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School of Podcasting

Author: Dave Jackson

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Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. We discuss ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
661 Episodes
Reverse
Today we talk about creating great content that people will share, and take a slightly deeper dive into the topic by looking at WTF by Marc Maron. When I reverse engineered the content I consumed, I noticed that no matter if its a book, magazine, TV show, or movie, whatever I'm consuming: Made me laugh Made me cry Made me think Made groan Educated me Entertained me. Ingredients in a Good Podcast When I look at other elements that make a good podcast they: Allow you to see the vulnerable side of the host or guest. Have a  host with great listening skills. Include "Behind the Scenes" information that you can get anyplace else. Include great follow up questions that reflect what the listener would ask. Know your audience. Create a focus group of listeners who will provide honest feedback. The courage to say things that will draw them closer to their target while separating them from some. Make me wonder what is going to happen next? Table of Contents for Episode 705 00:00:45.775 Boston Reflections 00:02:23.525 Because of My Podcast 00:07:29.325 If You Content Is Shunned By the Media 00:14:07.300 schoolofpodcasting.com/start 00:15:35.900 Question of the Month 00:16:09.500 What Made This Episode Good? 00:25:49.150 Being Vulnerable 00:29:20.175 Adding A Tease 00:29:59.475 Sharing Stories 00:31:16.225 What Was That Like? 00:32:50.800 Raw Emotion is Moving 00:34:43.875 A Great First Question 00:37:20.550 Technology Issues 00:38:28.850 Why Did They Leave it In? 00:39:17.700 Podcasting Boost Your Confidence 00:39:57.783 Great Follow Up Questions 00:40:49.291 Know Your Guest - Know The Show 00:44:33.712 Bloopers Because Of My Podcast: Fred Castenada Fred from the Podcast Reporter podcast heard about with a military background and podcast and reached out. Because Fred has a podcast they've connected and found out they both served in the 82nd airborne. Question Of the Month NOT PODCASTING YET? What do you feel is stopping you from starting your podcast? ALREADY PODCASTING? What are you going to do differently this year and why? I need the answers in by January 24th, 2020. Go to www.schoolofpodcasting.com/question to leave your answer. Mentioned In this Episode Join the School of Podcasting Erik K. Johnson's episode on creating a good tease. Robbie Samuels On the Schmooze Podcast ( great first question) Marc Maron's WTF Podcast. The episode with BRAD PITT & LEONARDO DICAPRIO Ed Sullivan's Sonic Cupcake Audio Editing The Cigar Authority Podcast. Which Dave uses to promote 2 Guys Cigars Check out the Studio 21 Cafe where they record the podcast. AMAZING
Every January I get people who want to start a podcast and I am glad to help them, but there are some people who have absolutely unrealistic expectations. Today I want to talk about what to expect.  Every podcaster starts with the same two things:  A) No audience B) Integrity I Can't Make the Podcast Filled with Lies 00:00:19.728 Podcast Piggy Bank Can You Answer the Question? 00:02:52.782 The Scariest Podcast Question 00:04:51.045 Who Are You Talking To? 00:06:47.223 Targeting Your Audience How Many Download Should I Expect When I launch? I asked many different groups of podcasters and asked them how many downloads did they get for their first episode after one week. It wasn't 1000, or 500. It wasn't 100 or even 50. From what I've seen and heard very few people I talked to got more than twenty downloads to their first podcast after the first week. While you typically measure a podcast episode after a month of downloads, I wanted to let people know what to expect after a week. 00:09:58.450 How many downloads to episode 1? How Can I Make the Most While Working the least? 00:12:53.681 First of the year problems 00:15:22.916 How long does it take to be profitable? 00:17:18.811 Why Businesses Fail 00:18:27.966 Do any businesses succeed? If All You Can Aford is Free - You Have Other Issues That Need Your Attention 00:21:48.925 If Free is the Only Option - Then Pause is the Solution Because of My Podcast 00:28:47.815 Paul explains how he got to meet one of his podcasting heroes.  January Question of the Month 00:32:12.381 This month we have two versions of the question. If you don't have a podcast, what is holding you back? If you DO have a podcast, what do you plan on doing differently in 2020? Go to www.schoolofpodcasting.com/question  I need your answers by 1/24/20. Where I Will Be 00:33:09.268 January 11th National Speakers Association  Waltham, MA Ready to Get Your Message Out There? I'm ready to help you and look forward to working with you. Go to www.schoolofpodcasting.com/start Mentioned in This Episode Make Noise: A Creator's Guide To Podcasting and Great Audio Storytelling How long does it take to make money Another example of how long it takes Beyond Powerful Radio: Valerie Geller
Every year I ask my audience: 1. What is their favorite podcast 2. Why is it their favorite?  I also want to know about their podcast if they have one, and where we can find these shows.  Time Table: This episode has been created with chapters. Your app may skip to the next chapter by clicking the right arrow button. 00:01:13 Focusrite Scarlet Interfaces 00:05:00 Emily Prokop 00:07:23 Scott Johnson 00:10:59 Randy Cantrell 00:12:23 Joan Wheeler 00:14:00 Arnie Chapman 00:15:52 Clayton Allen 00:18:06 Charles McFall 00:20:57 Ed Sullivan 00:22:00 Chris Curran 00:23:43 Clay Groves 00:25:31 Donald Winn 00:27:21 Fred Castenda 00:28:58 Terry Nords 00:32:13 Daniel J Lewis 00:35:57 Kim Krajci 00:38:47 Wayne Henderson 00:42:13 Jennifer Longworth 00:43:28 Jason Bryant 00:46:39 The Rafferties 00:47:55 Seth 00:50:25 York 00:51:38 Shane Whaley 00:53:33 Veronica Hugger 00:54:52 Steve Stewart 00:57:01 Timothy Brien 00:58:20 Troy Price 01:00:04 Dave Jackson's Favorite 01:01:50 Where am I going? 01:02:43 January Question of the Month 01:04:14 Bloopers 01:05:20 Easter Egg Full links at www.schoolofpodcasting.com/703 Ready To Start Your Podcast? Visit www.schoolofpodcasting.com/start
01:39 Because of My Podcast 06:33 Focusrite Scarlet USB Interfaces 08:35 Is it Too Late To Start a Podcast? 24:16 Great Podcasts Lead to Binge Listening 26:08 Question of the Month 28:09 Hindenburg Chapters Trick 30:45 The Importance of File Management 35:51 Podcastingevents.net 38:59 Bloopers Full show notes at  www.schoolofpodcasting.com/702 Sponsor: Focusrite Ready to Podcast? www.schoolofpodcasting.com/start
Today I take a lesson from my nine-year-old niece who goes crazy about a Christmas toy that makes absolutely no sense at all. I also have a great conversation with Cole Raven of Podchaser to explain what it is, where it's going and how you can use it in your podcasting effort. See the School of Podcasting at https://www.podchaser.com/podcasts/school-of-podcasting-64937 Here is my profile on Podchaser Table of Contents: 00:01:11.850 Question of the Month 00:02:19.600 Focusrite USB Interfaces 00:04:13.957 Different is Better Than Better 00:13:13.993 Cole Raven From Podchaser.com 00:35:01.521 How I Might Use Podchaser 00:36:56.585 Apple Podcasts Now on Alexa 00:41:09.000 Blooper Mentioned in this Show Sally Hogshead author of the book Fascinate Your Podcast Consultant Podcast Squdcast for Recording Interviews Ready to Start and Grow Your Podcast? www.schoolofpodcasting.com/start
Today I spend a small amount of time remember the past 700 episodes. Then I launch into a "Lightning Round" if you're a new podcaster or seasoned veterans you should get something out of this show.  Full show notes at  www.schoolofpodcasting.com/700
Clay Groves is one of the nicest guys on the planet. I always smile when I see him at an event. I know I'm going to be smiling and laughing soon. He is the host of Fish Nerds, and over the years when I saw him in person he would tell me a "Because of My podcast" Story and when I heard his last one, I said, "I need to have you come on the show and share these stories. In today's interview you will hear: 6:44 Clay sold some of these stories 12:11 Clay has been paid to speak 14:59 His relationships have lead to more and more opportunities 16:09 Clay launches a business doing fishing tours 20:28 What equipment does Clay use to record on a boat? 22:51 Clay builds a path to radio 28:54 Clay gets the call 39:20 Clay quits his day job. 43:24 Clay's 12-Year-old daughter is podcasting Podcasting is Like Fishing 46:58 Question of the Month for December I do this every year. Please record your response and include the following: Your name and the name of your podcast Your website where we can find your podcast A brief synopsis of what your podcast is about (who it's for, and what to expect) What is your favorite podcast from 2019? Why is it your favorite? What is the website of this podcast? I need the answers in by December 27th, 2019 so it can be heard on December 30th. Go to www.schoolofpodcasting.com/question (I really need these in audio format) Mentioned In This Episode Fish Nerds Podcast Clays Equipment: Zoom H4n ATR 2100 Microphone 93.5 WMVW National Podcast Publishing Month Join the School of Podcasting Go to www.schoolofpodcasting.com/start and get access to the courses, group coaching, and private network. Put your worries about getting the wrong equipment, sounding stupid, and shaping your show behind you. Join worry-free with a 30 day money-back guarantee  www.schoolofpodcasting.com/start
Tools To Clean Up Bad Audio

Tools To Clean Up Bad Audio

2019-11-2500:43:26

Today we are talking about Plugins. Plugins are things you add to your audio editing software to make it better, more efficient, etc. The best way to avoid buying these (or using these) is to record good audio in the first place. That is not always an option (especially with interview shows with guests) so there is a company that has a bundle on sale 72% off and I put it through some tests. Please note this is an affiliate link (but also note - some of these are not great).  For videos and more information see www.schoolofpodcasting.com/era Videos and more at www.schoolofpodcasting.com/698 Question of the Month 20:00 What is bugging you? Brandy Henry from engaging on social media with Brandy Henry Karrie Bond from the Keywest Perspective Podcast  Jason Sacco from The Ankylosing Spondylitis Podcast Libsyn and Spotify Changes Spotify no longers makes a copy of your file and puts it on their website (they serve it directly from Libsyn). This makes it much easier to replace a file. This also means your stats are going to shift in the Libsyn dashboard. Instead of being in a separate section, the Spotify stats will go under the "normal" Libsyn stats (so don't panic).  Question of the Month for December I do this every year. Please record your response and include the following: Your name and the name of your podcast Your website where we can find your podcast A brief synopsis of what your podcast is about (who its for, and what to expect) What is your favorite podcast from 2019? Why is it your favorite? What is the website of this podcast?  I need the answers in by December 27th, 2019 so it can be heard on December 30th.  Mentioned In This Episode First Things First (Book by Steven Covey)  The Stephen R. Covey Interactive Reader - 4 Books in 1 (includes audio and video) Audphonic Levelizing and Noise Removal Tool Start Your Podcast - Grow Your Influence (and numbers) Join the School of Podcasting and quit worrying about buying the right equipment, sounding stupid, unprofessional, etc. We take you from idea to influencer and offer a 30-day money-back guarantee. Sign up for a monthly or yearly subscription.
So many people jump to podcast advertising when they think of making money with their podcast. This may be partially due to listening to the radio which makes its money via advertising. About Heather Osgood She started her career in advertising sales and quickly learned the valuable lessons in what it meant to be a business owner. Additionally, she has served as a business coach to hundreds of small business owners. With a background in radio advertising and a love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results as well as assist podcasters in finding sponsors. She founded True Native Media in January of 2016 with the hopes of helping everyone find a bigger piece of that advertising pie, and acquired j/k media agency in the fall of 2017 to further those goals. Check out the Market Success with Podcast Advertising show. Podcast Advertising Insights In this episode with Heather Osgood we learn: What expectations both the podcaster and advertiser should have in place. How many downloads advertisers are looking for in a podcast. The best stat to measure your podcast in regards to advertising. What the current CPM rates are. The different types of advertising. How long you should run an advertisement Why dynamic ad insertion may be a way to get enough downloads to meet the advertiser download requirements. Key Points Going forward it may be more important when someone listens instead of when the show was published (especially for evergreen content). If you use programmatic advertising (which pays from what I've calculated .0017 cents per download) why would an advertiser agree to pay more when they know you will accept less? Check out the Market Success with Podcast Advertising [click_to_tweet tweet="Everything you wanted to know about podcast advertising" quote=" Everything you wanted to know about podcast advertising" theme="style3"] Mentioned in This Podcast Spark Christian Podcast Conference February 21-20, 2020 Houston Texas Podcast Movement Evolutions February 12-15, 2020 Los Angelas, Ca Book Me to Speak at Your Event. I'd love to hear from you Work With Me Join the School of Podcasting or let me be your podcast mentor
In the same way that kids on Halloween want candy, podcasters want downloads. How much? MORE is the only answer.  Should your list your show in (insert directory name)? Well, will it help you potentially grow your audience? Then the answer is yes. Yes, Stitcher and Luminary both run ads in between your episodes (and you get none of that revenue), but for me the potential of more listeners outweighs it. Luminary has also burned through 100 million and has received another 30 million to burn through.  Links Mentioned In This Episode Social Subscribe and Follow Plugin Podlords Text Expander Karen Jackson A long look Slow Art Your Podcast Consultant School of Podcasting Podcasting Resources More Information There are tutorials, videos, and links to directories at  www.schoolofpodcasting.com/696
How do I come up with an idea for episodes? This show just celebrated 14 years in podcasting, and I would be lying if I said it was easy to come up with ideas for an episode every week. I will say this. There are some episodes that I feel are great, and I get no feedback on, and others that I feel I took out of the oven a little early and maybe were not quite ready to go to the public, and I get tons of feedback. I've also had a few shows that finding new ideas for episodes took all the fun out of doing the podcast, and so I shut the showdown. Think Twice When Setting Your Schedule I always advise my clients to record a few episodes so they can make an educated decision. Once you see how long it takes to create an episode you can look at your current obligations and schedule and figure out where you are going to squeeze in your podcast. While you don't have to have a consistent schedule, I feel it really helps. Why? Because when you release on a predictable schedule, you become part of their routine. How To Never Run Out of Ideas For Your Episode You know I have to start with value. I can put out episodes every day and not have a problem if I don't care about delivering value. However, I deeply care about delivering value so it can be a struggle. Here are some ideas: Facebook Groups If there are Facebook groups around your genre, you can join these and just listen. By seeing what people are talking about you can create content that you know will resonate with your audience. How do you do this? Go to Facebook.com and in the search bar at the top of the Facebook screen type in whatever your show is about and see if there are any Facebook groups. Google Alerts Google Alerts is a tool where you put in a topic, it scours the web, and emails you links to stories with that word or phrase. It's not a bad idea to setup an alert for the name of your show so you can track if anyone is talking about you, or infringing on your trademark. Subscribe to Blogs on Your Topic You can use a tool like Feedly or InoReader so you can login to one place and see what is happening in your space. Following Conversations on Twitter Using Tweet Deck you can do a search for a topic and then take that search and add it as a column of information. Consuming More Content If you use Chrome there is an extension creatively named "Video Speed Controller" that allows you to watch videos faster. New Releases on Amazon You can go to Amazon and look at new releases in your category and then have that information sent to you in an RSS feed. (which you can use in Feedly or inoreader). Search Engine Keyword/Idea Suggestion Ubdersuggest is a free tool that has TONS of used, but it does have a Content Ideas tool where you enter a subject and it will spit out ideas, and show you how popular they are. Answer the Public is a very creative tool that you type in a subject and it gives you a list of questions that people may be searching for (that you can export as a CSV file). Both these tools are free. What is Popular on YouTube? YouTube is the second largest search engine. You may have heard of it. With this in mind, you can search for your topic at YouTube. Find a channel that primarily covers your topic and then click on videos, and on the right-hand side click on Sort by > Most Popular.  If you do this on my channel you will see my top videos are How to record Skype the easy way Anchor.fm Review Watch Before Using Why you should NOT use Soundcloud as a media host What is a podcast? Understanding the mechanics of podcasting. The idea here is not to steal someone's content. The idea is to see what is popular and then see if you have an opinion, insight, or story about that topic. Maybe there are a couple of topics you could combine to create a new look on an old subject. Resources For Interviews Check out the Guest Booking resources at https://podcastingresources.com/listing-category/podcast-guest-booking/ What if Someone Else Has Already Talked About This Subject? There are times when you may notice that your "competition" may have talked about a subject you want to talk about. Go ahead and talk about it here is why: In the USA every night there are at a bare minimum of six different stations reporting on politics. People want to hear what YOU think about something. You are assuming people listen to BOTH you and your "competition (and that may not be the case). November Podcasting Events   For links and information see www.podcastingevents.net Work With Me Join the School of Podcasting or let me be your podcast mentor Bonus Content/Patreon
We har about the benefits of podcasting on this show, and I attempt to get people to start their podcast and often ask, "What is the worst thing that could happen?" I wanted to hear what was the worst thing that happened to you by starting a podcast, what was the biggest regret? The Positive Side of Podcasting Here are some of the things people have reported happening "Because of my podcast:" I was able to get a dream trip to a Lambo field and watch my beloved Green Bay packers I improved my conversational skills I was asked to write a book People went to an event to meet me My face is on the cover of a comic book I raced in the Baja 1000 I got free bottles of wine I got a job I now work in media communications for the Federal Government I get to chat with my brothers on a weekly basis I get passes to the college world series They sent a Maserati to pick me up I've got to meet people I have no business meeting I have a new purpose in life I have more customers Biggest Podcast Regrets: People have gone from obsessing over starting their podcast to obsessing over the next episode(s). Dan from Podcasters Kit Clay from Fish Nerds Craig from Ingles Podcast is considering the time it takes to create a podcast Jonathon from Weekly Awesome is concerned about the time it takes to create episodes. Doug Payton from Consider This! podcast had some negative comments and a weird situation where someone sent an unpaid pizza to his house (spooky) Arnie from the Football History Dude One person is regretful about not remember the names and faces of people they meet. Question of the Month for November In honor of my first CEO that I ever worked for ( Richard Jusseaume ) who would tack on the question, "What's bugging you?" on to the employee survey, I ask you, "What's bugging you?" Leave your answer at www.schoolofpodcasting.com/question Mentioned In This Podcast Focus is more important than microphones Podcast Review Show Next Week: 8 Tools to Help You Generate Ideas For Your Podcast. Subscribe to the show and get access as soon as the episodes is available. Work With Me Join the School of Podcasting or let me be your podcast mentor
Today we are going to take the phrase "Value Proposition" which is typically used in business and apply it to podcast. In the past few months, I've attended a fair amount of conferences and I ask people about their podcast. In most cases, people explain their show and I can see if I want to listen or not (or decide if I'm their target audience). I want to identify what people feel is valuable, and then help you shape that into your message. I learned about some of this in Tim Schmoyer's Video Creators course. The one that caught my eye was the Value Pyramid. The Things That You Should Ensure You Are Doing Before Pressing Record On Your Podcast I always say if you are not going to make your audience : Laugh Cry Think Groan If you are not educating or entertaining them, then don't press record. There is no value. The value pyramid from Harvard Research takes it even deeper. What is Value? Value is when the benefit of consuming your content is worth the time and effort it takes to consume it. This is Why It Needs to be EASY to Consume Your Content If you make someone dig for your play button, or only put a subscribe button for Apple Podcasts and completely ignore the Android side of life, the android users are likely to say "Never mind" and give up trying to get your content on your phone. This always means that if you make it easy to consume your content, they might give you a "pass" with your content if they didn't have to dig to get the content. Functional Value Do you help your audience by making things easier? Do you save them time? Do you save them money? Does it provide a way for people to connect? Emotional Value How does your podcast make people feel? Does your podcast reduce anxiety? Do you reward your audience? Does the design tweak their emotions? Does it boost their wellness? Is there a badge people could wear to show their loyalty? Life-Changing Value These values promise a personal transformation of some kind. If you can provide life-changing value, your audience will LOVE your show. If you have a community where they can belong. Can you make them feel like they've achieved a goal? Can you motivate them? Can you provide hope? Social Impact Value Are you impacting more than your audience? How Do You Tell People You Deliver Value? A value proposition explains how your audience benefits from your show. It may point out who your audience is. Why you are a better fit than other podcasts. How your podcast will help solve your audience's issues. Different Pieces of a Value Proposition Have a short but powerful headline that helps summarize a key aspect of your UVP (in less than 10 words). Have a supporting sub-headline or short paragraph to help explain or clarify your UVP. Have a short bulleted list of the benefits/advantages of using your product/service, with supporting visual imagery (for example, icons, badges, or a hero shot). Show all of the elements above the page fold (the area that visitors can see initially without having to scroll). Make It "No Thinking Involved" Clear In one article it mentions how you need to make it CLEAR to the person hearing or reading it. Here are some examples: Stripe: “Web and mobile payments, built for developers Lyft: “Rides in Minutes” Zapier: “Connect Your Apps and Automate Workflows” By looking at this, I understand what each company does. Here are some more: Stripe: “Web and mobile payments, built for developers” Lyft: “Rides in Minutes” Target: “Expect More, Pay Less” Skillshare: “Learn a New Skill Each Day” Evernote: “Remember Everything” Zapier: “Connect Your Apps and Automate Workflows” Bitly - shorten, share, measure. Spotify: “Music for Everyone” What Value Do YOU Bring Why should your ideal listener listen to YOU. What do you do differently than other podcasts on your topic? Not So Good Value Propositions Epson says, “Where there’s business, there’s Epson.” - Very generic HP says, “HP: everywhere you do business.” - Very generic Time Warner Cable says, "Enjoy Better." - Vague. Burger King: Be Your Way - Confusing. This is an example of what some like to call blandvertising. It could mean anything, and sometimes its just keywords that are thrown together. Confusing Podcasts I looked in Apple podcasts to see if there were any shows that were confusing to me. Here is one I found: the salvaged soul podcast: This podcast is a place for all things REAL. I want to help you live your best life by being true to yourself. I will share all the ups and downs of business, marriage, family and friends! The good, the bad, the ugly. The real way to reach happiness and financial freedom! It Always Comes Back to Knowing Who Your Audience Is When you know who your audience is, and what their pain points are you eliminate competition as fewer people will be doing what you do. You want to use their verbiage so its easier to connect with them. In an Apple review, someone put "The best information and experience to learn the right way to podcast from the heart of a teacher" about this podcast. Look for phrases and points that you can use to help explain your value. She Podcasts Live Revisited 34:44 Jaye From The Pot Stirrer Podcast shares her insights from attending She Podcasts Live Question of the Month I have a "Because of my podcast" segment that points out the benefits of podcasting. Do you have any negative side effects of podcasting for you? Be sure to mention your show and website when you go to www.schoolofpodcating.com/question I need the answers by 10/25/19. Mentioned in This Episode Video Creators My Stuttering Life More on Value Propositions Work With Me Join the School of Podcasting or let me be your podcast mentor
I'm back from She Podcasts Live 2019 with some insights from an all women's podcast conference. It was great fun, great conversations and LOTS of laughs. Elise and Jess put on a great event, and everyone walked out with lots of actionable items to put into their podcast. 1:57 Because of My Podcast Jonathan Bloom from Weekly Awesome 3:00 Listeners WILL BINGE YOUR SHOW with Kimberly Sumpter from Sistahs Connect 5:41 You are NOT alone - with Jason from 7:59 Because of THIS podcast 11:54 Your Voice Can Make a Difference 16:41 Speakup Story Telling Podcast with Matthew Dicks  - Women need to speak up 19:51 She Podcasts Live was Safe for Women 27:05 NaPodPoMo - 30 podcasts in 30 days 32:25 question of the Month (answer here ) 33:11 Book Update 33:47 DC Podfest - use the coupon code DJPALS 34:26 podcastingevents.net 35:52 My favorite quote from She Podcasts Live Work With Me Join the School of Podcasting or let me be your podcast mentor
I have added a new book to my "Must Read" list if you are a podcaster. The first one was Platform: Get Noticed in a Noisy World by Michael Hyatt. Why? Because he talks about making WOW content. My second must-read book is Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money by Patt Flynn. Why? Because it talks about making sure your product (or in this case a podcast) is going to connect with your audience. My third must-read book is Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling This seems somewhat obvious, but someone who is good at storytelling wrote a book that was hard to put down. That's like saying I couldn't stop eating cupcakes from the top cupcake baking chef. It's a book I want to read over and over until the skills in the book are as natural to me as breathing.   Full Show notes at www.schoolofpodcasting.com/691
Should I Even Start a Podcast? Yes, and here is why. Americans spend over 60 billion dollars a year on diet books. Now you might say that is why people write books because people buy books - because each year more and more people are getting fat. How many people move to Los Angelas to become an actor or actress or to Nashville to be Musicians. You have your talent. You have your goals. You have your unique insights and they aren't going to help or entertain anyone sitting on your computer. I'll Never Be Good As.... I've spoken about impostor syndrome in the past. Today I'm going to talk a bit about Tom Brady who some consider being the best Quarterback of all time in American football. Tom Brady decided to pursue football in college (he was good in multiple sports, but LOVED football). He went to Michigan in 1999. He didn't look at the top quarterbacks in 1999 and say, "I'll never be as good as Bret Farve, Troy Aikman, or Steve Young. Instead, he pursued football and used those quarterbacks as inspiration. You may not be as good as someone, you may actually be better - because you can learn from their history. When Your Podcast Is Stuck Today we are going to talk about getting your show unstuck. Here is a typical podcast that I run into on a regular basis. Maybe this sounds like you: Podcasting for five months Averaging about 54 downloads per episode Looking to grow your audience (we all area) Looking to make some money with your podcast It's hard to monetize a show with 50 downloads per episode. Many people don't realize that you're lucky if you get 5% of your audience to take action. That means three people will take action (if we round up). Finding Motivation to Keep Going You started your podcast cause you love your subject, and you want to talk about your subject, podcasting sounded fun, and you jumped in. Scenario: You and your cousin love to talk about your favorite TV show. You start a weekly podcast and you talk about your favorite TV show. Conclusion: This podcast is successful. You wanted to talk to your cousin about your favorite TV show with your cousin and you are. Now you want to earn some income. You changed your why. Try this: Go to an episode from three months ago and measure how many downloads you got in the first week. Then measure how many downloads you received from one of your latest episodes. I did this for someone at Libsyn and his numbers were up 20%. You Changed Your Why Now you are stuck with a podcast about a TV show that is trying to make money. I said in my previous episode about making money with your podcast that the #1 BEST way to make money with your podcast is to have a product to sell your audience. You don't have one of those. The second best way is through affiliate marketing. Aside from DVD's of the show, there may not be a ton of products related to the show that you can promote and earn a commission on the sale. This leads you to crowdfunding with a  tool like Patreon. Patreon says you might get 5% (that's three people in your case) and the average donation is $7 so you might end up with $21 for the month. That should pay your monthly media hosting bill. At least your not losing money to enjoy your hobby. If you move to a platform that offers dynamic ad insertion (where you earn .0017 cents per download) you would earn an extra thirty four cents per month. Did You Make a Mistake? Some might say you didn't plan enough. You didn't think through your podcast enough, and I'm not sure you agree with that. You started your podcast and I run into people on a regular basis who have been planning their podcast for YEARS. The six quarterbacks drafted before Brady combined to start 191 games and throw 246 touchdowns. Brady has won 201 games in his career — including four Super Bowls — and thrown 450 touchdowns ... and counting. The Beatles were formed in 1960 (Harrison, Lennon, McCartney have been together since 1958). In 1962 they got a manager to make them a bit more professional, and a music producer to help shape their sound. They didn't have their famed appearance on the Ed Sullivan TV show until 1964. That means it took four to six years of practicing their craft, going through some lineup changes (Pete Best, Stuart Sutcliffe, Norman Chapman, Tommy Moore, and Jimmie Nicol). They were a bit like the band Spinal Tap when it came to drummers. Keep in mind that not everyone liked the Beatles Decca Records rejected the band with the comment "Guitar groups are on the way out, Mr. Epstein." So it's OK if not everyone likes you. Who and Why? I've talked about knowing who your audience is a lot of this website, as well as knowing your why. These are the two most important questions you need to answer. If someone had said I want to start a podcast about a TV show and I want to earn a living from it in five months I would've told them to not even bother. If they had told me five years, I would explain to that you need to come up with multiple streams of income. I would also point out, that it is 100% OK to do a podcast as a hobby and enjoy yourself. What Do One of a Kind People Do? Tom Brady is a quarterback in the NFL. For my friends across the pond, forgive me as I say "Football." He is playing his 20th season this year. Brady has played in nine Super Bowls, winning six of them, the most of any player in NFL history. Due to his numerous accomplishments, records, and accolades, he is considered by many sports analysts to be the greatest quarterback of all time. When you take the phrase Greatest Of All Time you get GOAT. I did a deep dive into Brady (shout out to Monica Rivera for turning me on to Tom vs Time on Facebook). I was not surprised that a ton of his success is his attitude. What Podcasters Can Learn From Tom Brady He started as a child attending football camps. He has a genuine, insatiable love of the game of Football. In high school, Brady was not good enough to start on the 0–8 JV team, which had not scored a touchdown all year. He created highlight tapes and sent them to schools he considered attending. This led to strong interest from many football programs around the nation. He joins the Michigan football team as their seventh quarterback. He had over 100 practices his first year not to mention the hundreds of hours of meetings to prepare him to play. He was a backup for two years. When he finally got to play in a game his pass was a 45-yard interception resulting in the other team getting a touchdown. He wasn't sure if the coach would ever put him in again. At one point, Brady hired a sports psychologist to help him cope with frustration and anxiety and even considered transferring to California. He worked closely with assistant athletic director Greg Harden, who met with Brady every week to build his confidence and to maximize his performance on the field. This aided Tom in believing in himself. In his first year at Michigan, he played one game with a rating of 63.7. He sought guidance on a weekly basis The next three years his rating was 137, 133, 138. Brady was selected by the New England Patriots with the 199th overall pick in the sixth round of 2000 NFL Draft Tom Brady realizes that there are many people that want his job, so he works year-round on his game. He realizes he is in a "What have you done for me? business."In investments, there is a line that states "Past performance does not guarantee future results. " He earns his position every day. He cares deeply and has stated that losing super bowls is something he never forgets. He LOVES the game. Why else with someone with an estimated $180 million dollar net worth be putting his body on the line. He understands how to set priorities. He will say, My family is number one, and football is "One A." When its football time, he is all football. When it's family time, he is all in on his family. He has evolved over the years and hires coaches and experts to help out. He is looking for any kind of improvement, even if it's only a one percent improvement. The six quarterbacks drafted before Brady combined to start 191 games and throw 246 touchdowns. Brady has won 201 games in his career — including four Super Bowls — and thrown 450 touchdowns ... and counting. Another saying from Brady is staying hungry- stay humble. He often gives back to the community. Getting Your Podcast Unstuck Tom Brady LOVES to evaluate his performance. He is looking for ANY way to improve his performance. You should do the same. I talked about evaluating your own show in the past. Go back to some old episodes and listen with fresh ears. I recently went back through some old email sequences and found some HORRIBLE mistakes. Go listen to your show with fresh ears. Poll your audience. I just got a poll from the show Chapo House who is making $141,042 PER MONTH and their poll amounted to "What are we doing right, and what do you wish we would do less of." Do you have the courage to send out that survey? If you're struggling with finding topics, then take some time and search for new blogs, youtube channels, podcasts, and other sources of information that you might want to comment on. Take action to DO things that you can talk about first hand. Go to where your audience is and make friends and start relationships with people Make sure your show is everywhere. I'll be talking about this on DC Podfest. I am saddened when someone signs up for the Podcast Review Show or Podcast Rodeo and I ask for a link to your show and they send a link to their episode in Apple. What if I was on android like 80% of people in Europe? Start a Facebook group, or join a Facebook group around your topic. This may feed you with ideas, or introduce you to people you may want to interview. What If I Change Direction? If you change direction (and first, yes you can) you need to have the stomach for it. Why? Because not everyone is going to like your new direction and leave. Are you OK with that? You need to be because you need to realize that anyone who leaves is not your target audience. Then you need to realize that it is a bit like starting over, and it may take some time to get the attention of your target audience and get them to talk about you. Take A Long Hard Look in the Mirror It may be that you've run out of gas about your topic. Maybe you've said all you need to say. Very popular shows like Game of Thrones, Seinfeld, Cheers, all came to an end, and eventually, all podcats will come to an end (unless you hand it off to a new host). Work With Me Join the School of Podcasting or let me be your podcast mentor
Dr. Richard Shuster did spend thousands of dollars on his equipment when he started. He used what he had, and moved forward. Little did he know his podcast would stop someone from taking their own life. Richard has a clear goal and focus of the show, and it is that focus that ensures his show resonates with his audience. I can't wait for you to hear his story. Sponsor: Focusrite 00:56 I got to play with a Focusrite 2i2 and if you are looking for an easy use interfact that sounds great it's a great piece of equipment. Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide Choose from 6 different interfaces with 1, 4, or 8 microphone inputs depending on the number of hosts and guests on your show Superior sound quality makes sure you sound your best Works with the recording software you’re already using Works with any type of XLR microphone Loopback on select units allows you to record Skype or Zoom calls directly into your recording software with no workarounds New unique Air feature adds brightness and presence to your voice Check out the interface selector tool that helps you pick the right model for you at their website. Dr. Richard Shuster Never Planned on This... 3:25 I want to thank Matthew Passey for turning me on to Dr. Richarh Shuster of the Daily Helping podcast who is a walking "Becuase of my Podcast story." He has a great background including: Master’s Degree in Social Work He's a licensed clinical psychologist He worked at the Cleveland Clinic and assessed NFL players as part of the league’s concussion protocol He has subspecialized training in forensic and neuropsychology and extensive experience working with physically and sexually abused children. His mission is to make the world a better place. His show’s growing movement strives to get a million people each day to commit acts of kindness for others and post it on their social media using #mydailyhelping®. Check out his podcast at https://www.thedailyhelping.com/ Donate to his charity at http://everykidrocks.org Bonus Content 34:51 Dr. Richard talks about his assessment tool is different than Myers Briggs. What is PULSAR and how it helps with addiction? Why he is putting people's lives over profits. The P.O.W.E.R.S. assessment. Check out www.seekyourpowers.com My Thoughts on Fincon and MICDC 35:54 I was asked to speak at Fincon and the Military Influencers Conference. Both conferences were in DC.  I had a great time and probably got more clients out of that week than I have at any other conference. Why? Because the people at Fincon had a budget to learn how to podcast (or they just hire Steve Stewart) and the Military people are disciplined, focused, and not afraid to march into areas and situations they have never been in before. The interesting thing (and by that I mean hard) was these people having conversations I couldn't jump into. The financial people were talking Monte Carlo Simulations, and the military people had so many letters and numbers put together in ways I had never heard of I was always confused (when your A1 tried to get to the G7 before the protocol of WHAT?). At Fincon there was a speakers dinner. Everyone I was looking at was a speaker. I got my food and moved as far away from the crowd as I could. I can talk to anybody at podcast movement about podcasting, but this was different. Then I thought, "If anyone is going to benefit from a podcast in this conference it's probably a speaker." I walked over and did my best to jump into conversations. These were nice people, and they would eventually try to pull me in, but you feel awkward just watching others talk. You feel like a kid trying to jump into a double dutch jump rope. You're looking for the best time to jump in, and you're scared you're going to trip and fall. I say this to let you know that it's scary. I say this to let you know that it's a bit overwhelming to do something you've never done. The fear of the unknown is real. I was able to pull myself up, and I can help you to. Work With Me Join the School of Podcasting or let me be your podcast mentor
In a previous episode, three podcasters shared their opinion on the Rodecaster pro. We all liked it but wanted some more PRO options. Today I give you an update. Because of My Podcast - I Got a Sponsor Brandon/StudeeoB of the Beats to Inspire has received his first sponsor from a music-related software company. These included The ability to record separate tracks (both the computer and the SD card) The ability to access the micro SD card without having to pull out the card The ability to add more jingles to the jingle player The ability to see how much time is left when playing a jingle (great for people talking up exit music) I've had mine since January, and with the ability to do all the above (and more) if you want a device that will handle just about anything - this is it. Where the Rodecaster Pro Shines If you are having issues where your guest can't get to a computer and they want to connect via the phone (as in, well, the phone) this is the easiest way to do it). While I would never do this, but to show off its versatility, I could have my co-host on skype via my computer. Then call the guest on the phone and everyone could hear each other. If I had a panel discussion I could connect to another person on Zoom on my tablet and again, everyone could hear themselves. The only thing that I wish it did differently is it records a little lower than I normally would. HOWEVER, it records clean, and increasing the volume doesn't add any hiss. Holy Cow You're an Influencer I am very nervous today mentioning the Rodercaster Pro. Why? Because the last time I did someone with a Zoom H6 and a headphone amplifier bought one. While that setup does just about everything (minus the jingles and all the "Everyone hears everyone" features (the technical term is mix-minus). I say this because if you are doing any kind of reviews be careful and you might want to include to point out who this is a good fit (and when not to buy it) Backpack Studio Reviews StudeeoB shares his insights into Backpack Studio App for the iPhone that works as a jingle player, but also a full recording tool to do your podcast and upload it to your media host. Josh Liston now uses an RE20 Microphone into an iRig Pre HD into the Backpack Studio App for iPhone/iPad I use it as a jingle player, Josh is using it now for recording his comedy show. Check out Josh at https://www.jcaldigital.org/ Check out StudeeoB at https://anchor.fm/studeeo-b and https://www.twine.fm/studeeob Work With Me Join the School of Podcasting or let me be your podcast mentor
You have a great guest or you have a great story, and instead of getting to the thing that will inspire your audience to share your episode, you go to something else. This may be some sort of housekeeping or minor information that could easily be moved to later in the episode. You NEED to hook your listeners at the beginning of your show. Because of My Podcast: I'm a Cover Girl 01:19 Danielle Daily from the Suddenly Single show explains how doing some creative marketing of her show caught the eye of some people who then went to her website, found her podcast, found her book Dear Self, I love you, Keep Going, and could see that Danielle had done a TEDx talk and asked her to be on the cover of her magazine. A Very Special Guest 6:24 His name is Pete and works with Law Enforcement... Shaping Better Podcast Questions on the Podcast Review Show On episode 84 of the Podcast Review Show, we took a look at the Why Influence show and helped host Jeremy takes his good questions and make them better. As people have asked me about creating questions in the past (which we did cover on the Ultimate Guide to Better Interviews) I thought I would bring some of the information from the podcast review show over here. Podcast Review Prices are Going Up in October If you've thought of getting your show reviewed, but had put if off the price is going up in October so move fast and go to www.podcastreviewshow.com Work With Me Join the School of Podcasting or let me be your podcast mentor
The International Podcast Association was launched at Podcast Movement 2019. Today I talk with two members of the executive board Liz Covart of Ben Franklin's World and Glenn Hebert from the Horse Radio Network. Because of Our Podcast - We Lost 100 lbs 1:11 Emily Prokop and John Jominzu of the Hate to Weight Podcast announced on a recent episode that together they have lost a combined weight of 100lbs. Both say the support form their private Facebook group who cheer them on when they do good, and lift them up when they have a bad week has been a determining force in their weight loss success. I love this clip for: Showing the courage each week that reveals their success or failures The honest tears of joy that can't be faked The humble thanking of the group instead of taking credit for themselves. Check out their show at www.hatetoweight.com The International Podcast Association 06:10 We are joined by Liz and Glenn from the International Podcast Association who help explain: What is it? Why do we need it? Who is shaping it? What do they need from you? What do you need from them? How long will board members be active? How much does it cost? What is their first order of business? Why they chose to only use board members with no corporate ties at this point. If you haven't already, please visit www.internatinalpodcastassociation.org/survey 22: 55 Why podcasters are better communicators 28:14 What about the podcast puppies? 29:42 No Question of the month in September Podcast Review Show Prices are Going Up in October 33:24 If you want some honest feedback on every inch of your show, you need to move fast at www.podcastreviewshow.com as prices are going up in October. Currently, you get: Two on one consulting (two consultants Dave Jackson of the School of Podcasting and Erik K Johnson from Podcast Talent Coach) Review of your audio quality, your flow of content, your goals, your website, artwork, - everything Exposure on the Podcast Review Show podcast Exposure on the School of Podcasting YouTube Channel Work With Me Join the School of Podcasting or let me be your podcast mentor
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Comments (3)

dealstoall

All 8 tools you have mentioned in the article are really helpful to generate Podcast ideas. Thanks for sharing.

Jan 16th
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Clean With Me

I really enjoy this podcast! Also check mine out, it’s called “Clean With Me.”

May 8th
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Ryan Parker

Dave's always great.

Dec 13th
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