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Between the Lugs - Diary of a Small Business
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Between the Lugs - Diary of a Small Business

Author: Marloe Watch Company

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Join Greg, Oliver and Gordon as they talk through the realities of building and running Marloe Watch Company - from product ideas and design to marketing, launch, and the everyday decisions that come with growing a British business.

Each episode starts with a simple idea or observation and quickly grows into something bigger. From product decisions and creative direction to industry trends and customer behaviour, nothing is off‑limits.

Some conversations stay focused. Others don’t. That’s part of it.

Whether you’re into watches, small business, marketing, design, or just enjoy hearing ideas take shape in real time, Between the Lugs offers a candid look inside a company working things out as it goes.

Hosted by Greg (Marketing Manager), Oliver (Operations Director), and Gordon (Creative Director).

More on the Lug-heads:

Oliver brings over two decades of marketing experience to Marloe Watch Company. Self‑described as “not from the watch world,” Oliver set out to create a mechanical watch with real value at its core. His emphasis on customer experience, quality, and considered decision‑making has helped define Marloe as one of the most unique watch brands in Britain today.

Gordon nearly marked Oliver's initial introductory email as spam - but he's gone on to design 25 watch collections at Marloe and has played a fundamental part in allowing the brand to stand out in a crowded market. A storyteller and self-proclaimed “Chief of Crayons,” he creates watches rooted in narrative and detail.

Greg focuses on how brands connect through stories and intent. Equal parts marketer and “detective of brand strategy,” he’s always looking to understand the why and how behind the work. He's also quite handy with a camera. Ultimately, he's just happy to be here.

https://www.marloewatchcompany.com/

Telephone: +44 (0)1189 960 306

Email: [email protected]

https://www.instagram.com/marloewatchco/

https://www.facebook.com/marloewatchco/

https://www.tiktok.com/@marloewatchcompany

https://www.youtube.com/@MarloeWatchCo

17 Episodes
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More Than Meets the Eye

More Than Meets the Eye

2026-11-0401:46:00

What happens when you hire someone to assemble watches and discover they're disgustingly talented at just about everything else?In this episode of Between the Lugs: Diary of a Small Business, Greg and Gordon put Jaz in the spotlight to explore the rather unexpected journey that brought him to Marloe Watch Company.From military and civil service roles to model making, unusual commissions and an advert in the Reading Chronicle that led him into watchmaking, Jaz has taken a pretty unconventional route to the workbench.We chat about his journey into watch assembly, what it's like working for a small independent watch company, and how his role has grown alongside Marloe. We also uncover the creative talents that have found their way into our projects, from the props behind Haggis Works to the artwork for our upcoming Stingray watch packaging.Because there's a lot more to Jaz than meets the eye.This episode is sponsored by Gordon's Sense of Bemusement.Drop us a comment, DM or email with your questions about running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.📸 Follow @MarloeWatchCo on socials ✉️ [email protected]
Let's Scoff With Goffe

Let's Scoff With Goffe

2026-10-2101:37:08

What happens when Gordon goes on holiday, and Olly is left alone to face the questions?In this episode of Between the Lugs: Diary of a Small Business, Greg puts Oliver in the hot seat for a wide-ranging interrogation covering everything from his choice of lager in his younger years and his motoring history to the future of Marloe Watch Company.Could some of Marloe’s past watches make a comeback? What would Olly change about the business? And which questionable decisions still haunt him to this day?We start with the easy questions, lull him into a false sense of security, and then get into the stuff that might make things a little uncomfortable.This episode is brought to you by the tools you need to get a neat cheek line. Because apparently, having a beard trimmer and knowing how to use one are two entirely different skills.🎙️ Between the Lugs: Diary of a Small Business — the watches, the business, the questionable decisions, and the conversations that probably should have stayed off the record.Let us know what you think in the comments, and tell us what you'd ask Olly if you had him in the hot seat.Follow @MarloeWatchCo on socials or get in touch at [email protected].
A Very Swiss Business Trip

A Very Swiss Business Trip

2026-10-0701:42:30

What actually happens when a small British watch company heads to Switzerland? In this episode of Between the Lugs: Diary of a Small Business, Greg catches up with Gordon and Olly following their recent trip to Switzerland, where they met with manufacturers, strengthened existing relationships and explored new opportunities for Marloe. We talk about why face-to-face relationships matter in business, what you can learn by getting out from behind the emails, and how important it is for a small company to understand the people and processes behind the products it creates. There was also some beautiful scenery, some surprisingly profound thoughts about localised produce, and quite a lot of cheese. And, naturally, Gordon has some thoughts on fondue. This episode is sponsored by Gordon's Endless Abyss of an Appetite for Food. Drop us a comment, DM or email with your questions about running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing. @MarloeWatchCo on socials [email protected]
We Could Be Heroes. Part 2.

We Could Be Heroes. Part 2.

2026-09-3001:14:56

Welcome back to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.We're getting professional.In Part 2 of "We Could Be Heroes", Greg asks Gordon and Oliver to turn their attention to the people who have influenced them professionally, the designers, entrepreneurs and thinkers who have shaped the way they approach their work.From the people behind iconic products to those who challenge the way we think, what makes someone a professional hero?And then, the big question: if you could immortalise anyone in a Marloe watch, who would it be?This episode is sponsored by the finest Australian shampoo and conditioner.Drop us a comment, DM or email with your questions about running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.@MarloeWatchCo on [email protected]
We Could Be Heroes.

We Could Be Heroes.

2026-09-2356:16

Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.Bring your tissues; we're getting sentimental.Greg asks Gordon and Oliver to bring their personal heroes to the podcast as they explore the people who inspire them, influence them and help shape who they are today.From family and friends to people we've never met, what actually makes someone a hero?And this is only Part 1. Stay tuned for Part 2 next week, where the team turn their attention to the heroes who've influenced them professionally.This episode is sponsored by Liking Pina Coladas and Getting Caught in the Rain.Drop us a comment, DM or email with your questions about running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.@MarloeWatchCo on [email protected]
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