B2Education Unpacked - The Education Growth Podcast

Logo growth used to be the story founders told. Ed Tranham on what a buyer opens instead. A bonus episode, cut from Series One, Episode Nine of B2Education Unpacked — The Education Growth Podcast. In this one: ●     Why hockey-stick logo growth no longer buys anything ●     Net retention and expansion against new acquisition ●     The technology stack a buyer will look at, and what they are looking for in it ●     Whether anyone will pay extra for the features you keep adding Ed Tranham is Founder of The Assignment Report. The full episode is here. More on the commercial side of the education sector at seventhsibling.co.uk.

Implementation fails often enough that both sides have a story about whose fault it was. Jo Stone gives the buyer's. A bonus episode, cut from Series One, Episode Ten of B2Education Unpacked — The Education Growth Podcast. In this one: ●     How long a platform actually needs to embed ●     What proportion of a trust's stack genuinely delivers ●     The real time-to-value curve, from the buyer's own mouth ●     Why renewal is decided long before the renewal conversation ●     Feeding impact back to suppliers, and why so few ask for it Jo Stone is at Discovery Schools Trust. The full episode is here. More on the commercial side of the education sector at seventhsibling.co.uk.

Dr Neelam Parmar sat on the Department for Education's education technology leadership group during COVID. She describes what it exposed. A bonus episode, cut from Series One, Episode Two of B2Education Unpacked — The Education Growth Podcast. In this one: ●     Inside the DfE education technology leadership group during the pandemic ●     The capability split it made visible across schools ●     The AI skills gap the UK has still not closed ●     Why she will not work with people who cannot explain what they are selling Dr Neelam Parmar is an education technology consultant and researcher. The full episode is here. More on the commercial side of the education sector at seventhsibling.co.uk.

An agency with a refusal line: no marketing spend behind a product that has not been proven in a school. A bonus episode, cut from Series One, Episode Eight of B2Education Unpacked — The Education Growth Podcast. In this one: ●     The clear line, and what gets turned away because of it ●     What counts as proof — a pilot, or evidence, or neither ●     How long trust-building actually takes with school buyers ●     Why the product and the evidence have to travel together Catherine Lane is Founder of The Influence Crowd. The full episode is here. More on the commercial side of the education sector at seventhsibling.co.uk.

Laura McInerney · Co-founder, Teacher Tapp · Fri 16 Oct · Cut 12 · Series One, Episode 7 · 11:01 · CHECK The person who signs and the person who uses it want different things. Laura McInerney has the data on how differently. A bonus episode, cut from Series One, Episode Seven of B2Education Unpacked — The Education Growth Podcast. In this one: ●     Why pitching features to school leaders loses deals you should be winning ●     The buyer and the user wanting opposite things ●     The Lamborghini question, and the trap in asking people what they want ●     Why cheaper and more streamlined reads as risk rather than value ●     Using data to stop yourself making an expensive mistake Laura McInerney is Co-founder of Teacher Tapp. The full episode is here. More on the commercial side of the education sector at seventhsibling.co.uk.