Claim OwnershipTrademarks With Chelsea | A Trademark Law Basics Business Podcast
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© Copyright 2026 Chelsea Fournier, J.D. US federal trademark attorney for business owners & thought leaders
Description
Trademarks with Chelsea is a podcast for business owners, experts, and thought leaders who've built something real and want to protect it the right way. If you're a coach, consultant, speaker, therapist, practitioner, or product-based business owner wondering whether you need a trademark, this show gives you clear, plain-language answers, without the legal jargon or the DIY guesswork.
Hosted by Chelsea Fournier, a US trademark attorney who has helped hundreds of businesses protect their brand names, logos, and taglines with the USPTO. Chelsea was sworn in as a lawyer at 24, spent years practicing trademark and IP law, and has built several businesses of her own, so she knows what it takes to build a brand and what it costs to leave it unprotected.
I'll answer questions like:
How do I trademark my business name?
How much does it cost to trademark a name?
How long does it take to get a trademark?
Do I need a trademark if I already have an LLC?
What's the difference between a trademark and a copyright?
Should I trademark my name, my logo, or both?
How do I do a trademark search before I file?
What happens if someone else is already using my business name?
Can I trademark my podcast name, course name, or signature program?
Do I need a trademark lawyer, or can I file it myself?
This podcast covers the full trademark process for small businesses in the US: trademark searches and clearance, filing a trademark application, USPTO office actions, intent-to-use applications, cease and desist letters, trademark registration, and keeping your registration alive for the long run. You'll also hear why DIY trademark filing services and AI tools often miss what matters, and how to build a brand protection strategy that fits your business goals and budget.
If you're a business owner who wants to protect your brand, understand intellectual property, and feel confident your business is built to last, you're in the right place.
This podcast is for educational purposes only and isn't legal advice.
Hosted by Chelsea Fournier, a US trademark attorney who has helped hundreds of businesses protect their brand names, logos, and taglines with the USPTO. Chelsea was sworn in as a lawyer at 24, spent years practicing trademark and IP law, and has built several businesses of her own, so she knows what it takes to build a brand and what it costs to leave it unprotected.
I'll answer questions like:
How do I trademark my business name?
How much does it cost to trademark a name?
How long does it take to get a trademark?
Do I need a trademark if I already have an LLC?
What's the difference between a trademark and a copyright?
Should I trademark my name, my logo, or both?
How do I do a trademark search before I file?
What happens if someone else is already using my business name?
Can I trademark my podcast name, course name, or signature program?
Do I need a trademark lawyer, or can I file it myself?
This podcast covers the full trademark process for small businesses in the US: trademark searches and clearance, filing a trademark application, USPTO office actions, intent-to-use applications, cease and desist letters, trademark registration, and keeping your registration alive for the long run. You'll also hear why DIY trademark filing services and AI tools often miss what matters, and how to build a brand protection strategy that fits your business goals and budget.
If you're a business owner who wants to protect your brand, understand intellectual property, and feel confident your business is built to last, you're in the right place.
This podcast is for educational purposes only and isn't legal advice.
13 Episodes
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What can a professional speaker actually protect with a trademark? If you're a keynote speaker, workshop leader, trainer, or thought leader, you've probably built a reputation around your name, your expertise, and the ideas you share. But which parts of your professional speaking business can you protect with a trademark, and which need a different type of intellectual property protection?In this episode, I'm exploring what trademark protection can look like for professional speakers, from your business name and signature frameworks to programs, book series, and keynote titles that become brand taglines. I'll explain the difference between trademarks and copyrights, what generally can't be protected with a trademark, and how your work can evolve into a recognizable brand.Explore Working With ChelseaBook a Free ConsultationExplore Services offered by Trademarks with Chelsea (including flat fee schedule)👉 Find the Full Show Notes HereFind Chelsea on: TikTok, Instagram, Threads + LinkedInExplore more about the podcast on our site!---------------------professional speaker, trademark protection, professional speaking business, public speaking business, trademark for speakers, speaker branding, keynote speaker, types of intellectual property, trademark registration, signature framework, trademark attorney, Trademarks with Chelsea
How much does it really cost to register a trademark? If you've been thinking about protecting your business name, brand, or product, you may have seen prices ranging from a few hundred dollars to several thousand. So what's the difference, and what should you actually budget for?In this episode, I'm breaking down the cost of registering a trademark in 2026, including current USPTO filing fees, DIY applications, online filing services, and working directly with a trademark attorney. I'll explain what you should look for when comparing prices, what's often included (or left out), and why the cheapest way to file isn't always the most cost-effective option in the long run.I'm also sharing my own flat-fee pricing, so you can see exactly what it costs to work with me and what you get at each stage of the process. From a trademark strategy session to a clearance search and report to preparing and filing your application, I'll walk you through the options and help you understand where to start.Explore Working With ChelseaBook a Free ConsultationExplore Services offered by Trademarks with Chelsea (including flat fee schedule)👉 Find the Full Show Notes HereFind Chelsea on: TikTok, Instagram, Threads + LinkedInExplore more about the podcast on our site!---------------------how much does it cost to register a trademark, cost of trademark application, cost of trademark registration, federal trademark protection, trademark fees 2026, USPTO filing fees, trademark attorney fees, trademark clearance search, trademark application cost, trademark protection, business name protection
The trademark application process involves a lot more than filling out a form and waiting for your registration to arrive.So what actually happens between deciding to protect your brand and getting your trademark registered?In this episode, I walk you through the trademark application process from beginning to end. I cover each stage, from searching your name and preparing your application to the USPTO’s review, publication, registration, and the maintenance filings you need to keep your trademark alive.Explore Working With ChelseaBook a Free ConsultationExplore Services offered by Trademarks with Chelsea (including flat fee schedule)👉 Find the Full Show Notes HereFind Chelsea on: TikTok, Instagram, Threads + LinkedInExplore more about the podcast on our site!---------------------trademark application process, trademark registration process, process of trademark registration, trademark process timeline, uspto trademark process, process of trademarking a name, process to register a trademark, steps to trademark a name, trademark registration steps, trademark application, trademark search, intent to use trademark, trademark office action, trademark maintenance, trademark attorney
Getting ready to talk to a trademark attorney can feel like you need to have everything figured out first. You don't.In this episode, I walk through what a free trademark consultation with me actually looks like, what we can talk about, and (just as importantly) what isn't appropriate for a free call. I'll also share a few simple things you can have ready so you can make the most of our 30 minutes together.A consultation with a trademark lawyer isn't a legal analysis of your specific situation, and it isn't a high-pressure sales call. It's a chance to figure out whether trademark protection makes sense for your business, whether the timing is right, and whether we're a good fit to work together.Explore Working With ChelseaBook a Free ConsultationExplore Services offered by Trademarks with Chelsea (including flat fee schedule)👉 Find the Full Show Notes HereFind Chelsea on: TikTok, Instagram, Threads + LinkedInExplore more about the podcast on our site!---------------------trademark attorney free consultation, free trademark consultation, trademark lawyer free consultation, trademark consultation, trademark attorney, trademark lawyer, trademark advice, trademark protection, trademark process, USPTO
You’ve picked the name. You’re excited about the launch. Maybe you’ve already invested in the branding, website, packaging, or inventory.But what happens if you discover that someone else is already using a confusingly similar name?In this episode, I’m talking about when to think about trademark protection when you’re launching something new — whether that’s a business, podcast, product line, new location, or rebrand.I’ll walk through when it makes sense to do a knockout search or full clearance search, when you might consider filing a US trademark application before launch, and how your investment in a new name can affect that decision.I’ll also talk about how the USPTO timeline can fit into your launch plans and why some businesses may want more certainty before investing heavily in a name, while others may choose to launch first and pursue trademark protection once they know they’re committed.Explore Working With ChelseaBook a Free ConsultationExplore Services offered by Trademarks with Chelsea (including flat fee schedule)👉 Find the Full Show Notes HereFind Chelsea on: TikTok, Instagram, Threads + LinkedInExplore more about the podcast on our site!---------------------when to trademark a business name, trademark clearance search, trademark knockout search, US trademark application, trademark before launch, trademark after launch, business name trademark, trademark registration, trademark strategy, trademark attorney
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