So This Happened: What Actually Matters in Creative Content, Commerce & Technology

This week on So This Happened, Jess and Nathalie dig into Fox's $22 billion Roku deal after shareholders approved it. Plus, a MIPCOM recap, including why YouTube spent MIPCOM wooing European broadcasters, how AI suppliers pitched savings and licensing to television, and why Omdia says microdramas and vertical video now compete with traditional TV for the same viewers.Find So This Happened...Subscribe to the newsletter: https://lnkd.in/gURXag5CLinkedIn: https://www.linkedin.com/company/atonik/Contact: [email protected] Shareholders Approve Fox’s $22 Billion Roku AcquisitionTubefilter: Can YouTube's €8.4bn contribution get it a better deal in Europe?YouTube blog: Creative Capital reportCynopsis: YouTube wants to work with legacy TVFurther&Better roundup, 16 Oct: Ben Frow interviewPrensario: "Vertical is no longer optional", Omdia's microdrama sessionPrensario: Omdia's LatAm Partnership Summit keynoteVariety: Mipcom trends, including Omdia's LatAm forecastDeadline: MIPCOM 2026 takeaways, TikTok and the microdrama summitMedia Play News: AI and vertical dramas take centre stage (Dentsu, A+E, Meta)Prensario: ReelShort on telco bundles and branded microdramasCinema & Video International: MIPCOM wrap, FOX x HartbeatOrange Partners With ReelShort to Bring Micro-Dramas to 17 African and Middle Eastern MarketsSEA tech tracker meets microdramaFurther&Better roundup, 15 Oct: CJ ENM–Utopai and the BBC on AIMedia Play News: AI and vertical dramas take centre stageCinema & Video International: MIPCOM wrap, Utopai keynote and CinemalisticsTheWrap: Disney readies $20m bid for Character.ai assetsUnite.AI: Character.AI files Chapter 11Timestamps:00:08 Intro03:16 Advertising Week NYC Recap08:49 Shareholders Approve Fox’s $22 Billion Roku Acquisition14:12 MIPCOM: YouTube Europe continued to schmooze the TV industry21:45 MIPCOM: AI moves from demos to production economics29:30 MIPCOM: Vertical video is "no longer optional" Hosted on Acast. See acast.com/privacy for more information.

This week on So This Happened, Jess and Nathalie dig into a new format from publisher coalition SPUR for reporting how AI companies use their content, and what ChatGPT's new Virtual Try On and Favourites features mean for retailers. Plus: why Meta's new Forum app copies Reddit and how The Drive-In lets independent filmmakers rent out their films while keeping the rights and the audience.Nathalie: https://www.linkedin.com/in/nathalielethbridge/Jess: https://www.linkedin.com/in/jessicacarlin/Find So This Happened...Subscribe to the newsletter: https://lnkd.in/gURXag5CLinkedIn: https://www.linkedin.com/company/atonikContact: [email protected] publishes AI content tracking standard, pitches OpenAI and Google to join advisory board - https://digiday.com/media/spur-publishes-ai-content-tracking-standard-pitches-openai-and-google-to-join-advisory-board/ChatGPT can now virtually try on clothes for you - https://techcrunch.com/2026/10/01/chatgpt-can-now-virtually-try-on-clothes-for-you/Bulk campaigns, virtual try-on, and a tracking problem for ChatGPT ads - https://www.stackedmarketer.com/p/bulk-campaigns-virtual-try-on-and-a-tracking-problem-for-chatgpt-adsWalmart gets onboard with OpenAI's ChatGPT fashion push as Virtual Try On and Favourites launch - https://retailtechinnovationhub.com/home/2026/10/2/walmart-joins-openais-chatgpt-fashion-push-as-virtual-try-on-and-favourites-launchFacebook Groups Forum App New From Meta - https://www.tubefilter.com/2026/09/29/facebook-groups-forum-app-new-from-meta/The Drive-In, Streaming Platform Where Indie Filmmakers Keep IP, Audience and Money, Sets Launch - https://variety.com/2026/film/global/the-drive-in-streamer-indie-filmmakers-keep-ip-money-1236875129/Timestamps: 00:08 Introduction and guest introductions04:09 SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board11:59 ChatGPT can now virtually try on clothes for you23:56 Facebook goes back to the Forum age with its new app26:47 The Drive-In, Streaming Platform Where Indie Filmmakers Keep IP, Audience and Money, Sets Launch Hosted on Acast. See acast.com/privacy for more information.

This week on So This Happened, Jess and Nathalie dig into Amazon's decision to block Meta's new Muse AI agent from shopping on its site, and what the standoff means for retail media and the brands that pay for it. Plus: why Infillion's purchase of Foursquare could link an ad to a shop visit and a sale, how a new Sony patent would let players pay for games by tapping a card or phone on their PS5 controller, what the ECB's digital euro pilot means for payments data in Europe, and how Citi plans to sell advertising built on its cardholders' spending.Find us on LinkedIn:Nathalie: https://www.linkedin.com/in/nathalielethbridge/Jess: https://www.linkedin.com/in/jessicacarlin/Amazon Blocks Meta's Muse AI Assistant In New Standoff Over Agentic ShoppingWhat to know about Meta's Muse AI agentInfillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech StackSony Patents a Way to Pay for Games Through Your PS5 ControllerECB Brings the Digital Euro to Checkout While the US Sits It OutCiti Launches Commerce Media Platform Before Pending Kard AcquisitionFind So This Happened...Subscribe to the newsletter: https://lnkd.in/gURXag5CLinkedIn: https://www.linkedin.com/company/atonikContact: [email protected] Hosted on Acast. See acast.com/privacy for more information.

This week on So This Happened, Jess and Nathalie dig into the EU's sweeping new Kids Act and OpenAI's sponsored agents, a brand-new ChatGPT ad format that gives every advertiser its own chatbot. Plus: why Comcast's Universal Ads is selling ordinary TV slots around creator channels, how Mastercard and Kenyan startup Flowchart are turning a WhatsApp thread into a checkout, and Google's busy week, escaping an ad tech breakup, testing payments to publishers whose content feeds AI Overviews, and adding cart transfer ahead of the holiday shopping season.Follow Us: Nathalie: https://www.linkedin.com/in/nathalielethbridge/Jess: https://www.linkedin.com/in/jessicacarlin/Resources: The EU doesn't just want to ban kids from social media. It's blocking chatbots and gaming, too.OpenAI tests advertiser-sponsored agents, expands AI tools for ChatGPT adsUniversal Ads Expands Creator Content Into TV AdvertisingMastercard, Flowcart Team Up To Promote Social Commerce In AfricaWho wins and loses from the remedies to Google’s ad tech monopolyGoogle Rolls Out Pay Value AI Licensing Program To PublishersBoost your holiday sales with these agentic commerce updatesFind So This Happened...Subscribe to the newsletter: https://lnkd.in/gURXag5CLinkedIn: https://www.linkedin.com/company/atonikContact: [email protected] Hosted on Acast. See acast.com/privacy for more information.

This week on So This Happened, Jess and Nathalie step away from the usual news roundup to unpack the AI-ready media enterprise panel Nathalie chaired on the Future Tech state at IBC in Amsterdam. Panelists Sean King (Veritone), Marcus Edel (Collaboro) and Rory McVicar (Hydrolix) explain what media organisations still need to build underneath AI to move it from pilot to production, including data infrastructure, open source versus proprietary models, tokenomics, organisational readiness and trust. Jess and Nathalie share their own take on what it means for media companies actually trying to deploy this.Sean King (Veritone) - https://www.linkedin.com/in/s-p-king/Marcus Edel (Collabora) https://www.linkedin.com/in/marcus-edel-0200391b5/ Rory McVicar (Hydrolix) - https://www.linkedin.com/in/rorymcvicar/ Nathalie: https://www.linkedin.com/in/nathalielethbridge/Jess: https://www.linkedin.com/in/jessicacarlin/Resources:What is an agent harness? https://www.earlyadoptr.ai/episodes/what-is-an-ai-agent-harness-how-better-ai-setup-makes-agents-more-reliable Open Weight AI: https://www.earlyadoptr.ai/episodes/open-weight-ai-models-how-to-cut-your-dependence-on-big-ai Timestamps:00:08 Welcome and IBC Reflections03:06 Nathalie's AI-Ready Media Enterprise Panel at IBC06:52 What Media Executives Get Wrong About AI Deployment09:48 Open Source AI vs Proprietary AI Models Explained09:48 Navigating the Conversation Flow09:48 Understanding Open Source vs Proprietary AI11:20 Hybrid AI Models: Open Source Plus Proprietary14:48 AI Tokenomics and Data Infrastructure Costs17:52 Using AI Metadata to Unlock Archive Content21:26 Why "Boring AI" Delivers the Best ROI25:04 Domain Expertise and the Human in the Loop27:05 Key Takeaways for Building an AI-Ready Media EnterpriseFind So This Happened...Subscribe to the newsletter: https://lnkd.in/gURXag5CLinkedIn: https://www.linkedin.com/company/atonik Contact: [email protected] Hosted on Acast. See acast.com/privacy for more information.