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School of Podcasting

Author: Dave Jackson

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Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. We discuss ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
705 Episodes
Today we talk about the 1.7 billion dollar mistake that was Quibi and how we can learn from their mistake. We also take a look at the power of follow up questions, and the best place to buy gear.  Table of Contents 01:22 Your Favorite Podcast - Send in Your Answer 02:56 Now That's A Good Question: Howard Stern and Wolfgang Van Halen 06:35 Join the School of Podcasting 07:33 Lessons From Quibi 13:24 They Blew Their Launch 16:12 Big Name Celebrities 19:02 Make It Easy To Share Your Content 21:05 It's Not the Tech 23:28 Clueless About the Competition 29:49 Who is the Audience? 33:29 The Best Place to Buy Gear: Sweetwater 36:07 Your Audience Awaits Exercise How to Avoid the 1.7 Billion Dollar Mistake that Was Quibi Quibi is an over-the-top American short-form streaming platform that generates content for viewing on mobile devices. It was founded in Los Angeles in August 2018 as NewTV by Jeffrey Katzenberg (chairman of Walt Disney Studios from 1984 to 1994) and is led by Meg Whitman ( She is a board member of Procter & Gamble and Dropbox. Whitman was previously president and CEO of Hewlett Packard Enterprise), its CEO. In 2019 Variety reported that Quibi had secured 100 million dollars in advertising before the service had even launched. On February 2, 2020, they spent $5.6 million for 30 seconds on an ad in the Super Bowl that was seen by a reported 99.9 million viewers.  That is $18 per person if you round up. This for a service where subscribers can get the service for $5 per month with ads, or $8 per month without them.  That $5.6 million was a drop in the bucket. The commercial was really stupid and didn't really answer or explain what the heck it was. You just knew it was less than 10 minutes. They explained what is was, but not so much why it was or how you would benefit. It raised $1.75 billion from investors. It had a variety of shows featuring originals with Jennifer Lopez, Chrissy Teigen, Chance the Rapper, Liam Hemsworth, Sophie Turner, Lena Waithe, Nicole Richie, Reese Witherspoon. Quibi offered a 90-day free trial to those who sign up on its website before April 6. Overall, it plans to release 175 original shows and 8,500 episodes in the first year. Their lineup has a ton of stars, celebrities, etc It launched on April 6, 2020. It is set to shut down "on or about" December 1, 2020. December 1 is 239 days. That is $7,322,175.73 a day. Here is my thoughts on why this was such an epic fail. They Blew Their Launch When you spend $5.6 million dollars on a Super Bowl ad, they should have an idea what you do and what is in it for them. In the event, the ad inspired people to check out the service (it didn't), you should be able to go check it out and not have to wait four months. Yes, you can build buzz, but for me, I never heard from quibi again. Putting All Their Faith in Celebrities Here are some of the names that appear on shows: Jennifer Lopez, Kristen Bell, Nick Jonas, Tracy Morgan, Aaron Rodgers, Yara Shahidi, Gabriel Iglesias, Anthony Davis, Kevin Hart and Karlie Kloss. Cardi B, Chance the Rapper, Dapper Dan, Jay Leno, and Wolfgang Puck (and that's just some). The people involved had experience Phil Abraham has directed the Sopranos, Madmen, Daredevil, Ozark. No Compelling Content Yet, there was no breakout show that inspired the people who had found Quibi to tell a friend about Quibi. Nobody was compelled to tell a friend. They did recaps of the previous days news or sports updates. WOW what revolutionary content! They Made it Hard To Share According to Media Analyst Josh Consine there was no sharing capability (no screenshots) which limited your ability to go viral. When it first launched you could only watch it on your phone. There were no apps, not Fire TV, Chromecast. They made it "hard" to consume. They took away choices from the consumer. They Put Their Faith in the Tech One thing that set them apart was a feature called Turnstyle. This meant that if you rotate the phone horizontal to verticle, you would get a different camera angle. Neat? Sure. Something so cool I had to tell my friends? Apparently not as I had never heard of it until I started researching how you blow 1.7 billion and lose. In a nutshell, Turnstyle served you two video streams simultaneously and “stitches them together” with a single audio track. Since we're talking about the Tech, a company sued Quibi shortly after their launch company called Eko alleged that Quibi stole the technology after Eko demoed it to employees of the company, including founder and chairman Jeffrey Katzenberg. Even when you have billions in funding, lawsuits are expensive. Clueless About the Competition They were charging $5/$8 a month for new content. Look at Disney, Netflix, Hul. While they have original content, they all have old favorites as well. They also have a way to add more than one person under your account (so when your kids login under your account your recommendations don't all turn into cartoons). This was not the case to Quibi. It figured each person was watching on their phone. One person per account. This gets expensive and now anyone who wants to see what you're talking about has to use your phone. It is reported that CEO Whitman repeatedly said "We're not competing with Netflix." Think about that one for a minute. That's like a radio station saying, "All of our songs are under four minutes long. We don't compete with other stations." Lack Of Focus Group? In one article that was published right after they launched it stated, "Quibi’s executives have hinted that the company will deliver on a TV experience if customer feedback and data warrant it. " Well they did add support for Apple's airplay and Chromecast, but at the expense of the Turnstyle technology. They did release an app for Roku and Fire TV - the day before they announced were closing down. It seemed like they didn't understand how people used their phones or consumed content. Did they think that because the average length of a YouTube video is 11 minutes that making "short" videos would be the key? Meanwhile, TikTok was taking off with all sorts of celebrities making their own channels. TikTok is free. Did Quibi follow the Facebook strategy and buy them or "borrow features" and add them to their platform? No. They were doing something different and nobody cared. They Didn't Answer the Number Question: WHO IS YOUR AUDIENCE The idea was people could watch these short clips while waiting in line, or on the bus. When you think of people consuming content on their phone you might think it would be younger people. Yet you're trying to attract those people with Steven Spielberg and Jay Leno? Sure Cardi B appeared in an episode, but they needed to define. If the content is for busy people, who are the busy people and what do they want to watch? According to an article in Forbes, Katzenberg and Whitman said, "We created a new form of mobile-first premium storytelling." They did. But the stories weren't any good. Now That's a Good Question 02:56  Today we listen to Howard Stern ask a great follow-up question to Wolfgang Van Halen. While he started off with a yes/no question, but then asked a few follow-up questions lead to the information you can't get anyplace else, and listen to how Howard shuts up and lets Wolfgang wrestle with a potentially uncomfortable topic.  Sweetwater is My New Favorite Place to Order Gear 33:29 My co-host for Ask the Podcast Coach Jim Collison ordered something from Sweetwater and told me about their INSANE customer service. I recently saw where they were one of the few people to have the new Zoom Podtrak P4 IN STOCK and I see what he means. I was called to let me know my order had shipped, and to let me know if I had any issues I could call them. So here is why I think they are the best: Prices are just as good (and in some cases better) than Amazon Free shipping (even on small stuff) Built-in two-year warranty  Free tech support  Payment plans available if needed. My goal is to build more of a relationship with Sweetwater (as I have a dedicated rep) which should keep me in touch with podcasting technology going forward. In full disclosure, I earn a referral reward (but that's why I ordered something as I wanted to see for myself)  Your Audience Awaits Exercise I'm listening to the book Unhackable: The 30-Day Elixir for Creating Flawless Ideas, Leveraging Superhuman Focus, and Achieving Optimal Performance Through Flow its a very interesting book that you can listen/read to one chapter per day. The one exercise was to write yourself an email from your future audience as is these people who are waiting for you to start your show. SO MANY TIMES I hear people worried about having trolls or people say negative things. I say, What about ALL THE POSITIVE that could happen? Think of going to your inbox and see an email with the title, "Just wanted to say Thank you." You open it and it starts, "Hello, I just wanted to reach out. You may not believe this but due to your podcast....  and the listener explains how you made them feel. How they no longer felt alone. How they were taken to a place where the stress of work, life, and more melted away.  This could happen. But your podcast can't help people if you don't start your podcast. You can't update a show that doesn't exist. Please let me help you, as your audience is waiting. 
The show is filled with "Because of My Podcast" stories. We also have a great example of a good question, and a reminder that Apple is going on Holiday soon (very important if you wanted a podcast ready to go in January 20201). SPONSOR: SCHOOL OF PODCASTING Ready to start your podcast? Got a podcast and you need to grow it? Join the School of podcasting and get instant access to: Step by step tutorials Live group coaching Access to a private (spam-free) Facebook Group filled with other brilliant podcasting minds Premium access to Dave. Join worry-free with our 30-day money-back guarantee. Go to Because of My Podcast, I Got a Book Published, that Inspired a Podcast I was contacted by a publisher to write the book Profit from Your Podcast: Turn Your Listeners Into Livelihood and it took a lot of work, but it's getting very good reviews. This lead David Hooper (author of the book Big Podcast, and host of Red Podcast and Big Podcast) along with Jeff Sanders of the 5 AM Miracle podcast (author of the book with the same name) got together to create a series called Podcast Profits which promotes my book. The podcast is called Podcast Profits: Make Money (and more) With Your Podcast Dave called me to let me know what he was planning, and to make sure it was OK to have "Because of My Podcast" stories. As they were talking about me, I was fine with that. I was really surprised that they didn't mention/plug their podcasts or their company Voxphonix until the last episode (and it was very minimal). Because of My Podcast, Leslie Eiler Thompson Got to Participate in the Iditarod Dog Race in Alaska 05:39 Leslie is a Multimedia Producer & Creator in Nashville, and she shares the story of not only being able to interview one of the top champions in Sled Dog Racing, but she eventually ended up as part of his team and participated in the race. Rick Coste Interview: Audio Drama Podcast Leads to Bigger Things Because of His Podcast, Rick Coste Got to Work with Marvel Rick Coste approached me with a "Because of My Podcast" story. He's got an agent who wants to turn his podcast Evolution Talk into a book. He's been on TV and got to work with Marvel on their This Week in Marvel podcast as well as their Women of Marvel podcast. He does sound design and post-production as well as producing other shows (see ) His first crack at audio drama the Behemoth is still getting very impressive downloads. Rick shares how he creates his soundscapes, his technology, and insights into sound effects. 17:12 Rick Coste Interview 17:54 When did Rick get into podcasting? 19:39 Getting into audio dramas 20:50 How did you find actors? 22:25 Impressive Downloads 24:10 Getting to work with Marvel 26:40 Tips for Starting an Audiodrama 28:27 What software Rick Uses 28:45 Sound effects resources 29:21 Struggling with perfection 30:53 Giving notes to actors 34:06 Passion Project? Check Out Rick at: Now That's a Good Question 08:53 This is a new segment I am adding today. While I hear people say "That's a good question" when IT'S JUST NOT. So now, when I hear an actual good question, I thought I would spotlight it. This example is from an interview by Lars Ulrich (the drummer for Metallica) who is interviewing Noel Gallagher (of Oasis) and Lars asks him how he feels about doing some of the older songs that were mammoth hits in the 90's when he has his own solo songs now. Noel starts to answer the question on how it makes his audience feel, Lars interrupts and asks, "But what do they mean to YOU." Lars then does something brilliant and Noel takes a deep breath. He shuts up and lets him think. The longer he lets him think - the better the answer. Eventually, Noel explains how those songs mean the world to him. Noel wasn't really answering the question, and Lars pointed him in the right direction. Catch the who interview on YouTube Thanks to Wayne Henderson of for his awesome tones. Podcast Rewind: Where I've Been 13:58 I appeared on The Author Inside You Podcast talking about listening to your audience and the book Profit From Your Podcast 16:26 I appear on Podcasting Experiments talking about the book Profit From Your Podcast What Is Your Favorite Podcast and Why? Every year the last episode is you answering the question, "What is your favorite podcast and why." Now I want to know about your show as well, so if I answered the question it would sound like this: Hey this is Dave Jackson and I host the School of Podcasting show where I help you plan, launch, and grow your podcast. You can find me at My favorite show is (name of show ) at (their website address) where they (what they talk about on their show) and the reason I love it is (as a detailed answer as you can provide). I need the answer by December 14th. Apple Holiday Schedule 10:40 The door to have a show ready on all the platforms come January 2021 is closing. Dont' forget Apple goes on holiday twice between now and then. Here is their holiday schedule: November 22 to December 2 December 23 to January 2 Which means you should submit your show to them almost immediately. If you have questions, let's schedule a coaching call. Mentioned In this Podcast Profit from Your Podcast: Turn Your Listeners Into Livelihood Dave on the Business of Podcasting Show Part 1, Part 2 Leslie Eiler Thompson Check out Leslie on the Podcast Review Show Big Podcast 5 AM Miracle podcast Voxphonix Join the School of Podcasting
I had someone ask me about starting a podcast. They wanted to "Stand Out" without "Niching Down." The easiest way to stand out is to Niche down. When you do a show like We Have Cancer, Adoptees On, or the Chameleon Breeder, you get providing information that people can't get anyplace else. You end up with a smaller audience size, but a more engaged audience. Podcasting is Closer to Cable Television Than Radio In this clip of "The Loudest Voice," you will hear actor Russel Crowe as Roger Ailes explains how he doesn't want a wide audience. He's is going to purposely make content for a demographic that is being underserved. Roger went on the grow Fox news which dominated cable news for decades. When you turn on cable, you get channels on cooking, animal sports, outdoors, and none of the channels will get anywhere near the audience of the major networks. However, you will have people like my ex-wife who watch HGTV like her life depended on it. COVID Took Natalie Kennedy's Job - Podcasting Delivered Her Dream Today I talk with Natalie Kennedy who is the host of the Anxious Love Podcast. The podcast is where Natalie covers relationship anxiety, ROCD, and upgrading love partnerships-- how to go from DOUBTING your relationship to LOVING it and gushing about your man. You can see where she already has gone from the wide topics of relationships and she niched down. Just like a cable channel.  The show is for women. The show is for women having an issue with their relationships. The show is for women who are doubting their relationships and worried about commitment. Today you will hear: 00:58 Podcasting is Closer To Cable TV Than Radio 06:09 Natalie Kennedy Interview 07:13 Natalie Knows Her Niche 09:53 How She Picked Her Niche 11:07 Natalie's Transparency and how she describes her services 12:03 Dealing with Impostor Syndrome 13:37 Proof Of Concept - She had people asking for her services before she offered them. 15:45 Starting Her Podcast 16:41 How Many Episodes Does She Have? - This all happened really fast. 16:55 Is the Podcast Bringing in Clients? - ( spoiler - yes it is !) 17:21 Coaching Insights - How she gets people to open up. 18:45 You Don't Have to Know Everything - Just more than your clients. 19:37 How is Her Business Doing? 20:19 Pivots Don't Kill You  21:00 When Your Message Differs From Mainstream ( this is how you stand out).  Find Natalie at   23:05 Apple Holiday Break  November 22 to December 2 December 23 to January 2 Mistakes Breed Confidence 24:20 If you wait until things are 100% perfect, you'll never launch. Mistakes (are still something we want to avoid) leave to growth. I just moved, and the house is old, and I learned how to fix holes in walls. I hired a contractor who makes a mistake. Did I freak out? No. My experience with fixing previous holes help me stay calm, and I knew what to do. When you make a mistake, realizing you are growing as a person (or you can hire a mentor to help you avoid them, and learn that way). How Long Does it Take To Make Money with a Podcast? 25:22 I get this question all the time. In my travels, I started seeing an answer that start to appear, and reappear over and over. That answer is three years. Obviously Natalie today beat that record. Why do I tell people three years? I started making snippets every time I hear that answer. I forgot to write down who the first clip is. The other three are from Content Heroes Podcast. (Alex Nerney episode) The Business of Podcasting (Gert Mellak interview ) Dave from the Cigar Authority, on Ask the Podcast Coach.  Dave's book David VS Goliath What To Do When You are Face to Face with Your Audience 28:33 Just a quick clip showing that I practice what I preach, and when you have a listener in front of you take advantage. Zoom Podtrak P8 Follow Up 30:23 I talked about the Zoom Podtrak P8 in my last episode. I had mentioned that there was an issue with a noise in the headphones. That is definitely an issue. Also, there is no timer count down for the jingle buttons. This makes "talking up" any kind of music a real challenge. Join the School of Podcasting Worry Free 33:20 You can try the private Facebook group, go through the step-by-step videos, and even attend one of the group coaching sessions, and any time in the first 30 days if you're not happy, you can stop and I will refund your money. Go to Natalie's Top Relationship Tip 33:22 I asked Natalie what she sees the most when it comes to her clients in regards to relationship issues. She has a really, really good answer. Coming Attractions 36:15 I will be showing you how to convert your RSS feed into an Excel Spreadsheet on my YouTube Channel I will be interviewing Rob Coste who ended up working with a MAJOR company that will make you say WOA!
Your Podcast is A Steam Train I often say that when you start out, your show is rolling slow. As it keeps moving, it gets faster and faster. It just takes time, consistency (of schedule, and value). Kim Krajci of Toastmasters 101 pointed me toward this YouTube video from Box Angeles. This video shows Mellisa Hunter who has a hilarious series of Adult Wednesday Adams and how one video in that series went viral and her back episodes starting taking off with the original video.  More Cool Podcast Gear For Podcasters One of the great things about podcasting getting more and more popular, is more and more products are coming to the marketing Specifically for podcasters. Zoom Recently came out with the Podtrak P4 (for me this is THE go-to piece of equipment). Now they've come out with the Podtrak P8 which is a direct competitor of the Rodecaster Pro from Rode. Neither one of these units is a bad purchase. They both make it easier to create great sounding podcasts. Who Is This For? The Zoom Podtrak P8 (and the Rodecaster Pro) allow you to: Record up to six people in the same room. Report a remote interview via SB Connect and record a smartphone Play live sounds via touch buttons. Comparing Different Features of the Units. For me, I am always connected to my computer via a USB cable. This is for zoom calls, or recording directing into software. Keep this in mind when I talk about different tests. I do one live show on Saturday morning where I record to the internal card, or if I'm doing an interview (I use it as a back up).  Power Both the Zoom and Rode can be operated via batteries (The Rodecaster has an optional DC-USB-1 cable that enables you to plug in a USB battery). The Zoom P8 uses double-A batteries or can be powered via a USB cable. So with the Rode, you will have a USB and a power cable. With the Zoom P8, you can power it with just your USB cable. Advantage Zoom P8 Price The Rodecaster Pro currently lists for $599. USB Power Cable for RODECaster Pro $20 Total: $619 The Zoom P8 is listing for $499. Zoom BTA-2 Bluetooth Adapter $49 Total: $548 Advantage Zoom P8 Input Channels ZOOM P8 This is an interesting one, as the Zoom P8 has six XLR inputs. It has a dedicated channel to the phone input. This means you have a total of seven inputs. The USB interface on the zoom is used in place of one of the XLR inputs. You could have five XLR inputs, one USB, and One phone. Rodcaster Pro The rodecaster pro has four XLR inputs. Then it has a dedicated channel for a phone. It has a dedicated channel for the USB interface. It has another channel for Bluetooth. This means you have a total of seven inputs. You could have four XLR, one USB, One Phone and one bluetooth. Comments: The blue tooth is built into the Rodecaster, and the P8 has the ability to have one more XLR input. Advantage? Tie. Number of Outputs The Zoom has six headphone outputs, and a stereo output. The Rodecaster has four headphone outputs and a stereo output. The plugs are on the back of the Rodecaster where the inputs on the Zoom are on the face. Advantage: Zoom. Marker Feature Both units have the ability to add markers. Advantage? Tie Normalization While there is no normalization in the hardware of the Rodecaster, using the additional software on your computer you can have the files normalized with multiple settings with presets for Apple, Audible. The P8 has a normalizing feature built into the unit. There are no details on if this is peak normalization or loudness normalization. It appeared to be peak. Advantage Rodecaster Recording Mode Both units provide each individual tracks along with a stereo mixdown of the whole recording. The Rodecaster provides the ability to turn off the individual track recording and just provide the stereo mixdown. This enables you to not have a ton of extra tracks when you don't want them, which doesn't take up as much storage on your storage card. Advantage: Rodecaster Effects Both units provide effects for each track. Zoom P8: The Zoom provides bass and treble controls. It was one combination compressor/De-esser. There is also a limiter and low cut. Rodecaster: Each track has Aphex effects built-in. This includes a de-esser, compressor, big bottom (bass), and aurel exciter (treble), high pass filter (low cut), reverb, and what my favorite feature - a noise gate. Neither unit provides the full slate of effects to the USB channel (which is frustrating). Advantage: Rodecaster (by far much more control). File Management Zoom: The zoom uses an SD Card and allows you to delete and rename files on the unit. Both units have a card slot on the back of the unit. The Rodecaster uses a microSD card. In my case, I have to put the microSD card into an adapter to insert it into my computer. Advantage (due to ease of use): Zoom P8 Sample Rate The Rodecaster Pro has a sample rate of 48 khz The Zoom P8 has a sample rate of 44.1kHz For me, this is no big deal, but if you're doing video it probably is (video people love a sample rate of 48 khz) Advantage: Rodecaster Transfer Speed I took a wave file and put it on both cards. It was 557M and then copied and pasted it to my computer. The Rodecaster tool one minute 14 seconds, the Zoom P8 took one minute two seconds so it appears to be slightly faster. One thing I do like more on the Zoom is when you put it into transfer mode, it doesn't make you confirm. I do not understand this on the Rodecaster as you have to somewhat hunt to get to it, so why do I have to confirm it (both on and off). Advantage: Zoom P8 PreAmps The specs show that: Rodecaster: 0dB – 55dB Zoom P8: 0 – +70 dB I recorded on both units and found the difference in noise was almost nonexistent. If you have to listen that hard to see if there is noise, you're fine. Advantage: Footprint (Dimensions) Rodecaster Pro: 350 x 275 x 82 mm (13.8 X 10.8 X 3.2 inches) Zoom P8: 295 × 248  × 61 mm  MM ( 11.6 X 9.7 X 2.4 inches) The big difference here is the XLR inputs are on the face of the Zoom P8 and on the back of the Roadcaster. This extends the height to by 2.5" (64 mm). Likewise all the headphone/output jacks also on the back s0 the Rodecaster does take up more space on my desk. Sound Pads With the Rodecaster you have to use the free additional software to bring your files on to the Rodecaster. With the Zoom P8 you can drag them on to the card and bring them into the unit. It even converts the files if needed. The Zoom had 9 pads where the Rodecaster has 8. Both allow you to scroll through the screen to switch between multiple pages. Advantage: Zoom P8 Quality of Outputs/Headphones In going back and forth between the two units, I did notice more noise in the headphones when using the Zoom P8. This noise wasn't on the recording, but a bit of a bummer when what you're hearing is not what you're recording. Advantage Rodcaster Noise Gate Vs Noise Reduction One of the KEY features of the Rodecaster is the ability to add a noise gate to channels (sadly not the USB). The Zoom has a feature called, "Noise Reduction" When multiple mics are being used to record sound, the noise reduction function of the P8 suppresses background noise to a constant level by automatically reducing the levels of the mic inputs not being used by people. Sadly, I tried to test this, but living alone, I couldn't really put the Noise Reduction into practice and Zoom doesn't talk about it much in their videos. Advantage: Rodecaster (as a gate is better than reduction) Mic Modeling This is a feature only available on the Rodcaster. For example, you can use presets for the Rode Podmic, EV RE20, and with a push of a button, your channel is set to your microphone (video). Combining Files / Editing You can combine files into one, you can trim files, add fade-ins and out. (Basic editing without a computer). This is only available on the Zoom P8 Summary: When you look at the features I covered: Power: Zoom P8 Price: Zoom P8 Input Channels: Tie Number of Outputs: Zoom P8 Quality of Outputs: Rodecaster Marker: Tie Normalization: Rodecaster Recording Mode: Rodecaster Effects: Rodecaster File Management: Zoom P8 Sample Rate: Rodecaster Transfer Speed: Zoom P8 PreAmps: Zoom P8 Sound Pads: Zoom P8 Noise Gate/Reduction: Rodecaster Mic Modeling: Rodecaster Combining/Editing: Zoom P8 There are 17 items and the Zoom Podtrak P8 had eight of these, with two ties and the Rodecaster having an advantage in seven of them. You can see that its very close, but for some, they may argue as the areas where the Rodecaster comes out on top is on boosting the sound (the Aphex Processing) and in that area, the Rodecaster is much better. HOWEVER, keep in mind that you can use something like the Schepps Omni Channel plugin on sale for $69 (and sometimes even less) and you can all this processing in post-production. So Again, It Depends So if you're doing a ton of live streaming, you may want the extra processing (and noise gate) to keep things sounding great as you go live. However, if you have large fingers and hate having to take out that tiny MicroSD card and having to deal with adapters and confirmation prompts, the ease of use of the Zoom Podtrack P8 may provide you a better experience than the Rodecaster. Conclusion: As I said at the beginning if you are having (Let's pretend there is no COVID) multiple people in the studio with you, both of these machines make it easy. The P8 gives you two more mic inputs (which, for me is a lot of guests for one podcast). If you like ease of use, and are not going to obsess about your sound then the Zoom P8 is a good fit for you. If you don't mind having to do a bit more searching through menus to find what you are looking for (to enable you to sound better) then the Rodecaster might be the way to go. Mentioned In This Episode Join the School of Podcasting Rodcaster Pro from Rode Zoom Podtrak P8 Zoom Podtrak P4 Electrovoice RE20
Last week, I interview Matthew Dicks who is the author of the book Storyworthy. I am a HUGE fan of Matthew and was very excited when he agreed to come on the show. After the episode was published I get email after email. I saw comments on Facebook all stating, "WOW, That was a great interview." There will be times when you get feedback, and no matter if it's positive or negative you want to investigate why (so you can do more about it). I've received more than average feedback on episodes like The Ultimate Guide to Hosting and Guesting Podcast Interviews, Overcoming Impostor Syndrome,  How to Start a Podcast Network: The Good, the Bad, the Ugly, but the feedback I got about How to Tell Better Stories with Matthew Dicks was "way more than usual." One of the things I help people do is figure out what they are doing correctly with their podcast so they can do more of that type of content. With this in mind, I went back and looked at "Why did this connect with my audience?" Step 1: Start with someone interesting Getting entertaining stories out of Matthew Dicks is like shooting fish in a barrel. Step 2: Ignore the Back Story Matthew has an AMAZING back story. He took enormous steps to avoid telling his first story. While that's a nice story, I was looking for something my audience could take away. Ask yourself what is more helpful their backstory, or what they can do for your audience NOW? Step 3: Have a Goal Why was I bringing in Matthew Dicks? Because his book storyworthy is filled with strategies. I wanted to focus on strategies. I wanted to boost the skills of my listeners, and I wanted to sell books more Matthew. Step 4: Know your Guest I really wanted to get this interview going in the right direction. The minute I knew he was coming on the show, I was focused on coming up with the best questions. I especially wanted that first question to lead to a story, and to help people understand that words matter. Every night I would walk around my neighborhood listening to Storyworthy on Audible. I've already listened to this book, but I was now looking at topics that I would want to expand on. This would allow me to mention the book, and to get the content I was looking for my audience. Step 5: Don't Test Their Powers of Improv I had decided that the opening question would be, "When did you realize the power of words?" I really liked that question. It would lead to a story, and let my audience knowing we were going to be talking about words, and story crafting. However, I also realized that this question might need some thought on Matthew's part. Consequently, I let him know the topics we would be covering. That would be: When did realize words had power? (the actual question) Editing (such as where to start a story). Homework for life (this is Matthew's Freebird). Normally I don't give my guests the exact questions. I typically let them know why I'm bringing them on, and the subjects we will be covering. Step 6: Get the Best Audio You Can When we connected via Squadcast,  I was hearing Matthew through his camera's microphone. I tested this by having him tap his microphone. When he tapped it, and I didn't hear the tapping, I knew Squadcast was using the wrong microphone. When he switched away from his camera's microphone, it was like night and day. Step 7: Prove You've Done Your Homework When we first connected and got the microphones configured, I wanted to show Matthew I was a fanboy without being a fanboy. I know he is a HUGE fan of the New England Patriots football team. They recently made a quarterback change, so I asked him how they thought they would do.  My questions also showed I had actually read the book. Step 8: Ask and Shut Up When I do an interview I had my list of questions on a pad to my left and a blank pad in front of me with a pen that doesn't click. When I was would ask a question I would then shut up and listen. I didn't "um, hmm" and I listened for potential opportunities to ask a follow-up question. Step 9: Follow Up Questions When he was talking about things that had happened because of his podcast he mentioned how at one event that he was asked to tell a story, his daughter got up and told I story. While I realize that asking an athlete, "How does it feel to win the game?"I still asked what it felt like to watch your child follow in your footsteps. This question isn't in alignment with my goal (story crafting and book sales), but I know my audience has children, and I believe we call can identify with how cool it would be to see your child follow in your foto steps; Step 10: Remove Things That Aren't Needed I asked Matthew what was the first podcast that he listened to. Matthew couldn't exactly remember it and was a little blurry on the year. Does this help us craft stories? Does it sell books? No. Does it give us a glimpse inside Matthew that you can't get anyplace else? Nope. This is why you didn't hear it. Step 11: I Ran It Through a Transcription Service to find the Nuggets of Gold If you do interviews, one way to reposition yourself as the expert (and not your guest) is to do what I call the "Jerry Springer" a summarize the main points that YOU found interesting. This enables you to share a bit of yourself as well as remind the audience of the value they just received. For this step, I ran the edited interview through This enabled me to find those great points in record time. Instead of having to listen to the episode again, I could read it much faster. Using transcripts as an editing tool is not something I hear people talk about it is typically about to create a full transcript of the show. I did edit the transcript into something readable and added it to the website. This is not something I normally do, but maybe I should. Need to Plan, Launch, and Grow Your Podcast? Join the School of Podcasting and get access to our easy to understand, step-by-step tutorials, our live group coaching, and access to our private Facebook group filled with other brilliant podcasting minds. Joined worry-free with a 30-day money-back guarantee. Go to
I have had the voice of Matthew Dicks in my head more than any other person this year. I heard him on a podcast, bought his audiobook Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling, and listened to it. When I was done with the book I wanted more and found his Speak Up Story Telling podcast. Unlike other books on Storytelling that have brilliant messages like "Stories are good," and "You should learn how to tell stories," I was THRILLED that I had finally found a book that explained HOW to tell better stories. It is an AMAZING book, and I feel it will benefit anyone who reads or listens to it. Today I am honored to have the author on my show. Here are some key points: Start with a thesis. I use to think something, and then something (the story) happened, and now I think something else. I would prefer to be entertaining than lengthy and boring. Always serve the story (not yourself). I think about what I want my audience to feel in certain parts of the story. I make those decisions before I begin crafting my story. "How about making the first thing you say something that's actually engaging and interesting? Because those first 30 seconds to 60 seconds of a story that is such fertile ground, that is your opportunity to either convince the audience that what is to come is worth listening to, or I don't know what the hell I'm doing. Because I've just bored you for 30 to 60 seconds, and essentially told you nothing." Our questions that we asked people like in a podcast, the more specific they are, the more helpful they are to our guests. Ready To Start Your Podcast? Are you worried about spending too much money on equipment? Sounding unprofessional? Not sure what software to use? How to shape your content?  Join the school of podcasting and enjoy the step by step tutorials along with a private Facebook group filled with other brilliant podcasting minds.  You can join worry-free with a 30-day money-back guarantee. Go to TIME TABLE 01:22 Matthew Dicks Introduction 03:50 When Did You realize Stories Had Power? 08:38 Do Stories HAVE to show vulnerability? 10:14 Is vulnerability Magic? 12:38 How do you know what to keep and what to delete? 15:27 The Importance of Location 19:30 Homework For Life 23:44 Can you Tell a Story "By Numbers" 26:40 The Power of But and Therefore VS And 30:16 Story Telling Peeves 33:52 3-2-1 Game 36:23 When Did Mathew Know He Wanted to Podcast? 37:58 Because of My Podcast ______ 40:58 Watching Your Daughter Tell a Story 42:13 Where to Find Matthew's Workshops 44:33 Storytelling is More Than Just Stories 45:40 How Storytelling Helps 47:36 Matthew Has Other Books Profit From Your Podcast is Available Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as:  How to Grow Your Audience How to Set Your Pricing Understanding Advertising Jargon How to Find Sponsors Best Strategies for Making Money as an Affiliate Master Strategies for Crowdfunding Harnessing the Power of Webinars and Events The Top Tools to Make Your Job Easy Built on the author’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all. Mentioned In This Episode Matthew Dicks Website Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling Get the Audiobook for free if you're new to Audible Speak Up Story Telling podcast Homework for life video Profit from Your Podcast School of Podcasting Podcast Consulting
This week rock guitar God Eddie Van Halen died after a long battle with throat cancer. As a guitar who was 13 when Van Halen's first album was released, and whose band provided the soundtrack to my adolescent years this hit me hard. With this in mind, I wanted to talk about things podcasters can learn from Eddie Van Halen. Sponsor -Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood Methods and Advice for Making the Most of Your Podcast—Pricing, Sponsors, Crowdfunding, and More Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: How to Grow Your Audience How to Set Your Pricing Understanding Advertising Jargon How to Find Sponsors Best Strategies for Making Money as an Affiliate Master Strategies for Crowdfunding Harnessing the Power of Webinars and Events The Top Tools to Make Your Job Easy Built on the author’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all. Order on Van Halen Took Years to Build Their Audience The band was formed in 1972. Some of the top songs in 1972 were Saturday in the park in Chicago, Brandy (You're a fine girl), I'll take you there (the staple singers). Not exactly a thriving time of high energy, guitar-oriented hard rock. They played clubs for years. In 1976 (four years later) Gene Simmons of Kiss financed a demo tape, and arranged a performance in front of Kiss's management and was told that "they had no chance of making it" and that they wouldn't take them. Gene then removed himself from further involvement. A year later when they were playing the famed "Starwood: club Ted Templeman of Warner Brother saw the band and they were offered a contract. Good Planning Leads to Less Editing As they had been playing clubs for years, the band was well-rehearsed and ready to go. Their first album was recorded in three weeks with almost no overdubs. You Don't Need to Spend a Ton of Cash There are two popular guitars in rock music. A Stratocaster has a thin sound and used by blues players and it had a whammy bar. A Les Paul has a thicker, chunkier sound. Eddie took the guts of a Less Paul and put them into the Stratocaster (called the Frankencaster). He made the guitar himself using a guitar body that cost fifty dollars and a guitar neck that cost eighty. He ended up with a thicker, chunkier guitar tone that had a whammy bar. The guitar that cost $130 to make has a replica that now goes for thousands of dollars. He stated that because he was poor he had to find ways to make the noises on the guitar. He Learned Through Trial And Error In the process of creating his own guitar, Eddie states, "I ruined a bunch of stuff." The bottom line he never stopped experimenting. In the song intruder, you hear Eddie creating bizarre sounds on his guitar. It turns out that some of those sounds were Eddie Swiping a Schlitz beer can up and down the neck. In the song poundcake, Eddie uses an electric drill. The bizarre noise on Automic Punk is Eddie running the side of his hands up and down the strings. He was always looking for ways to make different noises (like an elephant) with his guitar. The strange wooshing noise in the middle of the song Panama is Eddie's Lamborgini. He had an endless curiosity and was constantly experimenting. He Never Learned How To Read Music He would watch his teacher's fingers and then play whatever he just saw. His parents forced him to play the piano and won contests when he was ages 9-11. After using the Beatles and the Dave Clark Five he picked up the guitar. Because he never learned guitars lessons "by the book" he believes he wouldn't play the way he does if he had done "Traditional" guitar studies. Inventions Around Van Halen I mentioned how he created his own guitar. He holds a patent for a device that allows you to stand and hold the guitar flat. He perfected a style of playing called "tapping" where he play notes with both hands. This lead to the invention of guitar tablature as people couldn't figure out how to put down on paper what he was doing on the fretboard. Enjoy Your Soup How did Van Halen get their sound? Drummer Alex Van Halen prefers straight forward rock. Eddie liked progressive rock, and David Lee Roth like disco at the time. Eddie referred to this as ingredients in your soup. I like singer Gary Cherone from the band Extreme. He joined Van Halen and recorded Van Halen III. On that album bassist Michael Anthony has stated that Eddie told him what and how to play, Gary stated that Eddie was playing bass and drums, making it more or less an Eddie Van Halen Solo album. One point here is this album came out in 1998, and was not sober until 2008. This was the first album to not go platinum (it did achieve Gold status). I was also the longest studio album.  Embrace Who You Are When they were in the clubs, they were playing covers. As Eddie put it, no matter how hard I tried I couldn't play what was on the record. I could only be me. Consequently, when you hear a Van Halen record, it sounds like a Van Halen record. Go To Where Your Audience is and Promote Nonstop When they couldn't get a record deal they started throwing their own parties and concerts. They toured for 11 months straight to promote their first album including 23 shows in 25 days in the UK. When he got home Warner Brothers alerted the band that they owed the record label three million dollars and a new album. They wouldn't take no for an answer. They stuffed flyers in lockers of high schools. If you liked them or not, you were at least going to know about the band. Slowly they built an audience of 3-5000 people which attracted the attention of Warner Brothers. He Was Always Nervous Going On Stage In the early days, he asked his Dad how he dealy with stage fright. His father gave him alcohol and cigarettes (and would later die from Alcohol-related issues). After Eddie got sober, his son was in the band and Eddie said, "If my sixteen-year-old son can be out there kicking butt, then I guess I better get out there." You Don't Have To Release Everything Eddie built himself a studio and was always recording, experimenting, but it is assumed that there is quite a bit of music that was not released. Have Fun One of the things you can hear in a Van Halen record is fun. Watch Eddie play guitar and you will see one thing that never changes. He smiles. Why? Because he came to this country from Holland with his parents who brought a piano and what amounted to $50. He didn't speak the language and got bullied as he was considered a minority. Money Changes Everything In the book Runnin' wit the Devil" he states that the Van Halen brothers (along with David Lee Roth) gave Michael Anthony an ultimatum right around the time the “1984” album came out. In a nutshell, they did not believe Michael’s contributions to the band’s music entitled him to an equal 1/4 split of the profits, so they drew-up a contract that stipulated that he would no longer share in any royalties from Van Halen recordings from the “1984” album on, and I believe it also limited what he would receive from the previous records, touring, and merchandise sales as well. In effect, while Michael would technically still be in the band, he would essentially become a paid employee from that point on. Most die-hard fans found this offensive. We want to believe you all get along and are best buddies. Put Your Family First In 2006 Eddie Van Halen replaced Michael Anthony with his son Wolfgang. He knew this was not going to be a popular choice, but he put his family first. What father wouldn't want to play with his son? Communication is the Lubrication Eddie Van Halen wasn't on social media. The website as I write this now does not even have a notice that Eddie has died. For years his audience had no idea what he was up to. Michael Anthony found out he had been replaced via the Internet. He could have kept that connection stronger by keeping people in the loop.  Why? Eddie was a nice guy, but an introvert. He just wanted to make music. Upon his cancer diagnosis, he retreated even further.  Profit From Your Podcast Is Available Thanks to Letitia Evans who was the first to write a review of my new book Profit from your podcast: Proven Strategies to Turn Listeners into a Livelihood. She said, "Dave is one of the best in the podcasting space! This book does a great job of sharing the pieces that need to come together for podcasters to serve their listeners well without shortchanging their livelihoods. Any podcaster that wants to start right and continue well will benefit from this book. Mentioned in This Episode Audio Technica ATR2100x microphone Samson Q2u Start Your Podcast Worry-Free at the School of Podcasting You're worried you'll sound stupid. You won't as I show you how to know exactly what your audience wants. You're worried about the technology? Don't be as I have step by step tutorials to walk you through the whole podcasting process. Need some help along the way? I do live group coaching multiple times per month, you have priority email support, and a private Facebook group filled with brilliant podcasting minds. You also have a 30-day money-back guarantee so if you're not happy you can get your money back. Go to  
School of Podcasting Win Best Technology Podcast People's Choice Podcast Award I am thrilled and humbled to be named the winner of People's Choice Podcast Award for best Technology podcasts (beating out seven other podcasts). Thanks to Todd Cochrane and everyone at for all you do and thank YOU for voting for me. I had one this award back in 2017, and now I will have an awesome set of bookend for my bookcase.  THANK YOU!.  Profit From Your Podcast Is Now Available I spent months researching podcasters who are making money with their podcasts and assembled all the insights and strategies for you to follow. I announced that I was available for speaking on different podcasts, and I was lucky enough to have listeners who felt I would be a good fit for their show (I'm still available if you think I'm a good fit). By appearing on these different shows, the book was rated the #1 New Release in the blogging category. I was honored to be on the following shows, and look forward to appearing on yours.  06:02 I appeared with Ross Brand of Live Stream Universe on his Streamyard Connect Podcast which will be replaced in the future. 08:21 I appeared on Episode 360 the Jeff Sander 5 AM Miracle show.  I mention Jeff in the book on how Jeff won't take sponsors that he wouldn't use, and how you really need to guard your integrity as a podcaster. Jeff has appeared on this show back in show 603 in Getting Focused 12:11 I appeared on the "I Could Never Do That" podcast with Carrie Barret who is a podcast producer and talks about overcoming fears. We talk about how to find sponsors. 18:45 I appeared on Dealcster with Jeff and Chris. This was on Amazon Live so in addition to affiliate marketing we talked about Amazon getting into the podcasting space.  23:34  I will be appearing the For the Love of Podcasting show with Billy Samoa Saleebey talking about you need to look at negative feedback as an opportunity to improve.  What To Do With the "Wrong Audience" In the book Profit From Your Podcast I talk about Daniel J. Lewis who designed websites for people. His show "The Audacity to Podcast" attracted people looking for information about the free software titled "Audacity." This was not who Daniel wanted to attract. What did he do? Instead of trying to talk them into a product they didn't want (a website) he listened to what they wanted, and then gave it to them.  He creates products like an SEO for Podcasters Course, My Podcast Reviews (to track reviews in Apple, Stitcher, and others) as well as the Subscribe and Follow Plugin. He recently added a "Love this Podcast" feature to My Podcast Reviews that provides one link to provide to your audience and helps them get to the right directories/apps for their device.  You can test this by going to Sign up for My Podcast Reviews at Table of Contents 06:02 Dave with Ross Brand 08:21 Dave with Jeff Sanders 12:11 Dave with Carie Barrett 17:15 Join the School of Podcasting 18:45 Dave on Dealcasters 23:34 Dave on For the Love of Podcasting 26:11 What To Do With the "Wrong" Audience 31:41 Because of My Podcast: Ross Brand Mentioned In This Episode The 5 AM Miracle Book by Jeff Sanders also available on Audible Profit From Your Podcast: Turn Your Listeners Into Livelihood My Podcast Reviews Subscribe and Follow Plugin SEO for Podcasters Course, Zita Christian from Ritual Recipes David Hooper of Big Podcast Join the School of Podcasting Check out the Love The Podcast Link and subscribe to the show. This is episode 743 of the School of Podcasting which is part of the Power of Podcasting Network.
If you want to hold someone's attention you first need to know who they are and what they need. Then we hear that people's attention span keeps getting smaller. Is it? Today I look into attention spans, and what makes things interesting. I asked my audience what thought made things interesting. Thanks to everyone who contributed including: Craig From Thomas from Harris from Wild Talk (XFL Podcast) Orlando from Carey from Podcastification Andres from Colmillo Roquero Brandon from Florida Focus Podcast Bill from the Stroke Cast Kim from the Pharmacist's Voice Sean Whaley from Tourpreneur, Spybrary and Radio GDR Full show notes at Conclusion It's not that attention spans are getting smaller (they are not) but more our ability to know what we want and identify when we are NOT going to get it has grown. Know your audience, and give them what you want. Be your honest, transparent, vulnerable self to hold their attention. Use tools like your voice, your pacing, to grab their attention. Never stop your passion from coming out. Let people hear your passion. Keep in mind you are somewhat doomed. If you stay 100% consistent, your audience may get bored. If you branch out and try new things, you may upset those who want the show to never change. I know... so be ready to embrace that no matter what you do - some people will leave. Include any of these six to be more interesting: Tone of voice Pacing Passion Stories Autonomy Vulnerability Start Your Podcast Today - Join the School of Podcasting When you join today you can immediately start taking the online courses and: Enjoy step by step tutorials Live group coaching Private Facebook group filled with other brilliant podcasting minds. Join worry-free with our 30-day money-back guarantee.  Start Your Podcast Today Mentioned In This Podcast Tyler Perry Episode on the School of Podcasting Podcast Talent Coach Podcast Review Show Podcast Rodeo Show Dave's Patreon Page Buy Dave a Coffee Discounted "Teacher's Pet" Podcast Consulting
Elizabeth Benton is known as a health and nutrition guru, but to me, she is more of a "mindset guru." She is someone who has dug herself out of being $130,000 in debt, and has lost (and kept off )150 lbs. My audience from the Logical Weight Loss podcast told me I HAD to read her book, Chasing Cupcakes (get it for free on Audible), and once I finished her book, I checked out her Primal Potential podcast and downloaded all of her episodes. I was thrilled when she agreed to come on the show and explain how podcasting has boosted her business. SPONSOR: School of Podcasting Get access to step by step tutorials, a private Facebook group filled with brilliant podcasting minds, and live group coaching and access to me. Join worry-free with a 30-day money-back guarantee.  Join Today   Topics With Elizabeth Benton 7:16 How Long Did You Run Your Business Without a Podcast? 8:31 Did you hesitate to start your podcast? 9:11 People have STONG Feelings about Eating Healthy 11:24 How has your podcast impacted your business? 12:53 Because of her podcast ______. 14:01 Have you interviewed your clients on your podcast? 14:32 How do you keep going? 16:29 Favorite Piece of Feedback 17:36 Elizabeth shares about expectations in relationships 20:43 Advice for a new podcaster 22:20 You attract people who are like you. My Favorite Takeaways I want to be challenged because in that I learn. If you don't want to roll an ankle don't play basketball if you don't want people to disagree with you Don't ever say anything out in public. The advantage over email is people can listen to episode four. They can't read your fourth email.  If you're having fun, stay in the game. Stay consistent. Don't just do podcasting because podcasting is hot. It's only hot if you're really good at it. Podcast Rewind I appeared on The Brave Files  podcast with Heather Vickery talking about some of my biggest fears and how I overcome them. The show features people living courageously. I also appeared on the Business of Podcasting show with Charley Valher. We talked about taking steps to make sure your podcast connects with your audience. Without a connection, you won't be able to monetize your show. Profit From Your Podcast Pre-Order 30:29  Dave's book "Profit from your podcast" is being released 9/28. You can pre-order today. The book contains oroven strategies to turn listeners into a livelihood. I Need Your Thoughts in Interesting 31:48 Right now, I'm obsessed with the word, Interesting. When you hear the word interesting, what comes to your mind? If someone who spoke another language and asked you to explain what Interesting mean, how would you describe it. Feel free to “riff” on your thoughts of interesting, and explain any examples of content you feel is interesting. I need your answer by September 25th, 2020. Go to   Mentioned In This Podcast Elizabeth Benton on the Logical Weight Loss Podcast Elizabeth Benton's Book "Chasing Cupcakes" on Amazon and Audible Elizabeth Benton's website Primal Potential and Podcast Primal Potential Episode on Expectations Question of the Month Start Your Podcast at the School of Podcasting Amazon Music adds Podcasting on YouTube Got podcast questions? Schedule a Coaching Session Today Just want to support the show? Consider becoming a Patron.
Charley Valher started a podcast and was "swinging for the fences" and after hiring a team, and putting 50,000 into a marketing budget he realized after a year that the show just wasn't producing the results he needed. Today he shares the mistakes he made, and how he came back to podcasting with new strategies and insights that resulted in his podcast (the business of podcasting) being the number one way her is driving customers to his business at Valher Media.  Topics Include: 02:41 Charlie's Services 05:14 Charlies Hired a Team for His First Podcast 07:59 What Was Missing? 10:44 How did you come up with the new formula? 12:19 Position Yourself as the Expert 14:45 Can You Niche Down Too Far? 15:54 Three Ingredients of a Niche 16:40 Charlie's Original Call to Action 18:07 Having the Right Topics 22:11 Was it Hard To Try Again? 25:13 How Long Until You Saw Results? 26:57 How do you pick topics? 29:32 Interviewing Potential Clients 33:22 Did You Make Any Technology Mistakes 34:59 Most Memorable Feedback 39:55 What's Working Now? 40:41 How Do You Grow Your Podcast? 43:04 Insights Into Charlie's Prices Great Takeaways Position yourself as an expert  I want to talk to my audience so they feel like I've been watching them. When creating a niche, consider the demographic, the service/industry, and if this is for Beginners/Intermediates/Experts His audience is now quoting the podcast in his approval form. They say things like, "This podcast was made for me."  The 5o,00 budget did not result in success. You can't buy an audience if your content doesn't connect. Question of the Month DeadLine 9/25 Right now, I'm obsessed with the word, Interesting. When you hear the word interesting, what comes to your mind? If someone who spoke another language and asked you to explain what Interesting mean, how would you describe it. Feel free to “riff” on your thoughts of interesting, and explain any examples of content you feel is interesting. I need your answer by September 25th, 2020. Submit your answer at Mentioned In This Podcast The Business of Podcasting Show  Valher Media Rodecaster Pro and Zoom Podtrack P4 Audio Technica ATR2100 USB Microphone. Join the School of Podcasting  
As I continue (as a middle-aged white dude) to attempt to learn more about Black History, Culture, and issues, a friend of mine suggested I watch the TV show Black AF on Netflix as there is always a hidden history lesson.   (a writer and producer)  plays a television writer and producer (named Kenya Berris). In one episode the main character (who is a movie and television creator) is worried about giving feedback to a fellow black creator, and also is worried about what others might think about his films and content. In sone scene, Kenya meets Tyler Perry who might know from his movies feature Madea. This is a character played by Perry. She is a tough, elderly African-American woman. She 6'2" and 365 lbs. Diary of a Mad Black Woman—2005 Madea's Family Reunion—2006 Meet the Browns (cameo)—2008 Madea Goes to Jail—2009 I Can Do Bad All by Myself—2009 Madea's Big Happy Family—2011 Madea's Witness Protection—2012 A Madea Christmas—2013 Boo! A Madea Halloween—2016 Boo 2! A Madea Halloween—2017 A Madea Family Funeral—2019 Transcript from Black AF Featuring Tyler Perry In the episode, Kenya asks about the website Rotten Tomatoes. ---- Kenya Barris: Go to Rotten Tomatoes. Tyler Perry: But let me just tell you about the tomatoes. I don't fuck with 'em. Kenya Barris: No tomatoes? Tyler Perry: I don't give a damn about a rotten or a fresh none of that means shit to me. Kenya Barris: That's amazing. What about critics? Tyler Perry: I don't give a fuck Kenya Barris: I guess that's amazing. Tyler Perry: Can I just tell you why? Listen, man, I know that I'm telling stories that my folks want to see. I'm talking from our point of view. We're speaking a language. We're speaking a shorthand that we get, and that white people don't necessarily get. Nina Simone said this and I never forgot that she said, "You will use up everything you got trying to give everybody what they want." You got to focus man you know what I do? I super serve my niche. We speak like we're talking we know each other - we get it. There's a lot of times I see shit that wins Oscars and I be like, what is this shit? I walked out halfway through it. I don't get it.  I feel like they feel the same way about my work. They don't get it, which is all cool. My mother born in Jim Crow South In Louisiana, right down the street from Mississippi where Emmett Till was murdered. She told me the value of being who I am of my blackness. She said, "Don't you ever let anybody tell you who you are, you know who you are, you know where you come from." I watched her stories, I watched her struggles and that's what I'm telling. I'm telling the stories that I come from, and that's why they're winning. Because people are recognizing themselves in these stories, no matter how crass that people think they are, no matter what the critics are saying, Oh, I don't get this shit. I don't understand what is. I don't give a fuck because I'm talking to us. That's why millions of people are watching my shows every week. That's why people keep showing up and sending the movies to number one. I'm talking to us connecting with us. You know, I'm saying? Let me tell you what you're doing, you're trying to get them to approve you. That's when I don't get why niggas run around trying to get white folks, "Please tell me I'm special. Oh, give me your Oscar. Oh, let me know I'm all of these things that you want me.." Fuck that. Tell your story. Live in your own life in your own culture. Tell your own experience. Ain't nobody gonna tell you how to be you. You hear what I'm saying? Kenya Barris: I do man. I really fucking do. Tyler Perry: Good. ---- Now keep in mind that this is Kenya Berris playing himself and the same for Tyler Perry, but the more I got into researching Tyler Perry the move I loved his message. It's Not How You Start - It's How you Finish Tyler grew up in Louisiana with his mother and an alcoholic father who would beat both he and his mother. His Success Didn't Come Overnight Tyler started with plays. His first play cost $12,000 to put on. He expected to get 1200 people, and instead he got 30. It Starts With Knowing Your Audience Tyler Perry knows white critics are not going to get his movies. He doesn't care because he got feedback from someone who saw the movie "Diary of a Mad Black Woman" and she said, "In two hours, you got my sister to do what we've been trying to do for twelve years - leave an abusive relationship." (source) His Attitude on Feedback In his book Higher is Waiting, he states, "What's more, you need some naysayers in your life. You need people to challenge your point of view. Your job is to look for the truth in their negativity. For instance, sometimes I'll get a bad review. And my first defensive reaction is to think it's completely off the mark. Once I give myself a moment and allow my initial reaction to be released, I'll read it again to see if there's anything I can learn from the review. If it's pure vitriol, well, I let it go. But if there's some truth, even a kernel, I'll use what's written to be better at what I do. I can take constructive criticism." It Took Seven Years to Start to Catch On Tyler mentions how each year he would work different jobs, saving his money so he could put his play I Know I've Been Changed on in a theater. Upon the seventh year, he started to get feedback from attendees saying how much they enjoyed the play. It would go on tour from 1998-2000. He Went To Where His Audience Was Perry continued to create new stage productions, touring with them on the so-called "Chitlin' Circuit" (now also known as the "urban theater circuit") and developing a large, devoted following among African-American audiences. In 2005, Forbes reported that he had sold "more than $100 million in tickets, $30 million in videos of his shows and an estimated $20 million in merchandise", and "the 300 live shows he produces each year are attended by an average of 35,000 people a week." He is Brave and Shares His Faith If you interview Tyler Perry he will say his success is due to one thing. The grace of God. He knows saying "Jesus" is not a popular thing to do in mainstream media. But it's not to his audience. In a survey in 2007 by the Pew Research Center's Forum on Religion & Public Life, the African-American population was found to be more religious than the U.S. population as a whole, with 87% of its members being affiliated with a religion, and 79% of them saying that "religion is very important in their life", in contrast to 83% and 56% of the whole US. population, most of which is Christian, with 83% of black Americans identifying as Christian, including 45% who identify as baptist. He Owns All of His Material While many podcasters are looking to be on a big network, Tyler Perry went direct. He rented theaters for his plays. He wrote, acted, and directed his content. Why? His father was a carpenter and he would see his father build a house and get paid $8,000 while to owner/seller of the house got $80,000. Perry's films are co-produced and distributed by Lions Gate Entertainment; he retains full copyright ownership under the corporate name Tyler Perry Films, and places his name in front of all titles. Perry's movies have seen very limited release outside North America, but in May 2010, Lionsgate announced plans to begin releasing his films in the United Kingdom. He Gives Back to His Community His dream was to own his own studio. He bought land in Atlanta Georgia that was previously a confederate fort that made plans to keep 3.9 million negros enslaved, and he put built it there so other black children could see "that the land is now owned by one negro." (source) Mentioned in This Episode Question of the Month Indie Pod Con Tyler Perry Spring Tuskegee Commencement Speech Tyler Perry Gives Powerful Speech Of Motivation As He Accepts Ultimate Icon Award | BET Awards 2019 Avoid Overwhelm - Start Your Podcast Today Get access to the private Facebook group, the step by step tutorials, and access to live group coaching, and me!  
It's to know what is working for your audience. Sure you can look at your downloads but there are other ways to look at engagement. Today in episode 738 I dig deeper. Website Traffic How many website visitors are you getting? You may be surprised that your top ten pages on your website are the same as the top ten episodes of your podcast? Why, you might have more keywords in your notes that attract google. People may be linking to your episode which can boost "Google Juice" (your rankings). WHAT ABOUT TRANSCRIPTS? I was listening to The Business of Podcasting a great podcast with Charlie Valher from Valher media (Charlie will be on this show in the future), and he was interview Stephan Spencer who is one THE SEO people on the planet. While we often say, "This person wrote the book on..." Stephen actually wrote the book on SEO (Search Engine Optimization) The Art of SEO. It's 994 pages. Here is what he had to say about transcripts: But the key thing here is you're creating something in an audio format and although Google is getting better at taking that audio and doing something amazing with it, like turning that into searchable content on its own, you can't just rely on that. A lot of people don't have time to listen to podcasts and they like to just scan through articles, but nobody wants to read a transcript. Who's gonna get excited about reading a transcript with a bunch of the back and forth banter and not cutting to the chase? Having an article made out of the transcript, however, is a very powerful strategy and if you have an hour-long show or a half-hour-long show, that's a lot of textual content. -Stephen Spencer the Business of Podcasting show. Transcribed by Google Analytics Google Analytics is a great free tool that enables you to pull insights about your website visitors. The best part is its free. It is very robust. There are ways you can flatten the learning curve with Google Analytics. One is to take the free course(s) offered by Google. One of my favorite tools that takes that data and creates easy to understand reports is Monster Insights. Check out the video on Monster Insights Tracking Clicks In WordPress, many people use a plugin that is free/premium called Pretty Links. There is a free version and the premium version starts at $49/year. It's been downloaded over 2.5 million times. Thirsty affiliates is a very similar plugin for about the same price ($49/year). If you want something even more powerful (especially for affiliate links) check out Lasso which can even check the stock at Amazon for your links, and much more. It starts at $19/month. URL Shortener Pro is only $19. The advantage of these plugins is they enable you to reinforce your brand's website while making an easy to remember. For example, will take you to my subscription page. If someone asks me where to subscribe, I have one link with all the apps. If someone asks about the Podpage service, they can go to For my Patreon account that I promote on the Ask the Podcast Coach show I use What if you don't use WordPress? How Do You Track Clicks? Many people use which I did, but I found something that really changed my opinion of While you can setup a link to point at a long URL that makes it easier to remember if later you want to change that link - you can't. This is why I started researching this topic. Then on August 13th, they added the feature to update a link see announcement. However, you have to pay for this feature ($35/month). Rebrandly One company called Rebrandly was started based on the pain point of "I can't change my destination URL in Bitly." With Rebrandly you can have up to 500 links and have up to 5000 clicks per month for free. You can have up to 5 custom domains. If you're looking for a free tool to track clicks this seems to be the tool. They have 550,000 happy customers. If You Want to Do More Track Clicks (Marketing?) allows you to do A/B Split testing, and you can have one link for people in one part of the world, and another link used for others in a different part. For marketing people it adds the tracking pixel. So now when you send someone to a website that is not yours, you can add a pixel to retarget them. This is much more of a marketing tool and may be overkill for those who want to just have a link to give to their audience. is all about retargeting. It is the primary feature you see when you go to their website. For example, you could send people to a post on Medium and then they would see your Facebook ads when they go about the Internet. They have a tool where you can send someone to an Amazon site (for example) and make YOUR email pop up box appear. While they have some fun marketing tools if you want to change the destination URL (the feature that launched this investigation) it will cost you $24 a month. I did like some of their tools, and when it comes to marketing and tracking (which somewhat keeps your brand in front of your audience) it seemed to be a clear winner. What You Can Learn? Here is a list of things you might want to track: A link in your email signature Links in your emails Links in your show notes. Your Instagram URL (instead of using some third-party service) Links to your subscribe buttons A general idea of how engaged your audience is with your content. Check How Far People Are Listening To Your Episode What do Apple, Google, Spotify, and Stitcher all have in common? They all provide extra stats that show you how far your audience is listening. Also, if you are using Anchor and allowed them to submit your show to directories "for you" you have given away this option (they don't tell you that when they offer to do you a "favor"). Here is a video from Apple Advertiser Practice Run Last week I talked about the Zoom Podtrack P4, and 84 people clicked on it (11% of my audience at the time), but nobody purchased it. As many people feel that 3-5% click rate is "great" this seems to be a very interesting product for my audience. My feeling is due to it not being available yet (and only available for pre-order) this may mess up my affiliate stats. By using an affiliate link, it has built-in click tracking and you can see how many units were sold. Amazon Associates is the largest affiliate program. The best thing is to find a product you like, and then see if the word "affiliates" or "partners" is at the bottom of their website. Sign up and promote it. As its a favorite product of yours, your sales pitch will be more heartfelt. Mentioned In This Episode Start your podcast at the School of Podcasting Zoom Podtrack P4 Episode Zoom Podtrack P4 Pretty Links WordPress Plugin Thirsty affiliates WordPress Plugin Lasso  WordPress Plugin (great for Affiliate marketing) Easy AZON Plugin Need Help With Your Podcast? I'd love to help you plan, launch, and grow your podcast. Need some feedback on your show? Get your show audited on the Podcast Review Show Looking for podcast Mentoring? Let's setup a coaching call
The Zoom Podtrack P4 is coming out next month (from what I hear) and this appears to be a game-changer for those podcasting on a budget. Here are some of the features of the Zoom Podtrack P4: Zoom Podtrack P4 Podcast Recorder Four mic inputs with XLR connectors Four headphone outputs with individual volume control Gain control knobs and mute buttons for each input Phantom power for all XLR inputs Automatically prevent feedback from call audio using the Mix-Minus function Easily connect your phone using the TRRS connection Trigger sound effects using four assignable Sound Pads with 11preset sounds All input sources can be recorded on separate tracks 16-bit /44.1kHz audio WAV Records directly to SD, SDHC and SDXC cards up to 512 GB 2-input, 2-output USB audio interface Class-compliant mode for iOS compatibility Up to four hours of use with just two AA batteries or a USB power supply Can be powered via 2 AA Batteries Can be powered via USB or Zoom AD-17 AC Adapter Comparing the Podtrack P4 to the Rodecaster Pro Zoom P4 VS Rodercaster Pro Zoom Podtrack P4 Manual (pdf), Price: Zoom Podtrack P4 is $199 Rodecaster is $599 Audio Processing: The Rodecaster has built-in APHEX audio processing and mic modeling. There is a "big bottom," an aural exciter, a compressor, and noise gate. The P4 has a low cut (to cut out unnecessary frequencies) and a limiter (to make sure you don't peak and distort). ThePodtrack P4 does have very powerful preamps that are very quiet. The Rodecaster also features a built-in ducking option so if the host is in channel 1, and someone tries to talk at the same time this feature (which can be turned on and off) will ensure the host (mic 1) is heard. Sound Pads: The Rodecaster has 8 pads for sound effects vs the 4 on the P4. If you're doing things live and want the ability to play sounds with a press of a button. As both the Rodecaster and the P4 have the ability to plug a phone in and you could use an app like Backpack studio which enables you to have a ton of sound pads. Slider Vs Knobs The Rodecaster has sliders vs the knobs on the P4 Storage: The P4 has a SD card, the Rodecaster has a micro SD Card. On their website, the Rodecaster mentions Micro SD up to 256 Gigs. The Podtrack P4 mentions card up to 512 Gigs. Both of those sizes are huge. Bluetooth: The Rodecaster has built-in Blue Tooth, the P4 has an optional BTA-2 Bluetooth option ($49) Recording Sample Rate: The Rodecaster records in 48khz/24-bit, the P4 is 44.1khz/16 bit. While I don't feel this makes that much of a difference (as in the end your podcast is listened to in earbuds, car speakers, and portable speakers). However, if you're doing anything with video, your video editor will be happy you have the ability to record in 48khz. Number of Tracks: The Rodecaster can record up to 8 tracks, the P4 records up to 4 Both units provide a stereo mixdown, and in addition to the mic inputs, they provide tracks for the pads. The Rodecaster has the ability to turn off the multi-track recording. Recording Into Your Computer Both send a stereo mix to the computer (great for live streaming), but the Rodecaster can also send map individual tracks to channels. Interface The Rodecaster has a touch screen. The P4 has a simple to use menu system. Markers The Rodecaster has the ability to add markers (which can be very useful for editing) While other room recorders have this feature the P4 does not ) Outputs The Rodecaster has 4 headphones out in addition to a stereo out. The Zoom P4 has four headphones out. Footprint:The Rodecaster is 14" X 11" the P4  4.1" X6.1.' This might be important for those with smaller desktops. The P4 is  1/4th smaller than the Rodecaster. For my friends across the pond the Rodecaster is 350 mm x 275 mm the Podtrack P4 is 112 mm x 155 mm Warranty: RodecasterPro: Limited 1-Year Warranty with 1 Additional Year upon Registration. (source BNH). Podtrack P4: Limited 1-Year Warranty (source BNH). If you're looking for a great sounding unit, and never need to record more than four sources, this is a great unit. Audio snobs will complain about the lack of ability to record in 48khz/24hz but 44.1/16 will be fine for something that is heard in-car speakers and earbuds. Some will complain about sliders vs knobs. The knobs help cut the footprint which gives you your desk back. If you want to achieve the tone of the rodecaster you will need to invest in some plugins. If you're on a budget and want an easy way to record separate tracks including the phone, this is worth checking out. Just don't drop it. Check out the Zoom Podtrack P4 The Zoom ZDM-1 Dynamic Microphone I must confess that the Electrovoice RE320 has been my mic for many years. It's also close to $300. The ZDM-1 comes with a pop filter, "stand" a cable, and headphones for $120. I didn't think it was fair to compare it to the RE320 so I pulled out the Rode Podmic (another microphone designed for podcasters for around $99). Both microphones are very well built, and when I kid about using them as a weapon, I'm not kidding. You need a sturdy stand to hold these up. The ZDM-1 has a great mount that screws into the bottom and just seems solid. The Rode Podmic also is well built. The Zoom ZMD-1 has 50 Hz to 18 kHz frequency response with tight bass and smooth highs enhance vocal tone for radio, podcasting, and more The Rode Podmic has a frequency response of 20 Hz to 20 kHz. In specs, it should pick up a bit more bass and a bit more high end. While neither one of these microphones sound bad, I thought I heard a little more high end and sibilance on the Zoom ZMD-1. The one thing that Audio Technica, Zoom, and other microphone companies need to quit doing is giving us microphone stands that are 100% completely worthless. While the TPS-4 stand that comes with the ZDM-1 is sturdier than the other worthless microphone stands, They are so short that you have to do a bizarre yoga pose to lean over to use it. Either invent a new mic stand as an accessory, or just include the clip/mount and lower the price. Nobody in their right mind is using the TPS-4 microphone stand. The Zoom ZHP-1 Headphones were amazingly clear. The high end was crystal clear to an almost alarming point. The somewhat self-adjusting headphones fit nice and snug and really cut out the outside world. I used other "included" headphones with other microphones and they were typically uncomfortable and had the fidelity of a record cut out of a cereal box (you have to be over 50 to get that). These had a nice sound, and I love that the cable can be disconnected at the headphones (great for those of us who are always tangled in or headphone cable. For $199 this a good value with a solid mic, nice pop filter, study mount and comfortable headphones to boot. Just pick up a nice boom arm (are strong desk stand as it is heavy). August Question of the Month: What Keeps You Going? This month the question was, "What has kept you going with your podcast when others have stopped?" Kris and Kristine from the Kris and Kristine Show Kris and Kristine are engaged and this is just another great way of spending time together. (everyone together  - awww....). Kristine said, " I'm big on trying to constantly strengthen our relationship. And there's a lot of research that says, for a woman, when she invests in the hobbies and the interests of her partner, then it really helps to build that bond. And so Kris could have loved going to golf or you could have had all these hobbies that take you out of the house and away from me, but instead, you choose to build and grow a hobby with me. What woman wouldn't want that from her significant other that you want to spend dedicated time with me? These are super nice peeps and I wish them the best when they get married in November. Check out their show at Curtis Longellow from the Rerozest Podcast Curtis Longfellow from the Retrozest podcast needed an outlet. He wanted to talk about all things retro (70's and 80's) and by starting a podcast he attracted other people who are just like him. It turns out it's really paid off. Diane Franklin, the actress who portrayed Monique Juno in the classic 80s dark comedy film Better Off Dead, granted me an interview in celebration of the 30 fifth anniversary of the film. In fact, it just posted yesterday. The other thing that keeps me going is the power of podcasting network shows. In fact, via Episode Number 678 of the School of podcasting, you really prepared me for the aforementioned interview with Diane Franklin. What was supposed to only be a 45-minute interview ballooned into an hour and 15 minutes. This was largely because the tips you shared on Episode Number 678 really prepared me and helped me to frame and ask some very unique questions, which kept the stories from Diane flowing. Additionally, you recently did a short review of my AC DC Back in Black 40th anniversary episode on your Podcast Rodeo Show. You shared several tips which helped me to plan for future episodes. And also you pointed out a glaring typo on my podcast description to which I immediately responded and corrected. Thank you for all you do. Dave. I suspect that your contribution to teaching about podcasting is really keeping a bunch of podcasters going, keep up the good work, and check out the retros s podcasts at retro forward slash podcast. Civilla Morgan from the Childless, Not By Choice (and Not Just Another Religion and politics Podcast) Here is what Civilla from the Childless, Not by Choice had this to say, "I believe I believe in the power of podcasting, I believe podcasting is a Message carrier. And I can see the results of it because of the response that I get. I may not be at a million downloads. But I'm hearing from people whose lives are literally being changed when they listen to the Childless, not by choice podcast episodes. They're writing into me.  One woman just called me about a week ago from Holland on speakpipe on my website, and she left a message because she was so excited to find thes podcast, she couldn't believe it. And she had to tell me all about what episode she was on and how the podcast has completely absolutely helped her and that she just recently joined the Facebook group. I've got to keep going. I've got to keep getting the word out. Slowly but surely it can be tedious. There can be deep valley moments where you just want to throw everything across the room and just walk away from it all. And then those awesome mountain top moments where you get that awesome interview, like when I got that interview with you, Dave Jackson. And so you have to take the good with the bad when it comes to podcasting and I just love that I can get the message out whether it's the Childless, not by choice podcast, or the Not just another religion and politics podcast where I get to say my part as to how the Christian community is behaving (or misbehaving right now), in some instances. It's just a way to get the word out to get your message out. It's truly a message carrier. And that's why I'm still podcasting. Craig Wealand from Ingles Podcast Here are the reason Craig keeps podcasting: I podcast with a co-host, who I've known for many years. He's a very good friend. And it's a lot of fun to get together with him. once every three weeks, batch record some episodes, then have a nice lunch together and just hang out, just be with someone who I really like. We have a laugh, we have fun together. So one big element of the fun I get from podcasting is getting together with my friend and colleague. I think we're helping people with our product when I know we're helping people, we get feedback, voice messages, emails, telling us that because of the podcasts, we've helped people, get promotions, find a job pass an exam in English, so we know that we're doing some good out there and then keeps us going the feedback from our community.  I really like the podcasting community. They're a great bunch of people. And I enjoy hanging out with podcasters. I feel very comfortable when I'm with podcasters. And, and over the years, I've made some really good friends in the podcasting community going to events and conferences, and meeting people online. So I really like being part of the community. And it's much easier to be part of the community if you have a podcast. I think I really like creating something that wasn't in the world before. Hopefully, that's a good thing. It might be a bad thing. But I like the idea that we've put something out there that might be of use to people and it didn't exist before we turned on the microphones.  I like the idea that I've created something. Check out Craig at Ingles Podcast Dave Jackson from the School of Podcasting I've always said that podcasting scratches every itch I have. It is somewhat technical, and I'm somewhat of a geek. You are in 100% control and you can do anything you want. As a creative person, I love that. I get to help people. As someone with a teaching background, that puts a lot of "Gas in my tank." As someone who spent myself into bankruptcy trying to have children (and failed), this is somehow my "Legacy." Check out all of Dave's shows at September Question of the Month Right now, I'm obsessed with the word, Interesting. When you hear the word interesting, what comes to your mind. If someone who spoke another language and asked you to explain what Interesting mean, how would you describe it. Feel free to "riff" on your thoughts of interesting, and explain any examples of content you feel is interesting. I need your answer by September 25th, 2020.  Go to Ready to Start Your Podcast? I love helping people plan, launch, and grow their podcast. I have multiple plans and scenarios to meet any budget. Let's work together.
HOUSEKEEPING: My book, Profit Grom Your Podcast UPDATE. If you're asked to confirm your sale, please say yes. Podcasts are continuing to get more and more popular with millions of listeners worldwide. In some (few from what I've seen) cases, people with very popular or very niche shows can charge what some people call a "Guest Appearance Fee." While I understand that some of us are trying to at least pay for the cost of production with our podcasts, but there are some things to think about before you go charging people to be on your show. SUPPLY AND DEMAND I know some people were charging to be on your show (in some cases four figures) to be a guest. The law of supply and demand can be summarized as the smaller the supply for something the more your can charge as long as it has value (or perceived value). Why? Because you can't get it anyplace else. If you show has a HUGE audience and people are banging on your door to be on your show, this might indicate a high demand for people to be on your show. If your show is super niche, it may be the only podcast on the topic. If a potential guest wants to do a deep dive on Viking history, there may not be that many podcasts to contact. Remember when sponsors are paying you money it is to get in front of your audience. If a guest thinks you have a large chunk of the audience they may be willing to pay to get in front of them. MANAGING DEMAND WITH YOUR PRICE When you have too much demand on a product as you can't keep up, one strategy is to raise the price. When I was a working musician some of the bars I played had a $5 cover charge. Why? Because if you were willing to pay $5 just to get in the door there was a good chance those people had disposable money to buy food and drinks. This way your bar was full of your target audience. If you have a TON of people BEGGING to be on your show, charging for an appearance might slow the demand. It might shorten the line to get into the guest chair, and only those who KNOW that you have their target audience will bust out the cash to sit in that seat. If this sounds like a good idea, lets take a second and look at this a little deeper. Take a Long Look in the Mirror If you were to go to Google is your show one of less than five other podcasts on your subject? Are you the only pigmy pony podcast? Do you have a large audience? Not many people can say they have a super-niche podcast with a large audience. Here are some other things to consider: Enjoying the Extra Money This Would Bring In TV Talk shows (due to the union) pay their guests to appear on the show ($726 per episode by some accounts) but that is for a show with millions of viewers. According to some reports by Marketwatch 30% of adults have no emergency savings at all (if you make 50,000 a year). If you go up to $150,000 a year 25% of people are still living paycheck to paycheck. My point is without some discipline, there were always be more month at the end of the money. What might happen is you have an extra $1000 a month and you get those braces for the kid, or even worse have a second child (and those little boogers are expensive). Now what was extra money to put into your savings, or add some breathing room, is now being spent every week. It is no longer "extra"money. Now You NEED Guests to Pay When your back is up against the wall you do things you may not be proud of. Now you start to accept any guest as long as they pay. I've been there done that. While I had a job when I graduate from college I still took a job as a janitor at my church to help pay the bills. I had student loans to pay, and I needed to save up money to move into an apartment. My Dad (who had a degree in computers) took a job as a convenient store manager working the night shift. You do what have to do not because you want to, but because you have to. This Could Cause a Negative Spiral If your guests don't fit your audience, and they don't deliver value, you might lose your audience (and remember that is what people are paying for - to get in front of your audience). If your audience goes away, so does the demand to get in front of them. For me (again an opinion), you don't really need to sell me your guest and provide tons of street cred when you introduce your guests. I trust you that you're not going to bring on someone who won't deliver value. Potential FTC Issues The FTC Guides, state that at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading. An endorsement must reflect the honest opinion of the endorser and can’t be used to make a claim that the product’s marketer couldn’t legally make. 255.5 states, "When there exists a connection between the endorser and the seller of the advertised product that might materially affect the weight or credibility of the endorsement (i.e., the connection is not reasonably expected by the audience), such connection must be fully disclosed. " For me, by having them on your show, your audience trusts you to bring people of value. If you don't disclose that they are paying to be there, and someone purchases their product or service, you might have an issue with the FTC (I'm not a lawyer, but it gets sticky). If you're in the UK, you might want to check out the CAP Code 2.4 "Marketers and publishers must make clear that advertorials are marketing communications."  Vote For The Schol of Podcasting We are in the final slate of the Podcast Awards. Go to and vote for the School of Podcasting in the technology category (I also love the Newsworthy show, and the Packers Fan Podcast).  I Want to Help You With Your Podcast What is keeping you going? What has started you from starting? Go to to answer by August 28th I Want to Help You With Your Podcast I've been helping people plan, launch, and grow their podcast for 15 years. I'd love to help you. Go to to find the best way I can help you.
Patreon is having what appears to be some serious legal issues created by a loophole in their terms of services. Today I talk about seven different options each with their own strength.  Patreon Subscribestar Supercast Memberful MyLibsyn Podbean Buy Me a Coffee Ko-Fi Full Details, videos, and more at
There are those that are going to be surprised by today’s content. Why? Because I’m going to admit to making one of the biggest mistakes (if not THE biggest mistake) you can make in podcasting. This deals with your podcast feed. When you learn to shave, you have to learn how to hold the razor properly.  The Radio Analogy Let’s start with some analogies. Radio is broadcasted on a frequency. That frequency is then deciphered by a radio receiver, which turns it into music.  Podcasting is syndicated via your feed and is deciphered via an app. So you had DJ to Frequency to Radio. Now you have podcasters to feed to app. In radio, you had to make sure your radio tower was always operational. If the tower had an issue, you were no longer broadcasting, and your station went dead. With podcasting everything, I mean EVERYTHING is tied to your feed. Guard it with your life.  Change of Address Forms The other analogy I want to bring here is the change of address form. I’m going to be moving later this year, and when I am finished set up,at my apartment, I’m going to fill out a change of address form with the US Post office that says,”Any mail going to Dave Jackson at his apartment should now be delivered to his house.”  Here is the problem you want to avoid.  What if your favorite pizza place was at 123 Main Street, and they moved. They had no website, and when you dialed their phone number it said it was disconnected. You LOVED their food, but you had no idea where to get it.  If a radio station moved from 98.7 to 100.2 and didn’t let their audience know, you would have to scan the dial searching for your favorite station.  When you move from one feed to another without doing a 301 redirect you strand your audience who is still looking at your old (dead) feed.  How Did This Happen? So how did the guy who warns everyone to be careful when dealing with feeds shoot himself in the foot?  I did this late at night (post-midnight right before I was heading to bed). Looking back we always have 20/20 vision, but I’m pretty sure this not when I’m at my sharpest.  You might say I got, "Too comfortable with the knife." What I mean by this is if you do something dangerous over and over, after a while, you get comfortable, confident, and potentially end up cutting yourself. If this had been a client’s account I was working on, I would’ve shut off all distractions, double and tripled checked my steps, and things would’ve been fine. In my case, I knew the procedure, logged in, copied, and pasted and was getting ready to head to bed. I was too comfortable with the knife.  In looking at my stats, it appears I came away with a bruise instead of needing stitches.  I Appeared on the Krisk and Kristine Show You can check out my appearance on episode 48 of the Kris and Kristine show. Link to episode 48. Update on Conferences Podfest is doing and online conference while trying to set a Guinness World Record. I will speak at that event.  Podcast Movement will be in person in 2021 in Nashville, and in 2020 they have moved to an online event.  Ready To Start Your Podcast? Join the School of Podcasting worry-free with our 30-day money-back guarantee. You get access to: A private Facebook mastermind group filled with brilliant podcasters. Step by step tutorials to get you from idea to world domination. Live group coaching several times a month in different times zones.  Go to  
Today we revisit the topic of Impostor Syndrome (something we talked about in episode 627), as you won't believe who has impostor syndrome (the whole, "Why would anyone listen to me???).  We also share what your favorite episode is and why (some pretty amazing answers thanks to all who participated).  Join the School of Podcasting Worry Free Worry about sounding bad or unprofessional? Worried about buying equipment you don't need? Worried you'll make all those common mistakes that podcasters make? Then quit worrying and join the School of Podcasting. You get step by steps tutorials, live group coaching, a private mastermind group, and priority email support. You also get a 30-day money-back guarantee (so you can join worry-free). see Because of My Podcast - I Got to Interview Tony Danza Willam shares the hoops he had to jump through to get Tony Danza on his podcast. Listen to the episode at Garth Brooks and Impostor Syndrome In the docuseries Garth Brooks - The Road I'm On there is a great segment where you learn Garth is the top-selling solo artist of all time, and at the same time is hiding in his hotel room afraid nobody will show up to his concert in central park (they did, almost 1 million people did - making it the largest concert in central park). Nothing you start ends up where you thought it would. (think about that and I believe you'll find it is true). We worry about failure. I'm listening to a book on Audible called Exactly Where To Start by Philip M Jones. He makes a great point about failure and mistakes.  First, understand the difference between a failure and a mistake. A mistake is incorrectly doing something that you knew specifically how you were supposed to do. A failure is trying something you've not tried before, and it working out differently than you hoped for. Seeing these differences instantly empowers a difference in your acceptance between the two and possibly helps you become more excited about your future failures.  - Philip M Jones Exactly Where to Start Get the Audio Book For Free  Take a second and list all of the hard things (or things you perceived as hard at the time) that you have accomplished. You've done more than you think.  What Is Your Favorite Episode and Why? While this wasn't planned, I love that many of these episodes involved people trying something new, or stepping out of their comfort zone. Thanks to all who participated: Veronica -Fat Loss Success Stories Anthony -Route 66 Podcast Dan  Based on a True Story Arnie  The Football History Dude Dave - Dealing With My Grief Curtis -Retrozest Podcast York - Poetic Scott Amazing Maine Podcast Bill Monroe - Stroke Cast Matt - The Author Inside You Dave - The School of Podcasting  August Question of the Month With so many people answering this month's question who have been doing this a while, How do you keep going? (or why haven't you quit)? For those who have NOT started a podcast yet, What is holding you back? Go to to answer before August 28th, 2020. Mentioned In This Episode Overcoming Impostor Syndrome Exactly Where To Start- Book/Audio Book August Question of the Month Work With My - Podcast Consulting Free Audible Book Overcoming Impostor Syndrome   Table of Contents 00:56 Because of My Podcast -  03:20 Join the School of Podcasting Worry Free 04:21 You Won't Believe Who Has impostor Syndrome 10:09 Overcoming Impostor Syndrome 13:05 Mistakes vs Failure 15:39 What is your favorite episode of your podcast 40:26 August Question of the Month 43:00 44:09 What is coming 45:13 Bloopers
Glenn "The Geek" Hebert and Jamie Jennings have been doing a ninety-minute daily show Horses in the Morning since 2010. If you listened to the show 24 hours a day it would take you 150 days to listen to all the episodes. That is a HUGE amount of work along with finding sponsors, booking over 6000 guests, facilitating contents and more. Today they share their secrets to longevity while keeping their sanity. Horses in the Morning is part of the Horse Radio Network. Quick Housekeeping 01:07 Answers for the Question of the Month 01:30 Vote For School of Podcasting at Surviving and Thriving After 2500 Episodes 06:54 How Did You Find Each Other 08:01 Shaping the Concept 10:54 What have you tried that didn't work? 12:29 6000 Guests Over the Years 16:10 Radio vs Podcasting 18:16 Handing Bad Days 20:43 How do you keep finding new content? 24:25 Because of My Podcast Story 25:58 Interacting With Patons 28:19 How Have You Gone This Long and Stayed Sane? 33:43 Glenn Knows Where the Episode is Going 34:41 Bring Your Passion 35:38 Don't Quit on a Bad Day 37:11 Tips for Wanna Be Podcasters 41:25 Bloopers Main Take-Aways Glenn and Jamie only promote products that they would use. Consequently, 98.5% of their listeners buy those products.  They use the Patreon account to allow their listeners to get closer (and appear) on the show.  They put hours into show prep and know exactly where the show is going.  They keep trying new things to keep the show fresh.  Some of their best segments "just happened." They never talk except on the show so they don't have to recreate conversations in their episodes. Question of the Month What is your favorite episode of your podcast and why? Answer by 7/24/20 at Ready to Start Your Podcast? Join the School of Podcasting worry-free with a 30-day money-back guarantee and get access to step by step tutorials, live group coaching, and a private Facebook group filled with brilliant podcasting minds. You also get direct access to Hall of Fame podcaster, Dave Jackson via priority email support and when needed video conferencing. Join today at Need Some Honest Feedback on Your Show? Get your show reviewed by 30-year radio veteran Erik K Johnson, and 15-year podcasting veteran Dave Jackson in addition to getting exposure on the Podcast Review Show. We go over every inch of your podcast, your website, your goals, and make sure they are in alignment with your content to deliver maximum results. Get reviewed today.
I've been asked this questions in a few interviews. As there are no rules and you can do anything you want in a podcast, are there are any Podcasting Best Practices? Well as we all see podcasting through many different lenses I thought I would share my opinion on the best practices. Have a Topic You Are Passionate About, as in REALLY Passionate about.  Next week you will hear Jamie from Horses in the morning talk about her L O V E of horses. In the past I have said you need the passion that a sixteen year old boy has for getting his driver's license. WHY: Because when you first start out, it will be awkward, and you will still be getting comfortable behind the mic. You will have next to no audience and it is soul crushing to put that much work into something and have next to nobody listen to it. When you have that passion, you will talk about it even if nobody is listening.  Know Your Target Audience I know, "But Dave you just said I don't have an audience." I know, but who is the person that should love this content. Also, I don't mean "34-48 year old Women. That is identify who they are. I mean KNOW THEM. Go hang out with them, and find out what makes them tick.  WHY: One of the biggest fears is sounding stupid. How do you avoid this? By knowing what your audience needs (we cover this in the planning your content course, as well as "Content is King" course).  Know WHY You're Podcasting Every podcaster says "It takes more time than I thought" when you start a podcast (for the record it takes more time than you thought for many things if you think about it). Starting a podcast is easy. Start is GOOD podcast can tricky. You've identified who your audience is, and what your topic is, but the why can help shape the content. If you're trying to keep your brand in front of your potential customer you might do three five minute podcasts a week. If you want to be seen as an expert, maybe you do a weekly 20-minute show where you answer a question. If you're trying to grow your network, maybe you do interviews with other people in your field.  WHY: When you start to achieve your goal, it puts gas in your tank. If you are NOT achieving your goal you know you need to adjust the content or turn up the marketing.  Get The Best Equipment You Can Afford I typically say you can sound pretty good for the price of an Xbox (about $300). By the time you get a microphone and some sort of interface, etc. You're looking between $70-$300 depending on how many co-hosts you have, etc.  WHY: Look at the top 200 shows in Apple and see how many were recorded using their phone (although you can make "OK" recording with your phone when used correctly).  Have A General Idea Of How a Podcast Works I've been driving since I was 16. While I don't know enough about my car to work on it. I do know enough to do some basic troubleshooting.  WHY: By understanding the mechanics of a podcast you can avoid a lot of unnecessary panic when your episode doesn't appear in an app a few minutes after you press publish.  It's YOUR Show Aisha Tyler said at Podcast Movement one of the biggest reason she loved her podcast was because it was HERS. Don't interview people if you're not sure they are a good fit. If you don't want to talk about a topic, don't. If you do want to talk about a topic - do. It's your show.  Make Yourself Available Everywhere I talked about this in the episode about growing your downloads, WHY: A boss walks into the board room and says, "I just heard this (insert name) podcast on the way in it was great. Everyone pulls out their phone but some people subscribe on Apple, Google, Spotify, Overcast, Stitcher, etc.  Don't Pick a Release Date Until Your In All the Apps I had this happen to me. My new show Grow Your Community was in Apple, but NOT in Overcast (even though Overcast pulls from Apple). In the same way that bands in the 80's wouldn't pick a date for their CD release party until they had the CD in their hand, don't pick your "Launch" date until your show is available to SUBSCRIBE.  Be Appropriate but also you might consider if you're going to swear or not in your show. When you do you get pulled from India and other countries. I actually listened to the "Losing 100 Pounds" podcast and the host dropped an F-bomb in the first 15 seconds. This was followed by a flurry of other no safe for kids type of language. About 20 minutes she finally mentioned that she curses like a sailor and if you don't like that you should tune out. I'm no prude, but she sounded like a 13-year-old out behind the barn seeing how many swear words she could work into a sentence.  Again, it's HER show she can do whatever she wants. There were MANY 1 star reviews that just said the swearing was over the top.  Edit Your Podcast There are editors for newspapers, magazines, books, TV, movies, but you are the person on the planet that everything that comes out of your mouth is perfect. Really? Radio people can not believe people who choose to "keep it real" and just publish as-is. You have the opportunity to make yourself (your guest) sound better. If nothing else, edit one or two episodes, and if you hate it, pay someone to edit it for you. By editing a few episodes you will be willing to pay someone as it is time-consuming and you will appreciate the job they do. Get Honest Feedback I get it. It's your art. You worked hard on it. You might be afraid to get some feedback. Some really are looking for agreement on everything they've done when they ask for feedback. They don't want to change (cause as we mentioned, when you first start it takes time). However, feedback can steer your podcast in the right direction so you can help achieve your goal. Last week I talked about how I got feedback on my music and most people didn't like it. It didn't crush me. I listened to their reasons, saw their point, and changed my music.  I listened to a podcast today where a school had launched a podcast, got some feedback, and then changed the name, changed the intro, changed the artwork and got amazing results.  Be Consistent Pick a schedule and stick with it. Also, be consistent in quality. If you go to a McDonald's in one town and have a hamburger, fly across the country and have another one they taste the same. Sure it's unhealthy, but the taste is consistent.  Don't Use Unlicensed Music No, you can't play Taylor Swift. Nope. But what about?? No. No. No. No. What about 10 seconds? No. they are cracking down on this HARD right now.  You Only Need ONE Episode To Launch Your first recording will not be as good as your second. Consequently don't release everything you record. Some people think you record 10 episodes and release them at once so people can really connect with you. WHY: Rob Walch VP at (the oldest, largest media host) said at a conference in Australia (online) that people lack any feedback. If someone gets feedback on episode three but has seven more episodes recorded and set to publish, the listener has to wait for eight episodes to hear any changes based on their feedback.  Focus On Your Audience  and Don't Compare Yourself To Others We talked about knowing your audience, now that you know what they want your show is about THEM, and your WHY. Don't get distracted by what other people are doing, how much money they are making, focus on your audience. If you find yourself thinking about a similar show and it upsets you, drop it and focus on your audience. Get Your Attitude in Check Podcasting is a LONG game. It is a marathon not a sprint (years not months). Also remember, you don't have to make money with your podcast. Be Open To New Experiences We mentioned being open to feedback, but also open to partnering with other podcasts, trying new segments, trying new marketing strategies. If your show isn't giving you what you want, then try something new. Have A Website and Control Your Show You control our website. If the latest social network gets canceled, people will know to find you on our website. Never let a media host (Anchor) submit your show "for you" to directories so that you maintain control of your show.  Google Wants Good Content Google wants to deliver great search results to its customers so give it something people will find valuable. Have a good description with enough words (at least 300) to attack Google. While you want to pay attention to keywords, you also want to be appropriate. Use headings to breaking up long posts.  It's All About Subscribers We mentioned "being everywhere" but that doesn't help if you make it hard (find me in Apple) to subscribe to your show. Have buttons on your site to share your show and subscribe.  Promote Your Show Use social media and any other tools that will help you get your podcast in front of your target audience.  WHY: There are over one million podcasts in Apple podcasts. If you think Apple will make you famous, then you should be famous from being in the phone book.  Pay Attention to Your Media Host In general, the media hosts I recommend have some sort of podcast to keep you informed of updates to their technology and news to what is going on in the podcasting space.  If You're Looking to Monetize - Start an Email List While social media may be all the buzz, when it comes to getting people to click on something, hands down Sendfox email is better. I use.  Also, if you're looking to monetize, selling your own product is the best way, but most podcasters who are looking to monetize have multiple streams of income.  Final Thoughts If you can't seem to pull the trigger, you are probably overthinking it.  When in doubt, ask your audience.  Ready To Start You Podcast? Get access to step by step tutorials A private networking group filled with other podcasters Live group coaching.  Check it out at Mentioned in This Episode Horse Radio Network Question of the Month Dave's Patreon Goup
Comments (7)

Jennifer Smith

I listened to this podcast during a difficult run that turned into a 2 mile walk instead. Thanks so much I may listen to it again! - Jennifer from Sumner Washington

Nov 14th


Thanks for reminding us what is important. let's take care of ourselves and others.

May 28th

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Jan 30th


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Jan 16th

Clean With Me

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May 8th

Ryan Parker

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Dec 13th
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