Event Experience Experts

Robyn Davis has a big screen TV at home that she won at a trade show booth. The marketing budget behind it, she says, was never meant for someone like her.She calls it the Robyn Davis test, and it points at a bigger gap. Jay puts it plainly: the booth gets months, the staff gets 30 minutes on opening day, maybe. Show organizers pay Robyn to train exhibitors, and she works only with organizers who let her be honest. So what does she cut when an afternoon is all you have?What you will hear: Why too much promotion is a bad thing The step in Exhibit Smarter that exhibitors skip most Why 15 to 30 percent of a show is usually your audience Why she opens with a closed-ended question and scans the badge second What she cuts from a 30 minute training, and what she refuses to cut The chapters that did not make the book, including the four Fs of stressRobyn Davis, CPTD, CEM, is the founder of Exhibitors WINH and the author of Exhibit Smarter: A Step-by-Step Guide to Trade Show Success. She is CEM faculty and an IAEE Distinguished Service Award recipient. exhibitsmarter.com#tradeshowstrategy #tradeshowboothstafftraining #exhibitortraining #tradeshow #leadgeneration #tradeshowgoals #eventmarketing #TradeShowMarketing #TradeShowStrategy #ExperientialMarketing #EventExperienceExperts #Exhibitus00:00 Why show organizers pay her to train exhibitors03:14 The bridge between organizers and exhibitors04:59 Why too much promotion is a bad thing07:00 Attendees cannot visit every booth07:42 Pushback from exhibitors who have always done it this way09:38 The 95/5 rule: test something small10:39 Test your language in the emails you send all year11:57 The step exhibitors skip: know your audience segment14:34 Segment your follow-up, hot to cool15:24 How much of the show is really your audience17:28 The Robyn Davis test for giveaways18:41 Turn a badge scan into a conversation20:49 Who should staff the booth22:47 You have 30 minutes: what to cut25:14 What she refuses to cut26:17 Why so many companies skip onboarding27:39 The chapters that did not make the book29:17 Fight, flight, fawn, freeze on the show floor30:02 Mental health on site31:17 Where to find Robyn and Exhibit Smarter

Fintech is one of the least huggable industries there is, and people still tell Michael Bugno they got their COVID shot from his company. It isn't Pfizer. It's Fiserv.How does a payments giant make one person at a booth feel known? Michael started at Walt Disney World, where the whole point is one guest feeling special. Now he runs that instinct across anywhere from 100 to 300 trade shows a year, from bank conferences to the National Restaurant Association show.What you will hear:Why "What do you do?" gets answered with "How can I help you?"What still says Fiserv when every logo comes off the boothHow calls before the show, a playbook, and one senior leader on point keep everyone alignedWhy off-site dinners and cocktail hours give him more time with people than the show floorHow a school donation, a ball cap, and a Padres locker room tour show people you were listeningWhy music is his answer when money is no objectMichael Bugno is VP, Experiential Client Programming at Fiserv. He started at Walt Disney World and spent years at Comedy Central and Food Network before moving into enterprise events.00:00 Fintech and experiential in the same sentence02:06 From Disney to Fiserv, and the Pfizer mix-up04:30 Banks, payroll, and the coffee shop on the corner07:15 Asking small business owners if they like their Clover08:31 On stage at Disney: when he knew events were different10:11 Hospitality does not take a big budget11:52 Why "What do you do?" became "How can I help you?"13:44 Strip every logo off the booth: what still says Fiserv16:27 Color is the brand: orange, blue, and Clover green17:55 Square logo, curved Clover, and greenery in the booth21:07 Designing for one person among tens of thousands23:54 Preparing the people who staff the booth26:07 The lead up: goals, a playbook, one senior leader27:10 Where to reinvest: off-site beats the booth floor30:30 Collecting dots: the touch points behind every event32:16 Padres tours, school donations, and the little things33:34 Money is no object: start with music35:00 Why you remember a conference concert six years later36:01 Banker by day, front of the stage at night37:15 Where to find MichaelKeywords: trade show strategy, experiential marketing, brand experience, fintech events, trade show booth design, off-site events, event marketing#TradeShowMarketing #ExperientialMarketing #EventExperienceExperts #FinTech #Exhibitus

Content type: InterviewPrimary goal: EducationalSummary:Most pharma booths put about 90% of their effort into getting people in the door. Michael W. Young, founder of biomedwoRx, explains why that ratio is backwards and how to design one booth that earns trust with HCPs, MSLs, APPs, and investors, even under heavy regulation.Keywords:HCP engagement, MSL engagement, pharma trade show, healthcare booth design, medical affairs, experiential marketing, trade show strategy, compliance, biomedwoRxKey topics:- Compliance as a design constraint, not an excuse to be forgettable- Spectacle works six aisles out, content wins at reading distance- Why discovery questions and booth staff beat "show up and throw up"- Designing one booth for HCPs, MSLs, APPs, and investors- Leading with benefits and being upfront about side effects- Moving the booth from a destination to a point over timeSound bites:"We are not a bolt-on tactic. We ought to be an integral part of the overall marketing mix.""Physicians are people.""The spectacle helps when you're six aisles over."00:00 Compliance is not a reason to be forgettable02:04 Spectacle gets them in, content keeps them there04:20 Your booth staff are the experience06:16 What Apple and Tesla showrooms teach healthcare exhibits07:47 Building the client case: start with questions11:13 The 90/10 rule: what do they leave with?13:59 One booth, four audiences: HCPs, MSLs, APPs, investors15:59 Benefits over features18:08 Why transparency about side effects builds trust19:43 What clients have to believe before they take the risk22:15 Stop treating your booth as a destination24:23 From a moment in time to a point over time25:59 Why live events came back after COVID26:49 Takeaways and where to find Michael

Andrew Roby shares insights on creating memorable live experiences by focusing on intentionality, attendee needs, and strategic planning. Discover how to elevate your events beyond logistics to truly impactful moments.

In this episode, Chloe Richardson shares insights on the crucial role of the MC in events, how to connect with audiences, and strategies for engaging attendees effectively. Discover practical tips for making your events memorable and impactful.keywordsevent management, MC skills, audience engagement, event planning, public speaking, event strategy, event leadershipkey topicsThe role of the MC in eventsAudience connection strategiesEngagement techniques for speakers and MCsResearch and preparation for event successUsing body language and energy to captivate audiencesThe importance of first impressions in public speakingInnovative session formats for engagementThe value of contribution over contentBuilding trust with event organizersThe power of storytelling in eventssound bites"Make your first impression very quickly.""The first 30 seconds decide if they stay or go.""Contribution is king, not content."Chapters00:00 Introduction to Chloe Richardson and her background01:04 The importance of the MC role in events02:02 Early career mistakes and lessons learned04:18 Versatility and transferable skills in event industry05:03 Connecting with large audiences on stage07:08 Researching and understanding your audience09:08 Gaining access to audience insights10:19 The value of trust and access with organizers12:35 Knowing when your presentation is working13:16 Using body language and energy to gauge engagement14:11 Handling distractions and keeping attention16:06 Adjusting delivery to maintain interest19:02 Starting strong with first impressions20:28 The 3-10-30 rule for first impressions21:20 Engaging the audience from the start22:33 Building trust to enhance event success28:34 Designing memorable and innovative event formats30:38 The role of the MC in storytelling and brand perception32:21 The MC as a sales and credibility booster