Claim OwnershipThe Real Deal with Bob Philion
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© Golf Digest, 2026
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The Real Deal with Bob Philion, Presented by Goslings, goes inside the business of golf with the people who have shaped the game — and those shaping where it goes next.
After three decades building brands, businesses and partnerships across sports, former Cobra Puma Golf President & CEO Bob Philion sits down with the athletes, executives, agents, entrepreneurs and industry leaders at the center of the game. From endorsement deals and ownership to media, innovation and leadership, The Real Deal brings an operator’s perspective to how the business of golf really works — along with the stories, personalities and unexpected moments you only get from people who were actually there. Smart, candid and fun, it’s a look at the game from inside the arena. A Golf Digest podcast.
After three decades building brands, businesses and partnerships across sports, former Cobra Puma Golf President & CEO Bob Philion sits down with the athletes, executives, agents, entrepreneurs and industry leaders at the center of the game. From endorsement deals and ownership to media, innovation and leadership, The Real Deal brings an operator’s perspective to how the business of golf really works — along with the stories, personalities and unexpected moments you only get from people who were actually there. Smart, candid and fun, it’s a look at the game from inside the arena. A Golf Digest podcast.
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In Episode 2 of The Real Deal, Bob Philion sits down with legendary golf instructor Butch Harmon to explore the business behind coaching the best players in the world and what Tour pros are really paying for when they hire an elite instructor.Harmon explains how he structured retainers and performance bonuses with Tour players, why Phil Mickelson once handed him a $100,000 check, and how working with stars like Tiger Woods, Greg Norman and Rickie Fowler helped build his own reputation and business.Harmon shared his perspective on the future of golf instruction, including the growing influence of launch monitors, data and technology, and why he believes the human element remains irreplaceable.The Real Deal, hosted by Bob Philion, goes inside how money moves in and around golf, from superstar endorsement deals and athlete ownership to the realities of running a business in the game. You can also watch The Real Deal on YouTube. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In the debut episode of The Real Deal, Bob Philion sits down with Greg Norman to talk about the business decisions that turned one of golf’s biggest stars into one of the sport’s earliest athlete-entrepreneurs.Norman explains why he wanted to own his brand rather than simply endorse others, from building the Great White Shark logo and Greg Norman Collection to taking an equity stake in Cobra Golf that ultimately became worth tens of millions. He also discusses the value of athlete IP, the business lessons that shaped his career and how those same ideas influenced his vision for LIV Golf.The Real Deal, hosted by Bob Philion, goes inside how money moves in and around golf, from superstar endorsement deals and athlete ownership to the realities of running a business in the game. You can also watch The Real Deal on YouTube.Presented by Gosling’s Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
As often as golf and business are linked, few people truly understand how these deals really work. Bob Philion wants to change that. The former golf equipment CEO's new Golf Digest podcast provides audiences with rare insight into how money flows in and around the game. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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