The Morning Marketer

Most business content doesn't work because it's playing by rules that don't actually apply anymore. In this episode, Roimata sits down with Rit Negi, founder of The Aspiring Founder, to break down what actually makes content perform, and what's just noise. Rit went from filming funny TikToks at his parents' dairy in Wellington (the first video hit 100,000 views) to running an agency creating short-form content for some of New Zealand's biggest retailers and corporate clients. He's seen what works up close, across dozens of brands and accounts. In this conversation, Rit shares why absurdity and having no rules to follow often outperforms polished, on-brand content, why forcing content into a formula is usually what kills it, and how to actually turn views into customers instead of just chasing reach. He also gets into why there's no single "right" platform, and why copying what's working for everyone else is usually the reason your own content stops working. Rit gives a practical, no-fluff look at what separates content that gets views from content that actually builds a business. CONNECT WITH RIT: Instagram: https://www.instagram.com/ritnegi.co/ The Aspiring Founder: https://www.instagram.com/the.aspiringfounder/ FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimatawilkey Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

In this episode of The Morning Marketer we sit down with Georgia Patten, founder of Bored George, one of New Zealand's fastest-growing sunglasses brands. Georgia's journey started with a boring desk job managing physiotherapy clinics in Auckland, right after moving home from London. On the side, she began importing pre-designed sunglasses she'd collected from markets in Turkey and Morocco, selling them at local markets out of pure curiosity, not with any plan to build a company. Using what she learned from those early market stalls, she taught herself to design, found manufacturers who'd work through 100 back-and-forth messages to get a single detail right, and launched her first original styles with just 70 pairs per colourway. Today Bored George is stocked in more than 90 retailers across New Zealand and Australia, and Georgia made the call this year to pull out of wholesale entirely and go full e-commerce. In this conversation, Georgia shares why brand, not product, is the only thing that actually protects you from being copied, why she doubled down on marketing when other retailers cut back during downturns, and the exact dashboards she's built in Claude to track attribution across every platform. Georgia gives a candid, practical look at what it actually takes to go from a market stall to a multi-stockist retail brand, and proves that a business built without a plan can still become the plan. CONNECT WITH GEORGIA: Bored George Instagram: https://www.instagram.com/bored.george/ Georgia’s Instagram: https://www.instagram.com/georgia.patten/ Website: https://boredgeorge.com/ FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimatawilkey Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

In this video, Roimata breaks down the exact five-step playbook her team used to get a client hundreds of leads. If you want us to look at your ads and show you exactly where the gaps are, we do free audits at Burst Digital. FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimatawilkey Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/ If this was useful, like, subscribe, and share it with a business owner still stuck on vanity metrics.

In this episode of The Morning Marketer we sit down with Te Kahukura Boynton, founder of Māori Millionaire and author of the first personal finance book written by a Māori author. Te Kahukura's journey started as a broke uni student at rock bottom, struggling with her mental health and unable to find any money content that felt relatable to Māori communities. Instead of waiting until she'd made it to start sharing, she decided to document the entire journey from day one, starting on 1 January 2022 as a New Year's resolution. Using her own story as the content, she built Māori Millionaire into a community of over 130,000 people across social media, wrote her bestselling book, and became a semi-finalist for Young New Zealander of the Year, all before turning 23. In this conversation, Te Kahukura shares why she believes discounting your voice is the same trap as discounting your product, the deep-rooted beliefs that stop wāhine Māori from stepping into business and money spaces, and why she chose to talk openly about addiction and trauma in a finance book when no one else in the space does. Te Kahukura gives a raw, honest look at what it actually takes to build in public from rock bottom, and proves that the most powerful platforms are built on the stories people are too scared to tell. CONNECT WITH TE KAHUKURA: Instagram: https://www.instagram.com/maorimillionaire_/ Website: https://www.maorimillionaire.com/ FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimatawilkey Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/

Your discounts are not a growth strategy, they're a slow way to kill your brand. If the only lever you pull for sales is dropping the price, you don't have a marketing problem, you have a positioning problem. In this video, I break down why discounting quietly attacks the three things that matter most: your margin, your brand, and your customer behaviour, and walks through a real client example. FOLLOW ROI IN MARKETING: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimatawilkey Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/