Off the Record Ecommerce

Email marketing specialist Mel Driver breaks down the Klaviyo flows every Shopify store needs, the open and click-through rates worth aiming for, and how often to email your list. She also covers segmentation, selling subscriptions, cashback loyalty, SMS, and the most common Klaviyo account mistakes. Links Mentioned Mel Driver: https://meldriver.co Klaviyo: https://www.klaviyo.com Redeemly (affiliate link): https://apps.shopify.com/cashback-redeemly?sref=rl_QMs4GlR5 Watch This Episode on YouTube https://www.youtube.com/watch?v=TTyGr9-LHBo Chapters 0:00 Intro 0:32 From Skincare Brand to Klaviyo 4:43 Core Flows Every Store Needs 7:21 Anniversary and Birthday Flows 10:18 Why Mel Skips Split Tests 11:40 Open and Click-Through Benchmarks 13:30 Campaigns and Engaged Segments 16:41 How Often to Email Your List 17:18 Writing Emails People Open 21:20 How to Think About Unsubscribes 22:59 Selling Subscriptions With Email 25:33 Cashback vs. Points Loyalty 28:12 Segments Worth Building 29:49 Where SMS Fits 31:03 Common Klaviyo Account Mistakes 34:56 Flows Based on Purchases 37:12 Wrapping Up Book a Call Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast Work with Us Work with Patrick (SEO and Google Ads): https://patrickriceco.com/ Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.

One Shopify store we work with had more than 65% of its traffic coming from bots, and it's a growing problem that skews analytics, burns through app credits, and can even lead to a cloned copy of your store. Leighton Taylor and Dave Tanguay break down how they fight Shopify bot traffic with Cloudflare O2O, AI-written security rules, and ongoing monitoring for clone sites. Links Mentioned Blockify Fraud Filter & Blocker (Shopify app): https://apps.shopify.com/blockify Boxify (shipping rate calculator for Shopify): https://apps.shopify.com/boxify Cloudflare: https://www.cloudflare.com/ Cloudflare O2O for Shopify (setup guide): https://developers.cloudflare.com/cloudflare-for-platforms/cloudflare-for-saas/saas-customers/provider-guides/shopify/ Recon Brand & Clone Protection: https://recon.bot/ Watch This Episode on YouTube https://youtu.be/LOlLfAohPUM Chapters 0:00 Intro 0:34 Meet Dave Tanguay 1:40 Bots From Singapore and China 2:26 What Bot Traffic Costs You 4:13 Cloned Stores and Missing Orders 5:01 Why Blocking Countries Stopped Working 5:46 Switching to Cloudflare's Free Plan 6:58 What Cloudflare O2O Is 8:25 Blockify vs. Cloudflare in Plain English 10:30 Challenging Every Checkout 11:30 An Arms Race With Bots 12:55 Letting Good Bots Through 14:09 Moving Your DNS to Cloudflare 16:00 Why Not to DIY Your DNS 17:37 Doesn't Shopify Already Use Cloudflare? 19:07 Using AI to Write the Rules 22:47 How We Spotted a Clone Site 25:15 Tools That Watch for Clones 27:52 Signs You Have a Bot Problem 28:17 Wrapping Up Book a Call Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast Work with Us Work with Patrick (SEO and Google Ads): https://patrickriceco.com/ Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.

Some Shopify food, beverage, and CPG brands are making $20,000 to $30,000 a month from their recipe pages alone. Patrick Bollenbach, founder of Recipe Kit, joins Leighton and Patrick Rice to break down recipe SEO on Shopify and how his new app Recon catches the scammers cloning Shopify stores. Links Mentioned Recipe Kit: https://recipekit.com/ Recon Brand & Clone Protection: https://recon.bot/ Judge.me: https://judge.me/ Shopify's copyright infringement reporting form: https://help.shopify.com/en/manual/compliance/intellectual-property/copyright-policy Watch This Episode on YouTube https://youtu.be/PLACtwQSaOY Chapters 0:00 Intro 0:39 How Patrick Got Into Shopify 2:36 His First App Got Declined 3:45 What Recipe Kit Does 5:09 Getting Out of Service Work 8:13 Who Actually Uses Recipes 9:40 A Look at the Recipe SERP 10:36 Structured Data and Star Ratings 13:53 Where AI Fits In 17:36 Skip the Grandma Story 20:12 The Ad Problem on Recipe Blogs 23:32 Bare Recipe Cards Ranking First 24:09 Tracking Revenue From Recipes 26:05 Images Are the Big Mistake 29:25 Pinterest Is Underrated 32:33 Better Blog Comments and UGC 35:15 Recon and Store Cloning 37:02 How to Stop a Clone 41:08 Filing a DMCA Takedown 45:58 AI Slop Clones in the App Store 48:48 Product Is No Longer the Moat 52:06 Why Human Teams Still Win 52:54 Wrapping Up Book a Call Book a Call with Patrick Rice: https://calendly.com/patrickriceco/strategy-call Book a Call with Leighton Taylor: https://cal.com/leightontaylor/discovery-call?utm_source=podcast Work with Us Work with Patrick (SEO and Google Ads): https://patrickriceco.com/ Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.

What is a good Shopify conversion rate? It depends on your traffic mix, your industry, and your price point far more than on any benchmark you will find online. In this episode we break down the three step funnel from add to cart, to reaching checkout, to a completed purchase, plus the drop off numbers that show you where a store is actually losing sales. Links Mentioned Baymard Institute (free ecommerce UX articles and research): https://baymard.com Blockify (block bot traffic by country or IP): https://apps.shopify.com/blockify Cloudflare: https://www.cloudflare.com Leighton's Shopify CRO audit checklist: https://docs.google.com/spreadsheets/d/1ZV21GWwNNMWmnsU__hlw9Y-QVMNFY02qjrIjeeofGY8/edit?usp=sharing Watch This Episode on YouTube https://youtu.be/X1Ea1du9vbo Chapters 0:00 Intro 0:20 The Ecommerce Growth Equation 3:06 How Conversion Rate and AOV Compound 4:45 Why Conversion Rate Is a Weird Number 6:34 Conversion Rate Is Always Relative 8:12 How Bots Skew Your Data 10:04 Blocking Bot Traffic 11:39 Cloudflare and Shopify 14:20 Do Bots Actually Hurt Sales? 15:19 The Hidden Cost of Bot Traffic 17:57 Themes, Navigation, and Basics 18:44 Baymard as a CRO Resource 20:24 The 100 Point Audit Checklist 23:11 Mobile Menus and Shop All Links 27:36 Free Shipping Bars and AOV 28:51 The Three Step Funnel Benchmark 31:01 Diagnosing Where Sales Leak 32:14 Improving Add to Cart Rate 33:31 When to A/B Test 35:40 How Much Data You Need 39:06 Wrapping Up Book a Call Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast Work with Us Work with Patrick (SEO and Google Ads): https://patrickriceco.com/ Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.

Patrick Rice started a Minecraft YouTube channel at 13 and made his first $3,000 online before he had ever heard of SEO. He walks Leighton through the whole path to running a Shopify SEO and Google Ads agency, including the client he lost to a migration that went sideways and the point where managing everything himself turned into a ceiling. Links Mentioned E&R Business Consulting (Traci Eisenberg-Rayburn, Patrick's business coach): https://www.erbusinessconsulting.com/ Patrick's old Minecraft video: https://www.youtube.com/watch?v=sq51xW8pYqg Watch This Episode on YouTube https://youtu.be/9bTCzlZG3zI Chapters 0:00 Intro 1:23 The Minecraft YouTube channel 3:35 Accidental link building 4:30 First SEO job at 18 7:27 How PRC started 9:15 Going independent too early 10:31 Four years as a freelancer 13:28 Knowing your agency numbers 15:38 Getting into Shopify SEO 17:06 The migration that cost a client 19:17 The cold email that landed 22:41 Referrals and LinkedIn 25:02 LinkedIn is saturated now 26:48 Hitting the growth ceiling 29:58 Ownership versus tasks 33:40 The hire who quit in 4 days 35:52 How much to document 38:30 Where AI fits now 40:17 Ads first, then SEO 41:45 Wrapping Up Book a Call Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast Work with Us Work with Patrick (SEO and Google Ads): https://patrickriceco.com/ Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.