Designers book out ahead, and you don't want a brand project landing on top of your busiest season.Quote to remember"Moving something to the right-hand column is clarity, and clarity is progress."Resources mentioned1 Samuel 7:12, the Ebenezer stone"Come Thou Fount of Every Blessing" (the hymn line "Here I raise my Ebenezer")Free Brand Audit Scorecard: jantouchberry.com/scorecardYour next stepReady to turn your notes into a real plan? Grab the free Q4 planning guide and map out the last three months of your year.Get the Q4 planning guide: jantouchberry.com/q4planningWant to see how your brand and website are holding up before next year? Take the free Brand Audit Scorecard: jantouchberry.com/scorecardCONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SSubscribe to the newsletterFIND ME HERE:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.ABOUT THE HOST:Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.Interact Quizzes - What I use to build all my quiz lead magnets on.*Enjoy 1 month of Showit FREE with my link when you sign up.*Get 25% off your first year of Flodesk, my email marketing software.*Get 30% off of your HoneyBook subscription - The CRM I use in my business.*Tired of freebies that flop - grab this resource and level up your game.Get more clear on who your brand serves: Ideal Client Workbook*Some are affiliate links which means I may earn a commission.

SEO Metadata BlockEpisode Title: The Marketing Mistake I Made Even Though I Know BetterSlug suggestion: utm-tracking-marketing-mistake-christian-entrepreneursMeta description (155 chars max): I stopped tracking where my website traffic came from. Here's how UTMs fixed it and how to check your own blind spot.Primary keyword: track website traffic sourcesSecondary keywords: UTM tracking for small business, Google Analytics traffic sources, marketing data for entrepreneursShow NotesI Had Traffic on My Website and No Idea Where It Came FromI put Google Analytics on every website I build — mine included. So when I tell you I had no way to track where my website traffic was coming from, that's not a beginner mistake. That's a "I know better than this" mistake. People were showing up on my site. Instagram, Pinterest, email, this podcast — I couldn't tell you which one was actually bringing them, or which ones I could quietly stop putting effort into.This episode is the fix. If you've ever looked at your own analytics and thought "well, traffic is traffic, I guess that's good" — this one's for you.What You'll LearnWhy "I'm getting traffic" isn't the same as knowing what's workingWhat a UTM actually is, explained without the jargonHow to build tagged links using Google's free Campaign URL BuilderThe one habit that makes tracking actually pay off long-termThe mistake that makes tagging your links pointless if you skip itEpisode Highlights(timestamps are estimates — verify against final edited audio)[00:00] The confession: data nerd, lazy analytics[03:15] Why untracked traffic is just an anonymous blob of visitors[06:40] What a UTM is and how it tags a link by source, medium, and campaign[10:20] How to build one with Google's free Campaign URL Builder[13:05] The habit that matters more than the tool[15:30] The mistake I almost made even after catching myself[17:45] Why this is a brand-growth decision, not a tech taskKey Takeaway"My website's doing fine" tells you nothing you can act on. "The link in my Tuesday email converts three times better than the one in my Instagram bio" tells you exactly where to spend your next hour.Resources MentionedGoogle Campaign URL Builder — free tool to build tagged linksBrand Audit Scorecard — free, see what's working (and what isn't) on your own siteBrand Clarity Audit — $27 personalized breakdown of your site, search presence, and conversion pathWhat To Do NextPick one channel you're active on — email, Instagram, Pinterest, wherever — and tag your very next link before you share it. Then put a reminder on your calendar for 30 days out to go check what it told you.CONNECT WITH JAN:Here are all the best places and FREE stuff 👇🏻Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SSubscribe to the newsletterFIND ME HERE:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberryJOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode.ABOUT THE HOST:Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.What's NextIf this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.Grab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.Interact Quizzes - What I use to build all my quiz lead magnets on.*Enjoy 1 month of Showit FREE with my link when you sign up.*Get 25% off your first year of Flodesk, my email marketing software.*Get 30% off of your HoneyBook subscription - The CRM I use in my business.*Tired of freebies that flop - grab this resource and level up your game.Get more clear on who your brand serves: Ideal Client Workbook*Some are affiliate links which means I may earn a commission.

Ever built a lead magnet that got plenty of clicks and almost no completions? That gap between interest and follow-through is the whole reason this episode exists. I built a quiz lead magnet inside Interact, watched my view rate come in exactly where I wanted, and then watched my completion rate tank. This episode walks through why a quiz outperforms a typical PDF or checklist in the first place, and what I found once I went looking for why mine wasn't finishing the job.What you'll learn:Why a quiz creates a different kind of opt-in motivation than a typical freebieHow question-by-question analytics can show you exactly where people are dropping off, instead of leaving you guessingWhy segmenting your list by quiz result changes what your follow-up emails can actually doWhat happens when every outcome in your quiz assumes something is broken, and why that can quietly cost you completionsThe two changes I made after diagnosing my own drop-off, and why I'm still waiting on the resultsEpisode highlights (timestamps are estimates — confirm against final edited audio)[00:00] Why we can't resist a self-discovery quiz, and what that means for lead magnets[03:15] The moment my view rate looked great and my completion rate didn't[06:40] What's actually inside Interact: quiz types, the logic builder, and results pages[10:20] How segmentation turns a quiz into more than a one-time freebie[13:05] Building four to five emails per result, and what each sequence is actually built to do[17:30] What the question-by-question analytics showed me about where people quit[20:10] The problem I didn't expect: every result assumed something was broken[23:00] What I changed, and why I don't have the after numbers yetKey takeaway: "A quiz has to feel light. You can put all the strategy you want behind it, but the person taking it shouldn't have to feel any of it."Resources mentioned:Take the Brand Frequency Quiz: jantouchberry.com/quizTry Interact at a discount: Interact quiz platform linkCall to action: Take the Brand Frequency Quiz at jantouchberry.com/quiz to see the segmentation in action, and if you're thinking about building your own, use the Interact link above to get started at a discount.CONNECT WITH JAN:Subscribe to the newsletter: http://jantouchberry.com/newsletterFIND ME HERE:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberryGrab The Visibility Vault - a 5 module training with workbook for a clearer path to consistent sales.Interact Quizzes - What I use to build all my quiz lead magnets on.*Enjoy 1 month of Showit FREE with my link when you sign up.*Get 25% off your first year of Flodesk, my email marketing software.*Get 30% off of your HoneyBook subscription - The CRM I use in my business.*Tired of freebies that flop - grab this resource and level up your game.Get more clear on who your brand serves: Ideal Client Workbook*Some are affiliate links which means I may earn a commission.What's NextIf this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.JOIN THE CONVO:We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #TheBetterBrand and tag us for a chance to be featured in our next episode.ABOUT THE HOST:Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.