Shifted

The media and advertising industry gets a lot of coverage but most of it focuses on what's happening, not on the people making it happen. And honestly? I think that's the more interesting story.

The way you lead, what you stand for, and the decisions that keep you up at night—that stuff doesn't just "happen." It comes from everything you've lived through. The experiences that shaped you, the people who challenged you, the moments that made you see things completely differently. That's what Shifted is really about.

I'm Chad Hickey, the founder and CEO of Givsly, the leading values-based marketing company. Each episode, I will sit down with someone who has made a real mark on this space — not to rehash their resume, but to have a genuine conversation about who they are. What do they value and where did that originate? How has their thinking shifted over the years? What experience caused that shift?

Think of it as the conversation you'd have with someone over a long dinner - just on the record.