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What Lasts with Joe Sugg, Generational Wealth Advocate
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What Lasts with Joe Sugg, Generational Wealth Advocate

Author: Joe Sugg, Generational Wealth Advocate

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What Lasts with Joe Sugg, Generational Wealth Advocate.


Quiet the noise. Get what lasts.


Every week there's a new headline... a law, a market, a machine. That's the noise. We bring in the people who know the topic and ask the only question that matters to a family. What lasts?


Each episode takes the headline, hears from the expert on what it actually means, and brings it back to what lasts for a family... trust, communication, the next generation, and the four F's (faith, family, financial freedom, fun). Then one question to take home to your family that week.


Hosted by Joe Sugg, Generational Wealth Advocate, founder of HeyFi Generational Wealth Advocates, a family dynamics and governance firm for families building multi-generational wealth.


Nothing on What Lasts is investment, tax or legal advice. Consult your own licensed professionals before you act on anything you hear.


More at heyfi.io/podcast

6 Episodes
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Most families train the next generation for the last war. The world our kids walk into won't look like ours. Former Green Beret Scott Kinder, founder of DOL Coach, has spent years teaching people to simplify the complex. He sits down with Joe Sugg, Generational Wealth Advocate, to talk about pride, isolation and why strong people refuse to ask for help. Phones off at the dinner table. Agree to disagree. Ten minutes on the phone when someone needs you. Simple rules... that hold a family together. Connect with Scott at dolcoach.com or on LinkedIn.
Joe Sugg, Generational Wealth Advocate, talks with Mary Ligon, a clinical hypnotherapist who has spent decades helping executives, high performers and business owners get unstuck.Mary calls self-sabotage a slump. The brain replays a past failure, predicts it will happen again, and the body follows. She explains why clients who come in for one problem end up working on every area of life... how the mind travels in time, for better or worse... and why learning NLP and persuasion is the best defense against being manipulated.Her closing word is the one to sit with. The biggest blind spot is believing your problems come from the outside."We are human beings, not human doings. We aren't what we do." Mary LigonChapters00:00 Cold open01:17 What self-sabotage is05:27 Working on the whole person10:29 A lifelong student of consciousness12:34 Reactivity and blind spots17:24 Real hypnotherapy, not stage hypnosis21:18 Mental time travel and brain programs24:35 Instant gratification and bouncing back29:50 NLP, persuasion and manipulation35:18 Critical thinking and group pressure38:51 The biggest blind spotConnect with Mary: maryligonco.comWhat Lasts with Joe Sugg, Generational Wealth AdvocateRecorded when the show was called F'd Up Wealth... Faith, Family, Financial freedom and Fun.Be a Topic Expert on the show: heyfi.io/podcastHeyFi Generational Wealth Advocates: heyfi.ioNothing on What Lasts is investment, tax, legal or medical advice. Consult your own licensed professionals before you act on anything you hear.
Joe Sugg, Generational Wealth Advocate, talks with Mauro Schiavo of The Academy for Adventurers.Mauro defines wealth as wisdom. Joe points to Solomon, who asked for understanding... and the rest followed. From there they take on work-life balance. Joe says balance is a myth and alignment is the goal. Mauro says the phrase contradicts itself, because work is part of life.Joe tells the story of losing a business in 2010 and climbing back, using the false summits on Colorado's 14ers as the picture. They close on gratitude, natural instincts and how to find your blind spots... listen to the people who love you."Life is an adventure because you're here and you're no accident." Mauro SchiavoChapters00:00 Cold open01:22 Wealth is wisdom06:14 Faith meets practicality12:51 Mauro's path from scattered to focused16:40 Alignment over balance19:45 Adventure in ordinary life24:19 False summits and a comeback27:46 The Academy for Adventurers31:48 Gratitude and natural instincts36:00 Finding your blind spots39:37 Where to find MauroConnect with Mauro: theacademyforadventurers.info | YouTube and Instagram @theacademyforadventurers | [email protected] Lasts with Joe Sugg, Generational Wealth AdvocateRecorded when the show was called F'd Up Wealth... Faith, Family, Financial freedom and Fun.Be a Topic Expert on the show: heyfi.io/podcastHeyFi Generational Wealth Advocates: heyfi.ioNothing on What Lasts is investment, tax, legal or medical advice. Consult your own licensed professionals before you act on anything you hear.
Joe Sugg, Generational Wealth Advocate, talks with Tex McQuilkin, founder of Captains & Coaches. Tex is going into his 17th year of coaching. He builds social and emotional leadership in teen and college athletes... and in the coaches who lead them.Ask Tex to define wealth and he talks about former players who come back years later to say thank you. X's and O's are easy. People are hard.They cover the five capacities behind social emotional leadership, Tex's define, model, shape, reinforce method, the difference between guilt and shame, and why every leader needs someone pouring into them too. For coaches, parents and anyone leading a team or a household."Guilt is like, man, I made a mistake. Shame is I am a mistake." Tex McQuilkinChapters00:00 Cold open01:21 How Tex defines wealth03:39 Meeting athletes where they want to go09:22 X's and O's are easy... people are hard15:06 Jerry Jones and upside potential22:45 Coaches as father figures... define, model, shape, reinforce31:01 Guilt versus shame36:40 Forgiving yourself... coach needs a coach44:17 The players who come back47:22 Where to find TexConnect with Tex: captainsandcoaches.com | [email protected] Lasts with Joe Sugg, Generational Wealth AdvocateRecorded when the show was called F'd Up Wealth... Faith, Family, Financial freedom and Fun.Be a Topic Expert on the show: heyfi.io/podcastHeyFi Generational Wealth Advocates: heyfi.ioNothing on What Lasts is investment, tax, legal or medical advice. Consult your own licensed professionals before you act on anything you hear.
Joe Sugg, Generational Wealth Advocate, sits down with his wife, Celia Sugg.Celia is an anxiety and trauma therapist in Colorado Springs, seeing clients online across Colorado and Florida. She created The Anxiety Reset Protocol™ and is a Certified EMDR Therapist and EMDRIA Approved Consultant.Joe used to think therapy was a crutch for people who weren't strong enough. This conversation is where that belief went.Celia explains why capable, high-achieving people still battle anxiety... why it is a nervous system response and not a character flaw... and how EMDR helps the brain finish processing memories that got stuck. They talk about faith and therapy working together, why prayer alone may not fix a physical problem, what it means to charge well in a helping profession, and how to choose the right therapist."If there's a reason, then there's a solution." Celia SuggChapters00:00 Cold open00:56 Meet Celia... who therapy is for04:03 Anxiety in high achievers06:46 How EMDR works and how long it takes13:14 Faith and therapy working together18:18 Therapy with a goal... and a therapist's own self-care23:02 Money mindset and a no-insurance practice27:52 Trauma, survival mode and EMDR intensives36:14 Blind spots... and choosing the right therapist40:23 Where to find CeliaConnect with Celia: celiasugg.com. Her blog covers EMDR, anxiety and what to ask a therapist before you start.What Lasts with Joe Sugg, Generational Wealth AdvocateRecorded when the show was called F'd Up Wealth... Faith, Family, Financial freedom and Fun.Be a Topic Expert on the show: heyfi.io/podcastHeyFi Generational Wealth Advocates: heyfi.ioNothing on What Lasts is investment, tax, legal or medical advice. Consult your own licensed professionals before you act on anything you hear.
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