Media Insights

EPISODE PAGE AND SHOW NOTES: https://www.growthstackmedia.com/ai-agents-trust-varun-kabra-concordiumOn this episode of Media Insights, Varun Kabra, Chief Growth Officer of Concordium, makes the case that your next audience won't be human. AI agents are starting to research, compare and buy on our behalf, and there is no page two on ChatGPT. You're either in the answer or you don't exist.Varun built growth and go-to-market teams at Google, Revolut and Proton. Now he leads growth at Concordium, which builds trust and identity infrastructure so an AI agent can prove who is behind it and what it's allowed to do. He explains the three stages of AI maturity in marketing, why the brands that figure out what not to hand to AI will win, and why trust, not technology, is the real bottleneck.CHAPTERS0:00 Intro0:39 Varun's path: Google, Revolut, Proton and Concordium1:39 Who is accountable when an AI agent acts?3:41 There is no page two on ChatGPT5:44 The three stages of AI maturity in marketing7:12 Getting senior marketers to stage three10:51 Earned media, citations and staying visible in AI answers15:10 Where AI belongs and where humans should lead18:10 What Know Your Agent means for marketers20:48 Agentic commerce and the Danish national ice hockey team24:01 How onboarding works: the blue ticket25:43 2027 predictions: verified agents and agent-to-agent commerce27:41 Will B2B buying go agentic too?29:06 Your audience isn't going to be people anymore30:35 Where to find VarunVisit https://www.growthstackmedia.comFIND VARUN ON SOCIALLinkedIn: https://www.linkedin.com/in/kabra-varunConcordium: https://www.concordium.comConcordium on LinkedIn: https://www.linkedin.com/company/concordiumConcordium on X: https://x.com/ConcordiumConcordium on YouTube: https://www.youtube.com/@ConcordiumNetFIND ME ON SOCIALLinkedIn: https://www.linkedin.com/in/jordanguymitchellGrowth Stack Media on LinkedIn: https://www.linkedin.com/company/growthstackmediaInstagram: https://www.instagram.com/growthstackmediaTikTok: https://www.tiktok.com/@growthstackmediaSUBSCRIBEYouTube Podcasts: https://youtube.com/playlist?list=PLD97VNeU0Xgk&si=MMGsYAue1h4nVnMnApple Podcasts: https://podcasts.apple.com/us/podcast/media-insights/id6786761396Spotify: https://open.spotify.com/show/033s0TknhVRPsNmcwBL0sqAmazon Music: https://music.amazon.com/podcasts/5cd9d13c-05e6-41c3-a21a-5a9c5a8815e3/media-insightsiHeartRadio: https://www.iheart.com/podcast/269-media-insights-338339837#AI #AIAgents #DigitalMarketing #Marketing

How do you reach younger audiences who increasingly get their news from short-form video and creators instead of traditional outlets? In this episode of Media Insights, host Jordan sits down with Ramin Beheshti, CEO of Caliber and former Chief Product & Technology Officer at Dow Jones, to talk about building a new kind of media company.Ramin co-founded The News Movement and now leads its parent company, Caliber, whose brands include The News Movement, The Recount, and Capsule, plus the creator-powered news platform SaySo and the publisher-powered agency Caliber Collective. He explains why Caliber bet on short-form video and creators, why trust in legacy media is so low, and why he thinks the industry has to explain its standards instead of assuming people know them.Chapters00:00 Intro00:53 What Caliber is: The News Movement, The Recount, Capsule, and SaySo03:37 Why Gen Z, and how to make news for time-poor audiences05:21 From "no way on TikTok" to short-form video everywhere07:22 Do people trust peers more than mastheads?09:01 Journalistic rigor and the case for communicating standards09:58 AI and editorial policy: where Caliber draws the line12:29 Building loyalty on SaySo: vetted creators and a daily digest15:50 Running a two-sided marketplace of creators and audiences18:08 Beyond ads and subscriptions: micropayments and creator monetization21:17 Paywalls, curiosity, and personalized digests24:00 2027 prediction: AI and the value of human curation25:58 Rebundling media: one marketplace for video, audio, and editorial28:56 Where to find RaminVisit https://www.growthstackmedia.comFIND ME ON SOCIALLinkedIn: https://www.linkedin.com/in/jordanguymitchell,https://www.linkedin.com/company/growthstackmediaYouTube: https://www.youtube.com/@growthstackmediaInstagram: https://www.instagram.com/growthstackmediaTikTok: https://www.tiktok.com/@growthstackmediaFIND RAMIN ON SOCIALLinkedIn: https://www.linkedin.com/in/ramin-beheshti-b282638SUBSCRIBE TO MEDIA INSIGHTSYouTube: https://youtube.com/playlist?list=PLD97VNeU0Xgk&si=2WjDIOI40bv8jGt3Apple Podcasts: https://podcasts.apple.com/us/podcast/media-insights/id6786761396Spotify: https://open.spotify.com/show/033s0TknhVRPsNmcwBL0sq?si=672dba69dbc1447aAmazon Music: https://music.amazon.com/podcasts/5cd9d13c-05e6-41c3-a21a-5a9c5a8815e3/media-insightsiHeartRadio: https://www.iheart.com/podcast/269-media-insights-338339837

On this episode of Media Insights, Xile He, a serial entrepreneur and former founding head of growth at Mocha, walks through how she scaled the Y Combinator-backed AI app builder from zero to 300,000+ users and multi-seven-figure ARR before the company was acquired. She breaks down the specific wedge that let Mocha compete against far better-funded rivals like Lovable and Replit: targeting non-technical business owners who had no idea how to connect a database or set up backend infrastructure, and building that complexity into the product itself. Xile also shares what she's seeing in AI's impact on media and marketing more broadly. Visit https://www.growthstackmedia.comFIND ME ON SOCIALLinkedIn: https://www.linkedin.com/in/jordanguymitchell,https://www.linkedin.com/company/growthstackmediaYouTube: https://www.youtube.com/@growthstackmediaInstagram: https://www.instagram.com/growthstackmediaTikTok: https://www.tiktok.com/@growthstackmediaFIND XILE ON SOCIALLinkedIn: https://www.linkedin.com/in/xileheSUBSCRIBE TO MEDIA INSIGHTSYouTube: https://youtube.com/playlist?list=PLD97VNeU0Xgk&si=2WjDIOI40bv8jGt3Apple Podcasts: https://podcasts.apple.com/us/podcast/media-insights/id6786761396Spotify: https://open.spotify.com/show/033s0TknhVRPsNmcwBL0sq?si=672dba69dbc1447aAmazon Music: https://music.amazon.com/podcasts/5cd9d13c-05e6-41c3-a21a-5a9c5a8815e3/media-insightsiHeartRadio: https://www.iheart.com/podcast/269-media-insights-338339837

On this episode of Media Insights, Ben Kruger, CMO of Event Tickets Center, breaks down how his team uses AI to turn proprietary fan data into a real competitive edge. Listeners will learn how his marketing org replaced slide-deck pitches with working AI prototypes, how the CRO team analyzes session data and heat maps at a much more granular level, and why personalized email campaigns built on purchase and listening history are driving stronger fan engagement.Ben also shares hard-won lessons on where AI automation breaks down: why workflows need to be fully understood by hand before handing them to AI, and why human QA is critical to catching quality drift over time. He closes with his prediction for 2027, on why companies will shift from chasing AI tools to building their own, and why early adopters will keep widening their lead. Visit https://www.growthstackmedia.comFIND ME ON SOCIALLinkedIn: https://www.linkedin.com/in/jordanguymitchell,https://www.linkedin.com/company/growthstackmediaYouTube: https://www.youtube.com/@growthstackmediaInstagram: https://www.instagram.com/growthstackmediaTikTok: https://www.tiktok.com/@growthstackmediaFIND BEN ON SOCIALLinkedIn: https://www.linkedin.com/in/benkruger-2SUBSCRIBE TO MEDIA INSIGHTSYouTube: https://youtube.com/playlist?list=PLD97VNeU0Xgk&si=2WjDIOI40bv8jGt3Apple Podcasts: https://podcasts.apple.com/us/podcast/media-insights/id6786761396Spotify: https://open.spotify.com/show/033s0TknhVRPsNmcwBL0sq?si=672dba69dbc1447aAmazon Music: https://music.amazon.com/podcasts/5cd9d13c-05e6-41c3-a21a-5a9c5a8815e3/media-insightsiHeartRadio: https://www.iheart.com/podcast/269-media-insights-338339837

On this episode of Media Insights, Hogan Shrum, co-founder of AI animation platform PIPPA, joins the show to unpack how his team is turning plain-language ideas into fully produced animated video without requiring users to master AI prompting.He explains how PIPPA achieves character consistency, why the platform translates a user's own words into optimized prompts behind the scenes, and how that's cutting regenerations down.We also dig into PIPPA's artist royalty model (creators get paid every time their style is used), the surprising early traction in K-12 education, the economics of producing a feature-length animated film on a budget, and the PIPPA Foundation's push to reinvest AI profits back into the arts.Try PIPPA for free at https://www.gopippa.ai/ — use code GSM26 for 25% off any paid plan. Visit https://www.growthstackmedia.comFIND ME ON SOCIALLinkedIn: https://www.linkedin.com/in/jordanguymitchell,https://www.linkedin.com/company/growthstackmediaYouTube: https://www.youtube.com/@growthstackmediaInstagram: https://www.instagram.com/growthstackmediaTikTok: https://www.tiktok.com/@growthstackmediaFIND HOGAN ON SOCIALLinkedIn: https://www.linkedin.com/in/hoganshrumSUBSCRIBE TO MEDIA INSIGHTSYouTube: https://youtube.com/playlist?list=PLD97VNeU0Xgk&si=2WjDIOI40bv8jGt3Apple Podcasts: https://podcasts.apple.com/us/podcast/media-insights/id6786761396Spotify: https://open.spotify.com/show/033s0TknhVRPsNmcwBL0sq?si=672dba69dbc1447aAmazon Music: https://music.amazon.com/podcasts/5cd9d13c-05e6-41c3-a21a-5a9c5a8815e3/media-insightsiHeartRadio: https://www.iheart.com/podcast/269-media-insights-338339837