The Foundr Podcast with Nathan Chan

In this episode, Adam Schwab, founder and CEO of Luxury Escapes, shares his entrepreneurial journey from humble beginnings to creating one of the leading travel brands in the world. Adam reflects on the strategic decisions that helped him scale the business, including early challenges, pivotal business shifts, and successful acquisitions. He provides insights into how he built Luxury Escapes into a trusted brand known for premium travel experiences and shares advice on maintaining long-term growth in a competitive industry. Listen to Nathan and Adam discuss: - Adam’s journey from lawyer to entrepreneur - Critical pivots that led to Luxury Escapes’ success - Strategic acquisitions that helped scale the business - Navigating the travel industry during the Covid-19 crisis - Building a brand and maintaining customer loyalty in a competitive market - Key lessons on resilience and adapting to changes as an entrepreneur And much more business advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

We're diving back into another episode from the Foundr Archives to revisit my interview with Marc Randolph, co-founder of Netflix. It’s every entrepreneur’s dream: create a product that is so disruptive to an industry, that it forces a shift in how we do business. Be so good, that they can’t ignore you, and they have to completely reimagine the way they do things in order to compete with you. That’s what Netflix did. Randolph has been an entrepreneur for over 40 years before the word “entrepreneur” was even a thing. With an insight into the business game like no other, Randolph knows the importance of action and acceleration colliding with ideas. Listen in as Randolph reveals his journey, from failed business ideas and last-minute pivots, to being laughed at during a $50m pitch with Blockbuster. Find out why he believes that the most important step in having an idea is to start. Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

In this episode, Anthony Katz, founder of Hyperice, shares his incredible journey from being a high school teacher with a passion for sports to building a global recovery brand used by some of the world’s top athletes. Anthony talks about the inspiration behind Hyperice, his early struggles in product development, and the pivotal moment when Kobe Bryant agreed to test his product. He reveals how he leveraged athlete partnerships to build credibility for Hyperice and how the company’s innovations in recovery technology have set them apart in the industry. Listeners will gain insights into the power of networking, the importance of resilience, and the strategies Anthony used to build a nine-figure company from scratch. In this episode, listen to Anthony & Nathan discuss: - The inspiration and initial development of Hyperice products - Working with top athletes like Kobe Bryant and leveraging partnerships for growth - The challenges of building a hardware startup from scratch - The role of innovation in creating market-leading products - Strategies for building credibility and brand recognition in a competitive market - The importance of storytelling in building a successful brand - Many more valuable insights for entrepreneurs Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

In this episode, Matteo Franceschetti, founder and CEO of Eight Sleep, shares his incredible journey of transforming sleep into a science-backed, performance-enhancing tool. Matteo, a former athlete, speaks about the inspiration behind Eight Sleep and the importance of optimizing sleep for peak performance. He takes us through the product development journey, from the first iterations to the game-changing Pod, and discusses how the company achieved product-market fit by listening to customers. Matteo also dives into the challenges of building a hardware startup, the importance of team dynamics, and how Eight Sleep is expanding globally. Listen to Nathan and Matteo discuss: - The journey from athlete to sleep tech pioneer - The development of Eight Sleep’s Pod and its unique features - How customer feedback shaped product innovation - The challenges and rewards of scaling a hardware startup - Navigating the sleep tech industry and global expansion - The future of sleep technology and its impact on wellness and performance - Many more valuable insights for entrepreneurs Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

We're diving into another episode from the Foundr Archives to revisit our interview John Mackey, co-founder of Whole Foods. In this episode, John Mackey, co-founder and CEO of Whole Foods, shares the story of building one of the most recognized brands in the organic and natural food industry. From humble beginnings to being acquired by Amazon, John discusses the evolution of Whole Foods, the principles of conscious leadership that shaped its growth, and the challenges of leading a company through the COVID-19 crisis. He provides insights into how businesses can create value for all stakeholders, the importance of leading with purpose, and why love and integrity are essential in business. This episode is packed with wisdom for entrepreneurs on how to build a brand that resonates with both customers and employees. In this interview you will learn: - The founding of Whole Foods and its rise in the natural foods industry - The principles of conscious capitalism and leadership - Leading during challenging times like the COVID-19 crisis - The importance of creating value for all stakeholders (employees, customers, suppliers) - Integrating a company culture based on purpose and integrity - How Whole Foods thrived after its acquisition by Amazon Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

In this episode, Lindsay Shearer, founder of BrandRanx Media, takes us through her journey from running a holistic medical clinic to becoming an SEO powerhouse in the e-commerce world. Lindsay shares the story of how a chance encounter led her to help build the marketing strategy for Manscaped, sparking her passion for SEO. She discusses the importance of validating your product before diving into SEO, the best practices for on-page and off-page SEO, and how to maximize your SEO budget for long-term growth. Lindsay also reveals her approach to finding high-value keywords, the impact of AI on SEO, and the essential tools every e-commerce brand should be using. This episode is packed with actionable insights and strategies for anyone looking to scale their e-commerce business through SEO. In this interview you will learn: - Lindsay’s journey from running a holistic medical clinic to leading an SEO agency - How she helped develop the marketing strategy for Manscaped - Best practices for on-page and off-page SEO, including specific tools and tactics - The importance of building credibility through link building and press releases - Insights into the future of SEO, including the role of AI and long-term strategies for e-commerce success - And many more SEO tips for Entrepreneurs Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

In this episode, Allison Ellsworth, founder of Poppi, takes us through her incredible journey from humble beginnings at farmers markets to achieving national recognition with her modern soda brand. Allison shares the challenges she faced in the early days, including the pivotal decision to appear on Shark Tank, where she secured a deal that helped propel Poppi to success. She discusses the strategic rebranding that transformed her business, the impact of her Super Bowl commercial, and how she’s built a brand that resonates deeply with consumers through authentic, community-first marketing. In this episode, you'll learn: - Allison’s journey from kitchen experiments to a successful Shark Tank pitch - The rebranding process that led to Poppi’s breakthrough - How a last-minute Super Bowl ad tripled Poppi's brand awareness overnight - Leveraging TikTok and social media to build a strong, engaged community - Key strategies for scaling a beverage brand in a competitive market - Allison’s advice for founders on navigating rapid growth and maintaining brand integrity - Many more valuable insights for entrepreneurs Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

In this episode, Sheena Zadeh-Daly, founder of Kosas, shares her journey from selling lipsticks from her home to building a clean beauty brand that’s taken the industry by storm. Sheena discusses the early challenges of launching Kosas, including her hands-on approach to everything from product development to shipping orders in the early days. She reveals the moment when Kosas was first recognized by Sephora and the strategy behind positioning her brand as a prestige color line. Sheena also talks about the importance of brand DNA, the power of obsession in business, and how she balances creativity with the demands of scaling a successful company. Listeners will gain valuable insights into building a brand that resonates with consumers, the role of innovation in product development, and the importance of staying true to your vision. Listen to Nathan and Sheena discuss: - Starting and scaling a clean beauty brand from scratch - The importance of brand DNA in building a successful brand - Leveraging personal passion and creativity in product development - Navigating the challenges of early-stage entrepreneurship - Strategies for positioning a brand in a competitive market - The role of strategic partnerships, including landing Kosas in Sephora - And much more beauty brand advice... Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

In this episode, Hudson Leogrande, the founder of Purely White Deluxe and Comfrt, shares his remarkable journey from packing products in his mother's basement to building two multimillion-dollar brands. Hudson discusses the early struggles of launching Purely White Deluxe, including the challenges of marketing a teeth whitening product with no prior experience and the breakthrough moment when he discovered the untapped potential of Snapchat. He also dives into the creation of Comfrt, a brand born from his personal struggles with anxiety, and how he used the same influencer-driven strategy to scale the business rapidly. - Hudson’s journey from a basement startup to a global brand - The challenges and successes of launching Purely White Deluxe - How he leveraged Snapchat to build a strong customer base - The creation of Comfrt and its unique approach to alleviating anxiety through clothing - Hudson’s approach to influencer marketing and how it drove massive growth - Insights into scaling an e-commerce brand in today’s digital landscape - Many more valuable insights for entrepreneurs Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Today, we're diving into another episode from the Foundr Archives to revisit our interview with marketing guru and multiple New York Times bestselling author Seth Godin, who explains why you should focus less on doing what you're told and more on doing work that's worth doing. In order to take advantage of the unique opportunities afforded by our times, some rules just have to be broken. Some people just get it. They grasp the spirit of the times in ways that ordinary people don't. They understand the patterns and progression of history, and can interpret current events and trends with rare wisdom and insight. Seth Godin is one such person. You might say his knowledge about the world of business borders on the prophetic. You could also safely say Seth Goden is a man who sees the world not for what it is, but for what it could be. He's in the business of change: predicting it, implementing it, and watching it unfold. You've probably seen his TED talks, his books, his blog, his podcast; he's the one of those characters who are grounded, yet somehow still larger than life. For those late to the Godin party, he's a marketing guru, founder of Squidoo.com and world-renowned author of 17 business bestsellers including Linchpin, Unleashing the Ideavirus, Tribes, and Purple Cow. For a man who understands tribes, he has proved time and again that he can walk the talk, building, in the process, a legion of raving fans-people who thrive on his entertaining blend of business and sociology.  In this interview you will learn: - How to know when to ship a project and when its ready to be released into the world  - Why perfect doesn't exist - The best analogy we have ever heard for good marketing - Seth's failures - Why it's YOUR turn! - The importance of blogging every day - & So MUCH MORE! Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

In this interview, Rina Gocaj and Floriye Elmazi, the co-founders of SISTERWOULD, share their inspiring journey of creating a beauty brand that prioritizes inclusivity and purpose. From struggling with postpartum hair loss to discovering the need for better hair care solutions, Rina and Floriye explain how their personal experiences led to the creation of SISTERWOULD. They dive into the challenges of developing their innovative products, including the decision not to patent their tactile imprinting system to encourage industry-wide inclusivity. The duo also discusses their strategic pre-launch efforts, which included building a community and leveraging their backgrounds as influencers. In this episode, learn learn: - How to leverage personal experiences to create innovative products - The importance of inclusivity in the beauty industry - How to build a brand with purpose with a focus on community - Strategic pre-launch marketing and influencer collaborations - Overcoming challenges in product development and manufacturing - Tactics for building customer loyalty and driving repeat sales - And much more beauty brand advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Today, we're diving back into the Foundr Podcast archive to bring back a true highlight of an interview with Airbnb co-founder, Joe Gebbia. How do you raise capital for your startup? Well, if you ask the co-founder of Airbnb Joe Gebbia, he’ll tell you what worked for him: Cereal. That’s right, the company that started with a single air mattress and grew to a $100 billion empire was kept afloat by selling custom cereal boxes. It was bizarre but it worked. Gebbia muses in this episode of the Foundr podcast: “We made $20,000 in breakfast cereal, and we're able to basically pay off our credit card debt...The cereal, funnily enough, was how we were able to help keep the options open for us until eventually, the invitation came for Y Combinator.” In undoubtedly one of our most riveting episodes, Gebbia recounts his incredible journey from struggling to pay rent, to Airbnb’s first angel investor, to one of the biggest brands in the world and Gebbia’s incredible charity work. Gebbia is candid about how he overcame countless rejections and problems. Listen in as he shares specific advice for entrepreneurs looking to create the next industry disrupter: “You can see what’s hot. You can go after an emerging industry... Or you can solve a problem. Your own problem. Airbnb was our own problem. We had a rent check that we couldn’t pay. And it forced us to come up with a new way of making ends meet.” Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

In this episode, Cesar Carvalho, founder and CEO of Wellhub (formerly, Gympass), a corporate wellness platform that connects companies and their employees to top partners in fitness, nutrition, sleep, and mindfulness. Cesar shares his journey from consulting at McKinsey to founding a global corporate wellness platform. Cesar discusses the personal struggles that led him to prioritize well-being and the pivotal moment when he decided to create Wellhub. He reveals the challenges of building the business, including his decision to drop out of his MBA program to focus on the startup. Cesar also talks about the innovative strategies that helped Wellhub secure its first major client and scale to 15,000 corporate clients across 11 countries. In this episode, you'll learn: Leveraging personal challenges to fuel entrepreneurial success The importance of employee well-being and its impact on productivity Innovative strategies for securing major clients Building a scalable business model in a new market Practical advice for entrepreneurs on resilience and perseverance Creating a brand that resonates emotionally with customers And many more valuable entrepreneurial insights... Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Alex Neist is the founder of Hostage Tape, a revolutionary product designed to improve sleep quality by promoting nasal breathing. A serial entrepreneur with a background in sports video analytics, Alex's journey includes overcoming personal and professional challenges to create a life-changing product. In this interview, Alex shares his compelling journey from the depths of personal and professional struggles to creating a product that has revolutionized sleep health. Alex opens up about his darkest moments, including the impact of his divorce and poor sleep on his life. He recounts the transformative experience of discovering nasal breathing through James Nestor's book "Breath," which led to the inception of Hostage Tape. Alex describes the early challenges of developing the product, the innovative marketing strategies that set Hostage Tape apart, and the crucial partnerships that helped propel the brand to success. He also shares an emotional story about how Hostage Tape played a key role in reconnecting with his wife and improving their relationship. In this episode, you'll learn: How to leverage personal challenges to fuel entrepreneurial success The science behind nasal breathing and its practical benefits Innovative marketing strategies that create a lasting impression Building strong influencer partnerships to enhance brand visibility Tactics for creating an emotionally resonant brand Practical steps for overcoming business setbacks and scaling growth And many more valuable entrepreneurial insights... Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Raquel and Adam Bouris are the co-founders of Who Is Elijah, an independently owned fragrance house known for its unique scents and innovative marketing strategies. Starting from humble beginnings, they have built a successful business that has made a significant impact in the fragrance industry. In this interview, you’ll learn: How a chance encounter at Coachella inspired a $20M Perfume Brand Breaking into the fragrance industry - from their garage Overcoming significant challenges and setbacks Innovative marketing and influencer partnerships Importance of customer feedback and product development Their marketing strategies and the role of social media Advice and motivational insights for aspiring entrepreneurs And many more valuable entrepreneurial insights... Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

DTC brands have had it hard. But AllBirds co-founder Tim Brown doesn’t care. For him, his business isn’t about labels, trends, or headlines—it’s about striving toward a mission that took seven years to develop. In this episode, Nathan Chan chats to Brown about what gave him the confidence to take on the uber-competitive shoe industry and how the brand plans to bounce back after a challenging year. In this interview, you’ll learn:  How Brown’s sporting career helped him bring AllBirds to life The slow seven years burn of AllBirds as a side hustle  How doubt can be an advantage in business  Why Kiwi culture keeps Brown grounded The benefits of criticism  Tackling the competitive shoewear industry  Why celebrating the little wins leads to long-term success  How Brown’s reacted to recent setbacks at AllBirds  Why “DTC” doesn’t matter  The best parts of entrepreneurship  Why founders need to refresh their vision over time  And much more founder and brand advice…  Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Today, we're going deep into the Foundr Podcast archive to bring back possibly one of my most memorable interviews with Tony Robbins, featured way back in episode 60 of the Foundr Podcast. Tony Robbins talks fast. Conversing with him is like riding Space Mountain: You get in, you hang on, and before you know it, it’s over and you’re left feeling bewildered, slightly euphoric, and wanting to smooth your hair. Robbins has become a household name as the man who popularized life coaching. Imagine your client list including Oprah, Princess Diana, and Bill Clinton—all before you hit your mid- 30s. He’s spoken to more than 50 million people in 100 countries. To call Tony Robbins just a self-help guru would be like calling Muhammad Ali just a boxer. It doesn’t quite cut it. He is a force of nature, an industry, and a global brand. His advice is still sought by the likes of professional athletes, CEOs, movie stars, rappers and world leaders. When Foundr interrupted Robbins’ schedule for an interview, he was 40 miles from the Arctic Circle, racing Lamborghinis across a frozen ice lake. As you do. “I was eaten up by my crazy schedule, going to 15 countries a year, so I decided, ‘I’m going to find a little time to play,’ and this was on my list. So it’s nice to be able to experience it.” It’s a fitting vacation. Robbins is best known for his high-intensity seminars. To say he’s bursting with enthusiasm is an understatement. It seems as though he’s sitting atop an erupting volcano of energy and optimism. His voice is booming, with its trademark rasp. He makes each point with the force of an artillery bombardment. In this interview you will learn: How to deduce your market to the metrics that matter The steps you need to take in order to be financially free Turning past pain into pure motivation and a hunger for success Tony's ethos in living for impact, and how the money will follow How to serve your client in the best possible way & more more! Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

I love a crazy story, and if you’re building a business, these stories will happen all the time. I’ve had a few myself, and it always makes me feel better when I hear from fellow founders who go through a wild experience and end up learning something. That’s why before we record every episode of the podcast, I always ask our guests to share crazy stories from their journeys.  Today, you’re going to hear some of those stories.  In this episode, you’ll learn from:  Guy Kawasaki, chief evangelist at Canva  Daniel Winer, CEO and co-founder of Hexclad Holly Thaggard, founder of Supergoop! Suneera Madhani, founder and CEO of Stax Payments Michelle Zatlyn, co-founder, president, and COO of Cloudflare  Jessica Rolph, co-founder of Lovevery and Happy Family Organics  Cody Ko and Noel Miller, founders of TMG Studios Alight, it’s time to get crazy… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Ava Chandler-Matthews and Bec Jefferd spent their entire careers building an unfair advantage before starting Ultra Violette. The former product development colleagues at Mecca spent two and a half years creating their “skinscreen” formula before launching. In 2019, when they launched, the market was ready. In the first six months, they sold 40,000 units and disrupted the medicinal sunscreen category with their sexy and fun branding. Ultra Violette now sells its skincare-infused SPF products in 28 countries, and it recently raised $15M. In this episode, Nathan Chan chats with Chandler-Matthews and Jefferd about developing a regulated beauty product, standout branding advice, and knowing what good looks like. In this episode, you’ll learn: Why they spent two and a half years in the ideation phase How they accidentally overordered their first product batch The origins of their fictional marketing character “Vi” The marketing challenges around a regulated product Why having a global mindset is critical for beauty brands The pros and cons of owning your formula What you need to pitch mass retailers like Sephora or Mecca How to test formulations with real people Product development and formulation timing tips And much more beauty brand advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Van Riel chats with Nathan Chan about her early days with SkinnyMeTea and ecommerce milestones, including being featured on Oprah’s “Favorite Things” and winning Shopify’s “Build a Business” contest. Then, she reveals the strategies behind her influencer marketing agency, Hey Influencers, and offers practical advice for early-stage founders on using influencer marketing to scale effectively on a lean budget. In this episode, you’ll learn: What happened during the first 60 days of SkinnyMeTea To conduct a product-for-post campaign How to negotiate with influencers The tiered micro influencer approach To track conversions through personalized codes and cost-per-click How to do a return for gifting through Instagram Stories Van Riel’s definition of creator vs. influencer Why working with an influencer co-founder is the fastest way to grow The “3 Rs” of finding quality influencers Why Twitch is an influencer gold mine The importance of direct-to-camera selling Why post-purchase surveys help track influencer impact And more influencer marketing tips… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine