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Toward the end of last week's episode, Kate Strathmann talked about the importance of understanding the "tiny economy" of your business. Digging into cashflow is a perfect way to do just that. When we start thinking about how money flows 3 dimensionally, we start to see new opportunities for investment, growth, and exercising our values.This episode originally aired in September 2021. Turns out, I needed an extra week to put together the economics of attention, and this piece followed up my conversation with Kate beautifully. I'll be back next week with an all-new episode!Footnotes: Cashflow Is A Feminist Issue (essay version) SBA report on credit market experiences among new business owners Report on the gender gap in business financing (CBS News) The Valuable Business of Maintenance Work Your Biggest Small Business Opportunity is Doing Less Decolonization is for Everyone: TEDx talk by Nikki Sanchez Written versions of each new episode are available at explorewhatworks.com every Thursday. Or, sign up for What Works Weekly—free—and get them delivered to your inbox automatically!If you’d like to learn more about how we can approach life and work differently, check out my book, What Works. I explore the history and cultural context that’s led us to this success-obsessed, productivity-oriented moment. Then I guide you through deconstructing those messages and then rebuilding a structure for work-life that works. ★ Support this podcast ★
Sure, you can build a business or independent career made for one. But once you start thinking about making a bigger impact or scaling up to serve more customers, you start thinking about hiring help. And that makes a lot of people nervous!The idea that we might unintentionally create a toxic work environment or exploit the people we hire is enough to keep many from hiring help at all. While you might expect this subject to get more of a psychological or sociological treatment, economics has a lot to teach us about creating equitable relationships at work, too.In this episode, Kate Strathmann joins me for a “conversation with no answers,” where we explore the possibilities of work relationships outside the traditional structures.Footnotes: More from Kate Strathmann and Wanderwell Consulting Previous episodes featuring Kate: 341, 298, 153 “Exploitation” in the Stanford Encyclopedia of Philosophy Episode 386: Extra Context — Getting Paid Surplus Labor in Radical Economics More about Guerilla Translation “Open Value Accounting” (contributive accounting) A written version of each episode is published every Thursday at explorewhatworks.com. Get it delivered straight to your inbox by signing up at explorewhatworks.com/weeklyIf you’d like to learn more about how we can approach life and work differently, check out my book, What Works. I explore the history and cultural context that’s led us to this success-obsessed, productivity-oriented moment. Then I guide you through deconstructing those messages and then rebuilding a structure for work-life that works. ★ Support this podcast ★
The first time I heard you could charge $47 for a PDF less than 50 pages long, I was shocked. When I first encountered an online course selling for $2000, I about fell out of my chair. Of course, it wasn’t long until I, too, was selling information products for more than my first car cost. Of course, I’m also an autodidact who benefits greatly from the proliferation of “free” information. And I’m a writer and podcaster who chooses to make 99% of what I make free to consume and use. I’ve benefited from both sides of the equation when it comes to the economics of information. And so this episode is a long time coming. It’s an exploration of the seeming paradox at the heart of how we value information. And this episode covers some broad territory: from the 1960s and Stewart Brand who originated the phrase “information wants to be free,” to how information gets priced, to a case study on two of my most popular forays into information products, to feminist economics and the erasure of care work.Footnotes: “The Real Legacy of Stewart Brand w/ Malcolm Harris” on Tech Won’t Save Us with Paris Marx “The Zen Playboy” by Malcolm Harris in The Nation My courses on CreativeLive “Feminist Economics” video series from the Institute of New Economic Thinking, hosted by economist Jayati Ghosh Berik, Günseli, Ebru Kongar. The Routledge Handbook of Feminist Economics. 2021. 1st ed., Taylor and Francis, 2021. “What is Money? With Paco de Leon” on What Works Revolution at Point Zero: Housework, Reproduction, and Feminist Struggle by Silvia Federici “Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit” by Wes Kao ★ Support this podcast ★
Welcome to “The Economics of…”—a new series from What Works. In this series, I’ll be exploring how economic concepts and frameworks can help us run our businesses or manage our careers. Each episode will have some fundamental economics education and a case study to make each concept tangible. Today, we’re tackling a pretty fundamental economic concept: opportunity cost. Opportunity cost helps us understand what we have to give up in order to get what we want. Sounds simple enough, right? Well, it is. But opportunity cost asks us to dig deep to discover the hidden costs of any decision—and that can be anything but straightforward.In this week’s case study, I talk with Tell Me A Story founder Hillary Rea about the opportunity cost of quitting social media (or rather, the opportunity cost of not doing all the things she has the time to do now!).Footnotes: Learn more about Hillary Rea and Tell Me A Story Economics in Two Lessons by John Quiggin “Unlimited Wants, Limited Resources” by Robert Skidelsky and the Institute for New Economic Thinking “Networking That Pays” by Michelle Warner Music by Track Club An essay version of each podcast episode drops every Thursday at explorewhatworks.com. If you'd like to have it delivered straight to your inbox each week, sign up for What Works Weekly—FREE: explorewhatworks.com/weekly“Thanks to What Works, I’ve broken up with goal setting as usual. Tara has laid out a liberated way to identify what matters to me and move towards it without striving, suffering, or burning out.” — Annie Schuessler, Rebel Therapist ★ Support this podcast ★
Well, it’s the first week of January. And whether you’re back to work or eking out a few more hours of unstructured liminal time, the arrival of New Year energy is imminent. You know what I mean by New Year energy—it’s that annual infusion of urgency, striving, and discipline that comes crashing down on our post-holiday mellowness. And if we’re not paying attention, that New Year energy will sweep us out to sea. What if this year, we embraced patience?  In this piece, I share how baking has helped me feel good about going slow and why that’s crucial to the way I work. Footnotes: You Belong by Sebene Selassie “The Human-Built World Is Not Built For Humans” by L. M. Sacasas Music available on Track Club by Marmoset  Essay versions of podcast episodes are released every Thursday on the website. Sign up for What Works Weekly to have them delivered to your inbox: explorewhatworks.com/weekly Start the new year with a radically different approach to goal-setting. Grab my new book, What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting: explorewhatworks.com/bookOr join me for a brand-new live workshop on January 10, 17, and 24 called Work In Practice: workinpractice.life Today’s episode is an edited and updated version of a piece that was originally published in December 2021. ★ Support this podcast ★
If 2020 was the year people asked, “Can we really work from home?” and 2021 was the year people asked, “How might we return to the office?”, then 2022 was the year people started asking, “Why do we put up with this crap?”If like me, you’ve been working from home for many years, maybe this shift in discourse felt irrelevant. You’ve got your own gig; you make your own rules; you create your own working conditions. But I believe this larger shift transcends the divisions created by our tax codes—contractor, employee, sole proprietor, member of an LLC, and even employer. Whether we have obligations to an employer or rely on some of the world’s largest corporations for “free access” to the software products they create to harvest our personal data, we are workers.The way we think about work and workers is changing because work changed and is still changing.In this quick bonus episode, I lay out a vision for work in 2023 and beyond that defies the structures and assumptions that keep us focused on productivity and efficiency, despite our best efforts to prioritize creativity, collaboration, and care.Look for the written version of this episode at explorewhatworks.comReady to transform the way you work? I have two recommendations:The first is my new book, What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting. It’s a fundamental rethinking of why we choose our goals, why we’re always striving for more, and how we might create work and life structures that don’t revolve around achievement or the relentless pursuit of growth.You can grab your copy—or gift one to a friend—at explorewhatworks.com/book.And the second is a brand-new workshop that I’m teaching January 10, 17, and 24th called Work In Practice. This 3-part workshop builds on the themes of the book and applies them to our daily work. On January 10, we’ll tackle job crafting so we can do better work with less stress. On January 17, we’ll embrace our limits so we can make reasonable and sustainable plans for the year ahead. And on January 24, we’ll creates systems of care for ourselves and others to increase our access to resources, as well as increase what we have available to give and share.To find out more, go to workinpractice.life. ★ Support this podcast ★
This episode is decidedly different from what you've heard on What Works this year! If this happens to be your first foray into the show, maybe start with an earlier episode.But if you're into hearing my dear husband (and executive producer) chat about the ups and downs of this year, as well as some of our favorite things of the past 12 months, listen on!All of the books we mention in this episode are linked in my Bookshop store.Thanks for listening this year! Look for new episodes in 2023. I've got some great stuff planned.***Our work has evolved. Our way of working has not. Make 2023 the year you transform the way you work.I'm teaching a 3-part live workshop in January called Work In Practice. I'll guide you through rethinking the way you work from the ground up. We'll dismantle old mindsets and standard operating procedures. And then we'll rebuild a vision for work that's based on sustainability and satisfaction. Get all the details at WorkInPractice.Life!  ★ Support this podcast ★
Everyone experiences work stress from time to time. But some of us experience persistent work stress—even though we have more "tools" for reducing stress than ever before. If you've experienced work stress this year, there's a good chance you're thinking about how you can create the conditions for less stress in the new year. So today, I'm exploring how psychologists understand what kinds of work create more stress, what conditions reduce stress, and how we might intentionally design our work to be more sustainable.Note: In the last third of the episode, I use a swear word (commonly abbreviated B.S.) to reference a book & theory by David Graeber. It's the name of the theory... so I use it a lot. If you'd rather not hear it, stop the episode around 17:45. You'll still get most of the message!Footnotes: Creating Sustainable Work Systems: Developing Social Sustainability (2008) Chapter: "Sources of work intensity in organizations" by Armand Hatchuel (2005) Demand-Control Theory  Job Demand-Resource Model The Office (US Version) B***S*** Jobs: A Theory by David Graeber Looking for a great gift for your clients, colleagues, or team members? How about my new book, What Works? It's a great way to spread the message that we don't have to do things the way they've always been done. And you can provide a little relief when it comes to all that "New Year, New You" garbage. Grab your copy here!Essay versions of each podcast episode are released every Thursday. Get them delivered straight to your inbox by subscribing here—free of charge.Reviewing the past year and planning for nextIf you’re listening to this close to its air date, you’re probably thinking about how this year went and what you’d like to tackle in the next year. I suggest including a review of the demands of your work, the autonomy you allow yourself, and the resources you have at your disposal: Does your work present challenges that motivate you to learn and think creatively?  Are those challenges met with an appropriate level of autonomy and sufficient resources? In what ways do you deny yourself flexibility in the way you work?  How does flexibility (or lack thereof) impact how you meet the challenges of your work? What resources would allow you to challenge yourself in new ways? What challenges would you like to take on in the new year? ★ Support this podcast ★
Over the last two years, I've transitioned from identifying as a business owner first to identifying as a writer and podcast first. In the first year—2021—I didn't realize that's what I was doing. But over the course of this year, it was quite intentional. Making that shift has allowed me to explore creative territory that I didn't think I could explore when my primary function was content marketing. In this week's episode, I talk with India Jackson about transitioning from content marketer to writer and podcaster. I share what it's meant for my work, my sense of identity, and my mental health. Plus, we talk about some of the difficult decisions I had to make on this journey.Tune in to India's show, Flaunt Your Fire, wherever you listen to What Works or at flauntyourfire.comFootnotes: Find out more about India Jackson and Flaunt Your Fire Find out more about Pause On The Play Hear India on EP 398: Good Bodies and EP 294: Offering Bespoke Services Jay Acunzo's LinkedIn post Grab your copy of my new book, What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting! ★ Support this podcast ★
The shelves are full of products that promise to fulfill your values: ecofriendly, independent, cooperative, woman-owned, Black-owned, sustainable, etc. And right on! Unfortunately, not every product that claims to align with your values really does. Often, values-marketing is more about maintaining the status quo than it is about doing things differently. That’s what I call “values hijacking.”Values hijacking occurs on the consumer level, but it also occurs on the cultural and political levels. Marketing, government policy, incentive structures, and cultural norms can all short circuit our critical thinking about what action to take.On today’s episode, you’ll hear about one my husband’s biggest soapbox issues, and then I’ll turn the mic over to Erica Courdae, host and founder of Pause on The Play, and we’ll go deep on how our values become hijacked by systems of power.Footnotes: More about Erica Courdae and Pause on the Play. POTP Episode 178: Values hijacking, capitalism, and systemic change with Tara McMullin ★ Support this podcast ★
What is a goal really? What purpose does a goal really serve? And is that purpose truly benefiting us, the goal-setters?These are big, messy questions. But they are far from abstract. Our answers to these questions—whether we know it or not—shape the way we work and live on a daily basis. This intermediary space—the space between philosophical questions and practical implications—is a place I happily hang out in all day long. Luckily, I know someone who likes hanging out in that place as much as I do!His name is Charlie Gilkey. He’s a friend of the pod—as well as the co-founder of Productive Flourishing and author of Start Finishing. He’s also the host of the Productive Flourishing podcast.Today’s episode is a rebroadcast from the Productive Flourishing feed. Charlie and I talk about why in the world I wrote a productivity book, how the cultural code we operate in impacts the way we plan and set goals, how that code disproportionately harms some more than others, and much, much more.Footnotes: What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting by Tara McMullin More about Charlie Gilkey Start Finishing by Charlie Gilkey Listen to Productive Flourishing Broken (in the Best Possible Way) by Jenny Lawson Down Girl: The Logic of Misogyny by Kate Manne Written versions of each episode drop on Thursdays at explorewhatworks.com. Get them deliverable to your inbox by subscribing at explorewhatworks.com/weekly.Introducing Recovering Overachiever ClubRecovering Overachiever Club is a 3-week deep dive into why we strive and what we can do differently in the new year. Join us November 29-December 20 for exclusive essays, podcast episodes, and conversation—oh, and earn a few merit badges, too. Learn more! ★ Support this podcast ★
Do we really have the same 24 hours as Beyoncé? Yes. And no. And… it’s complicated.There is a never-ending stream of advice about how to make the most of your time. And honestly? Most of it is just bullsh*t. That’s because there is no way to hack yourself or your work to produce more in less time if your emotions are fried, your energy is drained, or you’re dealing with the effects chronic illness.This conversation—originally broadcast as a Spotify Live—is an unflinching look at what it means to consider our multidimensional capacity in the realms of work and life. You’ll hear from my friends Jenny Blake, author of Free Time, and Charlie Gilkey, author of Start Finishing—and me, too!Note: the audio quality on this episode is totally listenable—but it’s not our normal podcast quality.Footnotes: Get What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting by Tara McMullin Find out more about Jenny Blake Buy Free Time by Jenny Blake Find out more about Charlie Gilkey Buy Start Finishing by Charlie Gilkey Written versions of our podcast episodes land on Thursdays at explorewhatworks.com. Get them delivered straight to your inbox by subscribing at explorewhatworks.com/weeklyIntroducing Recovering Overachiever ClubRecovering Overachiever Club is a 3-week deep dive into why we strive and what we can do differently in the new year. Join us November 29-December 20 for exclusive essays, podcast episodes, and conversation—oh, and earn a few merit badges, too. Learn more! ★ Support this podcast ★
It’s been almost exactly 7 years since this podcast first launched as Profit. Power. Pursuit. Since then, we’ve produced 400 regular episodes (with some bonuses here and there). You know, I’ve written many more than 400 blog posts and emails. But we don’t number those—plus, they are published across different sites on the web, so I never have a handled on just how many times I’ve hit “publish.”400 episodes is a lot. It’s more than the vast majority of podcasters will ever make. The only reason I bring that up is because today’s episode is about the power of practice. Developing a podcasting practice is the only way to consistently put out a strong episode week after week. But developing a practice of any kind was not something I knew how to do 7 years ago.This episode dives into what I’ve learned about practice from 7 years of podcasting. Plus, I share an excerpt from my book (out today!) about the satisfaction of practice in an achievement-oriented world.Footnotes: Join Tara TODAY for a live reading and Q&A about the book Buy What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting wherever you buy books! Listen to Tara’s interviews about the book on this Spotify playlist ★ Support this podcast ★
Hustle. Grind. Boss up. Do more. Love them or hate them, these words are embedded into the ways we think about work and entrepreneurship. But as we’ve seen with the enormous growth of the r/anti-work subreddit and the panic about quiet quitting, more people than ever are thinking about different ways to go about building their lives, careers, and businesses.As we close out the Self-Help, LLC series, I wanted to address where our productivity hang-ups come from, who our productivity really benefits, and how we might go about doing things differently. This episode is in 2 parts. The first half or so is an introduction to how employers (including self-employers) profit from unpaid work and why the productivity-wage gap has become so immense. The second half of the episode is my conversation with Jadah Sellner, about the vision for business she lays out in her new book, She Builds.Footnotes: Find out more about Jadah Sellner and her new book, She Builds. “TikTok ‘5-to-9’ Trend Shows Quiet Quitting Hasn’t Killed Hustle Culture” on Bloomberg Dolly Parton rewrites her working woman’s anthem for SquareSpace THE ULTIMATE MORNING ROUTINE (parody) Revolution at Point Zero, essays by Silvia Federici Data on the productivity-wage gap (Economic Policy Institute) Self-Help, INC by Micki McGee Debt: The First 5,000 Years by David Graeber Essay versions of each episode of the podcast come out on Thursdays at explorewhatworks.com and in my newsletter. Sign up free: explorewhatworks.com/weekly ★ Support this podcast ★
I wanted to include an episode on bodies in the Self-Help, LLC series because so much of our modern discourse around productivity, empowerment, entrepreneurship, and personal growth includes messages about our bodies. These messages might not be explicit, but the messages are there—and our brains pick them up loud and clear.Similarly, we might not realize that we’re sharing messages that insert themselves into how others perceive their own bodies—but many of us are. It’s impossible to talk about self-discipline, accountability, or efficiency without those concepts leaving their marks on our flesh.This episode covers a tiny sliver of all the ways that the medium of self-help acts on our bodies. But my hope is that it will encourage you to think critically about the messages you receive about your body and the messages you share that might impact others’ bodies.You’ll hear from independent beauty culture journalist Jessica DeFino, body confidence influencer Tiffany Ima, and Flaunt Your Fire founder India Jackson.This episode contains frank talk about bodies, weight, beauty, dieting, and related topics. I know that these subjects can trigger harmful thoughts and behaviors for me if I’m not careful. So please, take care while listening to this episode.Footnotes: Subscribe to Jessica DeFino’s newsletter about beauty culture and the beauty industry. Follow Tiffany Ima on Instagram. Listen to the Flaunt Your Fire podcast and learn more about India Jackson. Erica Courdae on reconsidering your normal, as well as “Normal is a Life with Michelle Kuei” on the Pause on the Play podcast. “Body acceptance stops at the skin. Why?” by Jessica DeFino “The Skin as an Antidote to Consumerism” by Jessica DeFino “How White Supremacy and Capitalism Influence Beauty Culture” by Jessica DeFino in TeenVogue What We Don’t Talk About When We Talk About Fat by Aubrey Gordon “Postscript on Societies of Control” by Gilles Deleuze Self-Help, INC by Micki McGee “Rachel Hollis Part 1: Hashtag Relatable” on Maintenance Phase “The Trouble with Calories” on Maintenance Phase “Bodybuilding vs Powerlifting vs Weightlifting” on Shape Confidence Culture by Shani Orgad and Rosalind Gill Let’s Get Physical: How Women Discovered Exercise and Reshaped the World by Danielle Friedman 3 Books for Remembering “You Have a Body”: On disability, on chronic illness, and on our bodies in society ★ Support this podcast ★
We form an impression of our voices early in life. While it might shift some as we age, those impressions tend to stick with us. For many of us, what we learn about our voices is how their don’t quite measure up to the ideal: too high, too low, too soft, too loud, too this, too that. This is especially true for women, queer people, transgender people, non-native English speakers, Black people, people of color, indigenous people, and really anyone whose voice doesn’t fit into the white, male baritone mold.So what do we do? We try to sound more like everyone else. And that can not only mess with our ability to use our physical voices, but it messes with our ability to use our metaphorical voices and confuses our sense of self.Samara Bay, a Hollywood dialect coach who’s worked on blockbusters like Wonder Woman and Guardians of the Galaxy, is on a mission to help everyone find “permission to speak.” In this episode, we dig into how the self-help imperative to “own your voice” might be more complicated than it sounds.Footnotes: Find out more about Samara Bay Pre-order Samara’s book Permission to Speak “I still have a voice” by Alice Wong Samara Bay on Anna Sorokin and Elizabeth Holmes’s voices Women and Power by Mary Beard More about African American Vernacular English on Pause on the Play College students talk about their relationships to their Southern accents on Dolly Parton’s America “The Magic of Voice Transitioning with Nicole Gress” on Camp Wild Heart with Mackenzie Dunham “Me minus me” on This American Life (Sandy Allen’s vocal transition) “If you don’t have anything nice to say” on This American Life (complaints about female voices) More on the mid-atlantic accent ★ Support this podcast ★
There’s an influencer for every thing these days. Camping equipment? Sure. Nutritional supplements? You bet. Miniatures? You know it. College admissions? But of course. In this episode, though, we’re going to focus on one of the original influencer niches: MOMS.The rise of the influencer ushered in a new outlet for self-help. Now, not only are there motivational books and talks, there’s a product endorsement to help you live your best life. Influencers give us, perhaps, the direct line between personal growth and consumer capitalism. I talk with the author of the forthcoming Momfluenced, Sara Petersen, about all of that and more.Footnotes: Subscribe to Sara Petersen’s newsletter Pre-order Momfluenced “Life After Lifestyle” by Toby Shorin “The Rhetoric of the Image” by Roland Barthes The Society of the Spectacle by Guy Debord Episode 393 with Kelly Diels Episode 395 with Steph Barron Hall “The Influencer Industry: Constructing and Commodifying Authenticity on Social Media” by Emily Dean Hund ★ Support this podcast ★
If your Instagram feed or Explore page looks anything like mine, then you likely see a preponderance of posts about personality types, conditions, or other self-knowledge. We’re hooked on learning about ourselves! And perhaps even more hooked on sharing what we’ve learned—which means that the Instagram algorithm (as well as TikTok’s and Pinterest’s algorithms) has learned to love this kind of content, too.In this episode, I explore discovering ourselves versus making ourselves, why self-knowledge is big business on Instagram, and how creating viral personality content can wreak havoc on the creator’s psyche. To dig into this with me, I invited @ninetypesco creator, Steph Barron Hall, onto the show.Footnotes: Find Steph Barron Hall on Instagram (@ninetypesco) Learn more about working with Steph How to be Authentic by Skye Cleary Learn more about the Enneagram and find your type The Nine Types of Rest Self-Help, INC by Micki McGee “Double consciousness” “Looking glass self” Essay versions of each episode are posted at explorewhatworks.com every Thursday. Or, sign up FREE at explorewhatworks.com/weekly to get them delivered straight to your inbox. ★ Support this podcast ★
Our quest for self-improvement requires us to decide who (or what) to trust with our time, energy, and money. What book do you decide to read next? Which coach do you hire? What accounts do you follow? Our consumer choices seem endless—so finding someone or something to put your trust in might feel like an Olympic feat. On the flip side, as business owners or independent workers whether explicitly or implicitly in the business of self-help, our goal is to cultivate trust. Why would someone trust us with their business, their marriage, or their hopes and dreams for the future?In this episode, I sit down with sociologist Patrick Sheehan to talk about his study of career coaches and the role they play with job seekers. We examine the roles that both credentialed and experience-based experts play in society and why uncertainty and instability might inspire us—for better or worse—to put our trust in prophets rather than priests.Footnotes: Edelman Trust Barometer 2022 “Confidence in US Institutions Down; Average at New Low” Gallup “Fatigue, traditionalism, and engagement: the news habits and attitudes of the Gen Z and Millennial generations” American Press Institute “We’ve stopped trusting institutions and started trusting strangers” by Rachel Botsman (TED Talk) “The Change Rules of Trust in the Digital Age” by Rachel Botsman (HBR) “Where did all the coaches come from?” by Patrick Sheehan (Work In Progress Sociology) “The new economy as multi-level marketing scheme: career coaches and unemployment in the age of uncertainty” by Patrick Sheehan (Work in Progress Sociology) “Gun Culture and Wellness Culture Come From the Same Place” by Alan Levinovitz (Huffington Post) ★ Support this podcast ★
It’s not only self-help or entrepreneurship products that are sold as tools for “empowerment” today. It’s just about everything: makeup, clothing, workout equipment, vitamins, office supplies… Whole brands are built around the promise that a purchase won’t just solve your problem, it’ll make you a better, more fulfilled person. But empowerment isn’t for sale—only the status quo.In this episode, I talk with writer and coach Kelly Diels about empowerment marketing and what she calls the “female lifestyle empowerment brand.” You’ll also hear from independent beauty writer Jessica DeFino about how empowerment is leveraged by the beauty industry.Footnotes: Learn more about Kelly Diels Learn more about Jessica DeFino Trick Mirror by Jia Tolentino Thick by Tressie McMillan Cottom How to be Authentic: Simone de Beauvoir and the Quest for Fulfillment by Skye Cleary Helen Gurley Brown as quoted in Self-Help, INC by Micki McGee “The Rhetoric of the Image” by Roland Barthes ★ Support this podcast ★
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