Claim OwnershipThe Franchise Marketer Podcast
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© 2026 Joel Kleber
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The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands. With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using content the right way.
37 Episodes
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Jim's Group sells around 1,200 franchises a year, and almost every new franchisee in training has watched a video or listened to a podcast before they arrive. Joel Kleber, CMO of Jim's Group, sits down with Tim Beanland to explain the content system be...
Most franchisees pay into a marketing fund and never see what it returns. Bob McKays's clients see it location by location, and some see 5x on their 3%. Bob is founder and CEO of McKay Advertising ( https://www.mckayadvertising.com/ ), the agency nickn...
Jordan started a YouTube channel the same week he started his Jim's Mowing franchise. Thirteen videos later he is monetised, and when you search Jim's Mowing on YouTube his channel sits second, under the official brand account.He films on a phone. He e...
Live franchise expos are back, and most brands still waste the money they spend on them. Tim Collett has run the Franchise & Business Opportunities Expo in Brisbane, Sydney and Melbourne for 15 years, and in this episode he gives Joel the concrete play...
He bought his first gym at 21 with money a member fronted. At 24, he became franchisor himself and inherited a near-legal mess with unhappy franchisees. Sam Waller, CEO of Stepz Fitness ( https://stepzfitness.com.au/ ), joins Joel to give an honest acc...
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