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The AdTech Therapy® Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart.
Each call-in episode explores problems across the ad tech ecosystem. We help our listeners think about real-life problems like we do with actual AdTech Therapy patients. Your session starts now!
Interested in sponsoring the show? Contact Marketecture Media.
26 Episodes
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Scott and Jana on knowing your audience. The free traffic is drying up, and the readers who stay are worth more than the ones who pass through. How publishers move people through the circles of influence from attention to advocacy, why that influence is what advertisers are buying, and what Barry Diller’s playbook for People Inc says about running a publisher like a brand.
Scott and Jana on whether the open web is dying. Jeff Green’s op-ed, why advertisers keep choosing walled gardens, the conversion API that could close the gap, Apple’s ID crackdown as an opening for publishers, and Jana’s publisher co-op idea. Plus the hard eight: the shortest sprint from Black Friday to Christmas.
Scott and Jana on Prebid’s proposed auction flip, with the ad server bidding into Prebid Server instead of the other way around. How the super auction really picks a winner today, why reservation tech is the missing piece and who could build it, whether Google has any excuse to stay out of Prebid Server, and what a non-technical publisher should do about it (nothing alone, your partners will carry it). Plus Google’s AI licensing checks: take the money, then make everyone else pay too.
Scott and Jana on agentic direct. Not a better programmatic pipe: campaigns negotiated by agents and booked straight into the publisher's ad server. Scott makes the case that it hands pricing power back to publishers, Jana asks the questions, and together they get into who could build the marketplaces, what has to come true for any of it to work, and how to be agentic direct ready before the money shows up.
A special replay. For AdExchanger Talks' 500th episode, the guests were our own Scott and Jana, so this week we're sharing that session with our listeners, with a new intro. Judge Brinkema's decision not to break up GAM, Google's impression-counting change, and GAM's new data co-op versus publisher-led collectives. Thanks to AdExchanger for putting us on the couch for a change.
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