DiscoverUnscripted with Jeff Pedowitz
Unscripted with Jeff Pedowitz
Claim Ownership

Unscripted with Jeff Pedowitz

Author: The Pedowitz Group

Subscribed: 1Played: 9
Share

Description

Most podcasts let their guests give the answers they came prepared to give. This one doesn’t.
Unscripted is where Jeff Pedowitz — CEO of The Pedowitz Group and one of the most recognized voices in AI-driven revenue marketing — sits down with the builders, thinkers, and leaders who are actually shaping what comes next. Not the keynote version. The real version.

Every conversation runs through the same throughline: AI is no longer the story, it’s the substrate. What does that mean for the companies being built, the policies being written, the institutions trying to hold, and the humans navigating all of it?

Guests come from everywhere — drug discovery, politics, investment, education, creative work — because the AI question doesn’t belong to any one industry. It belongs to everyone trying to do something that matters in a world that’s changing faster than the frameworks we use to understand it.

No scripts. No softballs. No prepared answers left standing.

Jeff asks what no one else thought to ask. That’s the whole show.
25 Episodes
Reverse
Your best employee might be the reason you can’t scale. I’ve hired them, and I’ve defended them in meetings. There was the account manager who crushed his number every year and was universally disliked by everyone around him. There was the consultant who was brilliant with clients and quietly toxic to the team. It took me too long to see it. You can put your values on every wall in the office, but if you keep employing people who break them, your team hears a very different message. This week on Unscripted, I sat down with Russ Reeder, who has put a name on this problem. Russ has led nine PE-backed companies across six continents. He started Rightsline, which now runs the rights and licensing back office behind Netflix, Hulu, Sony and Universal. He helped sell Media Temple to GoDaddy. Today he runs KeyDelta, helping leadership teams fix the operating model before they bolt AI onto it. His new book is called Heroes Don’t Scale. A “hero” is the engineer who is the only one who knows how the code works. It’s the rep who hoards every client relationship, or the manager who treats information like currency. Everyone celebrates them, and the company slows down around them. Russ has replaced five CEOs. Three of them were heroes. A few more moments from the conversation stuck with me: Back in 2006, his team had encrypted movies streaming from hotel basements into people’s homes. They had the studio deals and the set-top boxes, and Warner Brothers was ecstatic. One controlling shareholder killed it. You know who built that business instead. AI is about to create a new generation of heroes. Picture the one employee who vibe-coded your sales automation and is the only person with the login. People who are scared of AI taking their job should be scared. Russ argues the cure is curiosity, because you can’t be curious and afraid at the same time. Companies are bought, not sold. Cutting your way to $5M more in EBITDA doesn’t fool the buyer. Russ asks one test question in his book: if your key person quit tomorrow, would the business still work? Most leaders say no. Russ says nearly every company would survive. The fear of losing that person is usually the real problem. So tell me in the comments: who is the hero in your company, and what is it costing you?   #Leadership #AI #PrivateEquity #Scaling #Unscripted
Most economic forecasts come from people with something to sell. Erik Britton is a rare exception. He began his career inside the Bank of England, went on to help lead Oxford Economics, and now runs Fathom Consulting in London, one of the few genuinely independent macro shops in the world, where governments, global asset managers, and pension funds go for analysis that sits where economics, geopolitics, and markets meet. In this conversation, Erik makes a call most people in the AI conversation won’t make out loud: either this is the most transformational technology in human history, bigger than electrification, the computer, or the jet engine, or it’s a bubble. He takes the bubble side, and walks through the arithmetic behind it. We get into: Why current AI capex implies returns that would require a 10 to 15 percent increase in US GDP The difference between a dot-com bubble and a 2008 bubble, and why hidden debt in shadow banking, private equity, and venture capital makes this one closer to the second Why AI displacement is hitting the top of the skills distribution instead of the bottom, and what that does to the apprenticeship path into senior roles How a central bank should classify AI: positive supply shock, negative demand shock, and financial stability risk, all at once How Erik actually uses AI in his own work, and why he hasn’t embedded it in Fathom’s analytical workflow What China’s dual circulation strategy is really optimizing for, and why it isn’t making its own people rich Why every forecast critic is already running a forecast, whether they admit it or not His direct advice for leaders building a 2027 plan: expect to get punched in the guts, and start anyway A conversation for CEOs, CFOs, and revenue leaders who have to commit to a number in an environment nobody can model cleanly. Read the companion article: https://www.pedowitzgroup.com/blog/its-a-bubble-or-its-the-biggest-thing-that-ever-happened-erik-britton-on-planning-for-2027 Learn more about Fathom Consulting: https://www.fathom-consulting.com #Unscripted #AIBubble #MacroEconomics #B2B #RevenueMarketing #AIStrategy #ThePedowitzGroup
"I've been to space. I've seen Earth from the outside. And I'm more worried about what's happening down here than anything I saw up there." Colonel Terry Virts has flown 40 combat missions, piloted the Space Shuttle, commanded the International Space Station, directed a documentary, and earlier this year ran for Congress in Texas. He came on Unscripted to talk about AI. We ended up talking about all of it. The thing that stayed with me: he teaches a case study at Harvard Business School about the Challenger and Columbia disasters. Engineers were warning NASA. Managers had schedule pressure. Warning signs were normalized. Seven people died. His TED Talk argument: the AI moment looks exactly the same. Except this time, the carrot isn't a launch date. It's a trillion-dollar IPO. And the consequences of getting it wrong aren't seven lives. A few things from this conversation I can't stop thinking about: "Don't normalize deviance. If something bad's happening and it's not killing you, don't assume it's fine. Maybe you're just getting lucky." The night he and a Russian cosmonaut watched bombs explode over Ukraine from the ISS window — and didn't say a word He sold his Russian space suit and donated the money to Ukraine His $5-a-day government per diem after 200 days in space Why bioweapons, not chatbots, are what actually keep him up at night One of the most wide-ranging conversations I've had on this show. Space, AI, democracy, corruption, civic duty — and why the founding fathers anticipated Trump but never anticipated Mike Johnson. Full episode is live now. Link in the comments. #AI #Leadership #Space #Democracy #Unscripted
Charlotte Duncan has been teaching AI since 2018 — before most people knew they should care. She wrote the first AI course in North Carolina. She helped build the first national K-12 AI guidelines. She trained at MIT. And then Mark Cuban called. As Chief Learning Officer at the Mark Cuban Foundation, Charlotte runs free AI boot camps for high school students across all 50 states. Not the kids whose parents already work in tech. The rural kids, the first-generation kids, the students from Boys Town in Omaha who come in carrying real trauma and leave building apps. Three Saturdays, 20 hours, one problem they actually care about in their own community — and nobody is allowed to make a PowerPoint. Her worry isn't that AI is too powerful. It's whether the kids coming up will have any real say over it at all. Right now, only 12% of American high school students take a computer science class in a given year. The standards that govern what gets taught take up to a decade to update. And the AI cycle moves every few months. We get into what it actually looks like to teach a generation that's afraid of a technology they're already using, why she thinks teenagers are more ready to fix this than the adults in charge, and what she told me at the end that I genuinely didn't see coming: put down the AI tools for a minute and read a book. Charlotte Duncan, Unscripted. Let's get into it.
Nico Ianeselli wanted to be a doctor like his father until he heard it took 11 years, so he earned dual master's degrees in engineering and architecture instead. In this conversation with Jeff Pedowitz, the Chen Moore and Associates technology chief explains why construction's slowness isn't resistance but survival (a missed error means collapse, not a bug fix), and why safety-critical industries need humans in the lead, not just in the loop. He breaks down what digital twins actually do, from simulating hurricanes and full-load bridge scenarios to the 4D construction sequencing that avoided major mistakes on the $2.2 billion Muskrat Falls dam, and makes the case that IoT sensors plus digital twins could stretch a bridge's 50-year lifespan toward 200. Fresh from a conference trip to China, he delivers a blunt geopolitical read: Europe is crawling, America is walking, China is running. He takes on the unanswered AI liability question hanging over the Professional Engineer's stamp, flips the data center energy debate with his 4% versus 96% argument, and closes with a 50-year vision of AI contributing genuinely new engineering principles. His advice to a fearful Gen Z: magic is on the other side of fear.
loading
Comments