The eCom Growth Show

What if your Amazon listing isn't converting because you're telling the wrong story?In this episode of The eCom Growth Show, Danan Coleman sits down with Corina Haro, Co-Founder of Salto Innovation and Creator of StorySell™, to explore how Amazon brands can turn customer insights, storytelling, and strategic content into a more effective sales journey.With experience supporting over 500 brands, Corina explains why simply listing product features isn't enough to win customers. She shares how understanding buyer personas, addressing objections, and creating intentional content can help brands differentiate their products in a competitive marketplace.They also discuss why your Amazon hero image needs continuous refinement, how to structure listing images to guide shoppers toward a purchase, and how buyer surveys, preference tests, and Amazon Experiments can help validate creative decisions.Whether you're an Amazon seller, ecommerce brand owner, or marketer looking to improve product listing conversion rates, this episode offers practical insights into creating content that gives customers a reason to choose your brand.🔗 CONNECT WITH CORINA HAROLinkedIn: https://www.linkedin.com/in/corinaharoInstagram: https://www.instagram.com/corinaharoYouTube: https://www.youtube.com/@saltoinnovationSalto Innovation: https://saltoinnovation.comStorySell System: https://storysellsystem.ai⌛ TIMESTAMPS00:00 Introduction to Corina Haro and StorySell00:46 Why storytelling matters for Amazon brands03:31 What brands get wrong about Amazon listing content06:14 Danan's real-world example of targeting the wrong customer07:54 Understanding buyers before designing product images08:44 Creating an Amazon listing that guides the customer journey10:16 Why Amazon hero images need continuous optimization11:08 Standing out when competing products look the same12:04 Using buyer surveys, preference tests, and Amazon Experiments12:59 Where to connect with Corina and learn about StorySell14:02 Final thoughts and closing remarks#TheeComGrowthShow #AmazonListingOptimization #StorySell🔗 KEEP IN TOUCH: THE ECOM GROWTH SHOW🌐 https://ecomgrowth.show🎧 https://www.youtube.com/@eComGrowthShow💼 https://www.linkedin.com/in/danancoleman📸 https://www.instagram.com/ecomgrowthshow👥 https://www.facebook.com/TheeComGrowthShow🐦 https://x.com/eComGrowthShow🎵 https://www.tiktok.com/@ecomgrowthshowABOUT DANANDanan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

What if your Amazon business generates millions in revenue but isn't worth nearly as much as you think?In this episode of The eCom Growth Show, Danan Coleman talks with Dr. Travis Zigler, Co-Founder of Freedom Brands and Profitable Pineapple Ads, about buying, scaling, and selling ecommerce businesses.If you're an Amazon seller considering an exit or an entrepreneur looking to acquire and scale ecommerce brands, this episode offers valuable insights.🔗 CONNECT WITH DR. TRAVIS ZIGLER LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a Instagram: https://www.instagram.com/drtraviszigler Facebook: https://www.facebook.com/DRTravisZigler YouTube: https://www.youtube.com/@ProfitablePineapple Profitable Pineapple Ads: https://profitablepineapple.com Freedom Brands: https://freedombrands.net Eye Believe Foundation: https://eyebelieve.foundation⌛ TIMESTAMPS00:00 Introduction01:06 From Optometrist to Ecommerce Entrepreneur03:54 Building and Selling Eye Love05:04 Learning Private Equity and Acquisitions07:14 Freedom Brands' First Acquisitions09:17 Acquiring Earth's Daughter and Professor Killamoth12:32 The Amazon Business Acquisition Process15:04 Offers, LOIs, and Due Diligence16:14 Using AI for Business Acquisitions16:58 SBA Loans and Seller Financing18:26 Challenges After Acquiring a Brand21:27 Acquisition Red Flags23:01 How Owner Dependency Affects Valuation24:37 Understanding EBITDA, SDE, and Multiples25:53 Why Profit Matters More Than Revenue29:18 Buying vs. Building Ecommerce Brands30:18 Scaling Through Strategic Acquisitions31:43 Holding Companies and Exit Planning34:50 Connect with Dr. Travis Zigler#TheeComGrowthShow #AmazonFBA #BusinessAcquisitionsKEEP IN TOUCH: THE ECOM GROWTH SHOW🌐 https://ecomgrowth.show🎧 https://www.youtube.com/@eComGrowthShow💼 https://www.linkedin.com/in/danancoleman📸 https://www.instagram.com/ecomgrowthshow👥 https://www.facebook.com/TheeComGrowthShow🐦 https://x.com/eComGrowthShow🎵 https://www.tiktok.com/@ecomgrowthshowABOUT DANANDanan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

How does an engineer become a successful ecommerce entrepreneur, and go on to build and sell multiple Amazon brands?In this episode of The eCom Growth Show, Danan Coleman talks with Andrew Erickson, Founder of InventoryHero.ai, a former engineer, and first-place winner of the 2026 Billion Dollar Seller Summit AI competition.If you are building an Amazon brand, preparing for an eventual exit, or looking for smarter ways to manage inventory with AI, this episode is packed with practical insights.🔗 CONNECT WITH ANDREW ERICKSONLinkedIn: https://www.linkedin.com/in/andrew-erickson-7982b913/Instagram: https://www.instagram.com/theandrewerickson/YouTube: https://www.youtube.com/@InventoryHeroAIInventoryHero.ai: https://www.inventoryhero.ai/Free AI Hackathons: https://inventoryhero.ai/ai-agents⌛ TIMESTAMPS00:00 – Introduction01:22 – Meet Andrew Erickson: engineer turned entrepreneur02:20 – Amazon brand exit multiples and the aggregator market07:42 – How a beer-cap map launched Andrew’s ecommerce career14:26 – The stockout problem that led Andrew to quit his day job16:21 – Building resilience as an entrepreneur18:39 – Financial independence and de-risking after an exit20:43 – Why AI is transforming ecommerce22:28 – Practical ways Amazon sellers can use AI today26:11 – AI for strategic planning, product images, and listing optimization27:29 – The rise of AI-generated video for ecommerce brands31:18 – Using AI to build systems, websites, and workflows34:51 – Inside InventoryHero.ai: forecasting and supply-chain management37:33 – Managing supplier relationships and inventory across channels38:19 – What to expect in Andrew’s next episodeStay tuned for more conversations to help you build smarter, more profitable ecommerce brands.#TheeComGrowthShow #AmazonFBA #InventoryManagementKEEP IN TOUCH: THE ECOM GROWTH SHOW🌐 https://ecomgrowth.show🎧 https://open.spotify.com/show/1RhujTmwvMqIK1eoWGA6vn💼 https://www.linkedin.com/in/danancoleman📸 https://www.instagram.com/ecomgrowthshow👥 https://www.facebook.com/TheeComGrowthShow🐦 https://x.com/eComGrowthShow🎵 https://www.tiktok.com/@ecomgrowthshowABOUT DANANDanan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

What changes when an Amazon agency is run by an operator with capital and inventory on the line?Danan Coleman talks with Tom Cochrane, Founder of Eleviam, about the operator-first approach behind building an Amazon operation before an agency.Tom shares lessons from $5M+ in Amazon inventory: cash flow, forecasting, supplier terms, margins, and staying in stock. He also explains how Eleviam aligns Amazon and TikTok Shop rather than treating them separately.They cover TikTok Shop’s halo effect, Amazon’s role as a shopper trust layer, review-led listing optimization, and “self-defense” ads that protect branded searches from competitors.🔗 CONNECT WITH TOM COCHRANEWebsite: https://eleviam.ioLinkedIn: https://www.linkedin.com/in/thomasgcochraneX: https://x.com/TomCochraneYouTube: https://www.youtube.com/@EleviamAgencyAI Creative Strategist: https://eleviam.io/ai-creative-strategist⌛ TIMESTAMPS00:00 Meet Tom Cochrane and Eleviam00:57 Building an agency backwards04:03 $5M+ in Amazon inventory lessons07:20 Improving listings one test at a time10:34 Forecasting inventory for Q413:11 The case for omnichannel growth16:49 What self-defense ads are19:36 Multichannel mistakes to avoid22:05 Using reviews and AI to lift conversion25:50 Automating inventory and account monitoring27:37 Eleviam’s AI Creative Strategist#TheeComGrowthShow #AmazonSelling #TikTokShop🔗 KEEP IN TOUCH🌐 https://ecomgrowth.show🎧 https://www.youtube.com/@eComGrowthShow💼 https://www.linkedin.com/in/danancoleman📸 https://www.instagram.com/ecomgrowthshow👥 https://www.facebook.com/TheeComGrowthShow🐦 https://x.com/eComGrowthShow🎵 https://www.tiktok.com/@ecomgrowthshow👋 ABOUT DANANDanan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

What if your TikTok Shop isn’t profitable, but it’s still driving growth for your brand?In this episode of The eCom Growth Show, Danan Coleman talks with Paul Baron, Agency Partnerships Lead at Reacher, about why brands need to look beyond TikTok Shop GMV to understand the true impact of creator content.Drawing from his experience as an Amazon brand owner, agency owner, TikTok Shop creator, and creator coach, Paul explains how TikTok can drive product discovery and influence sales across Amazon, Shopify, retail, and other channels.If you're an ecommerce brand using TikTok Shop or creator marketing, this episode offers a look at what it really takes to turn creator content into an omnichannel growth engine.🔗 CONNECT WITH PAULLinkedIn: linkedin.com/in/jpaulbaronTikTok: tiktok.com/@realdadreviewsEmail: [email protected]: reacherapp.com⌛ TIMESTAMPS00:00 Introduction03:40 Meet Paul Baron08:12 Lessons From Building an Amazon Brand10:14 Greed, Overleveraging & Comparison14:10 The Amazon Review & Black Hat Attack17:42 Why Brands Should Be on TikTok Shop19:37 TikTok’s Omnichannel Halo Effect22:21 How Reacher Helps Brands Work With Creators23:30 Becoming a TikTok Shop Creator25:38 From $0 to $30K in Monthly Commission28:51 How Brands & Creators Miscommunicate30:56 The Problem With Creator Licensing Rights32:16 What Brands Should Focus on With Creators34:57 Measuring the Right TikTok Shop Metrics35:29 The 3–6 Month Investment Period36:41 Connect With Paul#TheeComGrowthShow #TikTokShop #CreatorMarketing🔗 KEEP IN TOUCH🌐 https://ecomgrowth.show🎧 https://www.youtube.com/@eComGrowthShow💼 https://www.linkedin.com/in/danancoleman📸 https://www.instagram.com/ecomgrowthshow👥 https://www.facebook.com/TheeComGrowthShow🐦 https://x.com/eComGrowthShow🎵 https://www.tiktok.com/@ecomgrowthshow👋 ABOUT DANANDanan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews