Marketing Outtakes with McGuffin Creative Group

What happens when a server becomes the CMO of one of the country’s most recognized restaurant groups? Jennifer Bell shares the career choices, loyalty strategy, and guest-first mindset that helped her grow at Lettuce Entertain You Restaurants—and why she sees hospitality and marketing as closely connected.More information on Culinary Care can be found at: https://culinarycare.org/Subscribe for new episodes monthly:YouTubeSpotifyApple PodcastsMarketing Outtakes is a production of McGuffin Creative Group. Learn more: https://mcguffincg.com/marketing-outtakes-podcast/

Julie Baron, Principal of Communication Works, joins hosts Chris McGuire and Chris Sculles for a candid conversation about what it takes to win attention, build trust, and know when a client relationship has crossed the line.Subscribe for new episodes monthly:YouTubeSpotifyApple PodcastsMarketing Outtakes is a production of McGuffin Creative Group. Learn more: https://mcguffincg.com/marketing-outtakes-podcast/

"Finding Your Brand's North Star" with Lisa Nucci, CMO of Choose Chicago | Marketing OuttakesIn this episode Chris, Chris and Lisa dig into how brand purpose and culture play a significant role in marketing success. We also get into Lisa's time at several iconic cultural institutions (including the Chicago Bulls, Chicago Architecture Center and Choose Chicago) and behind-the-scenes of what makes a lasting destination marketing campaign.Mentioned in the episode:All for the Love of Chicago podcasthttps://www.choosechicago.com/NEVER DONE. NEVER OUTDONE.Subscribe for new episodes monthly:YouTubeSpotifyApple PodcastsMarketing Outtakes is a production of McGuffin Creative Group. Learn more: https://mcguffincg.com/marketing-outtakes-podcast/

"Finding Stories in Unexpected Places" with Molly Kaye, Senior Director Creative Studio at Northwestern Mutual | Marketing Outtakes Chris and Chris chat with Molly about her career journey in video and creative storytelling in highly regulated industries, starting with her first gig at GE HealthCare to her current position co-leading the creative studio at Northwestern Mutual. We delve into the role of technology in storytelling, the importance of upskilling and reskilling in the age of AI, the transition from being a doer to a team leader, the evolution of in-house creative teams, passion projects and much more. Subscribe for new episodes monthly:YouTubeSpotifyApple Podcasts Marketing Outtakes is a production of McGuffin Creative Group. Learn more: https://mcguffincg.com/marketing-outtakes-podcast/

"Happiness is Not a Metric" with Bennie F. Johnson, CEO of American Marketing Association | Marketing OuttakesIn this episode of Marketing Outtakes, Chris and Chris chat with Bennie F. Johnson on his early entrepreneurial ventures in middle school all the way up to his current role as CEO of the American Marketing Association. We also get into his experiences at Yale and P&G, his impactful role at AIGA, and his vision for the future of AMA and marketing as a profession.Subscribe for new episodes monthly:YouTubeSpotifyApple Podcasts Marketing Outtakes is a production of McGuffin Creative Group. Learn more: https://mcguffincg.com/marketing-outtakes-podcast/